Elovade
Elovade is a European Value Added Distributor (VAD) serving 25,000+ IT resellers and MSPs across Germany, Austria, Switzerland, Italy, Sweden, and the UK with third-party IT security, backup, messaging, and MSP software, plus its own EL Cloud Services for cloud-to-cloud backup, email archiving, and S3 storage.
- Company typePrivate
- Founded1995
- HeadquartersWetzlar, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Elovade does
Elovade is a German-headquartered Value Added Distributor (VAD) that has, over thirty years since its 1995 founding, grown into a pan-European channel for IT security, backup, messaging, and managed services software. The company serves a network of more than 25,000 Systemhäuser, MSPs, and IT resellers across Germany, Austria, Switzerland, Italy, Sweden, and the United Kingdom, distributing products from more than thirty vendors including ESET, Hornetsecurity, Kaspersky, N-able, ConnectWise, MailStore, BackupAssist, Altaro, Carbonite, and Paessler. Revenue is generated through license margins on third-party software distribution, recurring SaaS revenue from its own EL Cloud Services (EL cloud2cloud for SaaS backup, EL mailarchive for cloud email archiving, EL storage for S3-compatible cloud storage powered by Wasabi), pay-as-you-go professional services for installation, configuration, and audits (EL Config+ and EL Expert+), and premium technical support subscriptions (EL Support+). Proprietary technology is concentrated in the EL Control Panel, a multi-tenant management console that lets partners administer cloud-to-cloud backups, mail archives, and storage from a single dashboard with role-based access and MFA, plus ISO 27001 and GDPR-compliant hosting of EL mailarchive in certified German data centers.
Elovade's go-to-market is exclusively channel-driven: partners register through a website form and are then onboarded via inside sales teams segmented by solution area (Inside Sales, Backup & Storage, Messaging, Security, Service Automation), supported by partner enablement including EL Learning Base certifications, MSP Days events, MDF-funded co-marketing, and a partner portal with co-branded sales materials. The company does not sell directly to end customers; end-customer SMBs in markets including food service (L'Osteria) and legal/tax advisory are reached exclusively through Systemhaus partners. Pricing for most vendor software is quote-based and not publicly disclosed; EL Cloud Services are sold on monthly subscription tiers (per-mailbox, per-GB, per-user), and EL Support+ Premium is sold annually with a 10% discount when bundled with new licenses.
Since 2021, Elovade has executed a sustained acquisition campaign under the ownership of NEXX Capital and Verdane: 8Soft (Germany, 2021), Achab (Italy, 2022, now Elovade Italia, 1,800+ partners), Innosoft (Sweden, 2022, now Elovade Sverige), Inuit (Sweden, 2024), Avangate Security (Italy, 2025), and Brigantia Partners (UK, 2025). The company was rebranded from EBERTLANG to Elovade in 2025 to reflect its pan-European identity. The group is led by CEOs Philip Weber and CFO Jan-Christian Groth, with regional Managing Directors in each acquired market and dedicated Team Leads for inside sales, backup & storage, messaging, security, service automation, customer support, and HR across the Wetzlar headquarters and country offices.
Elovade firmographics
Firmographics- Name
- Elovade
- Legal name
- ELOVADE Deutschland GmbH
- Website
- https://elovade.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- Elovade is a European Value Added Distributor (VAD) serving 25,000+ IT resellers and MSPs across Germany, Austria, Switzerland, Italy, Sweden, and the UK with third-party IT security, backup, messaging, and MSP software, plus its own EL Cloud Services for cloud-to-cloud backup, email archiving, and S3 storage.
- Ownership category
- akta.pro rank
Where Elovade is headquartered
LocationHeadquarters
- HQ city
- Wetzlar
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Elovade business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Value Added Distribution of Third-Party Software: Elovade generates revenue by distributing software licenses from 30+ vendor partners to a network of 25,000+ resellers and MSPs across Europe. Revenue is derived from the margin between distributor purchase price and reseller sale price, with recurring renewal revenue from subscription-based software.
- EL Cloud Services (SaaS Reselling): Elovade resells its own branded cloud services (EL cloud2cloud, EL mailarchive, EL storage) to partners who in turn offer them to end customers. Billing is monthly, based on storage/mailbox consumption and number of users.
- EL Config+ (Software Setup Services): Chargeable technical onboarding, configuration, and installation services for all solutions in the portfolio, provided by Elovade's in-house expert team to partners and end customers.
- EL Expert+ (Consulting & Audits): Chargeable consulting, individual on-site training, and system audits for BackupAssist, MailStore Server, and MDaemon E-Mail Server.
- EL Support+ Premium (Paid Support): Optional paid Premium Support contract offering guaranteed 4-hour response time during business hours, phone and remote support in German and English. Discounted when sold with a new license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EL storage: S3 cloud storage from 1 TB/month |
| Subscription | Monthly | EL mailarchive: per-mailbox cloud email archiving |
| Subscription | Monthly | EL cloud2cloud: SaaS backup for M365, Google, Salesforce, Dropbox, Box |
| Subscription | Annual | Premium Support: paid support contract |
| Other | Pay-as-you-go | EL Config+: billable software installation and setup |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Elovade product offering
Product offeringCore offering
Elovade is a Value Added Distributor (VAD) that distributes third-party IT Security, Backup, Storage, Messaging, and MSP/Automation software from 30+ vendors to a network of 25,000+ IT resellers and managed service providers (Systemhäuser) across six European countries. In addition to third-party distribution, Elovade resells its own branded EL Cloud Services — EL cloud2cloud (cloud-to-cloud backup), EL mailarchive (cloud email archiving), and EL storage (S3-compatible cloud storage) — managed through the EL Control Panel. Revenue is generated from distribution margins on licenses, recurring monthly SaaS subscriptions, paid professional services (installation, consulting, audits), and premium support contracts.
Product overview
Elovade is a Value Added Distributor (VAD) offering a multi-vendor portfolio of IT Security, MSP/Automation, Backup & Storage, and Messaging solutions through a network of 25,000+ reseller partners across Europe. The company's own EL Cloud Services include EL cloud2cloud (cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, Dropbox, and Box), EL mailarchive (cloud email archiving powered by MailStore technology), EL storage (S3-compatible cloud storage powered by Wasabi), and the EL Control Panel (central management console). Beyond their proprietary cloud services, Elovade distributes and supports third-party products including security solutions (ESET, Kaspersky, Hornetsecurity, Keeper Security, KnowBe4, ThreatDown), MSP tools (ConnectWise Automate, N-able, SuperOps, Paessler PRTG, HaloPSA, Domotz), backup solutions (BackupAssist, Altaro, Carbonite, SEP, Nextcloud), and messaging platforms (MailStore, IceWarp, MDaemon, Sendmarc). The company provides additional value-added services including EL Config+ (software installation), EL Sales+ (sales support), EL Support+ (technical support), EL Expert+ (consulting), and EL Learning Base (e-learning platform).
Differentiator
Problem solved
Functional benefit
Brands
- EL cloud2cloud: Cloud-to-cloud backup solution for SaaS applications including Microsoft 365, Google Workspace, Salesforce, Dropbox, and Box
- EL mailarchive
- EL storage
- EL Control Panel
- EL Config+
- EL Sales+
- EL Support+
- EL Expert+
- EL Learning Base
- Goodbye Turnschuh-IT
Products and services
- EL cloud2cloud Cloud-to-cloud backup service for Microsoft 365, Google Workspace, Salesforce, Dropbox, and Box. Provides automated backups multiple times per day, granular restore options to original or new destinations, and integrated cloud storage. Priced up to 60% below comparable providers. Sold to channel partners who bundle it as a managed backup service for their SMB and mid-market end customers.
- EL mailarchive Cloud-based email archiving solution powered by MailStore technology. GDPR- and GoBD-compliant, hosted in ISO-certified German data centers. Provides automatic archiving to reduce mailbox sizes by up to 70%, full administration through a web interface, and integration with common mail systems including Outlook. Priced per mailbox monthly with no minimum purchase quantity. Sold to channel partners for resale as E-Mail-Archivierung as a Service.
- EL storage 100% S3-compatible cloud storage powered by Wasabi technology. GDPR- and ISO 27001-compliant, hosted in German and optional EU data centers. Starts at 1 TB per month with no upload or download fees and up to 80% cost savings versus other providers. Sold to channel partners as a low-cost alternative to hyperscaler object storage.
- EL Control Panel Central multi-tenant management console for all EL Cloud Services. Provides a compact overview of revenue development, storage usage, mailboxes, and instances, with role-based access and MFA. Enables partners to manage customer licenses, backup tasks, archives, and storage from a single dashboard.
- EL Config+ Chargeable software installation and configuration service delivered by Elovade's in-house expert team for all solutions in the portfolio, including Altaro, BackupAssist, Carbonite, ConnectWise, ESET, Hornetsecurity, Kaspersky, Keeper, N-able, and MailStore. Sessions are 0.5 to 2 hours per service type, billed per session or per configuration task. Available to channel partners and their end customers.
- EL Sales+ Sales support and marketing enablement service for channel partners, providing product brochures, mailing templates, sales guides, whitepapers, webinars, workshops, live demos, and end-customer webinars. Includes access to the partner portal with co-branding capabilities and MDF application tools.
- EL Support+ Technical support service offering optional Premium Support contracts with guaranteed maximum 4-hour response time during business hours, plus phone and remote support in German and English. Includes a 10% discount when purchased with a new license. Free email support is also provided for all solutions from the trial phase.
- EL Expert+ Chargeable consulting and audit service for BackupAssist, MailStore Server, and MDaemon E-Mail Server. Includes customized consulting sessions, individual on-site training, and system audits delivered by Elovade's in-house expert team to partners and end customers.
- EL Learning Base On-demand e-learning platform providing video courses, on-demand certifications, and certificates upon completion for product training across Elovade's vendor portfolio. Offers flexible scheduling with worldwide access for partner enablement.
Companies that use Elovade
Customer profileNamed customers26 records
Segments2 records
Ideal customer profiles2 records
Elovade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability1 record
Feature4 records
Elovade partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- HeimdalcoreHeimdal appointed Elovade as its official distributor for the Nordic region (Sweden, Norway, Denmark, Iceland, Finland). Elovade gives MSPs and resellers in the Nordics direct access to Heimdal's consolidated cybersecurity platform through a local VAD with hands-on enablement, technical onboarding, training, and co-marketing resources tailored to Nordic compliance requirements.
- Wasabi TechnologiescoreWasabi Technologies partnered with Elovade to expand its EMEA Partner Programme, actively recruiting partners in Nordic, Benelux, and Southern Europe regions. Elovade distributes Wasabi's S3-compatible cloud storage (branded as EL storage), offering partners AI-ready storage solutions and competitive margins. Wasabi emphasizes 4 to 5 times cost savings versus hyperscalers.
- MailStorecoreMailStore is a leading provider of email archiving solutions. Elovade developed EL mailarchive (a cloud email archiving service) powered by MailStore technology, and also distributes MailStore Server, MailStore Service Provider Edition, and MailStore Cloud throughout DACH. Elovade holds exclusive distribution rights for MailStore Cloud in DACH.
- ESETcoreElovade is a key distributor for ESET IT security solutions (antivirus, endpoint security, 2FA) across DACH.
- HornetsecuritycoreElovade distributes Hornetsecurity email cloud security and backup solutions (including 365 Total Protection and Altaro VM Backup) in the DACH region.
- N-ablecoreElovade distributes N-able IT management and monitoring solutions (N-sight RMM, Cove Data Protection, Passportal, Mail Assure, N-central, MSP Manager) for MSPs across DACH.
- ConnectWisecoreElovade is the exclusive DACH distributor for ConnectWise Automate (RMM solution) and ConnectWise ScreenConnect, enabling MSPs to automate managed services.
- KasperskycoreElovade distributes Kaspersky security solutions across DACH with MDF (Marketing Development Funds) support for joint marketing campaigns.
- Cortex I.T. Labs (BackupAssist)coreElovade is the exclusive DACH distributor for BackupAssist (Cortex I.T. Labs) Windows backup software for businesses of all sizes.
- Altaro (by Hornetsecurity)coreElovade distributes Altaro VM Backup (a Hornetsecurity company) for virtual environments under Hyper-V and VMware, with over 50,000 customers worldwide.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Elovade competitors and assessment
Company assessmentDirect peers
- Pax8: US-headquartered cloud distribution platform purpose-built for MSPs, distributing Microsoft 365, security, backup, and SaaS solutions. Direct competitive analog in the cloud-first MSP distribution model Elovade is building with EL Cloud Services.
- Sherweb: Canadian cloud distribution and managed services provider focused on Microsoft cloud, security, and backup solutions for MSPs. Comparable channel-only model with proprietary cloud services layered on top of third-party platforms.
- Exclusive Networks: French-headquartered Value Added Distributor specializing in cybersecurity and cloud solutions for channel partners across EMEA. Direct competitor to Elovade with a comparable cybersecurity VAD model, similar vendor portfolio (Fortinet, SentinelOne, etc.), and overlapping partner base in Europe.
- Infinigate Group: European cybersecurity VAD headquartered in Switzerland, distributing best-of-breed security vendors (including some of the same brands as Elovade, such as Barracuda and Sophos) through an MSP-focused channel across Western Europe.
Broad incumbents
- TD SYNNEX: Global IT distribution and solutions aggregator formed from the merger of Tech Data and SYNNEX. Competes with Elovade across European security, backup, and cloud distribution for resellers and MSPs.
- Ingram Micro: Global IT distributor with extensive European operations across security, backup, and cloud categories. Provides comparable VAD services for many of the same vendors Elovade distributes (e.g., ESET, Kaspersky, MailStore) and competes for the same Systemhäuser/MSP partners.
- ALSO Group: Swiss-headquartered pan-European IT distributor with a substantially larger catalog, broader logistics network, and deeper vendor relationships than Elovade. Competes head-on in DACH and Nordics with security, backup, and cloud distribution.
- Arrow Electronics: Global technology distributor with a substantial enterprise solutions division. Overlaps with Elovade in security, backup, and cloud distribution for European resellers and system integrators.
Regional players
- SHD Group: German-headquartered IT distributor with a focused portfolio in server, storage, and management software. Regional peer to Elovade in DACH with overlapping system integrator/reseller customers and adjacent backup/management vendor partnerships.
- Wortmann: German family-owned IT distributor with a strong DACH presence in PCs, servers, and software. Regional peer competing for similar Systemhäuser partners in Germany, particularly in SMB and mid-market segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elovade social profiles
Digital presenceElovade compliance and trust
Trust signalCompliance5 records
Elovade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elovade leadership team
Management profileNumber of profiles
Profiles16 records
Elovade subsidiaries and ownership
Company hierarchySubsidiaries7 records
Elovade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elovade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elovade
What does Elovade do?
Elovade is a Value Added Distributor (VAD) that distributes third-party IT Security, Backup, Storage, Messaging, and MSP/Automation software from 30+ vendors to a network of 25,000+ IT resellers and managed service providers (Systemhäuser) across six European countries. In addition to third-party distribution, Elovade resells its own branded EL Cloud Services — EL cloud2cloud (cloud-to-cloud backup), EL mailarchive (cloud email archiving), and EL storage (S3-compatible cloud storage) — managed through the EL Control Panel. Revenue is generated from distribution margins on licenses, recurring monthly SaaS subscriptions, paid professional services (installation, consulting, audits), and premium support contracts.
Is Elovade a public or private company?
Elovade is a private company. It is classified as private equity controlled and is currently operating.
When was Elovade founded?
Elovade was founded in 1995.
Where is Elovade based?
Elovade is headquartered in Wetzlar, Germany, in the Europe region.
How does Elovade make money?
Five revenue lines are on record. Value Added Distribution of Third-Party Software is the primary driver. The others are EL Cloud Services (SaaS Reselling), EL Config+ (Software Setup Services), EL Expert+ (Consulting & Audits) and EL Support+ Premium (Paid Support).
Who are Elovade's main competitors?
Direct peers on record are Pax8, Sherweb, Exclusive Networks and Infinigate Group. Broad incumbents are TD SYNNEX, Ingram Micro, ALSO Group and Arrow Electronics. Regional players are SHD Group and Wortmann.
Does Elovade have an API?
No public API is recorded for Elovade.