What Paynas does

Paynas is an Egyptian cloud-based HR, payroll, and employee benefits platform targeting small and medium-sized businesses (SMBs) in Egypt that are still operating with manual HR processes, cash wage payments, and no employee benefits. The company was founded in 2018 after the founders identified a gap in the regional market for digital workforce management, and it officially launched in 2019 following one year of product development. Headquartered in Cairo and operating as an Egyptian Joint Stock Company, Paynas runs a lean team of approximately 30 members serving the Egyptian domestic market with bilingual Arabic/English interfaces.

The platform is structured as three integrated core products delivered through a single SaaS suite accessible via web and mobile apps on iOS, Android, and Huawei AppGallery. The HR & Payroll System handles employee onboarding/offboarding, attendance, vacation and leave management, payroll calculation, and reporting/analytics, including a salary calculator that reflects Egyptian income-tax updates. The Paynas Card is a Visa-powered payroll debit card issued through Banque Misr that enables employers to disburse salaries digitally instead of in cash, accepted at ATMs, in stores, and online. The Health Insurance product offers five packages starting at 210 EGP per employee per month underwritten by Libano-Suisse, distributed via GlobeMed and Aman Leek networks covering 210,000+ providers for inpatient, outpatient, dental, optical, and chronic/pre-existing conditions. Underlying technical components include geo-location-based clock in/out, employee self-service request workflows, and granular access controls.

Paynas operates a sales-led, direct go-to-market targeting Egyptian SMBs through website demo requests, with no minimum employee count requirements. Revenue is generated via per-employee monthly subscriptions — HR system at 260 EGP per active employee per month, insurance billed separately with no minimums, and card services bundled into the platform subscription. The company reports no publicly disclosed revenue, has raised approximately $758,000 across four disclosed funding rounds between 2018 and 2021 from investors including 500 Global, Egypt Ventures, EFG EV Fintech, Venture MENA, A'Z Angels, and dfin Holding, and serves a customer base spanning one enterprise logo (OLX), mid-market accounts (Illa, LXT), and SMB/startup clients (Falak Startups, RiseUP, Mongez, Mayday, Egypt Ventures). The product surface and stated ambition ("Egypt and beyond") point toward MENA expansion, though current operations remain exclusively Egyptian.

Name

Paynas

Legal name

Paynas

Website

https://paynas.com/

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Paynas is an Egyptian cloud-based HR, payroll, and employee benefits SaaS platform that helps small and medium-sized businesses digitize attendance tracking, payroll processing, and salary disbursement via its Paynas Card, plus affordable health insurance.

Ownership category

akta.pro rank

Product category

HR and Payroll Software

NAICS

Payroll Services (541214), Professional Employer Organizations (561330), Office Administrative Services (5611)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Pay Card Programs & Earned Wage Access (EWA) Administration (BPACAIAK), Payroll Cards & Salary Prepaid (FSAMANAE), Payroll Outsourcing & Pay Administration (Multi-country/Managed Payroll) (BPACAKAD)

Keywords

• HR and payroll software
• Payroll card services
• Employee benefits platform
• Attendance and leave management
• Small business workforce management

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. HR & Payroll Software Subscription: Monthly subscription model billed based on number of active employees. Pricing starts at 260 EGP per month for HR system. Platform and card services billed monthly based on employee count.
2. Paynas Card Services: Revenue from payroll card services, billed monthly as part of the platform subscription based on number of employees using cards
3. Medical Insurance Premiums: Health insurance packages billed quarterly, with pricing starting at 210 EGP per month per employee. No minimum number of employees required.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Paynas provides a unified HR and payroll SaaS platform for small and medium-sized businesses in Egypt and the MENA region. Its offering combines an all-in-one HR & Payroll System (attendance, leave, payroll, reporting), Visa-powered payroll cards issued with Banque Misr for cashless salary disbursement, and affordable medical insurance packages offered with Libano-Suisse.

Product overview

Paynas is a unified HR and employee benefits platform offering three integrated products: an HR & Payroll System (core HR management with attendance, leave, payroll, and analytics), a Paynas Card (Visa-powered payroll cards for cashless salary disbursement), and Health Insurance packages (offered in partnership with Libano-Suisse). The platform is designed for small and medium businesses in Egypt, enabling digital HR processes, eliminating cash wages, and providing affordable employee benefits through a single intuitive interface accessible via web and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• HR & Payroll System Cloud-based HR management platform that automates employee onboarding, offboarding, attendance tracking, vacation and leave management, payroll processing, and reporting/analytics from a single interface, with a companion mobile app for iOS, Android, and Huawei.
• Paynas Card Visa-powered payroll debit card issued in partnership with Banque Misr that enables employers to transfer employee salaries digitally and replaces cash wage payments; employees can use the card at ATMs, for in-store retail purchases, and for online transactions.
• Health Insurance Packages Affordable medical insurance packages offered in partnership with Libano-Suisse, including access to more than 210,000 health providers with coverage for inpatient and outpatient treatment, dental, optical, chronic and pre-existing conditions, priced starting at 210 EGP per month per employee with no minimum employee requirement.

Quantifiable outcome

• Access to 210,000+ health providers through Libano-Suisse partnership
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, core and supporting.

• Visa InternationalflagshipStrategic or Co-development Partner · 1 January 2019Visa International partnered with Paynas to power the Paynas Card, enabling digital payroll disbursement. This partnership allows Paynas to offer Visa-powered payroll cards that employees can use at ATMs, for retail shopping, and online purchases. The partnership was established when the company launched in 2019.
• Banque MisrflagshipStrategic or Co-development Partner · 1 January 2019Banque Misr partnered with Paynas to issue the Paynas Card payroll cards. This partnership enables Paynas to provide payroll card services to employers, allowing employees to receive salaries digitally without needing a traditional bank account. The partnership was established at company launch in 2019.
• Libano-Suisse (Lebanese Swiss Insurance)coreStrategic or Co-development Partner · 1 January 2019Libano-Suisse, a leading global insurance provider, partnered with Paynas to offer medical insurance packages to Paynas customers. Paynas provides 5 designed insurance packages starting at 210 EGP per month with access to 210,000+ health providers covering inpatient, outpatient, dental, optical, and pre-existing conditions.
• GlobeMedsupportingTechnology or IntegrationGlobeMed provides the medical network infrastructure for Paynas health insurance packages, enabling access to their healthcare provider network.
• Aman LeeksupportingTechnology or IntegrationAman Leek is referenced as part of the medical network powering Paynas health insurance services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bayzat: UAE-based HR, payroll, and employee-benefits SaaS platform targeting SMBs in the MENA region with a very similar bundled offering (HR software + insurance marketplace). Closest direct functional analogue to Paynas outside Egypt.
• Khazna: Egyptian fintech providing earned-wage access and payroll-card solutions to blue-collar workers — directly competes with Paynas Card in the Egyptian market and shares the same unbanked-worker thesis.
• RemotePass: MENA-born global HR, payroll, and compliance platform for distributed teams; overlaps with Paynas on Arabic-market SMB payroll and benefits administration.
• Lucky: Egyptian earned-wage access and payroll-card platform targeting underbanked employees; competes with Paynas Card on the same employer-led distribution model in Egypt.

Broad incumbents

• Gusto: US SMB-focused payroll, HR, and benefits platform; similar per-employee subscription model targeting very small employers, though serving a different geography and regulatory regime.
• Deel: Global EOR/payroll leader rapidly expanding into MENA; broader portfolio with country-specific local entities, but increasingly overlaps Paynas's Egyptian SMB payroll use case as it localizes.
• Fawry: Egypt's largest payments and digital financial-services platform; broad incumbent with overlapping bill-payment and disbursement rails relevant to payroll-card distribution, though not an HR/payroll specialist.
• Rippling: Global HR, IT, and payroll platform for SMB and mid-market; a much broader incumbent with deeper product surface but similar core HR/payroll value proposition Paynas sells to SMBs.

Regional players

• Telda: Egyptian digital consumer banking platform; overlaps with Paynas Card on payments infrastructure for Egyptian workers, but focuses on direct-to-consumer rather than employer-led payroll distribution.
• Rise (Rise Technology): Saudi-based HR and payroll SaaS targeting MENA SMBs with Arabic-first design; regional peer with overlapping customer profile but operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paynas