MikMak
MikMak, a SPINS company, is an enterprise commerce intelligence and orchestration platform serving 4,000+ multichannel consumer brands (CPG, food & beverage, beauty, alcohol, electronics). Its API-first platform unifies media-to-checkout routing, multichannel attribution, and AI-powered predictive analytics across 8,000+ retailers and 1.5 billion shoppers globally.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MikMak does
MikMak, founded in 2015 by Rachel Tipograph and headquartered in New York, is an enterprise commerce intelligence and orchestration platform serving multichannel consumer brands. The platform combines media, retailer, and first-party shopper data covering 1.5 billion global shoppers across 8,000+ retailers and 3 million store locations, and is organized into three core modules: MikMak Commerce (path-to-checkout technology that links any media touchpoint — social, retail media, brand site, search, CTV, display, QR — to in-stock retailer inventory), MikMak Insights (multichannel analytics with the proprietary MikMak Shopping Index benchmarks), and MikMak Aura (the AI-powered predictive engine introduced with MikMak 4.0 in April 2026). The stack is API-first, with a Headless Commerce API, an Insights API that pipes Purchase Intent and Attributable Sales into Tableau, Power BI, and Google Data Studio, and MikMak MCP (Model Context Protocol) infrastructure that enables AI agents to interact with the platform for agentic commerce. MikMak holds U.S. Patent 11,475,487 covering multi-retailer checkout within online video campaigns.
The company sells primarily through a high-touch enterprise field sales motion requiring demo-led custom contracts; no public pricing is offered. MikMak serves 4,000+ brands across CPG, food & beverage, beauty & personal care, alcohol, electronics & appliances, toys & games, and construction/oil/energy verticals — including Diageo, Colgate-Palmolive, Reckitt, Mars, Mondelez, SC Johnson, Kenvue, Pernod Ricard, Coty, L'Oreal Paris, HP, Mattel, Hasbro, KraftHeinz, and General Mills. Distribution is layered: direct enterprise sales out of New York, Chicago, and Paris offices, plus formal Agency Partnerships, Retailer Partners, and Publisher Partners programs, with technology embedded into Pinterest, DoorDash, Yahoo, PadSquad, Nextdoor, Circana, NielsenIQ, LiveRamp, and Vermont Information Processing. MikMak also operates the Brave Commerce podcast and the BRAVE COMMERCE Live owned event (co-hosted with Profitero).
In January 2026, SPINS (a Chicago-based CPG data provider backed by Warburg Pincus) acquired MikMak for undisclosed terms; MikMak now operates as a SPINS company, combining MikMak's commerce media intelligence with SPINS' attribute-rich CPG dataset. Wavecrest Growth Partners was MikMak's growth-equity investor; BrightTower served as exclusive financial advisor to the deal. Total disclosed funding raised prior to the SPINS exit was $19 million.
MikMak firmographics
Firmographics- Name
- MikMak
- Legal name
- MikMak
- Website
- https://mikmak.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- MikMak, a SPINS company, is an enterprise commerce intelligence and orchestration platform serving 4,000+ multichannel consumer brands (CPG, food & beverage, beauty, alcohol, electronics). Its API-first platform unifies media-to-checkout routing, multichannel attribution, and AI-powered predictive analytics across 8,000+ retailers and 1.5 billion shoppers globally.
- Ownership category
- akta.pro rank
MikMak industry classification
Industry- Product category
- Commerce Intelligence & eCommerce Enablement Software
- NAICS
- Software Publishers (5132)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where MikMak is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
MikMak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Recurring subscription revenue from enterprise brands accessing the MikMak Platform (MikMak Commerce, MikMak Insights, MikMak Aura) for real-time commerce intelligence and orchestration, sold via custom enterprise contracts.
- Usage-Based Data & API Licensing: Revenue from API access (Headless Commerce API, Insights API, Custom Report Builder) and embedded commerce enablement where brands pay based on transaction volume, attribution data, or number of retailers/markets connected.
- Professional Services & Implementation: Enterprise implementation, onboarding, and integration services supporting the deployment of MikMak's platform within large CPG and brand organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based enterprise contract; no public price points. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
MikMak product offering
Product offeringCore offering
MikMak sells a real-time commerce intelligence and orchestration platform (MikMak Platform) for enterprise consumer brands. The platform is composed of three modules: MikMak Commerce (shoppable media and where-to-buy that links any media touchpoint to in-stock retailer inventory and checkout), MikMak Insights (multichannel analytics measuring retailer sales impact and online consumer behavior), and MikMak Aura (an AI-powered predictive engine introduced in MikMak 4.0 that forecasts incremental sales performance). The platform is sold via custom enterprise SaaS contracts, exposed via Headless Commerce API and Insights API, and supports agentic commerce through MikMak MCP infrastructure.
Product overview
MikMak, a SPINS company, operates a single unified commerce intelligence and orchestration platform composed of three primary modules: MikMak Commerce (shoppable media and where-to-buy enabling a seamless path to checkout at any in-stock retailer across the media mix), MikMak Insights (multichannel commerce analytics and measurement), and MikMak Aura (the AI-powered predictive engine introduced in MikMak 4.0 for planning and optimizing future outcomes). The platform is built on a proprietary AI-powered operating system and is exposed to brands via the MikMak Commerce (Headless Commerce) API and the MikMak Insights API, with MikMak MCP infrastructure enabling AI agent integration. Supporting offerings include the MikMak Shopping Index (benchmark research) and the Brave Commerce Podcast. Following SPINS's acquisition of MikMak in January 2026, the platform combines MikMak's commerce media data (over 1.5 billion global shoppers, 8,000+ retailers) with SPINS' attribute-rich CPG dataset to serve as a centralized commerce layer for enterprise brands navigating AI-driven and agentic shopping.
Differentiator
Problem solved
Functional benefit
Products and services
- MikMak Platform Unified AI-powered commerce intelligence and orchestration platform for enterprise consumer brands, comprising MikMak Commerce, MikMak Insights, and MikMak Aura modules; provides real-time measurement, path-to-checkout enablement, and predictive planning across media and retail channels.
- MikMak Commerce Path-to-checkout module that links media (social, retail media, brand sites, search, CTV, display, QR codes) to in-stock retailer inventory with real-time AI inventory accuracy; enables shoppable media campaigns at scale.
- MikMak Insights Multichannel commerce analytics module synthesizing retailer sales impact, online consumer behavior, and AI-driven recommendations into actionable insights for brand marketers.
- MikMak Aura Unified, always-on AI-powered predictive engine that connects full-funnel media spend to incremental retailer sales performance, enabling smarter planning and joint business decisions.
- MikMak Commerce API (Headless Commerce API) API product that allows enterprise brands and partners to embed MikMak's commerce functionality and media ad units into their own technology stacks.
- MikMak Insights API API integrating MikMak commerce intelligence data such as Purchase Intent and Attributable Sales into Data Lakes, Analytics Platforms, and BI tools such as Tableau, PowerBI, and Google Data Studio.
- MikMak Shopping Index Benchmark research product providing commerce marketing benchmarks and shopper intent insights across categories including grocery, beauty and personal care, and alcohol.
Quantifiable outcome
- 1.5B+ global shoppers tracked across 8,000+ retailers
- +5 more outcomes
Companies that use MikMak
Customer profileNamed customers41 records
Segments8 records
Ideal customer profiles3 records
MikMak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature6 records
MikMak partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- SPINSflagshipSPINS, a leading provider of CPG data, insights, and commerce solutions (backed by Warburg Pincus), acquired MikMak in January 2026 for an undisclosed amount. MikMak is now a SPINS Company; the deal combines SPINS' attribute-rich CPG dataset with MikMak's commerce intelligence platform to enable and measure shopper engagement across physical, digital, and agentic shelves.
- PinterestflagshipPinterest launched 'where-to-buy' links for image ads powered by MikMak's technology and Pear Commerce, enabling CPG brands to route shoppers to preferred retailers across 8,000+ retailers and more than 3 million store locations with real-time measurement.
- ProfiterocoreCo-host of the Brave Commerce podcast and BRAVE COMMERCE Live owned event; ongoing co-marketing relationship with Profitero President Sarah Hofstetter.
- Digital Shelf Institute (DSI)minorCo-released 'Bridging Gaps and Breaking Silos' report on IT-business collaboration in the $7.4 trillion commerce era; co-marketing partnership.
- TrackStreetcoreIndustry-first partnership combining MikMak's commerce insights and enablement with TrackStreet's brand protection capabilities, offering multichannel brands a comprehensive solution for profitable growth.
- DoorDashflagshipFirst-of-its-kind integration making MikMak the first eCommerce enablement and analytics platform directly connected with DoorDash; enables brands to reach DoorDash's millions of active global monthly users with closed-loop sales attribution across channels including brand websites, social media, QR codes, and video.
- CircanacorePartnership offering in-store attribution and optimization; provides digitally influenced offline sales reporting and powers MikMak's shoppable recipe and Direct Add to Cart features.
- NielsenIQ (NIQ)coreMikMak joined the NielsenIQ Partner Network to enable integration of NIQ product availability data into MikMak's platform, expanding its role in the Commerce Marketing ecosystem.
- CommerceHub (ChannelAdvisor Shoppable Media & Brand Analytics)flagshipCommerceHub sold ChannelAdvisor's Shoppable Media and Brand Analytics product lines to MikMak in August 2023, expanding MikMak's global retail network to more than 4,000 retailers and growing its brand base to 1,200+ brands, while establishing a strategic partnership to strengthen MikMak's commerce intelligence capabilities.
- SwavenflagshipMikMak acquired Swaven, a Paris-based eCommerce enablement and analytics software company operating across EMEA, APAC, and LATAM, paving the path toward MikMak 3.0 and global expansion.
- Vermont Information Processing (VIP)coreFirst-of-a-kind partnership providing beverage brands with a complete picture of how digital marketing efforts drive in-store purchases, including an out-of-stock routing solution for beer brands.
- AdweekcoreAdweek Podcast Network distribution partner for the Brave Commerce podcast; Adweek provides ongoing earned media coverage featuring MikMak and its CEO.
- PadSquadcoreFirst-of-its-kind partnership bringing eCommerce functionality (MikMak's click-to-cart) to PadSquad's high-impact digital advertising experiences.
- LiveRampcoreData connectivity partnership enabling MikMak to deliver first-party data acquisition, enrichment, and psychographic/demographic/behavioral insights (used for Avocados From Mexico Super Bowl campaign).
- YahoocorePartnership delivering add-to-cart functionality and e-commerce analytics for campaigns running across Yahoo native ads and display inventory.
- NextdoorminorCo-marketing partnership with Nextdoor's Head of Retail, QSR and CPG to help national brands and retailers become more local during the holiday season.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
MikMak competitors and assessment
Company assessmentEmerging players
- Numerator: Numerator provides omnichannel consumer panel and purchase data that complements MikMak's attribution, increasingly used by brands for first-party shopper insights; partial overlap in measurement and audience targeting use cases.
- Sensor Tower: Sensor Tower delivers digital, app, and ad intelligence including digital commerce insights; while stronger in mobile/app data, it competes for brand budgets seeking purchase-intent and commerce performance signals adjacent to MikMak Insights.
Direct peers
- Skai (formerly Kenshoo): Skai offers omnichannel commerce media and insights across retail media networks, social, and search; comparable to MikMak in bridging paid media execution with retailer sales attribution for enterprise brands.
- Stackline: Stackline provides e-commerce analytics, retail media activation, and shopper intelligence for CPG brands, directly competing with MikMak Insights and MikMak Commerce in commerce intelligence and shelf-level measurement.
- Pacvue: Pacvue provides commerce enablement and retail media management across Amazon, Walmart, and other marketplaces; it overlaps with MikMak Commerce in shoppable media, attribution, and omnichannel measurement for enterprise CPG brands.
- Trax (now Shelfmerch): Trax offers retail and shopper intelligence including image recognition, in-store execution, and e-commerce analytics for CPG brands, overlapping MikMak on omnichannel measurement and shelf-level commerce insights.
- Profitero: Profitero is a direct competitor in digital commerce intelligence and shelf analytics for CPG brands; MikMak and Profitero co-host the Brave Commerce podcast and BRAVE COMMERCE Live event, indicating direct overlap in product, customers, and thought-leadership in commerce enablement.
Broad incumbents
- Similarweb: Similarweb provides digital shopper intelligence and traffic/engagement analytics across channels; while broader than MikMak, it competes for brand and agency budgets seeking omnichannel commerce performance visibility.
- NielsenIQ (NIQ): NielsenIQ is a global consumer intelligence leader that integrates product availability data with MikMak via the NielsenIQ Partner Network; it competes broadly in retail measurement and shopper insights for CPG manufacturers.
- Circana (formerly IRI + NPD): Circana is a large CPG and retail measurement incumbent that partners with MikMak for in-store attribution and optimization; it offers overlapping but much broader point-of-sale and panel data analytics for enterprise CPG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MikMak social profiles
Digital presenceMikMak financial estimates
Financial estimateRevenue estimate
Valuation estimate
MikMak leadership team
Management profileNumber of profiles
Profiles8 records
MikMak subsidiaries and ownership
Company hierarchySubsidiaries2 records
MikMak funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MikMak M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MikMak
What does MikMak do?
MikMak sells a real-time commerce intelligence and orchestration platform (MikMak Platform) for enterprise consumer brands. The platform is composed of three modules: MikMak Commerce (shoppable media and where-to-buy that links any media touchpoint to in-stock retailer inventory and checkout), MikMak Insights (multichannel analytics measuring retailer sales impact and online consumer behavior), and MikMak Aura (an AI-powered predictive engine introduced in MikMak 4.0 that forecasts incremental sales performance). The platform is sold via custom enterprise SaaS contracts, exposed via Headless Commerce API and Insights API, and supports agentic commerce through MikMak MCP infrastructure.
Is MikMak a public or private company?
MikMak is a private company. It is classified as corporate owned and is currently acquired.
When was MikMak founded?
MikMak was founded in 2015. It employs 101 to 250 people.
Where is MikMak based?
MikMak is headquartered in New York, United States, in the North America region.
How does MikMak make money?
Three revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are usage-Based Data & API Licensing and professional Services & Implementation.
Who are MikMak's main competitors?
Emerging players on record are Numerator and Sensor Tower. Direct peers are Skai (formerly Kenshoo), Stackline, Pacvue, Trax (now Shelfmerch) and Profitero. Broad incumbents are Similarweb, NielsenIQ (NIQ) and Circana (formerly IRI + NPD).
Does MikMak have an API?
Yes. MikMak offers multiple public-facing APIs as part of its composable commerce platform. The MikMak Headless Commerce API (also referred to as the MikMak Commerce API) enables brands to embed MikMak's commerce functionality into their own technology stacks. The MikMak Insights API integrates MikMak commerce intelligence data—including Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Data Studio. The Insights API launched in beta in November 2024 with full availability planned for early Q1 2025. MikMak also provides MikMak MCP (Model Context Protocol) infrastructure to enable AI agent integration. Developer documentation is at www.mikmak.com/product-updates.
What industry is MikMak in?
MikMak's product category is Commerce Intelligence & eCommerce Enablement Software. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 5132 and its SIC code is 6211.