UrbanDart
UrbanDart is a Hyderabad-based SaaS company offering an all-in-one, cloud-based omni-channel commerce platform — combining ecommerce, POS, QR ordering, kiosks, CRM, and B2B modules — for SMBs, mid-market, and select enterprise retail and food brands in India and the USA.
- Company typePrivate
- Founded2017
- HeadquartersHyderabad, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UrbanDart does
UrbanDart Internet Solutions Pvt. Ltd. is a Hyderabad-headquartered SaaS company (founded 2017) that operates an all-in-one, cloud-based omni-channel commerce platform targeting SMBs, mid-market brands, and select enterprise clients across retail, food service, grocery, jewellery, fashion, B2B, and corporate verticals in India and the USA. The platform bundles ecommerce store-building, cloud POS, QR ordering, self-serve kiosks, marketing/CRM, order/catalog/inventory management, and an employee perks module into a single dashboard, with white-label options for industry-specific deployments. Distribution combines self-serve PLG (Starter ₹499/month), direct sales, a partner program for digital agencies and integrators, and a proprietary on-demand ambassador network of freelance sales professionals deployed on behalf of brands such as Uber, Shopify, CRED, and Lalamove.
Revenue is generated primarily through tiered SaaS subscriptions (Starter at ₹499/month and Ultimate at ₹2,499/month or ₹1,499/month annual), a marketplace of paid add-on apps (CRM, WhatsApp Business, QuickBooks, logistics integrations), managed sales services on a conversion-fee basis, and transaction/distribution fees from the Xchange cross-brand network and commission-free direct-order enablement for restaurants. The company claims 500+ businesses on the platform and an aggregate 17,225+ subscribers across its six channel products, and has earned regional recognition including HYSEA Top 10 Hottest Startups 2018 and Best Enterprise Solutions Software 2018. Underlying AI capabilities are positioned as featured (dashboard automation, personalized messaging) rather than defensibly proprietary.
UrbanDart firmographics
Firmographics- Name
- UrbanDart
- Legal name
- UrbanDart Internet Solutions Pvt. Ltd.
- Website
- https://urbandart.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UrbanDart is a Hyderabad-based SaaS company offering an all-in-one, cloud-based omni-channel commerce platform — combining ecommerce, POS, QR ordering, kiosks, CRM, and B2B modules — for SMBs, mid-market, and select enterprise retail and food brands in India and the USA.
- Ownership category
- akta.pro rank
UrbanDart industry classification
Industry- Product category
- Omnichannel Commerce Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
- akta.pro secondary industries
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD), Enterprise & Private App Stores (MDM/MAM) (BPAMADAE)
Keywords
Where UrbanDart is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
UrbanDart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Plans: Tiered subscription model with Starter (₹499/month with core features) and Ultimate (₹2,499/month, discounted to ₹1,499/month when billed annually) plans. All features included in Ultimate tier. Annual billing offers significant discount.
- App/Module Add-ons: Paid apps and modules available in the app store including CRM (₹2,388 free), Connect networking (₹1,188 free), Google MyBusiness (₹9/month), Vimeo Video (free), Quickbooks (₹99/month), Logistics & Delivery (₹199/month), WhatsApp for Business (₹299/month), Dark Kitchen (₹499/month), Sale by weight (₹49/month). Some apps offered free for 1 year with signup.
- Managed Sales Services: UrbanDart provides fully managed sales services to businesses — hiring vetted sales professionals on-demand across India. Combines technology platform with human sales force. Businesses pay on conversion basis after approval.
- Xchange Distribution Fees: Brands generate revenue by reselling/upselling products through other brand's customer networks via Xchange platform. UrbanDart takes a commission or fee on distribution deals facilitated through the platform.
- Restaurant Commission-Free Direct Orders: Restaurants take orders directly through their UrbanDart-branded website/app without paying aggregator commissions (Swiggy/Zomato). Platform enables commission-free direct ordering, saving restaurants the 20-30% aggregator commission.
- Ambassador Program Commission: UrbanDart pays ambassadors commission/kickback for every conversion (defined by the company) after approval. Minimum payout threshold of $50. Ambassadors are independent freelancers; UrbanDart deducts payment processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Ultimate — All-in-one commerce platform with all features |
| Subscription | Monthly | Starter — Core features for small businesses |
| Freemium | Monthly | Free Apps Promotion — Selected apps free for 1 year |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels6 records
UrbanDart product offering
Product offeringCore offering
UrbanDart provides a cloud-based, AI-powered all-in-one omni-channel commerce platform that unifies ecommerce store building, modern cloud POS, QR-based ordering and engagement, self-serve kiosks, marketing/CRM automation, catalog and inventory management, and managed sales services. The platform is offered as tiered SaaS subscriptions plus add-on app modules, and also operates an on-demand ambassador sales force and a cross-brand distribution network called Xchange for SMBs and mid-market retail and food brands.
Product overview
UrbanDart is an all-in-one comprehensive commerce platform that bundles together AI-powered software, sales channels, and business applications. The core platform consists of Ecommerce (online store and custom app builder), Backend Dashboard (order/catalog/inventory management), QR Experience (QR-based ordering and engagement), Point of Sale (cloud POS), Self-Serve Kiosk, and Marketing Suite (CRM, loyalty, automated campaigns). These core products are supplemented by Channels (pre-built integrations for multi-channel selling), Xchange (cross-brand distribution network), B2B Ordering Platform, Marketplace software, Employee Perks, Market (B2B procurement), and Apps (business apps including CRM, Invoices, Purchases, and third-party integrations). The platform is designed for retail, food/restaurant, grocery, jewellery, fashion, B2B, and corporate enterprise segments, with white-label solutions built for industry-specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- UrbanDart Ecommerce Store Builder AI-powered ecommerce platform enabling brands to build branded online stores and custom mobile apps tailored for retail, D2C, and B2B operations, with website ordering, catalog management, multi-channel inventory sync, SEO, and B2B setup support.
- UrbanDart Point of Sale (POS) Modern cloud-based POS that works offline on any hardware, with digital invoicing, multi-location support, inventory sync, aggregator order management, and quick payment link generation for restaurants and retailers.
- QR Experience QR-code-based ordering, product discovery, digital menus, contactless dine-in, payments, offers, and customer feedback for retail and restaurant businesses.
- Self-Serve Kiosk Interactive touchscreen kiosk terminals for product browsing, self-serve checkout, digital payments, and digital receipts, with customizable interfaces and promotional content.
- Marketing Suite with Integrated CRM Omnichannel CRM and marketing automation with smart email/WhatsApp/SMS campaigns, loyalty and rewards, prime-style memberships, abandoned cart recovery, and automated welcome and offer flows.
- Xchange Distribution Network Targeted distribution platform allowing brands to resell and upsell products through other brands' customer networks, with campaign launch, monitoring, and scaling tools.
- B2B Ordering Platform
Quantifiable outcome
- 32% average increase in order value
- +6 more outcomes
Companies that use UrbanDart
Customer profileNamed customers27 records
Segments10 records
Ideal customer profiles5 records
UrbanDart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability2 records
Feature10 records
UrbanDart partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RazorpaycorePayment gateway integration available in UrbanDart Market. Razorpay offers $10,000 in credits to UrbanDart customers for payment processing. Full integration with UrbanDart's checkout and payment flows.
- CashFreecorePayment gateway integration partner available in the Market section for restaurant and business purchases. Offers free credits for UrbanDart customers.
- ShiprocketcoreLogistics integration — UrbanDart connects with Shiprocket account for shipping and delivery management. Integration available at ₹free/month.
- DelhiverycoreLogistics integration for order delivery. UrbanDart connects with Delhivery for domestic shipping and courier services.
- WhatsApp for BusinesscoreWhatsApp Business integration enables chat and notifications for orders. UrbanDart supports WhatsApp campaigns as part of marketing suite. Priced at ₹299/month.
- Shopify ImportcoreMigration tool allowing businesses to import their Shopify store data into UrbanDart. Designed to facilitate platform switching from Shopify to UrbanDart.
- Amazon SellercoreAmazon Seller integration syncs UrbanDart product catalog with Amazon Seller account. Enables multi-channel selling across Amazon marketplace.
- StripecoreStripe integration available in Market with $50,000 credits in fee processing. International payment gateway for global commerce.
- HYSEAminorHYSEA (Hyderabad Software Products Hub) is the regional tech industry association. UrbanDart was recognized by HYSEA as Top 10 Hottest Startups 2018 and won Best Enterprise Solutions Software award at HYSEA Summit.
Scale indicators10 records
Recent moves5 records
Expansion highlights7 records
UrbanDart competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: Enterprise-to-mid-market ecommerce SaaS with strong headless commerce, omnichannel, and marketplace integrations. Comparable to UrbanDart's ecommerce + marketplace + multi-channel sync modules, with deeper enterprise capabilities.
- Shopify: Global leader in SMB ecommerce platform infrastructure. Directly comparable to UrbanDart's ecommerce store builder, omnichannel commerce, and POS modules; UrbanDart even ships a 'Shopify Import' migration tool targeting Shopify merchants. Shopify is the broad incumbent that dwarfs UrbanDart on funding, ecosystem, and geographic reach.
- Pine Labs: India-focused POS and omnichannel commerce platform serving large enterprise retail and restaurant chains. Directly comparable to UrbanDart's modern POS and QR ordering modules and represents the well-funded incumbent on the same SMB-to-enterprise commerce rail in India.
- Lightspeed Commerce: Omnichannel commerce and POS platform for retail, restaurant, and golf SMBs. Comparable to UrbanDart's omnichannel retail + restaurant + ecommerce modules, particularly for multi-location retailers and F&B chains.
- Square (Block): Global SMB commerce suite combining POS, ecommerce, payments, and CRM/marketing tools. Directly comparable to UrbanDart's POS + ecommerce + Marketing Suite + CRM modules, but at vastly larger scale and with deeper payments infrastructure.
- Wix: Website builder with native ecommerce, POS, and marketing features targeting SMBs. Comparable to UrbanDart's ecommerce store builder and QR-based digital experience offerings, particularly for small merchants without dedicated dev resources.
Direct peers
- Dukaan: India-based SaaS platform that lets SMBs set up online stores and accept orders via website, app, and social channels. Most direct India-headquartered competitor to UrbanDart's ecommerce + commerce-OS positioning for SMBs and D2C brands.
- Shopmatic: Singapore-headquartered SMB commerce platform with strong India presence, offering website/store builder, POS, payments, and integrations. Directly comparable to UrbanDart's all-in-one ecommerce + POS + payments pitch for India and SEA SMBs.
- GoFrugal: India SMB-focused retail and restaurant POS + omnichannel software (GoBills, GoOrder). Comparable to UrbanDart's POS, QR, ecommerce, and inventory modules for grocery, restaurant, and general retail SMBs in India, with longer operating history.
- Zoho Commerce: Ecommerce platform from Zoho that helps SMBs build online stores with inventory, payments, and integrations into Zoho's broader suite (CRM, Books, Marketing). Comparable to UrbanDart's ecommerce + marketing CRM + accounts stack, with the added advantage of a much larger parent ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
UrbanDart social profiles
Digital presenceUrbanDart financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanDart leadership team
Management profileNumber of profiles
Profiles1 record
UrbanDart funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanDart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanDart
What does UrbanDart do?
UrbanDart provides a cloud-based, AI-powered all-in-one omni-channel commerce platform that unifies ecommerce store building, modern cloud POS, QR-based ordering and engagement, self-serve kiosks, marketing/CRM automation, catalog and inventory management, and managed sales services. The platform is offered as tiered SaaS subscriptions plus add-on app modules, and also operates an on-demand ambassador sales force and a cross-brand distribution network called Xchange for SMBs and mid-market retail and food brands.
Is UrbanDart a public or private company?
UrbanDart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UrbanDart founded?
UrbanDart was founded in 2017. It employs 11 to 50 people.
Where is UrbanDart based?
UrbanDart is headquartered in Hyderabad, India, in the Asia region.
How does UrbanDart make money?
Six revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are app/Module Add-ons, managed Sales Services, xchange Distribution Fees, restaurant Commission-Free Direct Orders and ambassador Program Commission.
Who are UrbanDart's main competitors?
Broad incumbents on record are BigCommerce, Shopify, Pine Labs, Lightspeed Commerce, Square (Block) and Wix. Direct peers are Dukaan, Shopmatic, GoFrugal and Zoho Commerce.
Does UrbanDart have an API?
No public API is recorded for UrbanDart.
What industry is UrbanDart in?
UrbanDart's product category is Omnichannel Commerce Software. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces, with a secondary code of HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 5132 and its SIC code is 7372.