vr-on

What vr-on does

vr-on (now operating as rooomStage) is a Munich-headquartered SaaS provider founded in 2016 that offers STAGE, a cloud-based real-time 3D conferencing platform enabling enterprise teams to collaborate on 3D data through web browsers or VR headsets. The platform supports simultaneous multi-user navigation in 3D environments with voice chat, pointing tools, avatars, and dedicated 3D collaboration features, and targets engineering and design teams in manufacturing, aviation, transportation, and architecture who need to review 3D models, CAD designs, and factory simulations remotely. Named reference customers include a major German OEM, a major aviation Tier 1 player, a major German food retailer, and PIA Automation.

The company's technology stack includes native SDK integrations with the Unity Editor, Unreal Editor, and Visual Components, support for more than 20 major CAD formats (CATIA, Inventor, NX, SolidWorks, Creo, Solid Edge, STEP, JT, IGES, IFC), and AWS-hosted infrastructure with self-attested GDPR compliance and a 99 percent availability SLA per calendar quarter. The product is delivered as four specialised variants - STAGE for Unity, STAGE for Unreal, STAGE for CAD, and STAGE for Visual Components - each positioned for a specific 3D content ecosystem, with a freemium model opening a product-led growth funnel.

Commercially, vr-on operates a freemium-to-premium subscription model combining self-service registration at stage.vr-on.cloud with quote-based Premium Service Packages sold via direct enterprise sales and regional channel partners in Germany (Mensch und Maschine At Work, DUALIS), Switzerland (swicos), and Great Britain (PR Automation). The company was acquired by rooom AG (Jena, Germany) in February 2022 and now functions as an integrated business unit under that parent, retaining the rooomStage / STAGE brand identity. The company has disclosed approximately $2.81M across two early-stage funding rounds (BayBG and Vito Ventures in 2017; an undisclosed round in 2018) and employs 11-50 people.

Name

vr-on

Legal name

rooom AG

Website

https://vr-on.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

vr-on offers STAGE, a cloud-based SaaS for real-time, multi-user 3D conferencing that lets enterprise teams in manufacturing, aviation, and architecture collaborate on CAD, Unity, Unreal, and Visual Components 3D content via browser or VR headset.

Ownership category

akta.pro rank

Product category

3D Conferencing Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

VR/AR Gaming Platforms (BPAMAKAG)

akta.pro secondary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• 3d conferencing software
• Cloud collaboration platform
• Vr collaboration tools
• Enterprise cad review
• Real-time 3d visualization

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Tier: Free access to Internet Platform with basic functionalities designed as a test system not intended for productive use. Customers gain access through registration.
2. Premium Service Packages (Subscriptions): Paid subscription packages offering additional services beyond Freemium tier. Includes concurrent license model options, automatic renewal with 30-day notice period for termination. Prices due at beginning of each contractual period.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

vr-on offers STAGE, a cloud-based real-time 3D conferencing SaaS platform that enables enterprise teams to collaboratively navigate, discuss, and make decisions on 3D content — including CAD models, Unity/Unreal scenes, and Visual Components factory simulations — via PC or VR headsets. The platform supports simultaneous 3D navigation, voice chat, pointers, and dedicated 3D tools, and is offered via a Freemium tier and paid Premium Service Package subscriptions.

Product overview

vr-on (rooomStage) offers STAGE, a cloud-based real-time 3D conferencing SaaS platform for enterprise professionals. The core STAGE platform provides real-time 3D collaboration via PC or VR headsets with voice chat, personal avatars, pointing tools, and 3D navigation. The portfolio consists of specialized product variants targeting different 3D content ecosystems: STAGE for Unity and STAGE for Unreal (game engine SDKs enabling conference creation directly from Unity Editor or Unreal Editor), STAGE for Visual Components (live-streaming of factory simulation for manufacturing), and STAGE for CAD (instant loading of major CAD formats for product reviews). The Freemium model provides free basic access with Premium Service Packages for advanced features.

Differentiator

Problem solved

Functional benefit

Brands

• STAGE: Real-time 3D conferencing cloud service for enterprise professionals, enabling multi-user collaboration on 3D content with support for Unity, Unreal, Visual Components, and CAD tools integration.

Products and services

• STAGE Cloud-based real-time 3D conferencing platform for enterprise professionals that enables global teams to navigate simultaneously in 3D, communicate via voice chat, and use pointers and dedicated 3D tools. Supports PC and VR headsets (e.g., Oculus Quest).
• STAGE for Unity STAGE variant that enables users to create conferences directly from the Unity Editor, leveraging the STAGE SDK and Blueprint templates to embed multi-user 3D collaboration within Unity-based 3D content.
• STAGE for Visual Components STAGE variant that enables live streaming of Visual Components 3D manufacturing simulations into STAGE meetings, allowing teams to collaboratively review factory layouts and production plans in real time.
• STAGE for CAD STAGE variant that provides native loading and instant viewing of major CAD formats (CATIA, Inventor, NX, SolidWorks, STEP, IGES, JT, IFC and others) directly in the browser for ad hoc 3D product and project reviews.
• STAGE for Unreal STAGE variant that enables users to create conferences directly from the Unreal Editor, combining real-time 3D conferencing with Unreal Engine content workflows.

Quantifiable outcome

• Reduced travel for design meetings
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered regional, major and core.

• PR AutomationregionalChannel Partner/ Reseller/ Distributor · 12 May 2021PR Automation became STAGE resell partner in Great Britain, expanding distribution reach in the UK market.
• swicosregionalChannel Partner/ Reseller/ Distributor · 15 April 2021Swiss partner providing innovative solutions for industry customers focusing on dynamic process simulation and digital transformation. Provides STAGE as part of end-to-end solutions.
• Mensch und Maschine At WorkmajorChannel Partner/ Reseller/ Distributor · 26 March 2021Leading European provider of CAD/CAM/PDM/BIM solutions and largest Autodesk system house in Europe became distribution partner for STAGE. Provides customers with solutions to improve communication with clients, partners and teams worldwide.
• Visual ComponentscoreTechnology or Integration · 22 February 2021Partnership integrating Visual Components' 3D manufacturing simulation software with STAGE real-time 3D conferencing. Enables users to join simulation sessions from anywhere to discuss and finalize production plans in a virtual environment.
• DUALISregionalChannel Partner/ Reseller/ Distributor · 11 February 2021Experienced VISUAL COMPONENTS reseller and specialist in software and services around production planning and optimization. Offers STAGE as part of complete 3D simulation software and services package.
• UnitycoreTechnology or Integration · 25 October 2020vr-on became a Unity Verified Solutions Partner, verified by Unity to ensure SDK is optimized for the latest version of the Unity editor. This partnership enables enterprise customers to use Unity combined with STAGE for real-time 3D conferencing on Unity content.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as the hosting provider for vr-on.cloud platform, providing cloud infrastructure for the STAGE service.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Spatial: Spatial offers a cross-device collaboration platform for meetings, brainstorming and 3D model review across PC, mobile and VR/AR headsets. It competes directly with vr-on's STAGE in multi-user 3D conferencing for enterprise design and planning workflows.
• Glue: Glue is an enterprise VR collaboration platform for distributed teams to meet in persistent, shared 3D spaces. It targets similar enterprise use cases — design reviews, training, remote collaboration — and overlaps directly with STAGE's immersive conferencing proposition.
• Arthur Technologies: Arthur provides a VR/AR collaboration platform for enterprises to hold meetings, presentations and training in shared virtual spaces. Like vr-on, it focuses on multi-user enterprise collaboration and supports cross-platform PC/VR access.
• MeetinVR: MeetinVR is a VR meeting and collaboration tool for distributed enterprise teams, with support for presentations, whiteboarding and 3D content. It is a focused direct competitor to STAGE in the VR-first enterprise conferencing segment.
• Virbela: Virbela builds immersive 3D virtual worlds for enterprise collaboration, events and learning, with both VR and desktop access. It competes with STAGE for enterprise customers that want persistent virtual spaces for collaboration and meetings.

Broad incumbents

• Microsoft Mesh: Microsoft Mesh delivers multi-user 3D collaboration experiences integrated into Microsoft Teams and Azure. As a broad incumbent, it can bundle enterprise 3D meetings with existing Teams/M365 agreements, posing a significant platform risk to vr-on's STAGE.
• NVIDIA Omniverse: NVIDIA Omniverse is a platform for collaborative 3D design, simulation and digital twins built on USD, used in manufacturing and industrial design. It overlaps with STAGE's enterprise 3D collaboration and CAD/simulation use cases at much larger scale.
• Meta Horizon Workrooms: Meta Horizon Workrooms provides VR-based meeting and collaboration experiences for enterprise teams using Quest headsets. As a large, free or low-cost incumbent, it represents competitive pressure on STAGE's enterprise VR collaboration proposition.

Emerging players

• Mursion: Mursion uses immersive VR/AI simulations primarily for soft-skills training and education, partially overlapping with STAGE's enterprise collaboration and simulation use cases. It is a smaller, more use-case-focused player in the immersive enterprise space.
• Talespin: Talespin offers an immersive platform for workforce training and skills development using VR and spatial computing. It overlaps with STAGE in enterprise immersive collaboration but focuses more heavily on training and upskilling than on 3D design reviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCD2BC-02bX5GFcAtWde_YJg/featured
• Facebookde-de.facebook.com/vr.onGmbH
• LinkedInlinkedin.com/company/vr-on-gmbh
• Instagraminstagram.com/vr_on

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vr-on