Re:Nourish

What Re:Nourish does

Re:Nourish Limited is a UK-based, privately held fresh soup brand founded in July 2018 by Nicci Clark, a former critical care nurse. The company's core product is a proprietary "Souperstar" range of fresh, gluten-free, no-added-sugar soups packaged in a world-first microwaveable, fully recyclable, BPA-free clear bottle — a format the founder spent nine months and hundreds of prototypes developing to enable a grab-and-go warm or cold lunch that microwaves in the bottle and stays warm for 30 minutes. The SKU range spans ten named functional soups (+Immunity, +Calm, +Strength, +Restore, +Digest, +Recover, +Thrive, +Refuel, +Protect, +Energy) plus curated multi-pack bundles (Gut Health, Immunity, Protein), each marketing a functional benefit (e.g., turmeric for immunity, passion flower for calm, 22g protein per 500g for +Refuel).

The business operates a hybrid wholesale-plus-D2C go-to-market model. Wholesale dominates: Re:Nourish is stocked in 10,000+ UK locations across every major supermarket chain (Tesco, Sainsbury's, Asda, Morrisons, Waitrose, Ocado, Co-op, Selfridges, Whole Foods, Amazon Fresh, Planet Organic), all four major recipe box providers (Gousto, Hello Fresh, Mindful Chef, Abel & Cole), and out-of-home foodservice channels via Brakes (universities and hospitals) and WHSMITH (60 hospitals). Direct-to-consumer e-commerce via Shopify offers boxes of 6, 12 or 24 with a Subscribe & Save subscription at 10% discount and flexible pause/change/cancel.

Re:Nourish generates revenue primarily through wholesale/retail unit sales supplemented by a subscription D2C stream and transactional recipe-box channel fees. Pricing is retailer-set (e.g., Tesco 2 for £5.50, Morrisons £3.50 meal deal inclusion); the proprietary bundle is listed at £27.00 on the Shopify storefront. The company is B Corp Certified (March 2024), carbon neutral (offsets via clean-water and ocean-plastic projects), and won the King's Award for Enterprise 2025 in Innovation. As of December 2025/January 2026 it is the second-biggest fresh soup brand in the UK behind Hain, with 140% YoY growth. Funding to date totals approximately £2.3m disclosed (£2m Series A October 2021 plus ~£316k Enterprise M3 April 2024), with headcount reportedly 1-10 and operations outsourced via a co-packer model.

Name

Re:Nourish

Legal name

Re:Nourish Limited

Website

https://renourish.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Re:Nourish is a UK-based fresh soup brand selling a proprietary microwaveable, fully recyclable soup bottle range (Souperstars) via 10,000+ UK supermarket, recipe box, and foodservice stockists, plus a D2C subscription; it is the No. 2 UK fresh soup brand.

Ownership category

akta.pro rank

Product category

Fresh Soup

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Soups, Broths & Meal Starters (CRADAAAF)

akta.pro secondary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

Keywords

• Fresh soup
• Ready-to-drink soup
• Microwavable soup
• Functional soup
• Soup subscription

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-consumer e-commerce (Subscribe & Save): Sales via own Shopify storefront in boxes of 6, 12 or 24 with a Subscribe & Save subscription offering a 10% discount. Customers can pause, change or cancel anytime. Next-day delivery on orders placed Mon-Thu before 10am.
2. UK grocery retail sales: Wholesale/retail sales through major UK supermarket chains (Tesco, Sainsbury's, Waitrose, Morrisons, Asda, Ocado, Co-op, Selfridges, Planet Organic, Booths, E.H. Booths, WHSMITH, independents and farm shops) across 10,000+ locations. Featured in retailer meal deals (e.g., Morrisons £3.50 meal deal).
3. Recipe box / meal kit partnerships: Supply of Re:Nourish soups as bundled lunch add-ons within recipe box subscriptions from Gousto, Hello Fresh, Mindful Chef and Abel & Cole.
4. Out-of-home foodservice (hospitals, universities): Sales through Brakes into universities and hospitals, plus WHSMITH into 60 hospitals; Co-op food-to-go listings.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels6 records

Core offering

Re:Nourish manufactures and sells fresh, functional "Souperstar" soups packaged in the world's first microwaveable, fully recyclable, BPA-free bottle. The product line is sold as individual 500g bottles, curated bundles (Gut Health, Immunity, Protein) and via a direct-to-consumer Subscribe & Save subscription, distributed through UK supermarkets (Tesco, Sainsbury's, Waitrose, Morrisons, Asda, Ocado), recipe box partners (Hello Fresh, Gousto, Mindful Chef, Abel & Cole), and out-of-home foodservice channels.

Product overview

Re:Nourish operates a single-product platform centred on its proprietary "Souperstar" range — a line of fresh, gluten-free soups packaged in the world's first microwaveable, fully recyclable, BPA-free clear bottle, all sharing common brand attributes of "no added sugar, no preservatives, no additives, high fibre, real ingredients." The platform is a unified core product (the microwaveable soup bottle) with named SKU modules: the established Souperstars +Immunity (Kale, Spinach & Turmeric), +Calm (Tomato & Basil), +Strength (Spicy Lentil & Roasted Red Pepper), +Restore (Pea, Leek & Watercress), +Digest (Roasted Carrot & Ginger), +Recover (Classic Roast Chicken), +Thrive (Chicken & Vegetable), +Refuel (Chicken, Spinach Daal), +Protect (Broccoli & Cheddar) — the first dairy SKU — and +Energy (Pea, Basil & Lemon). These SKUs are sold as individual bottles, as curated add-on bundles (Gut Health Bundle, Immunity Bundle, Protein Bundle) and via the Subscribe & Save subscription module for direct-to-consumer recurring delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• +Immunity (Kale, Spinach & Turmeric) Vegetable-led fresh soup with kale, spinach and turmeric; 155 kcal per 500g bottle with 6g fibre. Marketed as a powerhouse of Vitamins A, E, C, K and Calcium for immunity support. Sold to UK health-conscious consumers via retail and D2C.
• +Calm (Tomato & Basil) Tomato and basil fresh soup with passion flower, marketed for stress relief, sleep and relaxation. 160 kcal per 500g bottle with 6g fibre; rich in Vitamins A, E, C, B1 and Potassium.
• +Strength (Spicy Lentil & Roasted Red Pepper) Slow-cooked spicy lentil and roasted red pepper soup with maca, positioned to support physical and mental performance. 194 kcal per 500g; rich in Vitamins A, C, B1 and Iron.
• +Restore (Pea, Leek & Watercress) Pea, leek and watercress fresh soup with watercress as the souperstar ingredient; 193 kcal per 500g with 8g protein and 8g fibre, naturally rich in B Vitamins, calcium and manganese.
• +Digest (Roasted Carrot & Ginger) Roasted carrot and ginger fresh soup with ginger positioned for digestive health. 179 kcal per 500g with 11g fibre; rich in Vitamins A, C, B1, potassium and fibre.
• +Recover (Classic Roast Chicken) Classic roast chicken fresh soup with British chicken, potato, peas, leeks, broccoli and herbs. Marketed for muscle growth and maintenance; 15g protein and 6g fibre per 500g.

Quantifiable outcome

• 248% growth (Nielsen data Feb 2020 - Feb 2021) — fastest growing soup brand in the UK during the pandemic
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

23 partnerships are on record, tiered flagship, major and minor.

• AsdaflagshipChannel Partner/ Reseller/ Distributor · 1 May 2026Re:Nourish launched 4 new SKUs into over 1,000 Asda stores in May 2026, completing national distribution across every major UK supermarket chain.
• TescoflagshipChannel Partner/ Reseller/ Distributor · 1 September 2025Re:Nourish launched into 789 Tesco stores including 368 Express stores in September 2025, described as a 'momentous milestone.' Promotional offers (2 for £5.50) referenced for Tesco in 2026.
• GoustomajorChannel Partner/ Reseller/ Distributor · 1 April 2025Gousto is listed as a Re:Nourish recipe box partner from April 2025 ('RE:NOURISH is now the lunch of choice for Recipe Box solutions. We are now in them all, including Gousto, Mindful Chef, Hello Fresh & Abel & Cole').
• Abel & ColemajorChannel Partner/ Reseller/ Distributor · 1 April 2025Abel & Cole is listed as a Re:Nourish recipe box partner from April 2025 alongside Gousto, Mindful Chef and Hello Fresh.
• Mindful ChefmajorChannel Partner/ Reseller/ Distributor · 1 October 2024Re:Nourish partnered with Mindful Chef in October 2024 to offer hassle-free, healthy lunches alongside Mindful Chef's recipe box dinners. Continues as a listed partner.
• MorrisonsflagshipChannel Partner/ Reseller/ Distributor · 1 October 2024Morrisons added Calm and Restore Re:Nourish soups to their £3.50 meal deal in October 2024. In September 2025 Re:Nourish launched 4 soups into 340 Morrisons stores.
• Hello FreshmajorChannel Partner/ Reseller/ Distributor · 1 May 20244 Re:Nourish soups were launched into Hello Fresh recipe boxes in May 2024, providing members a quick, easy, healthy lunch option alongside dinners. Hello Fresh is listed as a current major partner (April 2025).
• UK Government (Number 10 Downing Street / Buy Women Built)minorGTM or Marketing Partner · 1 April 2024Founder Nicci Clark visited Number 10 Downing Street on 24 April 2024 for tea with the Prime Minister's wife Akshata Murty as part of Buy Women Built & Women in Business, alongside 50 female CEOs in fashion, beauty, food and tech.
• The All England Lawn Tennis Club (Wimbledon)majorGTM or Marketing Partner · 1 July 20235,000 Re:Nourish Gazpacho bottles were served at Wimbledon Tennis in July 2023 — a major brand activation and sampling event.
• Sainsbury'sflagshipChannel Partner/ Reseller/ Distributor · 1 April 2023+REFRESH Gazpacho re-launched into 240+ Sainsbury's stores in April 2023. In September 2025 Re:Nourish launched 6 SKUs into Sainsbury's superstores (including new +Refuel and first dairy soup +Protect Broccoli & Cheddar).
• WHSMITHmajorChannel Partner/ Reseller/ Distributor · 1 November 2021Re:Nourish launched into WHSMITH across 60 hospital sites in November 2021.
• Brakes GroupmajorChannel Partner/ Reseller/ Distributor · 1 October 2021Re:Nourish launched into universities and hospitals via Brakes in October 2021 as the out-of-home foodservice route.
• Whole Foods Market (UK)majorChannel Partner/ Reseller/ Distributor · 1 January 2021Re:Nourish launched into Wholefoods and Amazon Fresh in January 2021. Whole Foods is also available on Deliveroo (referenced on product pages).
• Amazon FreshmajorChannel Partner/ Reseller/ Distributor · 1 January 2021Re:Nourish launched into Amazon Fresh in January 2021; product pages link directly to Amazon UK listings for multiple SKUs (+Immunity, +Calm, +Digest, +Strength, +Energy).
• Co-opmajorChannel Partner/ Reseller/ Distributor · 1 January 2020Co-op launched Re:Nourish in its food-to-go stores in January 2020; Re:Nourish +Immunity is sold on shop.coop.co.uk.
• OcadomajorChannel Partner/ Reseller/ Distributor · 1 January 2020Ocado launched Re:Nourish in January 2020 and continues to stock the full range (multiple SKUs including +Immunity, +Calm, +Digest, +Strength, +Energy).
• SelfridgesminorChannel Partner/ Reseller/ Distributor · 1 January 2020Selfridges launched Re:Nourish in January 2020.
• WaitroseflagshipChannel Partner/ Reseller/ Distributor · 1 September 2019Waitrose began stocking Re:Nourish across all 314 stores in September 2019 — described as the 'first new brand ever to get full national listing' at Waitrose. Continues as a flagship partner with 2 for £5.50 promotions and ongoing restocks of Calm and +Protect Broccoli & Cheddar.
• Planet OrganicmajorChannel Partner/ Reseller/ Distributor · 1 April 2019Planet Organic's London stores began selling Re:Nourish in April 2019. Planet Organic is listed as a current stockist in May 2026.
• BoothsminorChannel Partner/ Reseller/ DistributorBooths and E.H. Booths are listed Re:Nourish stockists on the store locator page.
• E.H. BoothsminorChannel Partner/ Reseller/ DistributorE.H. Booths is listed as a Re:Nourish stockist on the store locator page.
• DeliveroominorChannel Partner/ Reseller/ DistributorDeliveroo is referenced as a purchase channel for Re:Nourish products (e.g., via Whole Foods Market on Deliveroo) on product pages.
• The Northern Dough Co.minorGTM or Marketing PartnerCo-marketing/collaboration referenced in February blog: heart-shaped pizza bases from The Northern Dough Co. topped with Re:Nourish +Calm Tomato & Basil soup for Valentine's Day content.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Soupologie: UK premium fresh soup brand targeting health-conscious consumers through retail and direct channels; comparable product format, customer segment and price-point to Re:Nourish.
• BOL Foods: UK plant-based ready-meal and soup brand stocked in major supermarkets; comparable target consumer (health-conscious, on-the-go UK shoppers) and overlapping functional-food positioning.
• Tideford Organics: UK-based organic soup and meal brand stocked in premium retailers (Waitrose, Ocado, Planet Organic) — overlapping distribution, sustainability positioning and target customer (ethical/premium grocery shoppers).
• New Covent Garden Soup Co. UK premium fresh soup brand (part of Hain Daniels group) and the long-standing category leader that Re:Nourish is overtaking on growth metrics. Directly comparable as a chilled/fresh soup range sold through major UK supermarkets with overlapping SKUs and target occasions.

Broad incumbents

• Knorr UK (Unilever): Major ambient soup and stock brand with extensive UK retail distribution; broad incumbent whose private-label and branded ranges compete for the same soup-occasion shopper Re:Nourish targets.
• Heinz UK (HJ Heinz): UK ambient soup giant (Cream of Tomato, etc.) — incumbent competitor across the broader UK soup category with massive retailer influence and private-label benchmarking power against which Re:Nourish's pricing and shelf investments are set.
• Hain Daniels Group: Owner of New Covent Garden Soup Co. and the UK fresh soup category leader. Direct competitor at the shelf, with significantly larger scale, broader portfolio (including private label) and deeper retailer relationships than Re:Nourish.

Regional players

• Suma Wholefoods: UK worker co-operative supplying organic, vegetarian and ethically sourced food (including soups) primarily through independent wholefood retailers — adjacent peer with overlapping values-led customer base.

Emerging players

• Plenty Reasons: UK-based producer of organic, plant-based ready meals and soups with comparable sustainability credentials and listings in premium UK retailers — directly comparable niche competitor.
• Clearspring: UK organic and plant-based food brand with overlapping distribution in Waitrose, Planet Organic and Ocado; comparable sustainability/B Corp-aligned positioning and target premium/ethical shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/renourishsoup
• LinkedInlinkedin.com/company/renourish
• Instagraminstagram.com/renourish_soup
• TikToktiktok.com/@renourish

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re:Nourish