What Coinless does

Coinless, founded in 2017 and headquartered in Salt Lake City with a corporate mailing address in Bala Cynwyd, Pennsylvania, builds a mobile payment and loyalty platform purpose-built for the car wash industry. The offering centers on a consumer-facing iOS and Android app, two WiFi-enabled IoT relay devices (the four-relay Coinslayer 4 and the single-relay Coinito 1) that retrofit existing self-serve bays, in-bay automatics, vacuums, and pet wash stations, and a web-based Owner Portal for configuration, customer management, refunds, analytics, and bulk email. The platform layers a points-based Loyalty Program and a monthly auto-pay Wash Club subscription on top of mobile payment processing, with remote start/stop/refund capabilities, QR-coded bay activation, and reputation marketing tooling. Coinless was acquired by EverWash, a membership-based car wash network with 1,000+ participating US locations, in May 2024, and continues to operate as a distinct brand under the EverWash umbrella.

The company monetizes through three streams: one-time hardware sales of Coinslayer 4 and Coinito 1 devices shipped from Salt Lake City, per-transaction processing fees (Clover Connect in the US/Canada, Stripe in Australia and New Zealand), and recurring Wash Club subscription revenue from operator-managed monthly memberships. Distribution is layered across direct sales, payment-processor partnerships, the CryptoPay Control Panel integration (February 2025), EverWash cross-promotion, app store presence, and a steady cadence of industry trade shows including The Car Wash Show, SCWA Convention, and NRCC. The target customer base is exclusively small-to-mid-sized car wash operators, with named deployments including Top Stop Gas Stations (16 locations), Cougar Car Wash, Crystal Clean Car Wash, Holladay Car Wash, Lightning McClean, and Kilworth Car Wash (the first Canadian partner, April 2025). The platform is operationally present in the United States, Canada, Australia, and New Zealand, and is governed under Coinless, LLC, a Utah-domiciled LLC.

Strategically, Coinless has transitioned from a bootstrapped independent (with a single $500,000 funding round in February 2020) into the in-house hardware and mobile payment arm of EverWash, leveraging the parent's distribution muscle and, more recently, the CryptoPay in-dashboard partnership to expand its addressable market across IBA and self-serve formats. Geographic expansion into Canada in April 2025 is the most recent signal of incremental growth, while ongoing trade show investment indicates sustained investment in channel-led customer acquisition within a still-fragmented SMB end market.

Name

Coinless

Legal name

Coinless, LLC

Website

https://coinlessmobile.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Coinless is a mobile payment, loyalty, and IoT hardware platform built for small and mid-sized car wash operators, offering WiFi-enabled relay devices, a consumer app, and an Owner Portal with Wash Club subscriptions. Acquired by EverWash in May 2024, it operates across the US, Canada, Australia, and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Payment Processing: Transaction fees from mobile payments. US/Canada via Clover Connect with competitive rates. AU/NZ via Stripe at 1.75% + 30 cents per transaction over $15, or 2.5% + 5 cents for micropayments under $15.
2. Hardware Sales: Coinslayer 4 (4-relay) and Coinito 1 (single-relay) IoT devices sold to car wash operators. Devices ship within 48 hours from Salt Lake City headquarters.
3. Subscription/Membership Services: Wash Club monthly subscriptions generating recurring auto-pay revenue. Operators customize membership pricing and reward structures.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Coinless provides a mobile payment, loyalty, and subscription platform for car wash operators, combining a consumer-facing iOS/Android app, WiFi-enabled IoT relay hardware (Coinslayer 4 and Coinito 1) that retrofits existing car wash equipment, and an operator Owner Portal for remote management, loyalty programs, and analytics. Car wash customers pay for washes and activate bays via smartphone; operators manage pricing, locations, refunds, and recurring Wash Club subscriptions through the cloud-based platform.

Product overview

Coinless is a unified mobile payment and loyalty platform for the car wash industry, consisting of a consumer mobile app (iOS/Android), two hardware IoT devices (Coinslayer 4 with 4 relays and Coinito 1 with 1 relay), and an Owner Portal dashboard. The platform integrates with existing car wash equipment via WiFi-connected hardware and with payment processors (Clover Connect for US/Canada, Stripe for AU/NZ). Customers use the Coinless Mobile App to pay for washes via QR codes, while operators manage locations through the Owner Portal. The platform includes built-in loyalty programs (points-based Loyalty Program and monthly subscription Wash Club), remote bay management, business analytics, and reputation marketing tools. CryptoPay operators can access Coinless functionality directly from their CryptoPay Dashboard without new hardware.

Differentiator

Problem solved

Functional benefit

Products and services

• Coinless Mobile App

Quantifiable outcome

• Approximately 33% of Cougar Car Wash's total business comes through Coinless mobile payments
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• CryptoPaycoreTechnology or Integration · 17 February 2025CryptoPay partnered with Coinless to launch mobile payment and loyalty solution for In-Bay Automatic and Self-Serve car washes. Existing CryptoPay customers can sign up for Coinless directly from CryptoPay Dashboard without requiring new hardware. Operators gain mobile payments, loyalty programs, and customer engagement tools integrated with CryptoPay POS.
• EverWashcoreStrategic or Co-development Partner · 8 May 2024EverWash, a leader in membership-based car wash solutions, acquired Coinless in 2024. This acquisition enables EverWash to develop in-house hardware solutions for In-Bay Automatic and Self-Serve car washes. Coinless technology integrates with EverWash's membership solution, expanding market reach. Current Coinless customers receive uninterrupted service during transition.
• Clover ConnectcoreTechnology or IntegrationCredit card processing partnership for US and Canada. Clover Connect provides competitive rates and easy onboarding for Coinless operators. Merchants complete form at integrate.clover.com/partner/coinless and receive callback within 2 hours during business hours (Mon-Fri 8:30am-5:30pm CT).
• StripecoreTechnology or IntegrationCredit card processing for Australia and New Zealand via Stripe integration. Provides seamless merchant account setup process for AU/NZ operators after creating Coinless operator account.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• EverWash: Parent company of Coinless and operator of a 1,000+ location membership-based car wash network. Overlaps with Coinless on car wash customer engagement, subscription billing, and loyalty — the very capabilities Coinless's mobile app delivers.
• Washlava: Mobile app and loyalty platform purpose-built for car washes, enabling digital wash passes, subscription billing, and contactless payments. Directly competes with Coinless in the same customer segment (SMB and multi-site car wash operators).
• PayRange: Mobile payment platform for unattended retail (vending, laundry, car wash, amusement). Directly comparable payment-first model with hardware that retrofits existing machines — the same retrofit value proposition Coinless offers car wash operators.
• Hamilton Manufacturing: Manufacturer of payment and control systems for the car wash and laundry industries, including coin, card, and cashless readers. Directly comparable as a payment-hardware provider for self-serve car wash bays.

Broad incumbents

• DRB Systems: Long-standing incumbent in car wash POS, tunnel controls, and loyalty software. A broader incumbent whose POS and site-management products overlap with Coinless's Owner Portal and payment-processing stack for car wash operators.
• ICS (International Carwash Solutions): Car wash equipment manufacturer and technology provider with chemical, equipment, and POS solutions. Broad incumbent whose site technology competes with Coinless's hardware-plus-software stack at IBA and self-serve operators.
• Nayax: Global provider of cashless payment solutions for unattended machines. Broad incumbent that competes with Coinless at the payment-processing layer for self-service and IoT-enabled retail, including car washes.
• Cantaloupe, Inc. Provider of integrated payments and SaaS for unattended retail, including car wash, vending, and amusement. Broad incumbent with comparable mobile payment, telemetry, and SaaS capabilities at scale.
• Sonny's Enterprises: Largest manufacturer of car wash conveyor equipment with a growing tunnel technology and site-management software portfolio. Broad incumbent whose tunnel-control technology and operator software compete with Coinless's hardware and Owner Portal.

Others

• CryptoPay: POS and payment platform for car washes that partners with Coinless (Feb 2025) to add mobile payments and loyalty. Adjacent ecosystem participant — overlapping operator base, complementary rather than competing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coinlessmobile
• Facebookfacebook.com/CoinlessMobile
• Instagraminstagram.com/coinlesspayments
• LinkedInlinkedin.com/company/coinless-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coinless