What Kannelle does

Kannelle is a French enterprise video creation company headquartered in Saint-Ouen, founded in 2017 with a headcount of 11–50 employees. Its product surface centers on a cloud-based video creation platform that combines screenwriting, recording, and editing into a unified workflow, augmented by AI capabilities including voice synthesis, automatic transcription and subtitle translation, and intelligent smart editing. The platform is supported by a library of more than 800 customizable templates and 1,500+ animations spanning internal communication, training, employer branding, external communication, and marketing use cases, and is extended to field teams via a mobile application (iOS and Android) paired with a proprietary Shooting Guide (Guide de Tournage) feature that instructs non-technical users on how to capture on-spec footage.

The commercial model is a three-tier hybrid: a self-serve SaaS subscription (Pitchy Solutions), a premium bespoke video agency service with a dedicated creative team (Pitchy Studio), and a combined offering (Pitchy Max) that pairs software autonomy with agency execution for higher-end projects. Pricing is quote-based and undisclosed publicly, reflecting an enterprise sales motion supplemented by product-led self-serve adoption. Distribution runs through direct enterprise sales with demo requests, a self-serve web platform, mobile app stores, and the in-house agency channel. Customers are concentrated in France among large enterprises, with documented logos spanning retail (Carrefour, Groupement Mousquetaires), energy (EDF), postal/logistics (La Poste), hospitality (Accor), and professional services (Mazars).

Operationally the company is bootstrapped-leaning with limited disclosed external funding and no recent venture rounds surfaced in the source data. The platform targets horizontal use cases rather than a single vertical, supported by thought-leadership assets including an annual 'Baromètre de la vidéo en entreprise' industry study. Geographic footprint is concentrated in France, with no disclosed international expansion beyond a single European regional classification.

Name

Kannelle

Legal name

Pitchy

Website

https://kannelle.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Kannelle is a French enterprise video creation platform combining AI-assisted software, a premium agency service, and a mobile app to help large companies produce internal, training, HR, and marketing videos at scale.

Ownership category

akta.pro rank

Product category

Video Creation Software

NAICS

Software Publishers (5132), Motion Picture and Video Production (512110), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Interactive Video & Video-Based Learning Authoring (EDAFAHAC)

akta.pro secondary industries

Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Video creation software
• Corporate video platform
• AI video editing
• Video production agency
• Enterprise video tools

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pitchy Solutions (Software Subscription): SaaS subscription model providing access to online video creation platform, templates, AI features, and mobile app. Customers create videos autonomously with professional quality output.
2. Pitchy Studio (Agency Services): Premium agency services for bespoke video production including pre-production, filming, post-production, and delivery. Leverages Pitchy technology to automate repetitive tasks while focusing on creativity.
3. Pitchy Max (Hybrid Software + Agency): Combined offering allowing customers to use self-serve software for routine videos while outsourcing key projects to the agency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Kannelle is a video creation application that enables businesses to produce corporate videos with built-in screenwriting, recording, and editing tools, augmented by AI features such as automatic subtitling, transcription, translation, and voice synthesis. The platform offers 800+ customizable templates and 1500+ animations for autonomous video creation, complemented by a premium agency service for bespoke productions and a mobile application with shooting guide functionality for field teams.

Product overview

Pitchy is an enterprise video creation platform offering a unified portfolio of solutions comprising Pitchy Solutions (the core software platform enabling autonomous video creation with AI assistance and 800+ templates), Pitchy Studio (a premium agency service for bespoke video production), and Pitchy Max (a combined offering integrating both). The ecosystem also includes a mobile application for on-site video capture with shooting guide functionality. The platform targets enterprise use cases including internal communication, training, HR/employer branding, external communication, and marketing, with AI capabilities for automatic subtitling, voice synthesis, script generation, and intelligent editing.

Differentiator

Problem solved

Functional benefit

Brands

• Pitchy Solutions: Video creation software platform for businesses enabling autonomous professional video production with AI-powered tools and templates
• Pitchy Studio
• Pitchy Max

Products and services

• Pitchy Solutions Online video creation software platform for enterprises that enables users to produce professional-quality videos with AI assistance, over 800 customizable templates, and 1500+ animations without technical expertise. Targets internal communications, training, marketing, HR/employer branding, and external communication teams.
• Pitchy Studio Premium video agency service offering bespoke video production including product presentations, corporate videos, social media content, employee onboarding, interviews, tutorials, training videos, and event teasers. Combines creative agency expertise with Pitchy technology automation.
• Pitchy Max Combined offering that integrates Pitchy Solutions software for autonomous daily video creation with Pitchy Studio agency services for key projects requiring professional production. Provides customers with flexibility to handle routine videos in-house while outsourcing flagship projects.
• Pitchy Mobile Application Mobile video capture and pre-editing application available on Android (Google Play) and iOS (Apple App Store), featuring shooting guide functionality that helps field teams film according to specified requirements with precise instructions. Enables on-location filming and editing from smartphones.

Quantifiable outcome

• 1,500+ videos produced by EDF with 200 users
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HeyGen: AI-powered video creation platform with avatars, voice synthesis, translation and templates; overlapping enterprise value proposition for training, marketing and internal communications videos.
• Veed.io: Browser-based video editing and creation platform with AI subtitling, translation and avatar features; competing for similar SMB and enterprise use cases.
• Vyond: Corporate video creation platform specializing in animated business videos for training, marketing and internal communications; comparable template-driven SaaS model.
• Lumen5: AI-assisted video creation tool that turns text into short-form videos for marketing and communications; overlaps with the AI-powered editing and template workflow.
• Biteable: Online video maker focused on branded business videos for marketing, HR and internal comms; similar template-driven SaaS approach with comparable target buyer profile.
• InVideo: Template-driven online video creation platform with AI scripting and editing; competes for the same horizontal 'business user creating videos without expertise' segment.
• Synthesia: AI video generation platform targeting enterprises with text-to-video avatars and templates; competes directly for the same internal comms, training and marketing budgets as Pitchy/Kannelle.
• Powtoon: Cloud-based animated video creation platform used by enterprises for training, HR and marketing content; directly comparable DIY video SaaS positioning.

Broad incumbents

• Canva: Mass-market visual content platform with a growing video creation suite, including AI features and a huge template library; competes for the same prosumer and SMB budgets and increasingly enterprise comms.
• Adobe (Express / Premiere): Adobe Express and Premiere Rush target the same business video creation workflow, bundled into the broader Creative Cloud enterprise stack with much larger R&D and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kannelleapp
• LinkedInlinkedin.com/company/kannelle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kannelle