What Echogravity does

Echogravity is a Miami, Florida-based fractional marketing agency founded in 2011 that exclusively serves staffing and recruiting firms in the United States. The company positions itself as a strategic outsourced marketing partner rather than a transactional vendor, offering dedicated teams of three to four marketers for the cost of a single full-time marketing hire. Its core outsourced marketing engagement covers sales enablement, recruitment marketing, content marketing, copywriting, social media, email marketing, ad campaigns, and SEO. Supporting offerings include Brand Strategy & Messaging, Staffing Website Design, Thought Leadership Marketing, and a dedicated SEO practice explicitly oriented toward both traditional and AI-powered search surfaces (ChatGPT, Bing Copilot).

The firm's most differentiated technical asset is the echogravity Jobs WordPress Plugin, a packaged product module that integrates directly with the dominant ATS platforms in the staffing industry — Bullhorn, Zoho, TempWorks, and Daxtra Capture — enabling automated data capture, real-time applicant importing, and branded job-board experiences on client websites. The plugin is offered with a 90-day free trial, signaling a deliberate move to convert a portion of the services book into a repeatable product module. Echogravity also publishes vertical content assets (e.g., a Staffing and Recruiting Industry Salary Guide, an industry podcast) that reinforce category authority.

The business is structured as a private, founder-led partnership with no disclosed external funding, M&A activity, or institutional ownership. Co-founders Brian Jameson (Founder & CEO) and Kevin O'Brien (Partner and Co-Founder) lead a remote-first core team of approximately 11 marketing professionals spanning creative, content, performance, design/development, and marketing technology roles. Go-to-market is consultative and sales-led, executed through "Request Proposal," "Schedule Intro Call," and "Demo Request" CTAs targeting staffing firm leadership. Revenue is generated through monthly subscription-style retainers, with disclosed customer outcomes (e.g., $60M pipeline impact for Blue Ocean Contact Centers, 149% decrease in Cost Per Application for Atlas Staffing, 36% email open rates vs 21% industry average for Slayton Search Partners) used as primary sales assets.

Name

Echogravity

Legal name

Echogravity

Website

https://echogravity.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Echogravity is a US-based fractional marketing agency that provides outsourced dedicated marketing teams, website design, ATS-integrated job portal software, and SEO services exclusively to staffing and recruiting firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Illinois City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fractional Marketing Services: Ongoing outsourced marketing partnership providing dedicated team of 3+ marketers for the cost of one full-time employee. Delivered as a monthly subscription with instant scalability and strategic partnership model.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Echogravity is a fractional marketing agency that provides staffing and recruiting firms with a dedicated outsourced team of three or more marketers, covering sales enablement, recruitment marketing, content marketing, copywriting, social media, email, ad campaigns, and SEO. The agency complements this core partnership with project-based brand strategy and messaging work, custom staffing website design, and a proprietary WordPress-based job portal plugin (echogravity Jobs) that integrates with Bullhorn, Zoho, and TempWorks applicant tracking systems.

Product overview

Echogravity is a fractional marketing agency specializing exclusively in staffing and recruiting firms, offering a suite of integrated marketing services delivered as an outsourced partnership model. The core offering centers on dedicated marketing teams (3+ resources) providing Outsourced Marketing services for sales enablement, recruitment marketing, content marketing, social media, email, ads, and SEO. This core is supported by Brand Strategy and Messaging services for positioning, Staffing Website Design for digital presence, and the echogravity Jobs WordPress Plugin for ATS-integrated job portals. Additional offerings include SEO services and thought leadership content marketing. All services are priced as an alternative to a single full-time marketing hire, with clients including Ardor Health, Blue Ocean, Atlas Staffing, Slayton Search Partners, and Kinsa Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Marketing Ongoing partnership providing staffing firms with a dedicated team of at least three to four marketers delivering sales enablement, recruitment marketing, content marketing, copywriting, social media marketing, email marketing, ad campaigns, and SEO services aligned with the client's business objectives.
• Brand Strategy & Messaging
• Staffing Website Design
• echogravity Jobs WordPress Plugin WordPress-based job portal plugin that integrates directly with Bullhorn, Zoho, and TempWorks ATS systems, enabling staffing firms to attract candidates, receive applications, and fill jobs, with automated data capture, real-time applicant import, custom field mappings, social sharing, and brand-consistent design.
• SEO for Staffing and Recruiting
• Thought Leadership Marketing

Quantifiable outcome

• $60M pipeline value increase for Blue Ocean Contact Centers
• +4 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• American Staffing AssociationminorOthersIndustry association partnership with logo displayed on website footer. Represents staffing and recruiting companies nationally.
• TechServe AllianceminorOthersIT staffing and consulting industry association partnership. TechServe Alliance represents IT staffing and consulting firms.
• TempNet Staffing AssociationminorOthersTemporary staffing industry association partnership. TempNet provides resources and networking for staffing professionals.
• ISSA WorksminorOthersStaffing industry association partnership. ISSA Works supports staffing firms through advocacy and resources.
• BullhorncoreTechnology or IntegrationATS integration partnership. echogravity Jobs WordPress plugin fully integrates with Bullhorn ATS software, enabling automated data capture, real-time applicant importing, and seamless candidate experience for staffing clients.
• ZohocoreTechnology or IntegrationATS integration for job portal functionality. Zoho CRM/ATS integrated into echogravity's staffing website job portal solution.
• TempWorkscoreTechnology or IntegrationATS integration for staffing website job portal. TempWorks applicant tracking system integrated into echogravity's WordPress job portal solution.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Haley Marketing Group: One of the largest and longest-standing marketing agencies serving the staffing industry, offering website design, content marketing, SEO, and recruitment marketing — directly comparable to Echogravity's core offering, often cited as the category leader.
• The Surane Group: A boutique marketing agency focused exclusively on staffing and recruiting firms, providing brand, digital, and content services — a near-twin of Echogravity in target customer, service mix, and positioning.
• Lackey & Associates (LackeyCG): Staffing-industry-specific marketing firm offering branding, website design, and recruitment marketing for staffing clients; overlaps with Echogravity on niche specialization and outsourced marketing delivery.
• Hudson Marketing (StaffingSpecific): Niche marketing and branding agency dedicated to staffing firms, providing website design, SEO, and content services — comparable specialist positioning and target audience to Echogravity.

Broad incumbents

• IMPACT: Larger B2B marketing agency offering fractional/outsourced marketing services across multiple verticals; competes with Echogravity for mid-market B2B budgets though without staffing specialization.
• Square 2 Marketing: Mid-sized B2B marketing agency delivering outsourced marketing programs (inbound, content, web, paid media) to services-firm clients — overlapping with Echogravity's fractional delivery model and SaaS-adjacent verticals.
• Marketing Refresh: B2B marketing agency offering strategy, content, web, and demand generation services on fractional and retainer engagements — directly overlapping Echogravity's positioning though serving a broader industry mix.
• Tilt Metrics: B2B marketing agency serving SaaS, staffing, and services firms with content, SEO, and demand-gen — comparable in offering mix though broader in vertical focus.
• KlientBoost: Performance marketing agency specializing in paid media and conversion optimization across B2B; overlaps with the paid-campaign portion of Echogravity's delivery model at scale.

Emerging players

• Codeless: Content-and-SEO-led agency producing long-form content for B2B clients — a partial comp for Echogravity's content/thought-leadership services, though without staffing specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/echogravity
• Facebookfacebook.com/echogravity
• LinkedInlinkedin.com/company/echogravity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echogravity