McEasy

What McEasy does

McEasy (legally PT. Otto Menara Globalindo, founded 2017 in Surabaya) is an Indonesian software-as-a-service provider that combines proprietary IoT hardware with a subscription software platform for fleet management, transportation management, and logistics operations. The core offering is the McEasy Platform, a unified SaaS dashboard integrating Fleet Management, Transportation Management System (TMS), Video Monitoring, Fuel Management, Delivery Management, Driver Management, Vendor Management, Cost Management, Maintenance Management, and Report & Analytics, accessible via desktop and mobile. Underlying technology is an IoT telematics stack built around GPS tracking (supporting GPS, GLONASS, GALILEO, BEIDOU, QZSS, and AGPS with sub-2.5m accuracy), an AI-powered dual-camera dashcam (TrackVision Pro with DMS for fatigue detection and ADAS for collision prevention), and a portfolio of connected sensors covering fuel levels (iFuel Stick and Ultrasonic), cold-chain temperature (iTemp with ±0.5°C accuracy), door-open events (iDoor), speed alerts (iBuzzer), heavy-equipment usage (PTO), and connectivity routing (Easy Router) for low-signal environments. AI is deployed in computer vision for driver safety, anomaly detection on sensor time-series data, process automation through a centralized Control Tower and Alert Center, and route optimization algorithms.

McEasy monetizes through two complementary streams: recurring SaaS subscriptions billed monthly or annually across modular feature tiers, and one-time hardware unit sales of GPS trackers, dashcams, and sensors that are deployed alongside the platform. Go-to-market is enterprise field sales combined with WhatsApp-based inside sales, online demo requests, a referral program offering multi-million rupiah monthly commissions, and participation in Indonesian logistics industry events. The company serves 2,300+ customers across logistics and transportation (primary), mining (primary), cold chain, bus passenger transport, car rental, manufacturing, and government/state-owned enterprises, with named logos including DAMRI, Pertamina, PLN, Pelindo, BRI, Nestle Indonesia, CJ Logistics Indonesia, JAPFA, and MTrans. Distribution is single-country domestic (Indonesia) with offices in Jakarta (headquarters) and Surabaya. The company is venture-backed, having raised approximately $14.9M cumulatively from East Ventures (seed 2021, Series A 2022, follow-on 2024) and Granite Asia (follow-on 2024 and 2025), and holds ISO 9001:2015 and ISO 27001:2022 certifications.

Name

McEasy

Legal name

PT. Otto Menara Globalindo

Website

https://mceasy.co.id

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

McEasy is an Indonesian SaaS provider combining IoT hardware (GPS trackers, AI dashcams, fuel and temperature sensors) with a subscription platform for fleet management, transportation management, and logistics operations, serving 2,300+ enterprise and SOE customers across Indonesia.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)

Keywords

• Fleet management software
• Transportation management system
• GPS vehicle tracking
• AI dashcam monitoring
• Logistics SaaS

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Subscription (SaaS): Subscription-based software model with monthly or annual billing. Customers pay recurring fees for access to the McEasy Platform, including fleet management, TMS, video monitoring, and other software modules
2. Hardware Sales: Sale of IoT devices including GPS trackers (Easy Track, Easy Router, Easy Portable GPS), dashcams (TrackVision Pro), sensors (iTemp, iDoor, iFuel Stick, iFuel Ultrasonic), and accessories (iBuzzer, PTO, iBeacon)

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

McEasy provides an integrated SaaS platform for fleet and transportation management, combining proprietary IoT hardware (GPS trackers, AI dashcams, fuel/temperature/door sensors) with cloud software modules for real-time vehicle tracking, driver behavior monitoring, fuel management, delivery optimization, cold chain compliance, and maintenance scheduling. The platform serves Indonesian enterprises operating vehicle fleets across logistics, mining, cold chain, bus transportation, distribution, and manufacturing sectors, and is supplemented by separate hardware sales and a 24/7 enterprise support operation.

Product overview

McEasy is an Indonesia-based fleet management and transportation management SaaS company offering an integrated platform combining IoT hardware (GPS trackers, dashcams, sensors) with subscription-based software modules. The core McEasy Platform unifies Fleet Management, TMS/Delivery Management, Video Monitoring (TrackVision), Fuel Management, Driver Management, Vendor Management, Customer Management, Cost Management, Maintenance Management, and Report & Analytics. The platform is supplemented by a hardware portfolio including Easy Track (GPS tracker), TrackVision Pro (AI dashcam with DMS/ADAS), iFuel Stick and iFuel Ultrasonic (fuel sensors), iTemp (temperature sensor for cold chain), iDoor (door sensor), iBuzzer (speed sensor), Easy Router (connectivity router), Easy Portable GPS, and PTO sensor. Key software features include Live View, Fleet History, Alert Center, Control Tower, Safety Dashboard, Reminder Service, and Smart Driver App. The platform serves industries including logistics, bus transportation, distribution, manufacturing, agriculture, car rental, cold chain, mining, and oil & gas, serving over 2,300 companies including DAMRI, JAPFA, JBL, KMDI, and Blue Steel.

Differentiator

Problem solved

Functional benefit

Products and services

• McEasy Platform Unified SaaS platform integrating Fleet Management, Transportation Management System, Video Monitoring, Fuel Management, Delivery Management, Driver Management, Vendor Management, Customer Management, Cost Management, Maintenance Management, and Report & Analytics into a single subscription-based solution accessible via desktop and mobile. For Indonesian enterprises with vehicle fleets across logistics, mining, cold chain, manufacturing, distribution, and bus transportation.
• Smart Driver App Mobile application for drivers enabling electronic proof of delivery (E-PoD), live tracking sharing, delivery order receipt, and communication with dispatchers. Complements the McEasy Platform for delivery management and live view workflows.
• Easy Track (GPS Tracker) Primary IoT GPS tracker device connected to vehicle telematics sensors. Supports GPS, GLONASS, GALILEO, BEIDOU, QZSS, and AGPS positioning with sub-2.5m CEP accuracy. Includes Bluetooth 4.0, 3 digital inputs, 2 digital outputs, 2 analog inputs, CAN adapter, 1-Wire, internal backup battery, and IP41 rating.
• TrackVision Pro (AI Dashcam) AI-powered dual-camera dashcam with Driver Monitoring System (DMS) for fatigue, distraction, drowsiness, phone use, smoking, and seatbelt violation detection, plus ADAS for lane departure and forward collision warnings. Front camera 1920x1080/25FPS with optional sub-camera, Android 8.1 GO OS, LTE/3G/2G connectivity, GPS+BDS, IP65 rated.
• iFuel Stick (Fuel Sensor) Fuel level sensor installed on vehicle fuel tanks to provide real-time fuel consumption and refilling data, enabling detection of theft and consumption anomalies. Supports CAN, RS-232, RS485, and Analog output interfaces. Measuring accuracy ±90%, IP67 rated.
• iFuel Ultrasonic (Fuel Sensor) Ultrasonic fuel level sensor using sonar technology to measure fuel height in vehicle tanks and surface data on the McEasy dashboard. Model TUB-01, RS232 serial port, 9600 baud rate, accuracy ±90%, measuring range 1m, resolution 0.1mm, IP67 rated.
• iTemp (Temperature Sensor) Stainless steel waterproof temperature sensor for cold chain cargo monitoring inside vehicle cabins. Real-time temperature monitoring, excursion alerts, and stability control with 1-Wire interface, accuracy ±0.5°C from -10°C to +85°C, and 8-meter cable.
• iDoor (Door Sensor) Door sensor monitoring fleet box door open/close activities with time, duration, and location information for cargo security and cold chain compliance. NPN Normally Open output, 12-24VDC, sensing distance 8mm.
• iBuzzer (Speed Sensor) Speed monitoring buzzer sensor that alerts drivers when predetermined speed limits are exceeded. Real-time speed monitoring with tweeter-type buzzer output, 12-24VDC power.
• Easy Router (Fleet Connectivity Router) Fleet router with Dual-SIM 2G/4G/LTE and WiFi failover for vehicles operating in low-signal areas. Four 10/100 Ethernet ports, Atheros MIPS 74Kc 550MHz CPU, 16MB Flash, 128MB RAM, GPS, and advanced data logging capabilities.
• Easy Portable GPS Portable, magnet-embedded GPS tracking device for vehicles and movable assets. 24/7 monitoring with LTE/GSM connectivity, 10,000mAh industrial Li-Polymer battery, IP65 rated, GPS+BDS+LBS+WiFi positioning, Bluetooth 5.0, accuracy <2.5m CEP.
• PTO (Power Take Off Sensor) Power Take Off sensor for heavy equipment vehicle usage recording, enabling automatic work hour tracking, accurate operational cost calculation, and precise vehicle maintenance scheduling based on actual usage hours.

Quantifiable outcome

• 15% fuel cost reduction through fuel monitoring and theft detection
• +9 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• DAMRI (Perusahaan Umum Daop 1)strategicTechnology or Integration · 1 March 2025McEasy partnered with DAMRI (Indonesia's state-owned land transportation company established 1946) to install GPS and CCTV TrackVision systems across DAMRI's fleet for the 2025 Eid/mudik travel period. The AI-powered video monitoring and VoIP communication technology enables real-time surveillance from a Central Control Room, improving operational efficiency and passenger safety.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Geotab is a global leader in fleet telematics and connected vehicle IoT, offering GPS tracking, vehicle diagnostics, and a data platform. It is highly comparable to McEasy's core GPS and telematics offering, though Geotab operates globally and McEasy is focused on Indonesia.
• Samsara: Samsara provides a unified platform for fleet operations, including telematics, video-based safety, fuel/energy management, and equipment monitoring. Its SaaS-plus-hardware model and AI dashcam (similar to TrackVision) directly mirror McEasy's proposition.
• Motive (formerly KeepTruckin): Motive offers AI-enabled fleet management, video telematics, equipment monitoring, and spend management. Its dual-camera AI dashcam and integrated IoT platform overlap closely with McEasy's TrackVision and McEasy Platform.
• Fleetio: Fleetio is a SaaS platform for fleet maintenance, operations, and fuel management. While more focused on maintenance and fuel than telematics, it overlaps with McEasy's Maintenance Management, Fuel Management, and Cost Management modules.

Broad incumbents

• Verizon Connect: Verizon Connect provides a broad fleet management suite including GPS tracking, vehicle diagnostics, driver behavior, and asset monitoring. It is a large incumbent competing with McEasy primarily in enterprise and multinational fleet accounts.
• Trimble Transportation: Trimble offers transportation management systems, fleet visibility, and asset tracking across a global enterprise footprint. Its TMS and connected fleet capabilities compete with McEasy's Delivery Management and TMS modules.
• Webfleet (Bridgestone): Webfleet is a European fleet telematics and vehicle management platform owned by Bridgestone. It offers GPS tracking, vehicle diagnostics, asset tracking, and compliance features, comparable to McEasy's GPS and telematics modules.

Emerging players

• Lytx: Lytx specializes in video telematics and AI-driven driver safety, including dashcam-based fatigue detection and ADAS. Its focus on AI dashcams overlaps directly with McEasy's TrackVision DMS/ADAS offering.

Regional players

• EROAD: ERoad is a telematics and fleet management provider focused on Australia and New Zealand. Its regulated-market telematics model and breadth of modules are comparable to McEasy's design, though EROAD does not directly compete in Indonesia.
• TransTRACK: TransTRACK is a Southeast Asian fleet telematics and IoT platform headquartered in Thailand, offering GPS tracking, fuel monitoring, and cold chain solutions. It is the most direct Southeast Asian regional peer to McEasy, though it operates primarily in Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCiRbvBZkNgR5Pf8x5lcqWNw
• Facebookfacebook.com/mceasy.id
• LinkedInlinkedin.com/company/mceasy
• Instagraminstagram.com/mceasy.id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McEasy