Rise Counseling & Diagnostics

What Rise Counseling & Diagnostics does

Rise Counseling & Diagnostics is a privately held outpatient behavioral health provider operating three clinic locations across central Arkansas (Conway, Benton, Little Rock). Founded in 2014 as Pediatrics Plus Counseling and Diagnostics and rebranded under the Rise name, the organization delivers a full continuum of behavioral, emotional, and educational services to children, adolescents, adults, and families. Its service portfolio spans two integrated lines: diagnostic evaluations for ADHD (ages 5+), learning disabilities (Dyslexia, Dysgraphia, Dyscalculia), and autism spectrum disorder (patients 33 months+), conducted as 6-7 hour psychoeducational assessments; and therapy services including Cognitive Behavioral Therapy, individual counseling, family counseling, couples counseling, trauma therapy, and grief counseling. Clinical methodology is grounded in evidence-based practices (CBT, structured clinical interviews, standardized rating scales, computerized continuous performance measures for ADHD) delivered by a multi-disciplinary team of licensed clinical psychologists, psychological examiners (LPE-Is), licensed clinical social workers (LCSW), licensed professional counselors (LPC), and licensed associate counselors (LAC) under clinical supervision. The organization holds CARF (Commission on Accreditation of Rehabilitation Facilities) accreditation received in 2019.

The business model is fee-for-service healthcare delivery. Counseling services are billed through private insurance, Medicaid, ARKids A, TEFRA, and private pay on a recurring session basis. Diagnostic/psychological evaluations are billed through private insurance or private pay only (one-time, episodic), as Rise no longer accepts Medicaid referrals for psychological evaluations due to new Arkansas state regulations. The go-to-market motion is sales-led and referral-driven: insurance/Medicaid benefit verification, school referrals, physician referrals, and family word-of-mouth feed intake, supplemented by an active Parent Resources blog and organic social media (Facebook, Instagram) for top-of-funnel awareness. Rise shares operational and compliance infrastructure with sister company Pediatrics Plus, including a shared Director of Human Services and Corporate Compliance Officer.

The operating footprint is regional within Arkansas, and revenue, headcount (firmographic data indicates approximately 5 employees), and growth metrics are not publicly disclosed. The organization has continued to invest in clinician hiring and service line breadth (most recently adding ASD diagnostic capabilities and on-boarded clinicians in 2025), suggesting an intentional scaling trajectory within its central Arkansas market.

Name

Rise Counseling & Diagnostics

Legal name

Rise Counseling & Diagnostics

Website

https://riseforfamilies.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise Counseling & Diagnostics is a privately held outpatient behavioral health provider operating three clinics in central Arkansas (Conway, Benton, Little Rock), delivering diagnostic evaluations and counseling services for children, adolescents, adults, and families. Core offerings include ADHD, learning disability, and autism testing alongside CBT, individual, family, and couples therapy.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Autism Diagnostic & Educational Assessment Services (EDAKAKAA), School Psychology Services & Psychoeducational Support (EDAKAMAC), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Behavioral health services
• Psychological diagnostic testing
• Family counseling services
• Autism spectrum evaluation
• ADHD assessment services

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Counseling Services Revenue: Individual, family, and couples counseling sessions billed through insurance, Medicaid, ARKids A, TEFRA, or private pay. Services include CBT, trauma therapy, grief counseling, and behavioral therapy for children, adolescents, and adults.
2. Diagnostic/Psychological Evaluation Services: Psychoeducational evaluations, ADHD testing, learning disability testing (Dyslexia, Dysgraphia, Dyscalculia), and autism spectrum disorder evaluations. Billed through private insurance or private pay (Medicaid is not accepted for psychological evaluations). Full evaluations require 6-7 hours of testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rise Counseling & Diagnostics provides a full continuum of outpatient behavioral health services combining diagnostic psychological evaluations and counseling therapy. Diagnostic services include comprehensive psychoeducational evaluations, ADHD testing, learning disability testing (Dyslexia, Dysgraphia, Dyscalculia), and autism spectrum disorder evaluations. Counseling services include individual, family, couples/marital therapy, Cognitive Behavioral Therapy (CBT), trauma therapy, and grief counseling delivered to children, adolescents, and adults across three central Arkansas clinic locations.

Product overview

Rise Counseling & Diagnostics provides a full continuum of outpatient behavioral health services, combining diagnostic testing and counseling therapy. The company offers four main service lines: Individual & Family Counseling (including Cognitive Behavioral Therapy) as the core therapeutic offerings, and ADHD Testing, Learning Disability Testing, and Autism Spectrum Disorder Evaluation as diagnostic services. The diagnostic assessments evaluate for learning differences, attention disorders, and developmental conditions, while counseling services address emotional, behavioral, and trauma-related issues for children, adolescents, and adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Counseling Outpatient therapy services providing support for individuals, couples, and families dealing with major life events, trauma, anxiety, depression, and behavioral issues. Sessions may involve direct parental participation or separate sessions for children, teenagers, and adolescents.
• Cognitive Behavioral Therapy (CBT) Evidence-based therapeutic approach that helps children recognize negative thoughts, learn problem-solving techniques and coping skills, and replace negative thoughts with more positive ones. Includes parent participation and family involvement.
• ADHD Testing Comprehensive, hands-on ADHD evaluation for children ages 5 and older, including rating scales, structured clinical interviews, and continuous performance measures to diagnose or rule out ADHD and related conditions.
• Learning Disability Testing Individualized psychoeducational assessments testing for Dyslexia, Dysgraphia, and Dyscalculia for children who have completed at least one semester of kindergarten. Provides recommendations for school accommodations and phonological processing.
• Autism Spectrum Disorder Evaluation Comprehensive diagnostic testing for suspected autism spectrum disorder for patients 33 months and above. Testing sessions take 2-4 hours and yield detailed diagnoses with specific recommendations for home and school implementation.

Quantifiable outcome

• Hundreds of families evaluated and empowered from all over Arkansas since 2014
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pediatrics Plus (Sister Company)minorOthersRise Counseling & Diagnostics originated as a division of Pediatrics Plus Counseling and Diagnostics (founded as Pediatrics Plus). Rise began as the counseling and diagnostics arm of Pediatrics Plus in 2014, after community demand for learning disability testing prompted the expansion. Amy Atkinson, a current Rise counselor, previously worked in an administrative role at Pediatrics Plus. Rise and Pediatrics Plus appear to share a compliance officer (Holden Raines, Director of Human Services and Corporate Compliance Officer, contacts at [email protected]).

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Talkiatry: Talkiatry is a tech-enabled outpatient psychiatry practice that delivers in-network psychiatric evaluations and medication management. It competes for the same psychiatrist/diagnostic workflow that complements Rise's therapy services, with a much larger national footprint.
• Charlie Health: Charlie Health delivers intensive outpatient and therapy programs for adolescents and young adults struggling with mental health conditions. It is an emerging competitor in the same youth mental-health treatment category where Rise operates.
• Bend Health: Bend Health provides virtual outpatient mental health services for children, teens, and families, including therapy and some diagnostic support. It overlaps with Rise's youth-and-family counseling segment but is telehealth-first rather than clinic-based.
• Brightside Health: Brightside Health provides online therapy and psychiatry for anxiety, depression, and related conditions. It is an emerging telehealth competitor that overlaps with Rise's adult counseling stream and is increasingly expanding into adolescent care.

Regional players

• Two Chairs: Two Chairs operates in-person and virtual outpatient therapy clinics primarily in California and select other states. Its clinic-based outpatient therapy model is comparable to Rise's counseling operations, though it does not provide psychological evaluations and is geographically non-overlapping.

Broad incumbents

• Acadia Healthcare: Acadia Healthcare is a large publicly traded behavioral health operator across inpatient, residential, and outpatient settings. It is a broad incumbent in the broader behavioral health industry in which Rise operates, with overlapping patient populations but a much larger portfolio.
• LifeStance Health: LifeStance Health is a national outpatient mental health platform offering therapy, psychiatry, and counseling across more than 30 states. It is a broad incumbent in the outpatient mental health space where Rise competes, with significantly greater scale and capital.

Direct peers

• Children's Health Council: Children's Health Council is a non-profit pediatric center offering psychological evaluations, learning disability assessments, and therapy for children and adolescents. Highly comparable to Rise in service mix (diagnostics + counseling) and target population (children with learning and behavioral challenges).
• Cortica: Cortica operates integrated pediatric autism, ADHD, and developmental diagnostic clinics with embedded therapy services. It is closely comparable to Rise's diagnostic-plus-counseling model for children and families, although it operates at much larger scale and is technology-enabled.
• Amen Clinics: Amen Clinics runs an outpatient psychiatry and diagnostic evaluation model that combines brain imaging, neuropsychological testing, and treatment planning. It directly mirrors Rise's psychodiagnostic-plus-treatment approach for ADHD, autism, and learning disorders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/riseforar
• Instagraminstagram.com/riseforarkansas
• LinkedInlinkedin.com/company/rise-counseling-&-diagnostics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise Counseling & Diagnostics