What Replai does

Replai is a Porto, Portugal-based AI company founded in 2019 that operates an agentic intelligence platform designed to encode human expert judgment into autonomous, verifiable workflows for large enterprises. The core technology captures domain knowledge and decision patterns from senior enterprise experts and executes them at scale via agentic systems that the company states are deployed as production-grade critical infrastructure. The product portfolio centres on a cloud-based Insights Platform (platform.replai.io) supplemented by four modules: mobile app growth optimisation, video production, underlying technology documentation, and reporting/analytics.

The company's go-to-market is a consultative, demo-driven enterprise field-sales motion targeting organisations that 'generate several billions in revenue,' with a primary call-to-action of 'Book a demo.' Pricing is not publicly disclosed, and revenue is characterised as recurring subscription-style from enterprise deployments; the company claims to have 'built a high 8-figure business' addressing core operational problems, though this is inconsistent with disclosed headcount (11-50) and funding (~$6M across 2020 and 2021 rounds plus a 2025 Shilling VC investment), suggesting the statement refers to customer-scale impact rather than audited company revenue. Distribution combines direct enterprise sales with LinkedIn presence, Twitter, and a content/case-study resource hub.

Replai is privately held and founder-led, with João Vieira da Costa as CEO and Francisco Pacheco as co-founder and Chief Product Officer. Investor base includes Bright Pixel Capital, Clever Advertising, Accel Starters, Hoxton Ventures, Lux Capital, Sequoia Scout, and Shilling VC. The firm states it is now expanding into new verticals and categories of work beyond its initial enterprise agentic workflow wedge.

Name

Replai

Legal name

Replai

Website

https://replai.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Replai is a Porto-based AI company that operates an agentic intelligence platform, encoding enterprise expert judgment into autonomous workflows for large enterprises generating billions in revenue. It sells via a demo-driven enterprise sales motion with undisclosed subscription pricing.

Ownership category

akta.pro rank

Product category

Enterprise Agentic AI Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Agentic AI workflows
• Enterprise AI platform
• Expertise encoding software
• Mobile app growth analytics
• AI video production

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Agentic Workflow Solutions: Revenue generated from deploying agentic intelligence solutions to large enterprises. Built a high 8-figure business solving core operational problems, suggesting significant enterprise contract values with recurring engagement patterns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Replai is an agentic intelligence platform that captures the deep, intuitive expertise of an enterprise's top decision-makers and encodes it into autonomous AI workflows that execute in production at scale. The platform helps large enterprises solve core operational problems, scale expert judgment beyond individual capacity, and prevent knowledge loss when key people leave. Specific offerings include a mobile app growth solution, a video production module, and the Replai Insights Platform for workflow management and analytics.

Product overview

Replai offers a unified agentic intelligence platform for enterprises that encodes expert judgment into autonomous workflows. The product portfolio consists of a core Insights Platform (platform.replai.io) supplemented by four integrated modules: How we grow mobile apps (growth optimization), Replai Video Production (video generation), The technology behind (technical documentation), and Reporting and insights (analytics). Together these products enable enterprises to capture, encode, and scale expert decision-making through agentic AI systems.

Differentiator

Problem solved

Functional benefit

Products and services

• How we grow mobile apps Growth solution focused on helping enterprises scale their mobile applications through agentic workflows that encode expert mobile-app growth judgment.
• Replai Video Production Video generation and production capability integrated into the platform for creating visual content, used in conjunction with the mobile app growth offering.
• Replai Insights Platform Cloud-based platform for accessing Replai's agentic workflow management, reporting, and insights capabilities for enterprise customers.

Quantifiable outcome

• Agentic workflows running in production as critical infrastructure driving measurable business outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Decagon: Deploys AI agents for enterprise customer experience workflows, focusing on reliability and measurable business outcomes. Overlaps with Replai's positioning of production-grade agentic workflows as 'critical infrastructure' for large enterprises.
• Adept: Develops agentic AI that can operate enterprise software and execute multi-step workflows on a user's behalf. Comparable to Replai in its focus on agentic execution grounded in real-world enterprise use cases rather than chatbot-style assistance.
• Sierra AI: Builds enterprise AI agents that autonomously handle customer-facing and operational workflows for large enterprises. Sierra's positioning around 'agentic AI for the enterprise' most directly mirrors Replai's value proposition of encoding expertise into autonomous workflows.

Broad incumbents

• Cresta: Enterprise AI platform that helps large contact centers encode frontline expertise into real-time agent assistance. Conceptually similar to Replai's expertise-encoding thesis, applied to a specific vertical (customer support) at enterprise scale.
• Moveworks: Enterprise AI platform automating IT, HR, and operations workflows for large companies. Comparable as a broader incumbent in agentic AI for enterprise operations, though Moveworks is more verticalized around employee support.
• Glean: Enterprise AI search and assistant platform that grounds responses in a company's internal knowledge. Comparable to Replai in addressing enterprise knowledge bottlenecks, but with a search-first rather than workflow-execution approach.
• Aisera: Enterprise AI platform providing agentic automation across IT, HR, customer service, and operations. Comparable to Replai as a horizontal enterprise agentic AI vendor targeting large organizations with autonomous workflows.

Emerging players

• Cognosys: AI agents platform enabling businesses to build and deploy autonomous workflows. Conceptually similar to Replai in its agentic workflow focus, but at an earlier stage and oriented more toward builders than large enterprise buyers.
• MultiOn: Develops AI agents that can autonomously perform tasks across web and enterprise applications. Adjacent to Replai in the agentic AI category, though MultiOn has historically emphasized consumer and prosumer use cases.
• Imbue: AI research and product company building agentic systems capable of reasoning and executing complex tasks. Comparable to Replai in its commitment to agentic AI that operates autonomously, though Imbue is more research-led.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Replai_io
• LinkedInlinkedin.com/company/replai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Replai