Provide
Provide is a digital lending and practice marketplace platform, now a division of Fifth Third Bank, that originates SBA 7(a) and conventional loans and lists practices for sale, serving SMB owners in dental, veterinary, medical, and other professional service verticals.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Provide does
Provide is a digital lending and banking platform that originates conventional and SBA 7(a) loans for small business owners in professional service verticals — principally dental, veterinary, and medical practices, with additional coverage of optometry, childcare, financial advisory, funeral home, and insurance agency owners. The platform enables online pre-qualification in as little as two minutes with no credit score impact and powers SBA 7(a) approvals up to $100,000 in as little as one hour, supported by Plaid-based bank linking for financial data aggregation. Beyond financing, Provide operates a practice sale marketplace listing 2,564 dental practices and 302 veterinary hospitals across the United States, connecting buyers and sellers through broker partnerships with Simmons MidAtlantic/Great Lakes and OMNI Practice Group. The company also produces content through 'The Path to Owning It' podcast and a Resources Hub to attract top-of-funnel SMB borrowers.
Provide operates as a wholly-owned division of Fifth Third Bank, National Association (parent holding: Fifth Third Bancorp, NASDAQ: FITB), following its 2021 acquisition by the bank. Under this structure, all lending is conducted under Fifth Third's FDIC-insured national banking charter, and the technology now powers SBA origination within 'Fifth Third for Business,' an integrated small business banking platform launched in June 2026 that serves more than 240,000 small business customers across the bank's footprint. The hybrid go-to-market combines self-service digital onboarding with Fifth Third's physical branch network and banker support for larger or more complex financings. Revenue is generated transactionally through loan interest and origination fees and through marketplace listing fees and broker commissions; loan pricing is quote-based and not publicly disclosed.
Provide firmographics
Firmographics- Name
- Provide
- Legal name
- Fifth Third Bank, National Association
- Website
- https://getprovide.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Provide is a digital lending and practice marketplace platform, now a division of Fifth Third Bank, that originates SBA 7(a) and conventional loans and lists practices for sale, serving SMB owners in dental, veterinary, medical, and other professional service verticals.
- Ownership category
- akta.pro rank
Provide industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Short-Term Business Credit Institutions (6153), Services-Prepackaged Software (7372)
- akta.pro primary industry
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
- akta.pro secondary industries
- SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Provide is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Provide business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Practice Financing and Lending: Provides financing products including conventional loans and SBA 7(a) loans for practice acquisition, startup, and expansion. Revenue generated through interest on loans and origination fees.
- Practice Marketplace: Operates a marketplace listing veterinary and dental practices for sale, facilitating transactions between buyers and sellers. Revenue derived from listing fees and broker commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Pre-qualification (Free) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Provide product offering
Product offeringCore offering
Provide is a digital lending and banking platform that offers conventional and SBA 7(a) loans to help healthcare professionals and other small business owners start, acquire, or expand their practices. The platform also operates online marketplaces that list dental and veterinary practices for sale, connecting prospective buyers with broker partners. Pre-qualification is available in as little as two minutes with no credit-score impact, and SBA 7(a) loans up to $100,000 can be approved in as little as one hour.
Product overview
Provide is a digital lending and banking platform, now a division of Fifth Third Bank, N.A., that offers streamlined financing and simplified banking services for small business owners. The core offerings consist of Provide Financing (conventional and SBA 7(a) loans with rapid pre-qualification and approval) and Provide Banking (customized financial products integrated with Fifth Third's branch network). The platform extends through two practice acquisition marketplaces—one for dental practices (2,564 listings) and one for veterinary hospitals (302 listings)—that connect buyers with brokers. Supporting the core products are content platforms including The Path to Owning It podcast and a Resources Hub providing industry-specific educational content for entrepreneurs in dental, veterinary, medical, optometry, childcare, financial advisory, funeral home, and insurance sectors.
Differentiator
Problem solved
Functional benefit
Brands
- The Path to Owning It: A podcast series by Provide sharing real stories and raw lessons from business owners about entrepreneurship, available on Spotify and Apple Podcasts.
Products and services
- Provide Financing Small business financing product offering conventional and SBA 7(a) loans for healthcare practice owners (dentists, veterinarians, medical practitioners) to start, acquire, or expand their practices. Pre-qualification in two minutes with no credit-score impact and SBA approvals up to $100,000 in as little as one hour.
- Provide Banking Full suite of customized banking and financial products for small business owners, integrated with Fifth Third Bank's branch network and local banker support.
- Dental Practice Marketplace Online marketplace listing dental practices for sale across the United States, with filtering by operatories, specialty, and annual collections. Connects prospective buyers with broker partners for practice acquisition.
- Veterinary Practice Marketplace Online marketplace listing veterinary hospitals for sale across the United States, with filtering by exam rooms and annual collections. Connects prospective buyers with broker partners for practice acquisition.
Quantifiable outcome
- SBA 7(a) loan approvals up to $100,000 in as little as one hour
- +1 more outcomes
Companies that use Provide
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles3 records
Provide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Provide partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fifth Third BankcoreFifth Third Bank acquired Provide in 2021, integrating it as a division of Fifth Third Bank, National Association. Provide now powers SBA 7(a) loan origination for Fifth Third's small business platform 'Fifth Third for Business' serving 240,000+ small business customers.
- Simmons MidAtlantic & Simmons Great LakesminorBroker partner listing veterinary and dental practices for sale on Provide's marketplace platform, with a focus on Mid-Atlantic and Great Lakes regions.
- OMNI Practice Group - VeterinaryminorBroker partner specializing in veterinary practice sales, listing practices across multiple states including Washington, California, Oregon, Texas, and New York on the Provide platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Provide competitors and assessment
Company assessmentDirect peers
- Live Oak Bank: Live Oak Bank is the largest SBA lender in the U.S. and a direct competitor in healthcare practice financing, with deep specialization in veterinary, dental, and medical practice loans — overlapping heavily with Provide's core verticals.
- Bankers Healthcare Group: BHG (Bankers Healthcare Group) specializes in healthcare professional financing including dental, medical, and veterinary practice loans. It competes head-to-head with Provide in practice acquisition and working capital lending.
- SmartBiz: SmartBiz is a digital SBA loan marketplace and origination platform that helps small businesses access SBA 7(a) loans, competing directly with Provide's SBA 7(a) origination value proposition.
- Lendio: Lendio is a small business loan marketplace that connects borrowers with multiple lenders across SBA, term loans, and lines of credit. Comparable to Provide in its role as a multi-product small business financing intermediary.
- BlueVine: BlueVine provides working capital, lines of credit, and term loans to small businesses via a digital platform, competing with Provide's digital-first lending approach to SMB customers.
- OnDeck: OnDeck offers short-term working capital loans and lines of credit to small businesses through a digital origination platform, overlapping with Provide's digital small business lending business model.
- Fundera: Fundera (a Goldman Sachs-backed business) operates a small business loan marketplace comparing lenders and products, comparable to Provide's role as an SBA origination intermediary.
- Biz2Credit: Biz2Credit is an online small business financing marketplace that matches borrowers with banks and alternative lenders, with SBA loan offerings that overlap with Provide's SBA 7(a) origination focus.
Broad incumbents
- Funding Circle: Funding Circle is a publicly traded small business loan marketplace offering term loans and lines of credit to SMBs. As a broader digital SMB lender, it shares Provide's digital origination DNA but operates across all SMB verticals, not healthcare.
Others
- Dr. Dental / Dental Practice Brokerage Firms: Transitional specialty: dental/vet practice brokers and marketplaces (e.g., Simmons, OMNI Practice Group) that sit on the marketplace side of Provide's model. They are not direct lenders but are comparable ecosystem participants, some of which are also Provide's channel partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Provide social profiles
Digital presenceProvide compliance and trust
Trust signalCompliance3 records
Provide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provide leadership team
Management profileNumber of profiles
Profiles6 records
Provide funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provide
What does Provide do?
Provide is a digital lending and banking platform that offers conventional and SBA 7(a) loans to help healthcare professionals and other small business owners start, acquire, or expand their practices. The platform also operates online marketplaces that list dental and veterinary practices for sale, connecting prospective buyers with broker partners. Pre-qualification is available in as little as two minutes with no credit-score impact, and SBA 7(a) loans up to $100,000 can be approved in as little as one hour.
Is Provide a public or private company?
Provide is a private company. It is classified as corporate owned and is currently operating.
When was Provide founded?
Provide was founded in 2014. It employs 101 to 250 people.
Where is Provide based?
Provide is headquartered in San Francisco, United States, in the North America region.
How does Provide make money?
Two revenue lines are on record. Practice Financing and Lending is the primary driver. The others are practice Marketplace.
Who are Provide's main competitors?
Direct peers on record are Live Oak Bank, Bankers Healthcare Group, SmartBiz, Lendio, BlueVine, OnDeck, Fundera and Biz2Credit. Funding Circle is listed as a broad incumbent. Dr. Dental / Dental Practice Brokerage Firms is listed as an others.
Does Provide have an API?
No public API is recorded for Provide.
What industry is Provide in?
Provide's product category is Small Business Lending. Its primary akta.pro industry code is FSAKAGAI, SBA/Government-Backed & Development Finance Loans, with a secondary code of FSAEAEAI, SBA/USDA Government-Backed Loan Intermediation. Its NAICS code is 5182 and its SIC code is 6153.