Smoothly
Smoothly is a Finland-based, AI-native marketing execution platform that combines AI workflows, analytics, and a curated creator network to deliver end-to-end content marketing operations for B2B growth teams across Europe.
- Company typePrivate
- Founded2017
- HeadquartersEspoo, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Smoothly does
Smoothly Oy is a Finland-based, founder-owned AI-native marketing execution platform that provides end-to-end content marketing operations for B2B growth teams. Founded in 2017 and headquartered in Espoo, the company combines AI workflows, performance analytics, and a human-review layer staffed by its 100+ creator Smoothly Network to produce, localize, publish, and continuously optimize content such as articles, newsletters, LinkedIn and social posts, and web copy across 30+ European languages. Core technology components include generative AI for text content, a data-driven creator-matching system that the company reports converts 95% of first matches into long-term engagements, Slack-native collaboration that runs the workflow inside the customer's existing environment, and integrations with Canva, WordPress, Mailchimp, HubSpot, Google Drive, Squarespace, and LinkedIn.
Smoothly operates a sales-led, consultative GTM motion with quote-based subscription pricing, 30-minute demo calls as the primary acquisition channel, and a 3-month money-back trial; the customer base spans "hundreds of growth companies" across the Nordics and broader Europe, with named logos covering real estate, municipal government, AI, recruitment, IoT, industrial 3D printing, security, and energy verticals. The company is privately held under founder/team ownership with no disclosed institutional investor beyond a single $301,218 seed round led by Gorilla Capital in March 2021, and has 51-100 employees across functions including sales, growth, network operations, and creator success.
Smoothly firmographics
Firmographics- Name
- Smoothly
- Legal name
- Smoothly Oy
- Website
- https://getsmoothly.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smoothly is a Finland-based, AI-native marketing execution platform that combines AI workflows, analytics, and a curated creator network to deliver end-to-end content marketing operations for B2B growth teams across Europe.
- Ownership category
- akta.pro rank
Smoothly industry classification
Industry- Product category
- AI-Native Marketing Execution Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Smoothly is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Smoothly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Content Marketing as a Service: Smoothly provides an AI-native marketing service that handles content strategy, creation, publishing, and optimization end-to-end. The service is subscription-based with customizable service packages that scale with content needs. The company offers a 3-month trial with a money-back guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom service packages based on content needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Smoothly product offering
Product offeringCore offering
Smoothly provides an AI-native marketing execution platform that handles end-to-end content marketing for B2B growth teams. The service combines AI-powered content workflows, performance analytics, and human review by a curated network of content creators to deliver strategy, creation, localization in 30+ European languages, multi-channel publishing, and continuous optimization as a subscription-based offering.
Product overview
Smoothly is an AI-native content marketing operations platform designed for B2B growth teams. The core offering combines Smoothly AI (the automation platform) with the Smoothly Creator Network (a curated network of human content creators) to deliver end-to-end content marketing execution. The platform handles strategy, content creation in 30+ European languages, multi-channel publishing, and continuous performance optimization. Key service components include content creation (articles, newsletters, social media, web copy), localization, and ongoing content workflow management through Slack integration. All content undergoes human expert review before publishing to ensure brand consistency and quality.
Differentiator
Problem solved
Functional benefit
Brands
- Smoothly Network: A curated community of content creators (freelancers and entrepreneurs) who produce content for Smoothly's clients using the company's AI-native system and ready-built processes.
- Smoothly Creator Network
Products and services
- Smoothly AI AI-native marketing execution platform that handles end-to-end marketing from strategy and execution to continuous optimization. Provides automated content workflows, analytics-driven learning, and human expert review for B2B growth teams.
- Smoothly Creator Network Curated global network of experienced content creators with strong marketing backgrounds and industry expertise. Provides vetted human writers matched to client needs who work with Smoothly AI workflows to produce brand-consistent content.
- Content Creation Service Managed service producing articles, newsletters, LinkedIn posts, social media content, and web copy. Content is created by AI-assisted workflows and reviewed by human content experts before being published to clients' selected channels.
- Content Localisation Content localization available in 30+ European languages using native-speaking content creators who understand local culture, industry tone, and market-specific requirements, enabling multi-market content operations from a single provider.
Companies that use Smoothly
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Smoothly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature4 records
Smoothly partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- CanvacoreCanva integration enables visual content creation and design capabilities within Smoothly's content workflow. Users can create and edit visual assets directly through the platform.
- WordPresscoreWordPress integration allows direct publishing of content to client websites. Smoothly produces and publishes content directly to marketing channels and platforms.
- MailchimpcoreMailchimp integration enables email marketing content creation and distribution through Smoothly's platform.
- SlackcoreSlack workspace integration allows marketing to run inside the client's existing workflow. All communication, modifications, and work progress tracking happens within Slack.
- Google DrivesupportingIntegration with Google Drive for document storage and collaboration within content workflows.
- HubSpotcoreHubSpot CRM integration for marketing automation and customer relationship management connectivity.
- SquarespacesupportingSquarespace website platform integration for content publishing and website management.
- LinkedIncoreLinkedIn integration enables direct publishing of social media content to professional networks and B2B marketing channels.
- UsercentricssupportingCookie consent management platform used for GDPR compliance and cookie preference management on Smoothly's website.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Smoothly competitors and assessment
Company assessmentDirect peers
- Skyword: Content marketing platform combining SaaS tooling with a vetted creator network for enterprise content production. Closely mirrors Smoothly's platform-plus-network delivery model.
- MarketMuse: AI-driven content intelligence and strategy platform that helps marketing teams plan, research, and optimize content. Comparable in the content operations tooling category.
- Writer: Enterprise AI platform for content creation with brand-voice customization, workflow automation, and integrations. Competes in the same AI-native B2B content operations category.
- Copy.ai: AI-powered content generation platform targeting marketing and sales teams with workflow automation and multi-format output. Direct competitor on AI content workflows for B2B.
- Jasper AI: AI-native content generation platform for marketing teams, offering brand voice, workflows, and multi-channel output. Competes directly with Smoothly on AI content automation for B2B growth teams.
- NewsCred (now Cision One): Enterprise content marketing platform with creator network, distribution, and analytics capabilities. Competes for similar mid-market and enterprise B2B content customers.
- Contently: Content marketing platform that combines software with a curated freelance creator network to produce branded content for enterprises. Direct functional overlap with Smoothly's AI-platform + Creator Network model.
Emerging players
- Anyword: AI copywriting platform focused on performance-driven marketing content with predictive scoring. Overlaps with Smoothly's AI content + analytics optimization layer.
Broad incumbents
- HubSpot: Broad marketing, sales, and CRM platform that includes content management, marketing automation, and AI content tools. Represents a potential platform-encroachment risk as it adds AI content features.
- Persado: Enterprise AI platform for marketing language and personalization at scale, focused on large-enterprise CMOs. Competes for AI-generated marketing copy budgets but at a different scale and segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Smoothly social profiles
Digital presenceSmoothly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smoothly leadership team
Management profileNumber of profiles
Profiles7 records
Smoothly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smoothly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smoothly
What does Smoothly do?
Smoothly provides an AI-native marketing execution platform that handles end-to-end content marketing for B2B growth teams. The service combines AI-powered content workflows, performance analytics, and human review by a curated network of content creators to deliver strategy, creation, localization in 30+ European languages, multi-channel publishing, and continuous optimization as a subscription-based offering.
Is Smoothly a public or private company?
Smoothly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smoothly founded?
Smoothly was founded in 2017. It employs 51 to 100 people.
Where is Smoothly based?
Smoothly is headquartered in Espoo, Finland, in the Europe region.
How does Smoothly make money?
One revenue line is on record: content Marketing as a Service.
Who are Smoothly's main competitors?
Direct peers on record are Skyword, MarketMuse, Writer, Copy.ai, Jasper AI, NewsCred (now Cision One) and Contently. Anyword is listed as an emerging player. Broad incumbents are HubSpot and Persado.
Does Smoothly have an API?
No public API is recorded for Smoothly.
What industry is Smoothly in?
Smoothly's product category is AI-Native Marketing Execution Platform. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 541511 and its SIC code is 7372.