What BeMyEye does

BeMyEye is a London-headquartered, privately-held company founded in 2011 that operates a crowdsourced retail execution management platform serving enterprise consumer packaged goods (CPG) brands. The company deploys a distributed network of field agents across European retail locations to deliver in-store audit services including planogram compliance checks, mystery shopping, price verification, and competitor benchmarking. Named enterprise clients include Pepsi, GSK, and Samsung, with the company explicitly positioned as Europe's leading provider in its category.

The platform combines a human-driven crowdsourced data collection layer with an AI-powered retail execution management stack. Following the May 2022 acquisition of Metaliquid—a Computer Vision company specializing in audio and video analysis—BeMyEye integrated real-time retail scene analysis capabilities, enabling automated monitoring of shelf conditions, planogram compliance, and store conditions via video and audio processing. The integration is supported by dedicated in-house AI leadership (Head of Image Recognition Development) and is positioned as a differentiator in accuracy and real-time analysis versus purely manual audit services.

BeMyEye generates revenue through subscription-based retail audit services sold to enterprise CPG clients. The company has raised approximately $20.6M across three disclosed funding rounds between 2014 and 2017, with investors including 360 Capital, Nauta Capital (lead in 2016), FITEC (lead in 2017), P101, iStarter, and RedSeed Ventures. BeMyEye has pursued an acquisition-driven consolidation strategy, completing four deals—LocalEyes (2016), Task360 (2018), Streetbee (2019), and Metaliquid (2022)—and operates with a headcount of 51–100 employees.

Name

BeMyEye

Legal name

BeMyEye

Website

https://bemyeye.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

BeMyEye is a London-based, crowdsourced in-store data provider that delivers AI-augmented retail execution services—planogram compliance, mystery shopping, price checks, and competitor benchmarking—primarily to enterprise CPG brands across Europe.

Ownership category

akta.pro rank

Product category

Retail Execution Management

NAICS

Marketing Research and Public Opinion Polling (541910), Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Retail CCTV/Video Review & Evidence Support (LP-focused) (BPAKAJAE)

Keywords

• Retail execution management
• Crowdsourced retail audits
• Planogram compliance
• Computer vision analytics
• In-store data collection

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Audit Services: Crowdsourced retail audit services provided to CPG brands including planogram compliance checks, mystery shopping, price checks, and competitor benchmarking

Go-to-market motion1 record

Core offering

BeMyEye provides an AI-powered retail execution management platform delivered through a crowdsourced workforce. It offers consumer packaged goods (CPG) brands retail audit services such as planogram compliance checks, mystery shopping, price checks, and competitor benchmarking across physical retail locations. The platform integrates Computer Vision (via Metaliquid) to perform real-time audio and video analysis of retail environments.

Product overview

BeMyEye offers a unified retail execution management platform augmented by AI and computer vision technology. The core platform leverages a crowdsourced workforce to deliver retail audit services including planogram compliance checks, mystery shopping, price checks, and competitor benchmarking. The acquisition of Metaliquid added computer vision capabilities for real-time audio and video analysis, enabling enhanced retail scene analysis and operational efficiency for clients.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Improved real-time retail scene analysis and operational efficiency for clients

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

One partnership is on record.

• MetaliquidcoreStrategic or Co-development Partner · 19 May 2022BeMyEye acquired Metaliquid, a Computer Vision company specializing in audio and video analysis. This acquisition integrated Metaliquid's technology into BeMyEye's retail execution management solutions to improve real-time retail scene analysis and operational efficiency for enterprise clients.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roamler: Roamler is a European crowdsourced field marketing and retail intelligence platform that deploys a distributed workforce for in-store audits, mystery shopping, and shelf compliance — closely mirroring BeMyEye's core crowdsourced retail audit service across CPG and retail customers.
• Trax: Trax provides image-recognition and computer-vision-driven retail execution solutions for CPG brands, including shelf monitoring and planogram compliance. It is the closest automated alternative to BeMyEye's hybrid human-plus-CV model and competes for the same enterprise CPG wallet.
• Gigwalk: Gigwalk operates a crowdsourced workforce platform for retail audits, merchandising, and in-store data collection for CPG brands, with comparable enterprise GTM and recurring project-based delivery models.
• Premise Data: Premise Data crowdsources in-store data collection through a global network of contributors to deliver retail intelligence, price tracking, and execution analytics to enterprises — a structurally similar crowdsourced DaaS model to BeMyEye.
• Market Force Information: Market Force is a long-established mystery shopping, retail audit, and customer experience measurement provider serving CPG and retail clients, overlapping directly with BeMyEye's mystery shopping and compliance audit offerings.
• Repsly: Repsly provides a field execution management platform for CPG brands covering retail audits, merchandising, and field team activity tracking — competing for the same enterprise field execution budget BeMyEye targets.
• Field Agent: Field Agent is a crowdsourced retail intelligence platform that uses a panel of mobile users to perform in-store audits, mystery shops, and shelf checks for CPG and retail brands, with a comparable crowdsourced DaaS business model.
• StayinFront: StayinFront provides retail execution and CRM software for CPG field teams, including image-based shelf insights and merchandising analytics — a comparable enterprise software-plus-services competitor in retail execution.

Emerging players

• Planorama: Planorama specializes in image recognition for retail shelf compliance and planogram monitoring, focusing on the automated-CV layer of retail execution that competes with BeMyEye's Metaliquid-derived capabilities.

Broad incumbents

• Ipsos Mystery Shopping: Ipsos operates a global mystery shopping and retail audit practice as part of its broader market research portfolio, serving many of the same CPG enterprise clients BeMyEye targets with more comprehensive research services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bemyeye
• Facebookfacebook.com/bemyeye
• LinkedInlinkedin.com/company/bemyeye

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeMyEye