Openpage

What Openpage does

Openpage (株式会社openpage) is a Japanese B2B SaaS company founded in December 2018 by Seiya Fujishima and headquartered in Shinjuku, Tokyo. The company develops and sells 'openpage,' a cloud-based digital sales platform designed to address the information gap between B2B buyers and vendors by delivering structured information and guidance that prompts decision-making and action throughout the purchasing lifecycle. The product is positioned as a methodology-driven, consultative system rather than a point automation tool, with an explicit extension of scope into customer success and post-purchase outcome delivery.

The underlying technology is described as a digital sales and customer success cloud platform; the company emphasizes 'science of the purchasing experience' as its guiding concept, but no proprietary AI/ML models, patents, or third-party integrations are publicly disclosed, and the platform does not advertise APIs or SDKs. Business operations are domestic-only (Japan) and the company carries a stated capital of ¥50 million, supported by a single disclosed seed round of approximately $900,786 from ITOCHU Technology Ventures in June 2021.

Openpage generates revenue through subscription-based cloud product licensing combined with consulting services, and reaches customers primarily through an enterprise field sales motion targeting B2B companies. The company is privately held, founder-controlled, and employs between 11 and 50 staff, with active hiring across engineering, business development, field sales, and customer success. Leadership combines B2B marketing and SaaS operating experience (Fujishima, Tanaka, CTO Watanabe joined January 2025) supplemented by senior executive advisors from Yahoo Japan and the B2B digital marketing sector.

Name

Openpage

Legal name

株式会社openpage

Website

https://openpage.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Openpage is a Tokyo-based B2B SaaS company that sells a cloud-based digital sales and customer success platform to Japanese enterprises, helping bridge information gaps between B2B buyers and vendors through structured purchasing-experience guidance and consulting services.

Ownership category

akta.pro rank

Product category

B2B Sales Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industry

Recommendation & Discovery Engines (content/product) (BPAMAAAG)

Keywords

• Digital sales platform
• B2B customer success
• Purchasing experience software
• Sales engagement tools
• B2B sales consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Cloud Product Subscription & Consulting Services: Openpage generates revenue through the provision of cloud-based digital sales and customer success products, combined with consulting services. The company offers a digital sales platform and associated support services for B2B customer engagement and purchasing experience optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Openpage develops and provides a cloud-based digital sales platform that helps B2B companies optimize the purchasing experience by bridging the information gap between buyers and vendors. The platform supplies structured information and decision-guidance paths to prompt buyer action. Alongside the software, Openpage offers consulting services focused on digital sales transformation and customer success for B2B customers.

Product overview

openpage is a single unified digital sales platform focused on optimizing purchasing experiences. The platform addresses the information disparity between buyers and vendors by providing strategic information and guidance to drive customer decision-making and behavioral change. The product serves businesses seeking to maximize customer engagement through digital sales methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• openpage (digital sales platform) A unified digital sales platform that optimizes the B2B purchasing experience by bridging information gaps between customers and vendors, helping to drive customer decision-making and actions through strategic information delivery. It is offered to B2B companies seeking to maximize customer engagement through digital sales methodologies.
• Digital sales and customer success consulting services Consulting services accompanying the openpage cloud platform, supporting B2B customers in digital sales transformation and customer success implementation.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Salesforce (Sales Cloud): Salesforce Sales Cloud is the global incumbent in B2B sales CRM and sales engagement, offering a vastly broader platform that overlaps with Openpage's digital sales and customer success use case for Japanese enterprises.
• HubSpot: HubSpot's Sales Hub and Marketing Hub provide B2B lead nurturing, sales engagement, and customer success tooling that overlaps with Openpage's "purchase-experience" value proposition, and HubSpot operates a direct Japan presence.
• ZoomInfo: ZoomInfo is the dominant B2B sales intelligence platform globally, providing buyer data and intent signals that underpin similar purchase-decision guidance flows — a broad incumbent whose feature roadmap could collide with Openpage's differentiator.
• Marketo (Adobe): Marketo, part of Adobe, is a leading B2B marketing automation and lead management platform with mature Japanese enterprise deployments — overlapping with Openpage's purchase-experience and customer engagement scope as a broader incumbent.

Direct peers

• Outreach: Outreach is a leading sales engagement platform that helps B2B sales teams guide buyer decision-making through structured sequences and playbooks — directly analogous to Openpage's digital sales platform concept, with similar ICP.
• Salesloft: Salesloft (now part of Clari) is a direct sales engagement platform competing in the same category as Outreach and Openpage, providing guided sales cadences and buyer-journey analytics for B2B sales teams.
• Apollo.io: Apollo.io is an all-in-one sales intelligence and engagement platform that combines prospecting, contact data, and sales sequences — functionally very close to Openpage's guided-selling platform with a similar horizontal B2B positioning.

Regional players

• Sansan: Sansan is a leading Japanese B2B contact and sales intelligence platform with a similar enterprise go-to-market motion in Japan, providing sales-enabling data and workflows that overlap with Openpage's positioning.
• Uzabase (FORCAS / SPEEDA): Uzabase's FORCAS is a Japanese B2B sales intelligence and account-based marketing platform — comparable to Openpage in targeting Japanese enterprises with data-driven B2B sales enablement, though FORCAS focuses more on account intelligence than purchase-experience science.
• Senses: Senses is a Japanese B2B marketing automation platform with comparable buyer-journey and customer success capabilities, competing directly with Openpage in the Japanese mid-market and enterprise segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/openpage_corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openpage