Great Recruiters

What Great Recruiters does

Great Recruiters is a US-based, privately held SaaS company that provides a real-time candidate experience and reputation management platform built specifically for staffing firms. The company's core product automates the capture of candidate, client, and staff feedback at multiple touchpoints throughout the recruitment journey, delivering desk-level visibility into individual recruiter performance rather than aggregated company-level metrics. The platform integrates natively with industry-standard applicant tracking systems, with Bullhorn as the primary integration partner alongside LaborEdge, Tracker, Avionté, and Herefish, and supports a Staffing Referrals integration that triggers automated referral requests when candidates leave positive reviews.

Name

Great Recruiters

Legal name

Great Recruiters

Website

https://greatrecruiters.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Recruiters is a US-based SaaS platform providing real-time candidate experience and reputation management for staffing firms. It automates review capture, tracks desk-level recruiter performance, and integrates with ATS platforms like Bullhorn, serving healthcare, IT, executive search, and professional staffing agencies.

Ownership category

akta.pro rank

Product category

Recruitment Experience Management Software

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Recruitment Marketing & Employer Branding for RPO (BPACABAL), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

Keywords

• Recruitment experience management
• Staffing reputation platform
• Candidate feedback software
• Recruiter performance analytics
• ATS-integrated review capture

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Subscription-based software platform providing real-time candidate experience management, reputation tracking, and recruiter performance analytics. Pricing appears to be quote-based with implementation and training support included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Great Recruiters provides a SaaS-based, real-time experience and reputation management platform built specifically for staffing and recruiting firms. The platform automatically captures candidate, client, and staff feedback at multiple touchpoints across the recruitment journey, integrates natively with leading Applicant Tracking Systems (Bullhorn, LaborEdge, Tracker, Avionté, Herefish), delivers desk-level recruiter performance analytics, automates referral request generation, and powers a public recruiter directory along with GR Certified and Top Rated recognition programs.

Product overview

Great Recruiters offers a unified real-time experience management platform for staffing firms with two primary components: the core Great Recruiters Platform (which automates review capture, manages online reputation, tracks recruiter performance at desk-level, and enables referral automation) and associated certification/recognition programs (Great Recruiters Certified and Top Rated Awards). The platform integrates natively with Bullhorn ATS and connects to Staffing Referrals for combined experience and referral management. Additional features include recruiter mini-sites for personal branding and real-time dashboards with gamification for team motivation.

Differentiator

Problem solved

Functional benefit

Products and services

• Great Recruiters Platform SaaS platform that automates real-time capture of candidate, client, and staff feedback at multiple recruitment touchpoints, manages online reviews, tracks desk-level recruiter performance, and automates referral requests from satisfied candidates. Targets staffing firms across healthcare, IT/engineering, executive search, and professional staffing verticals.

Quantifiable outcome

• 18x ROI in first year (David Aplin Group)
• +10 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BullhorncoreTechnology or IntegrationPrimary ATS integration partner. Bullhorn users can trigger automated review requests at key candidate lifecycle stages. Feedback flows directly into Bullhorn CRM records. Integration enables 33-50% response rates on review requests with seamless recruiter workflow.
• LaborEdgecoreTechnology or IntegrationWorkforce management system integration focused on staffing operations, scheduling, and financial tracking. Partnership enables automated review capture within LaborEdge workflow.
• TrackercoreTechnology or IntegrationAll-in-one ATS and CRM integration. Enables streamlined recruiting, sales, and candidate tracking with automated review capture throughout the talent lifecycle.
• AviontécoreTechnology or IntegrationStaffing software platform combining front-office recruiting with back-office operations. Integration enables review capture across both recruiting and payroll workflows.
• Staffing ReferralscoreTechnology or IntegrationReferral management platform integration. When candidates leave positive reviews, automated referral requests are triggered. Combined solution significantly amplifies referral generation (GIFTED Healthcare doubled referral hires, TNAA saw 478% referral growth).
• EchogravityminorGTM or Marketing PartnerMarketing partner providing lead generation, brand visibility, and growth through content, SEO, and digital strategy. getgrstarter program helps new customers get started with the platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Survale: Direct competitor focused on automated feedback and reputation management specifically for staffing and recruiting firms. Closest functional alternative to Great Recruiters in the staffing-CX niche, with overlapping value proposition around candidate/client feedback capture and recruiter reputation.

Broad incumbents

• InMoment: Large enterprise customer experience platform that acquired Survale; competes indirectly through broader CX/voice-of-customer capabilities that overlap with Great Recruiters' candidate and client feedback use cases for larger staffing enterprises.
• Reputation.com: Enterprise reputation management platform serving multi-location and service businesses. Overlaps with Great Recruiters in online review management and social proof distribution for staffing agencies with distributed office networks.
• Indeed Employer Reviews: Dominant job platform with employer review and ratings functionality that staffing agencies rely on. Competes with Great Recruiters' reputation management layer and could disintermediate the niche if it deepens recruiter-level review features.
• Glassdoor: Major employer review and company-ratings platform central to online reputation for staffing firms. Overlaps with Great Recruiters in third-party review aggregation and management, though without staffing-specific feedback touchpoints.
• Yotpo: Reviews and user-generated content platform primarily serving e-commerce but expanding into service businesses. Adjacent competitor in review collection, syndication, and social proof workflows that overlap with Great Recruiters' testimonial and review-sharing features.
• Delighted (Qualtrics): Lightweight customer and employee feedback/NPS platform now part of Qualtrics. Competes at the survey-and-feedback-collection layer, used by some staffing firms for candidate NPS, though lacking Great Recruiters' staffing-specific workflow and ATS integrations.

Emerging players

• BirdEye: Generalist reputation and reviews platform used by staffing firms for review generation and online reputation. Competes in the review-capture and reputation-management layer of Great Recruiters' offering, though without staffing-specific workflow and ATS integrations.
• Comparably: Employer review and workplace culture platform with executive search and professional services customers. Comparable in the employer brand and review distribution use case that Great Recruiters addresses for staffing clients.

Regional players

• Kununu: European employer review platform (part of Xing/NEW WORK) comparable to Glassdoor in the DACH region. Functionally analogous in employer review and reputation management for staffing firms operating in Europe, though it does not directly compete in Great Recruiters' primary US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/great_recruiter
• Facebookfacebook.com/greatrecruiters
• LinkedInlinkedin.com/company/great-recruiters
• Instagraminstagram.com/great_recruiters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Recruiters