Hajde

What Hajde does

Hajde is a direct-to-consumer quick-commerce and food delivery platform operating in Albania, Kosovo, and North Macedonia. Founded in 2021 and legally incorporated in England and Wales as a product of Cupigano Ventures Limited, the company connects individual consumers to 150+ partner restaurants (including Domino's, Sushico, and Green Protein) and 10+ supermarkets (including Spar), offering 1,500+ products with a promised 60-minute delivery fulfillment window supported by a 24/7 service model. Orders are matched to trained independent shoppers who personally shop and deliver, with real-time customer-to-shopper chat for coordination and incident handling.

The platform is built around a consumer mobile application and website with geolocation services, automated order-shopper matching, social-login integration (Facebook, Google), and PCI DSS compliant third-party payment processing that does not retain cardholder data on Hajde servers. A recommendation engine uses order history, browsing data, and store-popularity signals to support store suggestions and automatic reordering. Distribution is exclusively direct-to-consumer through the app and website, with parallel recruitment funnels for restaurant/supermarket partners and independent shoppers as secondary supply-side segments.

Hajde monetizes via three primary streams: a flat 100 lekë service fee per order, commissions from restaurant and supermarket partners, and transaction-based markup on grocery deliveries. Cash on delivery is supported alongside card payments. The company is privately held, has 11–50 employees, and has disclosed $1M in funding from Fasanara Capital in February 2022 as its only round. No revenue, ARR, GMV, or order volume is publicly disclosed.

Name

Hajde

Legal name

Hajde

Website

https://hajde.market

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Hajde is a direct-to-consumer food and grocery delivery platform operating in Albania, Kosovo, and North Macedonia, connecting consumers to 150+ partner restaurants and 10+ supermarkets via a mobile app with 60-minute trained-shopper fulfillment, monetizing through a per-order service fee and partner commissions.

Ownership category

akta.pro rank

Product category

Food and Grocery Delivery Marketplace

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

akta.pro primary industry

On-demand Grocery Delivery Platforms (CRAFAFAA)

akta.pro secondary industry

Food Delivery (Restaurant Meals) (TLAAADAC)

Keywords

• Food delivery
• Grocery delivery
• Quick commerce
• Last-mile delivery
• Delivery marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Service Fee per Order: Hajde charges a fixed service fee of 100 lekë per order. This is added to the cost of products ordered from restaurants and supermarkets.
2. Commission from Restaurant/Retail Partners: Restaurants and supermarkets (including Sushico, Dominos, Green Protein, Spar) partner with Hajde to reach customers. Hajde likely earns commission on orders fulfilled through these partner establishments.
3. Grocery Delivery Markup: Hajde offers delivery from supermarkets with over 1500 products, earning revenue on the transaction value plus delivery fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Hajde operates an on-demand food and grocery delivery marketplace connecting consumers in Albania, Kosovo, and North Macedonia with more than 150 partner restaurants and 10 supermarkets offering over 1,500 products. Orders are fulfilled by trained personal shoppers and delivered within 60 minutes, 24 hours a day, seven days a week, through the Hajde mobile app and website. The company charges a flat service fee of 100 lekë per order on top of the underlying item cost.

Product overview

Hajde is a unified convenience delivery platform operating as a single product that combines food delivery from 150+ partner restaurants and grocery delivery from 10+ supermarkets with 1500+ products. The core Hajde Delivery Platform connects customers with trained personal shoppers who fulfill orders and deliver within 60 minutes. Users can choose their preferred supermarket, and the platform handles order matching, delivery, and customer communication. The service operates across Albania, Kosovo, and North Macedonia.

Differentiator

Problem solved

Functional benefit

Products and services

• Hajde Delivery Platform Unified mobile and web marketplace that lets consumers browse partner restaurants and supermarkets, place orders, chat with the assigned personal shopper, and track delivery in real time. Built on automated shopper matching, geolocation tracking, and PCI DSS Level 1 / PCI 3DS payment rails, with GDPR-compliant data handling.
• Food Delivery Service On-demand delivery of prepared meals from more than 150 partner restaurants across Albania, Kosovo, and North Macedonia, fulfilled by trained personal shoppers and delivered within 60 minutes, 24/7, for a flat 100 lekë service fee per order.
• Grocery Delivery Service On-demand delivery of groceries and everyday essentials from more than 10 partner supermarkets (catalog of 1,500+ products, including Spar) across Albania, Kosovo, and North Macedonia, picked by trained personal shoppers and delivered within 60 minutes, 24/7.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SushicocoreChannel Partner/ Reseller/ DistributorRestaurant partner offering sushi delivery through Hajde's platform. One of 150+ restaurant partners providing food delivery services to Hajde customers.
• DominoscoreChannel Partner/ Reseller/ DistributorInternational pizza chain partner on the Hajde platform, providing popular fast food delivery options to customers in Albania, Kosovo, and Macedonia.
• Green ProteinminorChannel Partner/ Reseller/ DistributorHealth-focused restaurant partner on Hajde, offering healthy food options as part of the platform's diverse restaurant selection.
• SparcoreChannel Partner/ Reseller/ DistributorSupermarket chain partner offering grocery delivery through Hajde. One of 10+ supermarket partners providing 1500+ products for delivery.
• Payment Service ProviderscoreTechnology or IntegrationLicensed electronic payment service providers that handle credit card processing. PCI DSS compliant. Hajde does not store credit card details directly.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Getir: Turkish-origin rapid grocery delivery platform using dark-store model in European cities. Comparable in the grocery q-commerce category though primarily focused on Western European markets and using a different fulfillment architecture (warehouses vs. shopper model).

Direct peers

• Bolt Food: Bolt's food delivery vertical leveraging its dominant ride-hail rider network in the Balkans. Directly comparable offering (food delivery via app) and overlapping geographies, with the structural advantage of Bolt's existing brand and driver pool.
• Wolt: DoorDash-owned restaurant and grocery delivery platform operating in the Balkans including parts of Hajde's footprint. Closely comparable product (food + retail delivery via app) and target customer (urban convenience-seeking consumers).
• Glovo: Barcelona-founded multi-vertical delivery app (now owned by Delivery Hero) operating food, grocery, and parcel delivery across Albania, Kosovo, and North Macedonia. Directly competes with Hajde on identical use cases (food + grocery quick delivery) in the same Balkan geographies.

Broad incumbents

• Uber Eats: Global on-demand food delivery platform from Uber with broader geographic reach and deeper marketing budgets. Comparable in core restaurant delivery mechanics but operates as part of Uber's wider mobility and delivery portfolio.
• Just Eat Takeaway: European online food delivery marketplace aggregator with broad portfolio of restaurant brands. Comparable as a restaurant marketplace operator, though typically more aggregator-focused than Hajde's last-mile fulfillment model.
• Delivery Hero: Global food delivery parent company that owns Glovo and other regional brands operating in Hajde's markets. Comparable as the strategic operator behind the most direct peer; signals the consolidation Hajde may face.
• Deliveroo: UK-headquartered food delivery company with European footprint and similar restaurant marketplace model to Hajde's restaurant vertical. Comparable in product/ordering experience but operates as a much larger incumbent with focus on Western Europe.
• DoorDash: US-headquartered on-demand food delivery leader (and owner of Wolt). Comparable in core restaurant marketplace mechanics and last-mile technology stack; signals scale and capability thresholds Hajde must clear.
• Foodpanda: Delivery Hero-owned food delivery brand operating across multiple emerging markets in Asia and Eastern Europe. Comparable in core restaurant marketplace and delivery mechanics; relevant regional comp for Hajde's quick-commerce ambitions.

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hajdemarket-103819061667802

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hajde