What Spark.art does

Spark.art, operating in China as 火花音悦 (SparkMusic), is a Beijing-based commercial music copyright licensing platform founded in 2020 under Beijing Huoxiao Huoling Culture Technology Co., Ltd. The platform aggregates a catalog of over 600,000 original music tracks with full copyright and pricing control, drawn from more than 1,000 contracted musicians and a curated network of domestic and international labels, and offers them through both Royalty-Free (RF) and Rights-Managed (RM) licensing models. Its proprietary music management system supports tiered enterprise SaaS packages (企业版/标准版/极速版 — Enterprise/Standard/Express) for rights administration, alongside a beta Sound Effects Library and a VIP Membership subscription for premium access.

Name

Spark.art

Legal name

北京火星火翎文化科技有限公司

Website

https://spark.art

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Spark.art (火花音悦) is a Beijing-based music copyright licensing platform offering over 600,000 original tracks with RF and RM licensing. It serves advertising, short video, variety show, and enterprise clients across China via self-serve and SaaS channels.

Ownership category

akta.pro rank

Product category

Music Licensing Platform

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Patent Owners & Lessors (6794), Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Music/SFX Asset Libraries & Licensing Platforms (MPACABAM)

akta.pro secondary industries

Custom Music & Original Score/Composition (MPAIALAD), Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL), Game Music Licensing & Interactive/Adaptive Music Providers (MPAIALAI)

Keywords

• Music licensing platform
• Royalty-free music
• Music copyright management
• Commercial music library
• Enterprise music SaaS

Headquarters

HQ city

Changyang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Royalty-Free (RF) Music Licensing: Royalty-free music licensing allowing customers to pay once and use music without recurring royalty fees
2. Rights Managed (RM) Licensing: Rights-managed licensing for commercial projects with specific usage terms and pricing
3. Enterprise SaaS Subscriptions: Customized enterprise-level music SaaS services including enterprise, standard, and express versions for corporate clients
4. VIP Membership: Subscription membership providing access to premium music selections and benefits
5. Music Production Services: Professional music production services including custom compositions for ads, TV shows, and films

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Spark.art (火花音悦/SparkMusic) operates a digital music copyright licensing platform that distributes a catalog of over 600,000 original music tracks under Royalty-Free (RF) and Rights-Managed (RM) licensing models. The platform offers tiered enterprise SaaS packages (企业版、标准版、极速版), a VIP subscription tier, and custom music production services for commercial customers in advertising, short video, television, and gaming industries.

Product overview

Spark.art operates as a unified music copyright licensing platform (火花音悦/SparkMusic) offering a comprehensive catalog of over 600,000 original music tracks. The platform connects music creators with commercial users, providing RF (Royalty Free) and RM licensing models. It serves industries including advertising, short video, variety shows, and gaming through enterprise-grade SaaS solutions with tiered service packages.

Differentiator

Problem solved

Functional benefit

Products and services

• SparkMusic Music Copyright Licensing Platform (火花音悦 - 音乐版权服务平台) The core platform providing commercial music licensing services with a catalog of over 600,000 original music tracks available under RF (Royalty-Free) and RM (Rights-Managed) licensing formats. Customers can browse, search by tags/playlists/genres, and complete purchases online.
• VIP Membership Subscription (订阅会员) Monthly subscription membership providing access to premium music content, exclusive tracks, and additional member benefits for individual creators and SMB customers.
• Enterprise Music SaaS Solutions (企业版/标准版/极速版) Tiered enterprise SaaS packages (Enterprise / Standard / Express versions) offering customized music solutions with proprietary music management systems for advertising agencies, media companies, TV production houses, and large corporations requiring bulk music licensing.
• Sound Effects Library (音效 beta) Sound effects library offered in beta status to complement the music catalog for content creators needing sound effects for video, advertising, and other media productions.
• Custom Music Production Services Professional custom music production services for clients needing bespoke compositions including custom songs, advertising jingles, and original score for television shows and films.

Quantifiable outcome

• 60万+ original music tracks in library
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lulu_ProductioncoreStrategic or Co-development PartnerPremium BGM producer listed as a key music partner/supplier on SparkMusic platform. Creates high-quality background music for commercial use.
• 当歌音乐 (DGMUSIC)coreStrategic or Co-development PartnerFeatured record label and music production company based in Chengdu. Part of the '精选厂牌' (Featured Labels) section. Specializes in original music production, covering game, advertising, animation music, and provides services including composition, arrangement, mixing, mastering, and music distribution.
• Music TimecoreStrategic or Co-development PartnerFeatured music label created by a music studio alliance in 2011. One of few Chinese platforms with professional custom composition and massive music library resources. Blends Western mainstream music styles with Asian market-specific flavors.
• AS MusiccoreStrategic or Co-development PartnerFeatured Japanese anime music label on SparkMusic platform. Known for Japanese secondary culture (二次元) music content.
• OpensoundcoreStrategic or Co-development PartnerItalian comprehensive music label specializing in video scoring and music production. Created by a team of professional musicians. Featured in international music label section.
• P&P MusiccoreStrategic or Co-development PartnerGlobally renowned Hong Kong music company featured on SparkMusic platform. Represents international music industry presence.
• https://spark.art/MusicminorStrategic or Co-development PartnerFeatured music producer on SparkMusic platform. Known for trendy, high-tension music styles.
• Paul WernerminorStrategic or Co-development PartnerGerman music composer and producer based in Hamburg. Self-employed composer for media and motion picture. Has placements in thousands of media projects and TV shows. Featured international partner on platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artlist: Global royalty-free music and SFX licensing platform for video creators, filmmakers and brands. Operates the same RF subscription model SparkMusic employs, with a comparable target market in commercial/content video and a similar GTM that combines self-serve and annual subscriptions. Direct head-to-head competitor in the overlapping feature/film/advertising verticals.
• Epidemic Sound: Swedish royalty-free music subscription platform serving YouTubers, brands and agencies globally. Operates the identical direct-to-creator licensing model with a curated original-catalog-only philosophy, comparable subscription tiering, and the same 'one subscription covers all platforms' value proposition that SparkMusic's RF/Enterprise SaaS lines mirror.
• Musicbed: Premium music licensing platform serving filmmakers, brands and agencies with curated and rights-managed tracks. Overlaps directly with SparkMusic's RM licensing stream and the advertising/TV customer segments, sharing a similar use-case-driven discovery experience and emphasis on high-quality production music.
• Audio Network: Global production music library licensing pre-cleared tracks to film, TV, advertising and games. Closely comparable to SparkMusic's rights-managed/licensing-for-broadcast offering, with analogous copyright-clearance and enterprise customer focus for media companies and advertising agencies.
• Pond5: Royalty-free stock music and SFX marketplace (owned by Shutterstock) serving video producers and advertisers. Competes with SparkMusic on per-track transactional pricing and library breadth, with comparable self-serve SMB/individual buyer motion overlapping SparkMusic's direct-to-consumer channel.
• Soundstripe: Subscription-based royalty-free music and SFX platform for video creators and agencies. Mirrors SparkMusic's hybrid RF + SaaS model and emphasizes unlimited-license subscriptions, the same durable-revenue structure SparkMusic is building with its 企业版/标准版 tiers.
• 100Audio: Chinese royalty-free commercial music licensing platform operating in the same domestic market with a comparable RF catalog, Baidu/WeChat-style payment rails, and vertical coverage of advertising and short-video use cases. The closest China-based head-to-head competitor to SparkMusic.
• 猴子音悦 (Houzi Music): China-focused commercial music licensing platform with a comparable RF catalog, similar SMB/individual self-serve motion and similar focus on advertising and short-video use cases. Direct domestic peer competing for the same 2万+ enterprise customer pool that SparkMusic already serves.

Broad incumbents

• Envato (AudioJungle): Marketplace operator offering AudioJungle, one of the largest per-track stock music libraries, alongside a much wider portfolio of creative assets. Overlaps with SparkMusic on per-track commercial music sales but operates across many content categories rather than focusing purely on music licensing for advertising/short-video.
• Shutterstock (Premium Beat): Global stock media platform whose PremiumBeat subsidiary offers royalty-free music and SFX for video production. While serving broader media categories, its music arm directly overlaps SparkMusic's per-track and subscription licensing for advertisers and content creators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spark.art