What Abokado does

Abokado is an independent, family-owned fast-casual restaurant chain operating seven locations across Central London under the legal entity Montway Holdings Limited (registered in England and Wales, company number 11363785). Founded in 2004 by Mark and Lindsay after a 2003 round-the-world trip, the chain serves freshly prepared Japanese and Asian-inspired cuisine — including sushi, katsu, breakfast bagels, salads, and hot dishes — alongside a notable plant-forward offering (3/4 of menu meat-free, 50% veggie, 33% vegan). Locations span Blackfriars, Westminster, Throgmorton (City), Cowcross Street (Farringdon), Cutler Street (City), and Harbour Exchange (Canary Wharf), typically operating weekday breakfast-to-late-afternoon hours targeted at time-constrained Central London office workers and commuters.

The underlying technology is conventional fast-casual restaurant operations: daily fresh ingredient preparation, click-and-collect ordering via Kurve Kiosks, and integrations with third-party delivery platforms (Just Eat, Deliveroo, Uber Eats). Customer-facing digital surface consists of a mobile app with a loyalty scheme and a loyalty-club email program. The business does not expose any public API, SDK, or proprietary software platform, and ingredient sourcing is handled through named supplier partnerships (Watts Farm in Kent, Severn & Wye Smokery, The Coffee Collaborative, Drury Tea & Coffee, New York Bakery Co., and plant-based protein supplier THIS).

Abokado's revenue model is transaction-based across three streams: (1) in-restaurant food and beverage sales (dine-in and take-away) at the seven Central London sites, (2) delivery and click-and-collect commissions via Just Eat, Deliveroo, and Uber Eats, and (3) office catering through Business Just-Eat and Feedr. Pricing is not publicly disclosed. The primary customer segment is urban office workers in Central London seeking quick, healthy meals, with secondary segments in office catering buyers and plant-based eaters. The company has raised one disclosed growth-equity round of approximately $4.07M in May 2018 and remains privately held by its founders with no institutional parent company disclosed.

Name

Abokado

Legal name

Montway Holdings Limited

Website

https://abokado.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Abokado is an independent, family-owned fast-casual restaurant chain operating seven Central London locations, serving freshly prepared Japanese and Asian-inspired cuisine including sushi, katsu, and salads to urban office workers via dine-in, click-and-collect, and third-party delivery.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Fast-casual restaurants
• Healthy food service
• Sushi and katsu
• Office catering
• Central London dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. In-restaurant food and beverage sales: Direct sales from physical restaurant locations across Central London including dine-in and take-away orders.
2. Third-party delivery platform commissions: Revenue from delivery orders through Just Eat, Deliveroo, and Uber Eats platforms.
3. Office catering partnerships: Bulk catering orders through Business Just-Eat and Feedr for office meetings and events.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Abokado owns and operates a chain of fast-casual restaurants across Central London serving freshly made Japanese and Asian-inspired cuisine including sushi, katsu, breakfast bagels, salads, and hot food. Customers can dine in, order take-away, click-and-collect via Kurve Kiosks, or arrange delivery through Just-Eat, Deliveroo, and Uber Eats. The company also provides office catering for meetings and events through Business Just-Eat and Feedr, supported by a mobile app with a loyalty rewards scheme.

Product overview

Abokado is an independent, family-owned fast-casual restaurant chain offering freshly made Japanese and Asian-inspired food. The core offering consists of their restaurant locations serving sushi, katsu, breakfast bagels, salads, and hot food items, complemented by a mobile app with loyalty rewards. The business operates across multiple Central London locations providing dine-in, click & collect (via Kurve Kiosks), and delivery services through major platforms (Just-Eat, Uber Eats, Deliveroo). A loyalty club is available for regular customers. Nutritional and allergen guides are provided for menu transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Abokado Fast-Casual Restaurants A chain of fast-casual restaurants across Central London (Blackfriars, Westminster, Throgmorton, Cowcross Street, Cutler Street, Harbour Exchange) serving freshly made Japanese and Asian-inspired cuisine including sushi, katsu, breakfast bagels, salads, and hot food, with dine-in and take-away service.
• Office Catering Service

Quantifiable outcome

• 3/4 of menu is meat-free, half is veggie, 1/3 is vegan
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• The Coffee CollaborativecoreOthersExclusive specialty grade coffee blend roasted for Abokado. Beans are 100% organic and fairtrade, sourced carefully for environmental and farmer welfare.
• Severn & Wye SmokerycoreOthersFamily-run smoked salmon supplier based on the edge of The Royal Forest of Dean between two of England's most celebrated salmon rivers. Practices traditional smoking methods with highest quality fish.
• THISstrategicOthersProvides vegan 'Chicken' and 'Bacon' alternatives used in breakfast and lunch dishes, making them indistinguishable from meat alternatives.
• WattscoreOthersFamily-run farm in Kent with over 600 hectares of land and 60 unique crops. Provides daily deliveries of fresh fruit and veg. Kale and fresh herbs grown locally during winter.
• PropercornminorOthersPropercorn was one of the first customers of the brand and has been sold at Abokado since their launch. Propercorn is now a B-corp business.
• Drury Tea & CoffeecoreOthersThird generation tea producer founded in 1936 with strong London roots. Provides tea bags containing only finest loose leaf tea in biodegradable and plastic-free pyramid bags.
• New York Bakery Co.coreOthersTraditional bagel supplier using authentic method of dropping formed dough into boiling water before oven-baking, creating crisp outer and chewy middle.
• First MilestrategicStrategic or Co-development PartnerWaste recycling partner with industry-leading levels of recycling, recycling two thirds of all waste collected compared to 33% London average. Carbon neutral partner with state-of-the-art sorting facility. Nothing goes to landfill.
• Just EatcoreChannel Partner/ Reseller/ DistributorDelivery and click-and-collect platform partner serving multiple Abokado locations in London including Blackfriars, Westminster, and Throgmorton.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDelivery platform partner serving multiple Abokado locations in London including Blackfriars, Westminster, and Throgmorton.
• Uber EatscoreChannel Partner/ Reseller/ DistributorDelivery platform partner serving multiple Abokado locations in London including Blackfriars, Westminster, and Throgmorton.
• FeedrstrategicChannel Partner/ Reseller/ DistributorOffice catering platform partner for bulk orders for office meetings and events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pret a Manger: Major UK/international grab-and-go chain with strong Central London office-worker presence and a recently expanded hot-food and plant-based menu. Broader incumbent: overlaps Abokado on the daily breakfast/lunch use case but is much larger and more diversified across categories.
• Leon Restaurants: UK healthy fast-food chain with a focus on natural, ingredient-led menus. Comparable on the healthy-fast-casual positioning and Central London office trade, but broader cuisine mix and a more developed brand than Abokado.
• EAT. UK grab-and-go sandwich, sushi, and hot-food chain with London store base. Competes on the same daily lunch occasion for office workers but with a more convenience-led, sandwich-heavy menu mix.

Direct peers

• Sushi Daily: European sushi and Asian food grab-and-go brand operating counters in supermarkets and standalone kiosks. Comparable on sushi-led grab-and-go and plant-forward options; competes for the same quick Asian lunch occasion, particularly in retail and transport locations.
• Yo! Sushi: Long-established Japanese conveyor-belt and grab-and-go chain with London and UK-wide locations. Overlaps Abokado on sushi and Japanese hot food for office and commuter customers, though differentiated by its conveyor service format and broader UK footprint.
• Wasabi: UK sushi and Japanese hot-food grab-and-go chain with extensive London footprint and own-branded kitchen model. Competes head-to-head with Abokado for the same sushi, bento, and hot Asian lunch occasions, including in transport hubs and Central London office districts.
• Kokoro: UK Japanese and Korean fast-food chain operating grab-and-go stores and kiosks across London and other UK cities. Directly comparable on Asian fast-casual positioning and price-sensitive office-worker lunch occasions.
• Itsu: UK Asian fast-casual chain offering sushi, noodles, and healthy bowls across London and major UK cities. Most direct competitor: similar Japanese-inspired menu, similar office-worker customer base, similar lunchtime/commuter model, but at significantly greater scale with private-equity backing.

Regional players

• itsu Lighter / Itsu Grocery: Online grocery and DTC arm of Itsu extending the Asian fast-casual proposition into home delivery and retail channels. Comparable as a distribution-format extension of the same Asian fast-casual category, though Itsu has the broader UK and grocery footprint.

Others

• Feedr: UK office-catering marketplace that aggregates multiple restaurant brands including Abokado for corporate meal orders. Adjacent enabler rather than direct competitor; relevant because Feedr is both a channel partner and a benchmark for the corporate-catering vertical Abokado is pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abokadouk
• Xx.com/abokado_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abokado