EverPass Media

What EverPass Media does

EverPass Media is a B2B streaming and content distribution company founded in 2023 that aggregates premium live sports rights for commercial venues in the United States. It holds the exclusive commercial distribution license for NFL Sunday Ticket starting with the 2026 NFL season, replacing DirecTV for Business as the sole authorized provider of out-of-market Sunday afternoon NFL games to bars, restaurants, hotels, casinos, and other commercial establishments. The company is backed by RedBird Capital Partners (over $10 billion AUM), 32 Equity (the NFL's strategic investment arm), and TKO Group Holdings (parent of UFC and WWE), with TKO President/COO Mark Shapiro joining the board in 2024.

The company's core product is EverPass Core, a centralized IP-based streaming and screen management platform purpose-built for multi-screen commercial environments. EverPass Core supports smart scheduling, remote multi-location content management, and 20+ simultaneous screens per venue, and is complemented by EverPass Engage, a marketing and guest engagement module that turns venue screens into dynamic promotional surfaces. Add-on content modules aggregate premium sports from Peacock Sports Pass, ESPN+ for Business, Amazon Prime Video, Apple TV Sports, Paramount+, Netflix live sports events, DAZN, and regional sports networks (YES Network, Chicago Sports Network, Victory+), covering 4,000+ live events and 600,000+ minutes of airtime annually. The July 2024 acquisition of UPshow added 30,000+ screens across hospitality, healthcare, automotive, and fitness locations, plus interactive engagement tooling and a Spectrum Business / Xumo Stream Box channel partnership with integrated billing.

EverPass generates revenue primarily through annual subscription fees for EverPass Core plus module-specific add-on subscriptions (NFL Sunday Ticket, Peacock Sports Pass, ESPN+ for Business, regional sports networks), supplemented by hardware sales of pre-configured commercial streaming devices. Pricing is quote-based, scaled to venue size (Facility Capacity Occupancy) and business classification, and distributed through direct enterprise field sales, self-serve onboarding via the EverPass Help Center, and the Spectrum Business / Xumo channel. Customer segments span sports bars, restaurants, hotels, casinos, healthcare facilities, and fitness centers; the only named enterprise customer publicly referenced is Miller's Ale House (100+ locations across 10 states). The company is privately held, headquartered in Greenwich, Connecticut, with additional offices in New York, Chicago, Denver, and Montevideo, Uruguay.

Name

EverPass Media

Legal name

EverPass Media, LLC

Website

https://everpass.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

EverPass Media is a B2B streaming platform that aggregates premium live sports content for US commercial venues. It holds exclusive commercial rights to NFL Sunday Ticket starting 2026 and serves bars, restaurants, hotels, casinos, healthcare, and fitness operators through its EverPass Core platform.

Ownership category

akta.pro rank

Product category

Commercial Sports Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

akta.pro secondary industries

Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Commercial sports streaming
• Live sports distribution
• Venue content management
• Sports media licensing
• NFL Sunday Ticket commercial

Headquarters

HQ city

Greenwich

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EverPass Core Subscription: Required base subscription for all commercial venues. Provides access to EverPass Core management platform and select complimentary programming from Apple TV, Prime Video, and Paramount+. Venues pay recurring subscription fees based on venue size (FCO) and business classification, with pricing quoted per location. Early-bird discounts available up to $1,500 off per location for sign-ups by June 30.
2. NFL Sunday Ticket Commercial License: Exclusive commercial streaming rights for NFL Sunday Ticket, the out-of-market Sunday afternoon NFL game package. Sold as an add-on to EverPass Core, required for all venues wanting to stream NFL games. Starting 2026 NFL season, EverPass is the exclusive commercial distributor, replacing DirecTV for Business.
3. Premium Content Add-Ons (Peacock Sports Pass, ESPN+, etc.): Additional sports content packages offered on top of EverPass Core, including Peacock Sports Pass, ESPN+ for Business, regional sports networks (YES Network, CHSN, Victory+), and DAZN FIFA Club World Cup coverage. Each package adds specific league/event access for commercial venues.
4. Hardware Sales: Pre-configured commercial streaming devices sold or provided (up to 6 free devices with early-bird offer) to venues for use with EverPass platform. Hardware enables IP-based streaming without satellite dish, roof penetrations, or line-of-sight requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EverPass Media is a B2B IP-based streaming platform purpose-built for commercial venues such as bars, restaurants, hotels, and casinos. It aggregates premium live sports content from multiple streaming providers (NFL Sunday Ticket, Peacock Sports Pass, ESPN+, Prime Video, Apple TV, Paramount+, Netflix, DAZN, and regional sports networks) into a single authorized, commercially-licensed interface. The platform provides centralized multi-screen management, smart scheduling, dynamic guest engagement tools, and plug-and-play commercial hardware designed for multi-location venue operators.

Product overview

EverPass Media is a B2B streaming platform for commercial establishments (bars, restaurants, hotels, casinos) that aggregates premium live sports content from multiple streaming providers into a single authorized, commercial-licensed platform. The platform operates on a core-plus-modules architecture: EverPass Core serves as the central management platform providing screen control, smart scheduling, and content management across one or many locations. Additional sports content modules are added as separate streaming packages including NFL Sunday Ticket (exclusive for commercial venues), Peacock Sports Pass, ESPN+ for Business, Apple TV Sports, Paramount+ (UEFA Champions League), Prime Video (Thursday Night Football), Netflix sports events, and regional sports networks (YES Network, CHSN, Victory+). The company also offers EverPass Engage as a marketing and engagement tool for dynamic content and promotions. The platform was enhanced through the 2024 acquisition of UPshow, which brought streaming technology, consumer engagement, and performance marketing capabilities along with its network of 30,000+ screens.

Differentiator

Problem solved

Functional benefit

Brands

• EverPass Core: Management platform that powers the entire EverPass setup, including screen control, scheduling, and centralized content management for commercial venues.
• EverPass Engage
• BarsBoost

Products and services

• EverPass Core Central management platform powering the entire EverPass setup. Enables screen control, smart scheduling, centralized content management, and remote access across one or many locations. Purpose-built for venue staff, not IT professionals. Includes select complimentary programming from Apple TV, Prime Video, and Paramount+.
• EverPass Engage Dynamic marketing and guest engagement tool that transforms venue screens into a 24/7 sports and guest engagement platform. Supports custom content around major sports moments, QR code promotions, loyalty programs, interactive trivia, real-time betting odds, and interactive stats.
• NFL Sunday Ticket Premium out-of-market NFL package delivering all live Sunday afternoon games to commercial establishments, exclusively available through EverPass starting with the 2026 NFL season. Sold as an add-on to EverPass Core.
• Peacock Sports Pass Commercial streaming of Peacock sports content including Premier League, NBA, WNBA, Big Ten football and basketball, NFL exclusives, golf (US Open, Ryder Cup), INDYCAR, Tour de France, SuperMotocross, horse racing (Royal Ascot, Preakness Stakes), and Rugby World Cup.
• ESPN+ for Business Commercial streaming access to ESPN+ content including college football and basketball, NHL, PGA Tour, international soccer, UFC, and over 2,500 live events annually.
• Apple TV Sports Apple TV sports content integrated into EverPass Core including Formula 1 (all Grand Prix with practice, qualifying, and Sprint sessions), Major League Soccer (all matches), and MLB Friday Night Baseball (weekly doubleheader).
• Paramount+ Commercial streaming of UEFA Champions League matches through CBS Sports and Paramount+ for bars and restaurants nationwide. Select programming from Paramount+ is included in EverPass Core at no additional cost.
• Prime Video Commercial streaming of Prime Video sports including Thursday Night Football (including Black Friday game and exclusive Wild Card Playoff), NBA, WNBA, NWSL, and NASCAR. Prime Video content is included in EverPass Core at no additional cost.
• Victory+ Regional sports network streaming included in EverPass Core for commercial venues.
• Spectrum Business / Xumo Integration EverPass app available on Xumo Stream Box for Business, enabling Spectrum Business customers to add EverPass including NFL Sunday Ticket and Peacock Sports Pass with integrated billing.

Quantifiable outcome

• 4,000+ live events streamed annually across commercial venues
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• Miller's Ale HousecoreStrategic or Co-development Partner · 25 June 2026Expanded multi-year agreement adding NFL Sunday Ticket and ESPN+ for Business across all Miller's Ale House restaurants, building on existing use of EverPass Core, EverPass Engage, and Peacock Sports Pass. Miller's Ale House operates 100+ locations in 10 states. EverPass Engage transforms every screen into a 24/7 sports and guest engagement platform for the brand.
• NetflixcoreTechnology or Integration · 2 April 2026Expanded commercial distribution agreement for live sports events. First event is Tyson Fury vs. Arslanbek Makhmudov fight on April 11, 2026 at Tottenham Hotspur Stadium, streaming globally on Netflix and exclusively for US commercial venues via EverPass. Follows successful partnership for NFL Christmas Day games in 2024 and 2025. Boxing content included standard for new and existing EverPass streaming customers through EverPass Core.
• YES NetworkcoreTechnology or Integration · 18 March 2026New distribution agreement making YES Network available to EverPass customers, covering New York Yankees (MLB) and Brooklyn Nets (NBA) in New York State, Connecticut, north and central New Jersey, and northeastern Pennsylvania. YES is America's pre-eminent regional sports network, owning exclusive rights to the 27-time World Champion New York Yankees.
• Chicago Sports Network (CHSN)coreTechnology or Integration · 18 March 2026New distribution agreement bringing CHSN to EverPass customers, covering Chicago Blackhawks (NHL), Chicago White Sox (MLB), and Chicago Bulls (NBA) in the greater Chicago region and across CHSN's five-state footprint. CHSN is a next-generation regional sports platform delivering more than 300 live games.
• Apple TVcoreTechnology or Integration · 19 February 2026Distribution agreement bringing Apple TV's live sports portfolio (Formula 1, Major League Soccer, Friday Night Baseball) to commercial venues. Apple TV sports content available at no additional cost through EverPass Core package. The deal integrates Apple TV's full live sports lineup for existing and new EverPass venues and expands Apple's reach beyond individual subscribers into commercial hospitality sector.
• ESPN+coreTechnology or Integration · 1 September 2025ESPN+ for Business brings 2,500+ live events annually across college sports, international soccer, UFC, PGA TOUR, and more to commercial venues. Multi-year licensing agreement integrates ESPN+ content into EverPass Core.
• Spectrum Business / XumocoreChannel Partner/ Reseller/ Distributor · 1 June 2025EverPass app launched on Xumo Stream Box for Business, giving Spectrum Business customers seamless access to EverPass including NFL Sunday Ticket and Peacock Sports Pass, with integrated billing through Spectrum Business.
• Paramount+coreTechnology or Integration · 1 February 2025Distribution agreement brings UEFA Champions League matches to commercial venues through CBS Sports and Paramount+. Select programming from Paramount+ included in EverPass Core at no additional cost. This content was previously unavailable for commercial venues in the United States.
• Amazon Prime VideocoreTechnology or Integration · 16 September 2024Commercial distribution agreement for Thursday Night Football, including the Black Friday game and exclusive Wild Card Playoff matchup. Expands EverPass's NFL content beyond NFL Sunday Ticket to include Thursday night games. Prime Video content included in EverPass Core at no additional cost.
• UPshowcoreTechnology or Integration · 2 July 2024EverPass acquired UPshow, the leading on-premise entertainment and performance marketing platform, in July 2024. UPshow brings streaming technology, consumer engagement tools, and performance marketing capabilities. UPshow was founded in 2015 by Adam Hirsen and Matt Gibbs, reaching 30,000+ screens at hospitality, healthcare, automotive and fitness locations. UPshow co-founders Matt Gibbs (Chief Customer Officer) and Tabaré Caorsi (CTO) joined EverPass leadership. UPshow had previously been EverPass's first distribution partner for Peacock Sports Pass.
• NBCUniversal / PeacockcoreTechnology or Integration · 11 August 2023Multi-year licensing agreement making EverPass the exclusive commercial distributor of Peacock's exclusive sports content, including NFL Wild Card Playoff game, approximately 180 Premier League matches, Big Ten football and basketball, US Men's and Women's National Team soccer, golf (Ryder Cup, US Open, US Women's Open, The Open Championship), INDYCAR, Tour de France, Rugby World Cup, Preakness Stakes, and Royal Ascot. This was EverPass's first major content partnership following its launch.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spectrum Business (Charter Communications): Charter's commercial TV, internet, and streaming business for bars, restaurants, hotels, and other SMBs. Also a current EverPass distribution partner via the Xumo Stream Box for Business, but competes head-on for the same commercial venue customer wallet on TV and streaming.
• SONIFI Solutions: Commercial hospitality entertainment, TV, and streaming provider serving hotels, senior living, healthcare, and other venues. EverPass's CSO Nick Clessuras spent 11 years at SONIFI before joining EverPass, evidencing deep product and customer overlap. SONIFI competes in adjacent commercial streaming verticals.
• DirecTV for Business: Was the exclusive authorized commercial distributor of NFL Sunday Ticket to U.S. bars, restaurants, hotels, and casinos prior to its agreement expiring Feb 26, 2026. EverPass directly replaced DirecTV for Business as the sole authorized commercial provider — the most direct one-for-one comparable in the category.
• ESPN+ for Business (Disney): Disney's commercial distribution arm for ESPN+ content (2,500+ live events annually) into bars, restaurants, and other commercial venues, integrated into EverPass Core via a multi-year deal but also operating as a standalone B2B commercial sports product addressing the same customer base.

Emerging players

• DAZN: Global sports streaming platform with growing U.S. presence and commercial venue distribution (e.g., FIFA Club World Cup 2025 distribution via EverPass partnership). Operates as a content partner but also distributes live sports to commercial venues in its own right in select markets.
• Atmosphere: Free ad-supported streaming TV platform purpose-built for businesses (bars, restaurants, gyms, healthcare, retail). Focuses on short-form entertainment and ad-supported content rather than premium live sports, but serves the same venue screen-and-engagement use case as EverPass Core/Engage.

Broad incumbents

• YouTube TV (Google): Google's consumer live TV streaming service carrying major sports networks. Currently consumer-focused but a plausible entrant into commercial venue distribution given Google's scale, content bundle, and demonstrated NFL Sunday Ticket consumer partnership history.
• Comcast Business (Xfinity): Largest U.S. cable operator offering commercial TV, internet, and bundled streaming (including Peacock) to businesses. Competes broadly for commercial venue TV/streaming budgets as part of a wider portfolio rather than specializing in premium sports distribution.
• Dish Network / Sling TV: Satellite and OTT TV provider with commercial offerings (Dish for Business, Sling TV) targeting bars, hotels, and other commercial venues. Competes in the same SMB commercial TV market as part of a broader consumer and business portfolio.
• Hulu + Live TV (Disney): Consumer live TV streaming service owned by Disney. Not yet a direct commercial venue distributor but bundles sports content (ESPN, ABC, Fox, CBS in select markets) that could in theory extend into commercial distribution, representing a potential competitive vector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everpassmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverPass Media