What House Be does

House Be is a private Swedish coworking and flexible office operator headquartered in Åre, serving approximately 2,000 members and 400+ entrepreneur companies across 10 locations in 9 cities in Northern Sweden (Åre, Skellefteå, Umeå, Örnsköldsvik, Härnösand, Sundsvall with two sites, Hudiksvall, Östersund, and Luleå). The company was founded in 2016, and took its current form following a winter 2018/2019 merger of three Northern Sweden coworking companies (House Be, Hink, and Great Space); it self-describes as the largest coworking operator in Northern Sweden. A sub-brand, Workplays Östersund, operates a stripped-down office-hotel concept, and add-on products include Stay by House Be (14-room accommodation with sauna in Åre) and House Be Gym (Härnösand).

The core product is a four-tier membership (Community from SEK 295/month, Lounge from SEK 1,795/month, Desk from SEK 3,495/month, Studio from SEK 4,585/month) that grants access to all locations under a single subscription with a 3-month minimum commitment. Supporting products include meeting room and conference rentals (ranging from small focus rooms at SEK 395/hour to a 150-seat auditorium in Sundsvall), event programming anchored by weekly Friday Breakfasts since 2017, themed conference packages ("Be The Conference"), and the on-site gym and accommodation. Operations run on the third-party Nexudus SaaS platform (spaces.nexudus.com) for member management, electronic access control, meeting room booking, and billing; no proprietary technology or AI/ML components are disclosed.

The business model combines recurring subscription revenue, usage-based fees (day passes, focus room rentals), and event/conference sales. GTM is hybrid: community-led growth through events and member referrals, event-driven demand generation, direct-to-consumer sign-up via the website and on-site tours, and enterprise field sales for corporate memberships and partner deals. A partner ecosystem (AFRY, Grant Thornton, Norrlandfonden, Nordea, SJ, STC, Företagarna, Handelskammaren Mitt, Ung Företagsamhet, Almi Invest as financial backer) drives referrals and member benefits. Leadership is led by CEO Olof Pergament, COO Josefine Qviberg, CTO Fredrik Viklund, and CGO Ulrika Nilsson, with Chairman Christer Bois and co-founder Ulrika Viklund on the board.

Name

House Be

Legal name

House Be AB

Website

https://housebe.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

House Be is a private coworking and flexible office operator serving ~2,000 entrepreneurs, SMBs, and enterprises across nine cities in Northern Sweden via tiered memberships, meeting and conference facilities, and a partner-driven, community-led GTM model.

Ownership category

akta.pro rank

Product category

Coworking & Flexible Workspace

NAICS

Services to Buildings and Dwellings (5617)

SIC

Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Coworking Cafes / Work Cafes (THAFADAJ)

akta.pro secondary industry

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)

Keywords

• Coworking spaces
• Flexible offices
• Meeting room rentals
• Conference venues
• Workspace memberships

Headquarters

HQ city

Jämtland

HQ country

Sweden

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly subscription fees for Community, Lounge, Desk, and Studio memberships. Members pay for access to coworking spaces, meeting rooms, events, and the business network. Pricing varies by location and membership tier. Minimum 3-month commitment.
2. Meeting Room and Conference Rentals: Hourly, half-day, and full-day rental of meeting rooms, conference spaces, and event venues. Available to both members and external customers. Meeting rooms range from small focus rooms (2-6 people) to large conference halls (up to 150 people).
3. Event Hosting and Catering: Revenue from hosting events, conferences, and corporate functions. Includes themed conference packages (Be The Conference), catering options, and activity add-ons.
4. Drop-in and Day Passes: Flexible access for occasional users including day passes, weekly passes, and hourly focus room rentals. Provides low-friction entry point for prospects.
5. Partner Relationships: Partners contribute to the ecosystem through referrals, joint events, and member benefits. Partners may pay for visibility and access to the member community.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

House Be operates a network of coworking spaces across nine cities in northern Sweden, providing flexible office solutions including dedicated desks, private studios, lounges, and meeting rooms. Members access a business community ecosystem supported by partner benefits, regular networking events, and a culture-first 'Work. Play. Be.' philosophy. The company also offers event programming, conference hosting, and ancillary facilities such as accommodation and a gym.

Product overview

House Be is a coworking and flexible office operator across Northern Sweden, organized as a single unified service with tiered membership products rather than a platform-plus-modules architecture. The core offering spans four membership tiers (Community, Lounge, Desk, and Studio) providing graduated access to shared workspaces at nine locations. Supporting products include conference and meeting room rentals, event programming (anchored by a weekly Friday Breakfast since 2017), the Stay by House Be accommodation add-on in Åre, and the House Be Gym wellness facility in Härnösand. House Be also operates a simplified office hotel sub-brand called Workplays in Östersund, and is expanding with a new Sundsvall Vängåvan location opening in autumn 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Coworking Memberships Tiered subscription memberships (Community, Lounge, Desk, Studio) granting graduated access to coworking spaces, lounges, meeting room credits, and the House Be business network across all nine locations. Requires a 3-month minimum commitment.
• Conference & Meeting Rooms Rental of meeting rooms and conference spaces ranging from small focus rooms (2-6 people) to large conference halls and a 150-seat auditorium in Sundsvall. Available hourly, half-day, or full-day to both members and external customers.
• Events & Programming Curated event programming including the weekly Friday Breakfast (since 2017), workshops, pitch sessions, after-works, and themed conference packages such as 'Be The Conference'. Available to members and external customers.
• Stay by House Be Overnight and short-stay accommodation at House Be Åre featuring 14 rooms and a sauna, available to members and visitors for workations and remote working stays.
• House Be Gym On-site gym and relax facility at the House Be Härnösand location, open to both members and non-members as a wellness amenity.

Quantifiable outcome

• Nearly 2000 members across 9 cities
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major and minor.

• Grant ThorntonmajorGTM or Marketing PartnerNational partner providing audit, tax, advisory, and economic services primarily for mid-sized and entrepreneur-driven companies. Known for personal engagement and growth focus. Combines local proximity with global expertise.
• NorrlandfondenmajorGTM or Marketing PartnerAnnual lending of approximately SEK 300 million for new establishment, development, and expansion in Norrland's business sector. Together promoting development in regional growth companies.
• AFRYmajorGTM or Marketing PartnerPartnership for smarter workplaces. AFRY and House Be collaborate to offer flexible office and network solutions to AFRY's partner network. Combining technical competence with inspiring environments for hybrid work, collaboration, and innovation.
• SJ (Sveriges Järnväg)majorGTM or Marketing PartnerSweden's largest train operator enabling businesses to travel sustainably throughout the country. Provides eco-friendly transportation options and regular events in House Be locations. All members receive travel discounts.
• WesterlindsminorStrategic or Co-development PartnerProperty company owning, managing, and developing properties in Norrland. Property manager in Härnösand has also become a partner planning joint activities for members.
• ElevenateminorGTM or Marketing PartnerQuality outdoor clothing brand from Åre focused on sustainable and durable products. Offers members discounts on clothing from ski suits to flannel shirts.
• NordeamajorGTM or Marketing PartnerOne of Europe's largest banks committed to making real difference for customers and society. Provides banking services and presence at House Be locations. Can recommend and connect members with quality banking.
• STCminorGTM or Marketing PartnerFitness partner with locations in Åre, Östersund, Sundsvall, and Härnösand. Values community and culture. Provides great member discounts and holds classes exclusively for House Be members.
• Företagarna (Swedish Entrepreneurs' Association)majorGTM or Marketing PartnerSweden's largest entrepreneur network with nearly 60,000 businesses. Joint activities and events benefit members of both organizations.
• Handelskammaren Mitt (Mid Sweden Chamber of Commerce)minorGTM or Marketing PartnerRepresents members' interests in infrastructure, international trade, and skills supply. All House Be members gain access to the organization's network and events.
• Ung Företagsamhet (Young Enterprise Sweden)minorGTM or Marketing PartnerNon-profit, politically unaffiliated organization that educates young people in entrepreneurship across Sweden. Active in House Be locations to support younger entrepreneurs.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Impact Hub: Global coworking network focused on social entrepreneurs and impact-driven communities. Closely comparable to House Be's community-and-ecosystem positioning, mission-driven culture, and partner-led growth model.
• Industrious: Premium flexible-workspace operator running a network of coworking and meeting spaces with enterprise billing, technology-forward member experience, and a comparable mix of memberships and event revenue.
• Mindspace: European premium flexible-workspace provider with locations across multiple cities. Comparable in tiered memberships, enterprise contracts, and community-led design philosophy aimed at entrepreneurs and corporates.
• Second Home: Design-driven coworking and event operator with multiple locations, combining workspace with cultural programming and member events. Comparable to House Be's culture-first, events-heavy community approach.
• Convendum: Premium Swedish/Nordic coworking and meeting-room operator with multiple city locations. Closely comparable in offering (tiered memberships, meeting rooms, events) and in serving SMBs and corporate clients in the Nordics.
• Knotel: Flexible office and coworking operator focused on enterprise customers, offering customized workspace solutions. Comparable in serving corporate and SMB tenants with flexible contracts, though historically U.S.-focused.
• United Spaces: Swedish coworking and flexible office operator with multiple locations, comparable membership tiers, and a similar B2B/SMB target customer base. Direct domestic competitor for flexible workspace in Sweden.

Broad incumbents

• IWG (Regus / Spaces / HQ): World's largest flexible-workspace operator running multiple brands (Regus, Spaces, HQ). Offers the same core product (tiered memberships, offices, meeting rooms) but as part of a global, broad-incumbent portfolio rather than a community-led niche.
• WeWork: The original global coworking brand offering flexible office memberships, meeting rooms, and enterprise solutions across many cities. Comparable product/category but operates at much larger scale and is a global broad incumbent rather than a regional specialist.

Emerging players

• Workfrom: Network and discovery platform for remote-work-friendly spaces, including coworking. Comparable in serving remote workers and small businesses looking for flexible workspace, but as a marketplace rather than a physical operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/housebesweden
• LinkedInlinkedin.com/company/house-be
• Instagraminstagram.com/housebesweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Be