Friar Tux
Friar Tux is a family-owned formal wear retailer, founded 1974, operating 23 showrooms across Southern California and Las Vegas with nationwide shipping. It rents and sells suits, tuxedos, and accessories for weddings, quinceañeras, prom, and special events, supported by an AI try-on tool and a group event coordination platform.
- Company typePrivate
- Founded1974
- HeadquartersAnaheim, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Friar Tux does
Friar Tux is a privately held, family-owned formal wear retailer founded in 1974 and headquartered in Southern California. The company rents and sells suits, tuxedos, and formal accessories (shirts, vests, studs, cufflinks, ties, shoes, socks, pocket squares) for weddings, quinceañeras, prom, galas, and other special occasions. It operates 23 retail showrooms across Southern California and Las Vegas and supports nationwide ship-to-home fulfillment, with explicit service exclusions for Alaska, Hawaii, and most international destinations outside Mexico and Canada for event registration. The company also serves women's formal wear and children's sizes 3–18 through a dedicated suitsforkids.com site. Customer base is exclusively consumer/SMB with no disclosed enterprise contracts.
The underlying technology stack is an e-commerce platform (built on a Demandware/Salesforce Commerce Cloud storefront, evidenced by asset URLs) integrated with a Fit Calculator (rule-based sizing questionnaire), an Event Management Platform that lets organizers create group accounts, assign styles, and track measurement status, and a Try-On with AI computer-vision feature that previews garments on customer-uploaded photos. Virtual Style Sessions are delivered through Google Meet. The company styles over 3M lifetime customers, holds 13,000+ five-star reviews at a 4.8 average rating, and advertises inclusive sizing from 34S to 70L.
Revenue is generated through three streams: per-transaction suit and tuxedo rentals (typically $150–$190), per-unit purchases ($249.95–$600+), and free event coordination services that drive rental and purchase volume through group discounts. Commercial mechanics include a 20% wedding promotion with a free unit at 6+ paid orders, a 25% quinceañera group discount for 3+ members (valid through 2027), a 20% prom student discount, and a 30% ring bearer discount. Multi-channel marketing combines blog content, Instagram, SEO, free mailed swatches, and Stylist Magazine. Pricing carries no sales tax on rentals.
Friar Tux firmographics
Firmographics- Name
- Friar Tux
- Legal name
- Friar Tux
- Website
- https://friartux.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Friar Tux is a family-owned formal wear retailer, founded 1974, operating 23 showrooms across Southern California and Las Vegas with nationwide shipping. It rents and sells suits, tuxedos, and accessories for weddings, quinceañeras, prom, and special events, supported by an AI try-on tool and a group event coordination platform.
- Ownership category
- akta.pro rank
Friar Tux industry classification
Industry- Product category
- Formal Wear Retail and Rental
- NAICS
- Formal Wear and Costume Rental (532281), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
- akta.pro secondary industry
- Occasion & Formalwear (Children) (CRAAAHAK)
Keywords
Where Friar Tux is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices24 records
Markets served
Friar Tux business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Suit and Tuxedo Rentals: Rental of suits and tuxedos for special occasions including weddings, proms, quinceañeras, and special events. Customers can rent individual items or full outfits. Rental prices range from $150-$190 for standard styles. Rentals include coat, pants, and sometimes shirts, vests, and accessories.
- Suit and Tuxedo Purchases: Direct purchase of suits, tuxedos, and formal wear accessories. Purchase prices range from $249.95-$269.95 for separates to $600 for premium tuxedos. Items include suits, tuxedos, shirts, pants, vests, ties, shoes, socks, pocket squares, studs, cufflinks, and accessories.
- Group Event Coordination Services: Free event coordination services for weddings, quinceañeras, and group events that drives rental and purchase revenue through group discounts and promotions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Rental suits and tuxedos starting at $150-$190 |
| Unit Pricing | Pay-as-you-go | Purchase suits and tuxedos from $249.95-$600+ |
| Transaction based/ take rate | Pay-as-you-go | Quinceañera group discounts: 25% off for groups of 3+ |
| Transaction based/ take rate | Pay-as-you-go | Prom student discounts: 20% off rentals and purchases |
| Transaction based/ take rate | Pay-as-you-go | Wedding group promotions: 20% off + 1 free suit/tux with 6+ orders |
| Unit Pricing | Pay-as-you-go | Accessories: studs, cufflinks, ties, pocket squares from $4-$47.96 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Friar Tux product offering
Product offeringCore offering
Friar Tux rents and sells suits, tuxedos, and formal accessories through 23 retail showrooms in Southern California and Las Vegas plus a nationwide e-commerce platform. The company serves weddings, proms, quinceañeras, and special events with a free Online Event Management Platform for group coordination, AI Try-On technology, and Virtual Style Sessions via Google Meet. Customers can buy, rent, or mix purchase and rental items across an inclusive size range from 34S to 70L plus kids' sizes 3-18.
Product overview
Friar Tux is a formalwear retailer offering suits and tuxedos for rental or purchase through both online and physical retail channels. The core product portfolio centers on Suits & Tuxedos (available as complete outfits or separates) complemented by a full range of formal accessories including Pants, Shirts, Vests & Cummerbunds, Studs & Cufflinks, Ties, Shoes, Socks, and Pocket Squares. The company also serves women's formalwear needs and children's sizes (3-18). Service offerings include Try-On with AI (computer vision-based virtual try-on), At-Home Try-On (free rental preview), Virtual Style Sessions (Google Meet video consultations), In-Store Try-On (in-person styling appointments), and a Fit Calculator tool. The Event Management Platform enables group coordination for weddings, quinceañeras, and special events with shared orders and group discounts. The company also produces the annual Stylist Magazine as a wedding planning resource and has a Michael Kors Performance Collection sub-brand featuring performance fabrics.
Differentiator
Problem solved
Functional benefit
Products and services
- Suits & Tuxedos Core formalwear category including suits, tuxedos, and separates available for rental or purchase in various colors, brands, and inclusive sizes (34S to 70L, plus kids' sizes 3-18).
- Pants Dress pants and suit separates offered in multiple colors and sizes for both rental and purchase.
- Shirts Formal dress shirts with various collar types (laydown, wingtip) in white, black, and ivory, available for rental or purchase.
- Vests & Cummerbunds Formal vests and cummerbunds in various styles, colors, and fabrics for tuxedos and suits.
- Studs & Cufflinks Formal accessories including studs and cufflinks in finishes such as gold, silver, black, and pearl for tuxedos.
- Ties Neckties, bow ties, and bolo ties in solid, striped, paisley, and floral patterns for formal occasions.
- Shoes Dress shoes and tuxedo shoes in black, brown, and other colors from brands such as Bonafini and Santo Luciano.
- Socks Dress socks in various colors and patterns including diamond patterns and solid colors.
- Pocket Squares Pocket squares in various colors and patterns to complement suits and tuxedos.
- Accessories Additional formal accessories including belts, suspenders, lapel pins, tie bars, and garment bags.
- Women's Suits Women's formal suits and separates in pearl white, charcoal, black, and navy for formal occasions.
- Kids' Suits Formal suits for children in sizes 3-18, including ring bearer attire with 30% off rentals for children ages 12 and under.
- Virtual Style Sessions Remote video consultations with expert stylists delivered via Google Meet, helping customers select suits, tuxedos, and accessories from anywhere nationwide.
- At-Home Try-On Free rental try-on service where engaged couples and other customers can have coats, pants, shirts, vests, and ties delivered for at-home fitting before committing to a rental.
- In-Store Try-On and Styling Appointment Personalized fitting experience at Friar Tux retail locations with expert stylists, including Fit Calculator use and final measurements.
- Event Management Platform Online platform for organizing group events (weddings, quinceañeras, galas, school dances) with shared orders, member measurements tracking, and automatic group discounts.
- Michael Kors Performance Collection Designer-quality suits and tuxedos featuring innovative performance fabrics for comfort, mobility, and lasting style.
Quantifiable outcome
- 3M+ customers styled across 50+ years of operation
- +3 more outcomes
Companies that use Friar Tux
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Friar Tux technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
Friar Tux partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Friar Tux competitors and assessment
Company assessmentDirect peers
- The Black Tux: Online-first tuxedo and suit rental company shipping nationwide. Directly competes with Friar Tux in the wedding and special-events rental segment but operates with no showroom overhead, contrasting Friar Tux's physical retail model.
- Generation Tux: National online tuxedo rental brand with free home try-on. Overlaps directly with Friar Tux on wedding and prom rental use cases and competes for the same digitally-engaged customer.
- Menguin: Online tuxedo and suit rental brand targeting weddings and proms. Closely comparable to Friar Tux on rental mechanics, group coordination, and event use cases, though without a regional showroom network.
- Suit Supply: Specialty suit retailer with physical showrooms and strong direct-to-consumer positioning. Comparable to Friar Tux on purchase-side formalwear and store-based service, but skews purchase over rental.
- Savvi Formalwear: Specialty formalwear rental and retail chain with multiple showrooms. Directly comparable to Friar Tux in store-based tuxedo rental, group event coordination, and occasion-driven marketing.
- Tuxedo Junction: Multi-store formalwear rental retailer serving weddings, proms, and black-tie events. Closely comparable business model to Friar Tux across rent, buy, and group coordination.
Broad incumbents
- Men's Wearhouse: Large national menswear retailer offering tuxedo rentals, purchases, and group event coordination. Overlaps with Friar Tux across rental and retail but operates at much broader scale and assortment beyond formalwear.
- Jos. A. Bank: National menswear chain under the same parent as Men's Wearhouse. Competes with Friar Tux in suit purchase and formalwear but focuses on everyday business attire rather than event-driven rentals.
Emerging players
- Indochino: Made-to-measure suit retailer with showrooms and online configurator. Overlaps with Friar Tux on the purchase side, particularly for wedding parties seeking custom-fit suits, but does not rent.
Regional players
- Henry A. Davidsen: Mid-Atlantic-based custom tailor and formalwear specialist. Comparable to Friar Tux on formalwear service and wedding-group use cases but operates in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Friar Tux social profiles
Digital presenceFriar Tux financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friar Tux leadership team
Management profileNumber of profiles
Friar Tux funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friar Tux M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friar Tux
What does Friar Tux do?
Friar Tux rents and sells suits, tuxedos, and formal accessories through 23 retail showrooms in Southern California and Las Vegas plus a nationwide e-commerce platform. The company serves weddings, proms, quinceañeras, and special events with a free Online Event Management Platform for group coordination, AI Try-On technology, and Virtual Style Sessions via Google Meet. Customers can buy, rent, or mix purchase and rental items across an inclusive size range from 34S to 70L plus kids' sizes 3-18.
Is Friar Tux a public or private company?
Friar Tux is a private company. It is classified as family owned and is currently operating.
When was Friar Tux founded?
Friar Tux was founded in 1974. It employs 101 to 250 people.
Where is Friar Tux based?
Friar Tux is headquartered in Anaheim, United States, in the North America region.
How does Friar Tux make money?
Three revenue lines are on record. Suit and Tuxedo Rentals are the primary driver. The others are suit and Tuxedo Purchases and group Event Coordination Services.
Who are Friar Tux's main competitors?
Direct peers on record are The Black Tux, Generation Tux, Menguin, Suit Supply, Savvi Formalwear and Tuxedo Junction. Broad incumbents are Men's Wearhouse and Jos. A. Bank. Indochino is listed as an emerging player. Henry A. Davidsen is listed as a regional player.
Does Friar Tux have an API?
No public API is recorded for Friar Tux.
What industry is Friar Tux in?
Friar Tux's product category is Formal Wear Retail and Rental. Its primary akta.pro industry code is CRAGAGAG, Special-Occasion & Formalwear Department Stores, with a secondary code of CRAAAHAK, Occasion & Formalwear (Children). Its NAICS code is 532281 and its SIC code is 5600.