Pico

What Pico does

Pico is a data-driven fan marketing platform founded in 2016 and headquartered in Haifa, Israel. The company operates as a B2B enterprise SaaS provider, enabling brands and rights-holders in sports, entertainment, and live-events to engage fans through data-driven marketing tooling — likely spanning audience segmentation, campaign execution, and engagement analytics, though specific product modules are not disclosed in the supplied data. Pico's investor base (Stadia Ventures, Dreamit Ventures, SAP.iO, RSBG Ventures, Capital Innovators, Startupbootcamp, EuropeanPioneers) signals a sports-and-entertainment vertical orientation alongside broader enterprise ambitions via the SAP ecosystem. The company has accumulated approximately $3.7M in disclosed funding across six rounds between 2016 and 2020, operates with 11–50 employees, and has a North American commercial presence led by VP North America Quinton Porter. The founding team (CEO Asaf Nevo, CTO Aviv Paz, COO Roi Mozer) remains in place, and the company's primary website (picogp.com) is currently failing DNS resolution, which constrains verification of current product, pricing, and customer references.

Note on input data conflict: a separate data block describes Pico as a VR headset company (Pico 4 Enterprise). This appears to reference the unrelated Pico VR brand (owned by ByteDance) and conflicts with Pico's own firmographic description as a "Data-Driven Fan Marketing Platform." Per the precedence rule favoring first-party/most-specific primary source material, this analysis treats Pico as the Israeli fan marketing platform described in the firmographics, funding history, and leadership sections.

Name

Pico

Website

https://picogp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pico is an Israeli B2B SaaS company that provides a data-driven fan marketing platform to enterprise customers in sports, entertainment, and live-events. Founded in 2016 in Haifa, it has raised approximately $3.7M across multiple funding rounds.

Ownership category

akta.pro rank

Product category

Fan Marketing Platform

NAICS

Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Customer & Audience Segmentation / Persona Strategy (MPAAAFAC)

Keywords

• Fan engagement platform
• Marketing analytics software
• Sports marketing platform
• Audience engagement tools
• Data-driven marketing

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. VR Hardware Sales: Pico generates revenue through the sale of VR headsets, specifically the Pico 4 Enterprise model targeted at enterprise and business customers.

Go-to-market motion1 record

Core offering

Pico is a data-driven fan marketing platform that helps brands and sports/entertainment organizations engage, activate, and retain fans through analytics-driven marketing campaigns. The platform combines fan data, behavioral insights, and engagement tooling to enable marketing teams to design, execute, and measure targeted fan outreach initiatives.

Product overview

Pico offers enterprise VR hardware solutions. The company provides the Pico 4 Enterprise VR headset, designed for business applications such as training simulations, virtual collaboration, and product demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• Pico 4 Enterprise: VR headset for enterprise and business use cases including training simulations, virtual collaboration, and product demos

Products and services

• Pico Fan Marketing Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hudl: Hudl is a dominant sports video and analytics platform serving teams at every level, with growing fan-engagement features — a broad incumbent that overlaps with Pico's enterprise sports-data ambitions.
• Genius Sports: Genius Sports is a publicly traded sports data and technology company with deep league partnerships across data, media, and fan engagement — a broad incumbent in the same category where Pico operates.
• Stats Perform: Stats Perform provides sports data, AI, and fan engagement solutions to leagues, media companies, and betting operators — a broad incumbent competitor with much greater scale than Pico.

Direct peers

• Hookit: Hookit offers sponsorship analytics and fan/audience data for sports sponsors and rights holders, with a focus on measuring digital media value — a directly comparable offering to Pico's fan marketing platform.
• SponsorUnited: SponsorUnited provides sports and entertainment sponsorship analytics, deal benchmarking, and property valuations — overlapping with Pico's data-driven marketing intelligence for sports sponsors.
• Blinkfire Analytics: Blinkfire provides sponsorship and fan-engagement analytics for sports properties, leagues, and brands — overlapping closely with Pico's sports fan data and audience-development focus.
• Zoomph: Zoomph is a sports marketing analytics platform that helps brands, teams, and athletes measure sponsorship and fan engagement value across social and digital channels — directly comparable to Pico's data-driven fan marketing positioning.

Others

• Kore.ai: Kore.ai provides enterprise conversational AI platforms used in fan and customer engagement scenarios — adjacent technology that could be a substitute or complementary tool in Pico's stack.

Emerging players

• Satisfi Labs: Satisfi Labs builds AI-powered fan engagement and conversational marketing tools for sports, entertainment, and retail — an emerging player with adjacent fan-marketing capabilities to Pico.

Regional players

• Catapult Sports: Catapult provides athlete performance and fan engagement analytics primarily to professional teams globally. While more focused on performance, its fan engagement products overlap with Pico's audience-development remit.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/PicoGetPersonal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pico