What Clipchamp does

Clipchamp is a browser-based and Windows desktop video editing platform that originated in Brisbane, Australia in 2012 and was acquired by Microsoft in September 2021 for an undisclosed amount. The company serves individual creators, small businesses, enterprises, and educational institutions with an AI-powered editor offering text-to-speech voiceover generation in over 80 languages, automatic captioning, noise suppression, background removal, transcript-based trimming, screen and webcam recording, and Copilot-driven video summarization and meeting recap functionality. Core technical infrastructure is built on Microsoft Azure and OneDrive, with the platform now requiring OneDrive for project editing on Windows 11, and integrates natively with Microsoft Teams, SharePoint, PowerPoint, and Microsoft Stream (unified under the Clipchamp brand in 2025).

The product is distributed as the pre-installed default video editor on Windows 11, as a downloadable Microsoft Store app on Windows 10, and as a web app at app.clipchamp.com, giving it frictionless access to the Microsoft 365 installed base. Clipchamp monetizes primarily through a freemium model: a free tier with unlimited 1080p HD exports and no watermarks drives organic adoption, while premium features and stock content are unlocked via Microsoft 365 commercial subscriptions (Business Basic starting around $6/user/month, Business Standard at $12.50/user/month, Business Premium at $22/user/month). The iOS mobile app was retired in June 2026 as Microsoft consolidated the roadmap around web and desktop, signaling a defensive narrowing of platform footprint in favor of deeper Microsoft ecosystem integration.

Name

Clipchamp

Legal name

Clipchamp

Website

https://clipchamp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Clipchamp is Microsoft's AI-powered video editing platform, pre-installed on Windows 11 and bundled with Microsoft 365, serving individual creators, SMBs, and enterprises with free video creation tools and AI features such as text-to-speech, auto-captions, and noise suppression.

Ownership category

akta.pro rank

Product category

Online Video Editing Software

NAICS

Software Publishers (5132), Software Publishers (513210), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Prepackaged Software (7372)

akta.pro primary industry

Short-Form Video Creation, Editing & Templates Apps (MPACAHAE)

Keywords

• Video editing software
• AI video production
• Screen recording tools
• Online video editor
• Creator content tools

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Microsoft 365 Premium Subscription Upsell: The primary revenue driver is upselling free-tier users to Microsoft 365 commercial subscriptions that unlock premium video editing features, premium stock media, and advanced AI tools. Clipchamp is available for Microsoft 365 commercial customers at no additional cost.
2. Freemium Free Tier: Clipchamp offers a free tier with unlimited 1080p HD video exports, no watermarks, AI voiceovers, auto captions, noise suppression, and screen/webcam recording. Premium stock media and certain advanced features require upgrading.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Clipchamp is an AI-powered video editing platform distributed as the official Windows 11 built-in editor, a Microsoft 365 bundled application, and a standalone browser-based web app. It enables users to record, edit, and export HD videos using features such as AI text-to-speech voiceovers, AI auto-captioning, AI noise suppression, AI background removal, transcript-based trimming, screen and webcam recording, and a royalty-free stock content library. Available in a free tier with unlimited 1080p exports as well as business and education variants included with Microsoft 365 subscriptions.

Product overview

Clipchamp is Microsoft's video editing platform available as an online video editor (web app), Windows desktop application, and formerly iOS mobile app. The core offering is the Clipchamp Video Editor, which provides AI-powered video editing capabilities including AI text-to-speech voiceover generation, AI subtitle generation, AI audio enhancement (noise suppression and silence removal), AI background removal, and an AI video maker. Additional tools include screen recording, webcam recording, voice recording, video trimming/cropping/resizing, green screen effects, video overlay, brand kit for corporate branding, audio visualizer, GIF maker, and a library of stock content. The platform is available in three tiers: a free version with basic features and 1080p HD exports, Clipchamp for Work (business version with enterprise security), and Clipchamp for Education (for schools). Microsoft acquired Clipchamp in September 2021 and bundled it with Microsoft 365.

Differentiator

Problem solved

Functional benefit

Brands

• Clipchamp for Work: Enterprise video editing solution integrated with Microsoft 365 for business users, including Copilot integration and video summarization features.
• Clipchamp for Education

Products and services

• Clipchamp Video Editor Core AI-powered video editing platform offered as a web app, Windows desktop application, and formerly iOS app. Enables users to record, edit, and export HD videos using AI text-to-speech, auto captions, noise suppression, background removal, screen/webcam recording, transcript-based trimming, and a stock content library, with both a free tier and Microsoft 365 premium features.
• Clipchamp for Work Business-focused video editing solution with enterprise security, team collaboration features, Microsoft 365 integration, Copilot integration, brand kit, and video summarization, intended for organizations using Microsoft 365 commercial plans.
• Clipchamp for Education Educational version of the Clipchamp video editor designed for teachers, students, and academic institutions with tools for creating learning content, accessibility features, and educational video templates.

Quantifiable outcome

• 4.8-star average rating from 9,500+ Facebook reviews; 5.0-star rating from 500+ Product Hunt reviews
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability11 records

Feature10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CapCut: ByteDance's short-form video editing platform with mobile-first design and tight TikTok integration. Directly competes with Clipchamp for creators and social media video makers, offering a similar AI-powered editing feature set.
• iMovie: Apple's free consumer video editor pre-installed on Mac and iOS devices. Directly competes with Clipchamp as a default/free video editor for casual creators in the Apple ecosystem.
• Descript: AI-powered transcript-based video and audio editor with similar features to Clipchamp's transcript-based trimming. Targets creators, podcasters, and business video producers with overlap in AI editing capabilities.
• Kapwing: Web-based collaborative video editor targeting creators and teams. Closely comparable to Clipchamp's browser-based approach with social-media-focused templates and AI editing tools.
• InVideo: Browser-based video creation platform with AI-assisted editing and a stock content library. Competes directly with Clipchamp for SMB marketers and social media video creators.
• VEED: Online video editor with AI features (auto-subtitles, TTS, translation). Targets the same creator and SMB use cases as Clipchamp with a similar freemium model.

Broad incumbents

• Adobe Express: Adobe's consumer/SMB-focused video and design creation tool. Competes with Clipchamp in the social-media video and marketing video space as part of Adobe's broader Creative Cloud portfolio.
• DaVinci Resolve: Professional-grade video editing software with a free tier. Competes with Clipchamp in the broader video editing space, particularly for users who want more advanced capabilities without subscription fees.

Emerging players

• Canva: Design platform with rapidly expanding video creation and editing capabilities, including AI-powered features. Competes with Clipchamp for social media and business video creators.
• Loom: Screen and webcam recording platform with lightweight editing, widely used for business video messaging. Competes with Clipchamp's screen/webcam recorder and targets overlapping enterprise collaboration use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@clipchampcom
• Facebookfacebook.com/clipchamp
• Xx.com/clipchamp
• LinkedInlinkedin.com/company/clipchamp-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clipchamp