What Snuuper does

Snuuper (legal entity Innovest SpA) operates a geo-localized crowdsourcing platform that connects enterprises with a distributed mobile workforce for retail execution verification and field data collection across Latin America. Founded in 2013 and headquartered in Santiago, Chile, with a Mexico City regional office, the company's free iOS/Android app recruits 200,000+ registered users ("Snuupers") who accept geo-tagged missions in exchange for XP credits redeemable for cash (10,000 credits = 10,000 CLP at a 90% payout). Missions include point-of-sale store audits, mystery shopping, customer prospecting and address mapping, external promoter auditing, and survey panel participation, with GPS check-in/timestamp validation ensuring data integrity and a real-time visual dashboard delivering results to enterprise clients.

The platform's technology stack combines location-based task matching and GPS validation with an AI layer that includes computer vision for planogram and shelf-compliance verification, audio analysis for service-quality scoring in mystery shopping, predictive analytics for Route-to-Market optimization, and AI-driven report automation. Coverage spans Chile, Mexico, Peru, Colombia, and Argentina, with stated scale of 1,800+ completed projects and 1.5M+ data collections. The customer base of 90+ enterprises includes global CPG (Nestlé, PepsiCo, Danone, CCU, Kimberly-Clark, Reckitt Benckiser, Philip Morris, Royal Canin), retail (Sodimac, Cencosud, Paris, Johnson's, Mall Plaza), banking (Banco de Chile, Banco Estado), telecommunications (Entel, WOM, Claro), automotive (Derco, Mitsubishi Motors), fuel station networks (Copec, Shell, Enex, Abastible), logistics (Chilexpress, TNT Express), and healthcare (Clínica Dávila).

Snuuper monetizes through enterprise subscriptions and per-mission pricing for audit, mystery shopping, and trade-marketing services, with revenue streams described as recurring enterprise contracts, transaction fees on crowdsourced tasks, and professional services for survey panels. GTM combines enterprise field sales in Chile and Mexico with a product-led growth motion via the free mobile app. Disclosed funding totals approximately $955,000 across three reported rounds in 2017, 2018, and 2020, with investors including ChileGlobal Angels, ChileGlobal Ventures, CORFO, Start-Up Chile, and Fundación Chile.

Name

Snuuper

Legal name

Innovest SpA

Website

https://snuuper.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Snuuper is a Chile-based crowdsourced field intelligence platform that connects enterprises with a 200,000+ mobile workforce via a geo-localized app to deliver GPS-validated store audits, mystery shopping, and trade-marketing data across Latin America.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Enterprise Audit & Field Intelligence Services: Snuuper charges enterprise clients (retailers, CPG brands, trade marketing teams) for deploying crowdsourced missions to collect field data. Clients pay for audits, mystery shopping, and geolocation-verified data collection services, typically under subscription or per-project agreements. The platform provides the workforce, technology, and reporting infrastructure.
2. Crowdsourced Task Platform (App): The free mobile app connects businesses needing field data with a distributed workforce. Snuuper acts as intermediary, collecting and validating user-submitted data, and charging enterprise clients for verified outputs. Revenue is derived from the margin between what clients pay per verified task and what is paid out in rewards to users (credits redeemed for money at a 90% payout rate).
3. Survey Panel Services: Snuuper offers a public survey panel leveraging its user community, enabling brands to conduct market research and consumer surveys, with results delivered as structured data.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Snuuper operates a geo-localized crowdsourcing platform that connects enterprise clients with a distributed mobile workforce to collect verified field intelligence at retail points of sale across Latin America. Its core offerings are Store Audits (Auditorías en Punto de Venta) and Mystery Shopper 2.0 (Cliente Incógnito), supplemented by customer prospecting and mapping, address validation, survey panels, external promoter auditing, and AI-powered automated reporting. Each mission is assigned to the nearest calibrated user, validated by GPS and timestamp, and delivered through a real-time client dashboard.

Product overview

Snuuper is a crowdsourced field intelligence platform that connects companies with a distributed mobile workforce for retail execution verification across Latin America. The platform operates through two core service lines: Store Audit (auditorías en punto de venta) for operational compliance verification and Mystery Shopper 2.0 (cliente incógnito) for customer experience measurement. These core offerings are supported by certified geolocation (Geolocalización Certificada), customer prospecting and mapping (Prospección y Mapeo), address validation (Validación de Direcciones), survey panels (Panel de Encuestas), external promoter auditing, and AI-powered report automation. The platform covers Chile, Mexico, Peru, Colombia, and Argentina with over 200,000 active users and has completed more than 1.8K projects and 1.5 million data collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Audit (Auditorías en Punto de Venta) Point-of-sale store audit service that verifies product availability, pricing, planogram compliance, POP materials, and promotional campaign execution through geolocalized photographic evidence collected by the crowdsourced network across Latin America.
• Mystery Shopper 2.0 (Cliente Incógnito) Mystery shopping service that evaluates customer experience, interaction quality, service protocols, and sales performance using real consumers as evaluators, with audio evidence and real-time reporting for retailers, banks, telecom operators, and automotive dealer networks.
• Prospección y Mapeo de Clientes (Customer Prospecting and Mapping) Customer prospecting and mapping service that identifies and geolocates new commercial clients and verifies commercial addresses for market expansion, used by consumer brands seeking to expand their sales footprint.
• Validación de Direcciones (Address Validation) Address validation service that verifies commercial address accuracy and existence through field visits by the crowdsourced workforce, supporting prospect and customer database cleansing.
• Panel de Encuestas (Survey Panels) Survey panel service enabling companies to gather consumer insights and market research through the crowdsourced community network across Chile, Mexico, Peru, Colombia, and Argentina.
• Auditoría de Promotoría Externa (External Promoter Auditing) External promoter auditing service that independently validates BTL agency performance and SLA compliance, providing neutral oversight of third-party field teams and promoters deployed on behalf of brands.

Quantifiable outcome

• Store audit coverage can be activated nationally in under 48 hours without fixed recruitment or training costs
• +3 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trax: Singapore-based retail execution platform combining computer vision, image recognition, and crowdsourced in-store data to serve global CPG and retail clients. Closest direct peer to Snuuper: same buyer (CPG trade marketing), same core use cases (shelf audits, planogram compliance, mystery shopping), and overlapping AI/image-recognition technology stack.
• Field Agent: US-based crowdsourced mobile platform connecting brands and retailers with on-demand 'agents' for store audits, mystery shops, and shelf checks. Same two-sided marketplace model (gig workers paid per task; enterprises pay for verified outputs), same primary use cases, and similar enterprise GTM. Snuuper's LatAm focus vs. Field Agent's US focus makes them geographic mirrors rather than head-to-head competitors.
• Premise Data: San Francisco-based crowdsourced data platform that pays a distributed global contributor network to collect economic, retail, and ground-truth data. Operates the same crowdsourcing + GPS-validation playbook as Snuuper at a much larger scale and broader scope, including emerging markets. Most architecturally comparable peer globally.
• Gigwalk: Pioneered crowdsourced mobile workforce for retail execution and shelf audits, with iOS/Android app distributing tasks to a verified field force. Closely mirrors Snuuper's technology (mobile task assignment, GPS validation, photo evidence, real-time dashboards) and target buyer (CPG and retail). Operates primarily in North America.

Regional players

• BeMyEye: Italy-headquartered crowdsourced retail intelligence platform operating across Europe with a community of 'Eyes' executing in-store audits, shelf checks, and mystery shopping. Same business model, technology stack, and use cases as Snuuper; complementary geography (EMEA vs. LatAm) makes it a regional mirror rather than a direct competitor.

Broad incumbents

• Kantar: Global market research and insights giant offering Worldpanel, retail execution, mystery shopping, and shopper insights. Overlaps with Snuuper on mystery shopping and retail audit services but as part of a much broader portfolio serving FMCG clients. A potential strategic acquirer or competitor for enterprise RFPs involving major multinational brands.
• NielsenIQ: Global retail measurement and consumer intelligence leader with strong LatAm presence. Provides store-level retail data, shelf analytics, and execution insights that overlap with Snuuper's use cases. Operates at much larger scale with traditional measurement methodologies but is increasingly incorporating image recognition and crowdsourced inputs, putting it in partial competition for enterprise data budgets.
• Ipsos: Global market research firm with established mystery shopping, customer experience, and retail audit practices serving CPG and financial services clients. Overlaps with Snuuper on mystery shopping and quality audits but operates primarily with traditional employed field staff rather than crowdsourced mobile workers. Significant LatAm footprint through acquired local affiliates.
• Circana: Formed from the merger of IRI and NPD, Circana is a major retail and consumer intelligence company providing CPG clients with point-of-sale analytics, shopper insights, and execution measurement. Adjacent competitor for enterprise analytics budgets; less focused on crowdsourced field execution but expanding into image-recognition-driven shelf intelligence.
• Acosta: Large North American sales and marketing services company providing retail merchandising, sales support, and trade marketing execution to CPG brands. Overlaps with Snuuper on trade marketing execution and merchandising services but uses an employed field force model rather than a crowdsourced mobile workforce. A potential strategic acquirer or alternative vendor for multinational CPG accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/snuuperapp
• Facebookfacebook.com/SnuuperChile
• LinkedInlinkedin.com/company/snuuper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snuuper