We Make Change

What We Make Change does

We Make Change is a remote skills-based volunteering marketplace that connects employed professionals with vetted impact startups for short-duration, virtual pro-bono engagements. Founded in 2016 by James Sancto and J.C. Trier after they met at a Model UN conference, the platform operates as We Make Change Global Limited, a UK private limited company. The company scaled its volunteer base during the COVID-19 pandemic as demand for remote impact opportunities rose, and today lists over 50,000 registered ChangeMakers across 100+ countries and more than 2,000 impact startups, supported by a 14+ person distributed Change Day Facilitator network. Its core product matches volunteers to startups in four skill categories (Technology & Creative, Marketing & Communications, Business & Operations, Research & Advisory) for sessions of as little as three hours.

The platform is built on low-code infrastructure — Framer for the marketing site, Airtable/Softr for the application and matching layer, Squarespace for additional marketing pages, and Google Drive for storage — with a Canvas Badges integration for Change 100 Mentor accreditation. The product portfolio comprises the main We Make Change platform, the ChangeMaker Community, the Change 100 Teams B2B program, the structured 3-hour Change Day session format, and the Change 100 annual startup selection. There is no disclosed proprietary AI/ML matching layer; the matching is described in terms of stated causes, skills, and availability preferences.

The business model is dual-sided. Individual volunteer access is free (freemium), with monetization logic unclear in the source material. The primary revenue stream is B2B corporate Change Days, sold via direct enterprise sales targeting HR, ESG, and community impact leaders. Tiered pricing is published for the Change 100 Teams program: £2.5k for 10 employees, £4k for 20 employees, and £5k for 30 employees, with quote-based arrangements for larger enterprise deployments. Named corporate customers include PA Consulting, CSG, Standard Chartered, Coca-Cola, and AXA Climate, alongside a broader enterprise blog pipeline of Grundfos, Kimberly-Clark, AXA, Walmart, and Holcim. The company is privately held, founder-led, headquartered remotely with co-founders in the UK and Sweden/Finland, and has raised a single disclosed round of $120,000 from Techstars in September 2023.

Name

We Make Change

Legal name

We Make Change Global Limited

Website

https://wemakechange.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

We Make Change is a UK-based remote skills-based volunteering marketplace that connects a community of 50,000+ professionals with 2,000+ impact startups in 100+ countries, monetizing primarily through B2B corporate Change Day programs for enterprise clients.

Ownership category

akta.pro rank

Product category

Skills-Based Volunteering Platform

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

akta.pro secondary industries

Change Management & Transformation Consulting (BPAHAGAC), Organization Design & Change Management Consulting (BPAHACAD), Workplace Change Management & Communications (BPABAFAK)

Keywords

• Skills-based volunteering
• Volunteer matching platform
• Corporate volunteering programs
• Impact startup support
• Remote volunteer coordination

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Corporate Change Day Programs: B2B revenue from corporate teams booking Change Day sessions. Priced per employee with tiered packages: 10 employees at £2.5k, 20 at £4k, 30 at £5k. Includes full prep, hosting, facilitation, impact reports, and mentor accreditations.
2. Individual Volunteer Platform: Free platform for individual professionals to volunteer with impact startups. Revenue model unclear - may be supported by corporate partnerships, grants, or future monetization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

We Make Change operates a virtual volunteering platform that matches professionals with vetted impact startups for skills-based remote volunteering. The core platform is free for individual ChangeMakers (50,000+ registered across 100+ countries) and offers 2,000+ impact startups access to skilled support in Technology, Marketing, Business Operations, and Research. The commercial arm is the Change 100 Teams program, where corporate teams book facilitated 3-hour Change Day sessions priced at £2,500–£5,000 per event, receiving full prep, hosting, facilitation, impact reporting, and Change 100 Mentor accreditations.

Product overview

We Make Change offers a virtual volunteering platform that connects professionals with impact startups for skills-based remote volunteering. The core platform enables users to sign up, match with startups by causes/skills/availability, and volunteer virtually for as little as 3 hours. The ecosystem includes ChangeMaker Community (individual volunteers), Change 100 Teams (corporate team program with 3-hour Change Day sessions), Change 100 (top startups recognition), and Change Day Facilitators (global facilitation network). The platform serves 50,000+ volunteers, 2,000+ impact startups, and corporate partners including PA Consulting, CSG, and Standard Chartered.

Differentiator

Problem solved

Functional benefit

Products and services

• We Make Change Platform A virtual volunteering platform that connects professionals with impact startups for skills-based volunteering. Users sign up, select causes/skills/availability, and apply to support startups with expertise in Technology & Creative, Marketing & Communications, Business & Operations, and Research & Advisory.
• ChangeMaker Community The community of 50,000+ remote volunteer professionals across 100+ countries who use their skills to support impact startups virtually, with as little as 3 hours of commitment per engagement.
• Change 100 Teams
• Change Day A 3-hour virtual impact sprint where corporate teams or individual ChangeMakers mentor impact startups. Includes full prep, hosting, facilitation, and an Impact Report within 24 hours.
• Change 100 A program recognizing Top Impact Startups to Watch, with winners selected for 2026. Corporate teams can support these startups through Change 100 Teams mentoring. Includes Earthshot Prize winners and future impact unicorns.
• Change Day Facilitators A global network of trained facilitators who host and run Change Day sessions, helping corporate teams maximize their impact with impact startups.

Quantifiable outcome

• 50,000+ remote volunteers connected to 2,000+ impact startups
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• CSGcoreStrategic or Co-development Partner · 1 January 2023Leading SaaS platform company partnered with We Make Change for Change Days program. CSGers volunteered remotely with impact startups globally. Results: 66 employees, 16 startups supported, 528 hours, $100k+ impact value. Partnership continued from initial series into ongoing engagement.
• PA ConsultingcoreStrategic or Co-development Partner · 1 January 2022Global innovation and transformation consultancy partnered for Change Days across 2022-2023. 120 employees volunteered, 30 startups supported, 960 hours, £120k impact value. 97% of participants agreed Change Days are positive way to use volunteering days.
• Standard CharteredcoreStrategic or Co-development PartnerGlobal bank with operations in 60+ markets partners through employee volunteering aligned with Futuremakers initiative. Natasha Kwakwa, Global Head of Community Impact, featured in ChangeLeaders interview series. Bank leverages We Make Change for skills-based volunteering.
• Change 100 Startup WinnersflagshipStrategic or Co-development PartnerTop 100 impact startups selected for 2026 mentoring program. Corporate teams mentor these startups during Change Days. Includes Earthshot Prize winners and future impact unicorns across climate, health, education, and social justice sectors.
• Coca-ColaminorStrategic or Co-development PartnerCoca-Cola partnered with We Make Change to deliver Change Day for FURAS, providing marketing experts to support the women's empowerment social enterprise in Colombia.
• AXA ClimateminorChannel Partner/ Reseller/ DistributorAXA Climate's Celli Lloyd featured in ChangeLeaders interview series. AXA Climate trains businesses on sustainability and works with We Make Change for employee engagement and volunteering programs.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pledjar: Early-stage digital giving and volunteering platform for corporates. Comparable as a smaller-scale employee engagement platform competing in adjacent CSR-tech space.
• Alaya: Skills-based volunteering platform focused on emerging markets and global south. Operates in similar skills-matching space as We Make Change but with different geographic focus and a more emerging-market oriented startup base.

Direct peers

• GoodGym: UK-based community volunteering platform connecting runners with community tasks for nonprofits. Comparable as a UK-headquartered skills-based volunteering intermediary, though with physical (rather than virtual) engagement model.
• Catchafire: Skills-based volunteering platform connecting professionals with nonprofits and social impact organizations for short-term, project-based engagements. Most direct functional peer to We Make Change, with similar remote, time-bounded, skills-matching model.
• Deed: Corporate employee volunteering and giving platform serving enterprise customers. Comparable in targeting corporate ESG/CSR buyers with structured employee engagement programs, though with a broader nonprofit focus vs. We Make Change's impact-startup focus.

Regional players

• WorkforGood: UK-focused payroll giving and employee engagement platform. Comparable as a UK market CSR/employee engagement player though with focus on payroll giving rather than skills-based volunteering.

Broad incumbents

• Taproot Foundation: Established nonprofit providing skills-based volunteer consulting engagements between corporate professionals and nonprofits. Comparable skills-based volunteering concept though delivered through traditional consulting model rather than self-serve platform.
• Benevity: Largest enterprise CSR and employee engagement platform serving thousands of corporates with volunteering, giving, and grant programs. Directly comparable to We Make Change's Change 100 Teams offering but at far greater scale and with a deeper technology stack.
• VolunteerMatch: Established nonprofit-volunteer matching platform with corporate volunteer program support. Overlaps with We Make Change's marketplace functionality at a broader, non-remote scale.
• LinkedIn for Nonprofits: Free LinkedIn product helping nonprofits find skilled volunteers from the LinkedIn professional network. Adjacent to We Make Change as a skills-based volunteering channel with massive distribution advantage, though lacks the curated Change Day program structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/we-make-change-now
• Facebookfacebook.com/WeMakeChangeNow

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Make Change