HomeCourt

What HomeCourt does

HomeCourt is an AI-powered basketball training application developed by NEX Team Inc., a San Jose-based company founded in 2017. The mobile app uses on-device computer vision to track shots, dribbles, and body measurements through the phone's camera, eliminating the need for wearables or sensors. As of public disclosures, the platform has logged over 100 million tracked shots and 1 billion dribbles from users in approximately 200 countries, with reported sub-5% error on body-measurement outputs validated against NBA Draft Combine standards. The product is iOS-exclusive, with cross-platform coverage provided by Active Arcade, a sister app launched in September 2021.

The company operates a freemium consumer model layered with a HomeCourt+ premium subscription priced at $69.99 per year or $7.99 per month, and a B2B HomeCourt for Teams tier priced at $1.50–$1.99 per player per month for high-school and college programs. An official partnership with the NBA, signed in July 2019, anchors distribution, brand credibility, and the NBA Global Scout initiative, which uses the app's data to surface amateur talent. An Apple Design Award (2018), Time Best Inventions recognition, and Apple WWDC keynote features have supported premium app-store positioning. Additional product lines include a physical-education curriculum for K–12 schools and a HomeCourt for Camps offering, indicating deliberate expansion of the buyer base beyond the individual consumer.

HomeCourt's strategic identity is that of a vertically specialized sports AI company, betting that a domain-specific computer-vision stack and a sports-league partnership are more defensible than a horizontal fitness platform. The principal revenue mechanics are consumer subscription conversion and per-seat team licensing, with the NBA serving as a distribution and marketing channel rather than a paying customer. Key strategic risks include the iOS-only footprint (with Android covered only via Active Arcade), the absence of publicly disclosed revenue or post-2021 funding, and dependence on Apple's platform for the on-device inference that underpins the product.

Name

HomeCourt

Legal name

NEX Team Inc.

Website

https://homecourt.ai

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeCourt (NEX Team Inc.) is an iOS app that uses on-device computer vision to track basketball shots, dribbles, and body measurements, serving individual players, school and college teams, and the NBA through an official partnership.

Ownership category

akta.pro rank

Product category

Sports Training Software

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Mobile basketball training
• Computer vision analytics
• Athletic skill assessment
• Virtual team management
• Basketball performance tracking

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. HomeCourt+ Consumer Subscription: Premium membership for individual users providing year-round analytics, AI-powered intelligent training program with 50+ sessions, daily personalized workouts, exclusive discounts and rewards, and Family Sharing. Annual plan $69.99/year or Monthly $7.99/month with 7-day free trial.
2. Freemium App Downloads: Free tier offering unlimited shot tracking, full library of 100+ drills and activities, and access to current and previous month of data. Drives user acquisition and conversion to HomeCourt+ paid membership.
3. HomeCourt Premium for Teams (B2B): Team subscriptions sold to organizations who want to provide premium access to their players. 3-month option at $1.99/player/month or annual at $1.50/player/month. Standard packages for 10, 20, 30, and 50 players with on-demand player management.
4. Family Sharing Plan: One HomeCourt Premium subscriber (Organizer) can share subscription with up to 3 additional family members or friends, increasing per-user value and retention.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels8 records

Core offering

HomeCourt is a mobile AI-powered basketball training application that uses on-device computer vision to track shots, dribbles, and player movements through an iPhone or iPad camera without requiring any sensors or wearable hardware. The app provides real-time feedback on shooting form, NBA Draft Combine-inspired body measurements, agility assessment, and a skill rating system benchmarked against professional players, alongside virtual competitions and a global scouting program. It is offered as a freemium consumer app and as B2B editions for teams, camps, and physical education (PE) curriculum delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Active Arcade: Motion-based entertainment app by NEX Team Inc., available for iOS and Android, using AI-powered motion tracking for activity-based games.

Products and services

• HomeCourt (The Basketball App) A freemium iOS mobile application that uses on-device computer vision to detect and analyze basketball shots, dribbles, and movements captured by an iPhone/iPad camera, providing real-time AI feedback, skill ratings, body measurements, and virtual competition modes for individual basketball players worldwide.
• NBA Global Scout on HomeCourt
• HomeCourt for Teams
• HomeCourt for Camps A B2B edition of HomeCourt tailored for basketball camps and academy operators, supporting virtual camp delivery, group coaching sessions, and progress tracking across camp participants through a coach-led dashboard.
• HomeCourt PE Curriculum A B2B physical education curriculum product that allows K-12 PE teachers and schools to deliver HomeCourt-based basketball activities remotely, integrated with Google Classroom, and bundled with lesson plans, parent handouts, and curriculum resources.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, core, moderate and minor.

• NBA (National Basketball Association)flagshipStrategic or Co-development Partner · 11 July 2019HomeCourt and the NBA announced a first-of-its-kind strategic partnership on July 11, 2019. The partnership includes integration with NBA Global Scout, leveraging HomeCourt's technology to develop and train players at all skill levels—from youth players to NBA athletes. HomeCourt is an official partner of the NBA and an integral part of the NBA's youth basketball development initiatives worldwide.
• TeamSnapcoreTechnology or IntegrationHomeCourt now integrates with TeamSnap, allowing teams to automatically import their TeamSnap roster to setup their team and invite players.
• Jr. NBAflagshipStrategic or Co-development PartnerJr. NBA is featured as a partner on the HomeCourt homepage. HomeCourt is integrated with Jr. NBA Global Championship programs including selection camps across EME, India, Mexico, Latin America, Africa, and Asia Pacific.
• Positive Coaching Alliance (PCA)moderateGTM or Marketing PartnerPCA logo displayed as a partner on the HomeCourt website, supporting youth basketball development.
• Aspen Institute Project PlaymoderateGTM or Marketing PartnerProject Play logo displayed as a partner organization on the HomeCourt website for youth sports development.
• Active ArcadecoreStrategic or Co-development PartnerActive Arcade is a sister app from NEX Team Inc. that provides motion-based entertainment for fitness and agility training on both iOS and Android. It is offered as an alternative for users on Android devices or those interested in non-basketball sports.
• Apple Inc.flagshipStrategic or Co-development PartnerHomeCourt is featured as an Apple Design Award winner (2019) and was showcased at Apple's keynote event with Steve Nash. Apple is a key platform and showcase partner.
• Google ClassroommoderateTechnology or IntegrationHomeCourt's PE curriculum can be delivered remotely using Google Classroom, enabling teachers to integrate HomeCourt activities into their lesson plans.
• WeWorkminorOthersNEX Team Inc. uses WeWork as their office space provider, listed as their business address at 333 W San Carlos St., Suite 600, San Jose, CA.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noah Basketball: Provides AI-driven basketball shooting analytics for players and coaches. Most comparable in product category (basketball shot analytics) but requires a sensor, making it a direct competitor in the same use case via a different technical approach.
• ShotTracker: Sensors and software that automatically capture basketball stats for teams, leagues, and media. Direct peer in basketball tracking and analytics for organized play, with B2B team and league channels that overlap HomeCourt's HomeCourt for Teams offering.
• Hudl: Team sports video analysis platform used across basketball, football, soccer, and other sports. Direct peer in the team video/analytics workflow that HomeCourt competes with at the high school and college level.
• Dr. Dish Basketball: Basketball shooting machines paired with shot-tracking software for individual and team training. Comparable in basketball skill development; pairs hardware with analytics rather than a software-only model.

Emerging players

• Krossover: Sports video breakdown and analytics for basketball and other team sports at the scholastic level. Adjacent competitor to HomeCourt for Teams in the same coach-driven analytics workflow.
• Tonal: Smart home strength-training system with AI coaching and content subscriptions. Adjacent peer in the AI-coached, subscription-driven home training category; comparable premium positioning and target user.

Broad incumbents

• Peloton: Connected fitness platform combining hardware and subscription content across multiple training modalities. Comparable business model (subscription + app) and consumer fitness audience, though not a basketball specialist.
• Nike Training Club: Free Nike-branded training app offering coached workouts across sports including basketball. Comparable as a mass-market, free/upsell sports training app competing for the same consumer attention as HomeCourt's free tier.
• Catapult Sports: Athlete performance monitoring platform with wearable sensors and analytics used by professional and elite teams. Broader incumbent in the elite basketball and sports performance analytics category, more B2B and team-oriented than HomeCourt.
• WHOOP: Subscription wearable and app for athletic performance, recovery, and strain. Adjacent in the consumer sports performance and analytics subscription category; targets overlapping premium athlete personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HomeCourtai
• Facebookfacebook.com/HomeCourtAi
• LinkedInlinkedin.com/company/nex-team

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeCourt