Baseline Ventures
Baseline Ventures is a sports, entertainment, and brand licensing firm founded in 2014 that manages elite Indian athletes, co-owns the Bengaluru Torpedoes volleyball franchise, created the Prime Volleyball League, and produces sports content through Baseline Studios for global brand partners.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Baseline Ventures does
Baseline Ventures is a private sports, entertainment, and brand licensing firm founded in 2014, headquartered across offices in Mumbai, Delhi, Bengaluru, and Singapore. The company operates a vertically integrated sports business built around three interconnected pillars: athlete management, league and team ownership, and content production. It represents elite Indian athletes across multiple disciplines — cricket (Smriti Mandhana, Harmanpreet Kaur, Prithvi Shaw), badminton (PV Sindhu, Kidambi Srikanth), hockey (PR Sreejesh), shooting (Abhinav Bindra), squash (Saurav Ghosal), and para-sports — securing brand endorsements, appearances, and licensing deals on their behalf. Sixteen Baseline athletes competed at the Paris 2024 Olympics, and athletes returned from the 2023 Asian Games with 16 medals.
Baseline Ventures firmographics
Firmographics- Name
- Baseline Ventures
- Legal name
- Baseline Ventures
- Website
- https://baselineventures.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Baseline Ventures is a sports, entertainment, and brand licensing firm founded in 2014 that manages elite Indian athletes, co-owns the Bengaluru Torpedoes volleyball franchise, created the Prime Volleyball League, and produces sports content through Baseline Studios for global brand partners.
- Ownership category
- akta.pro rank
Baseline Ventures industry classification
Industry- Product category
- Sports Management Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Spectator Sports (71121)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industry
- Volleyball Leagues (MPAKAAAL)
Keywords
Where Baseline Ventures is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Baseline Ventures business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Athlete Management and Endorsements: Baseline represents athletes and secures brand partnerships, endorsement deals, appearances, and speaking opportunities on behalf of athletes, generating revenue through management fees and commission arrangements.
- League and Team Ownership: As co-owner of the Prime Volleyball League and Bengaluru Torpedoes, Baseline generates revenue through franchise ownership, broadcast deals, sponsorship, and merchandise sales from these sports properties.
- Global Partnerships and Sponsorships: Baseline facilitates brand partnerships with sports properties, teams, leagues, and athletes globally, earning commissions and fees for brokering and managing these commercial relationships.
- Content Creation and Media Rights: Baseline Studios produces athlete-focused content including web series, podcasts, and documentaries. Revenue is generated through content licensing, media rights deals, and brand integrations within content.
- IP Licensing: Baseline acts as exclusive IP licensing agent for sports brands (e.g., Liverpool FC for Indian Subcontinent) and manages merchandise licensing and brand extensions.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Baseline Ventures product offering
Product offeringCore offering
Baseline Ventures is a sports, entertainment, and brand licensing firm that represents elite athletes, brokers global partnerships and sponsorships between brands and sports properties, and produces original sports content through Baseline Studios. It also owns and operates sports properties, including the Prime Volleyball League (India's first privately owned professional volleyball league) and co-owns the Bengaluru Torpedoes franchise, and serves as the exclusive IP licensing agent for international sports brands such as Liverpool FC in the Indian Subcontinent.
Product overview
Baseline Ventures operates as a sports, entertainment, and brand licensing firm offering multiple interconnected service lines: athlete management (representing Olympians and international athletes across cricket, badminton, shooting, swimming, squash, boxing, hockey, and other sports), global partnerships and sponsorships (connecting brands with athletes and sports properties), and content creation through Baseline Studios. The company also owns and operates major sports properties including the Prime Volleyball League (India's first privately owned professional volleyball league with ten city-based franchises) and co-owns the Bengaluru Torpedoes volleyball team. Additional offerings include the Baseline Foundation (not-for-profit athlete support), media rights management, and licensing (including exclusive IP licensing agency for Liverpool Football Club in the Indian Subcontinent). The portfolio spans from athlete representation to league ownership, reflecting a full-service model in sports business.
Differentiator
Problem solved
Functional benefit
Brands
- Baseline Studios: In-house production arm creating sports content including web series, podcasts, short-form storytelling and original digital properties.
- Prime Volleyball League
- Bengaluru Torpedoes
- Baseline Foundation
Products and services
- Athlete Management Comprehensive representation service managing brand partnerships, endorsement deals, appearances, speaking opportunities, and original content for athletes across cricket, badminton, shooting, swimming, squash, boxing, hockey, tennis, chess, archery, table tennis, football, and para-sports. Targets Olympic, international, and domestic athletes in India.
- Global Partnerships and Sponsorships Partnership brokering service that connects athletes, teams, and sports properties with global and Indian brands to create sponsorship, endorsement, and licensing deals. Targets brands seeking sports and entertainment marketing access in India and internationally.
- Prime Volleyball League (PVL) India's first privately owned professional volleyball league created and owned by Baseline Ventures, structured as ten city-based franchises. Generates revenue through franchise ownership, broadcast rights, sponsorship, and merchandise sales.
- Bengaluru Torpedoes Professional volleyball franchise co-owned by Baseline Ventures, competing in the Prime Volleyball League and selling associated sponsorship, merchandise, and broadcast rights.
- Baseline Studios In-house content production studio creating athlete-focused web series, podcasts, short-form storytelling, and original digital properties distributed via YouTube and licensed to broadcasters and streaming platforms.
- Baseline Foundation Not-for-profit program delivering structured training, mentorship, guidance, and international exposure for both able-bodied and para-athletes in India.
- Marcos Gaming E-sports venture under Baseline Ventures' portfolio, extending the firm's athlete and brand representation capabilities into competitive gaming.
Quantifiable outcome
- 239 million TV+OTT viewers for PVL Season 4 with 1.1 billion views across digital platforms
- +5 more outcomes
Companies that use Baseline Ventures
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Baseline Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baseline Ventures partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- SeventyTwo Sports GroupminorBaseline Ventures and SeventyTwo Sports Group partnered to manage tennis talent Maaya Rajeshwaran Revathi, combining expertise in athlete management.
- Royal Challengers Bangalore (RCB)coreRCB retained Smriti Mandhana for ₹3.5 crore in Women's Premier League auction, making her the most expensive player in global women's cricket leagues.
- HyundaicoreMajor brand partner in women's cricket mainstream partnerships with athletes including Smriti Mandhana.
- ICICI BankcoreMajor brand partner in women's cricket mainstream partnerships.
- PumacoreBrand partner in women's cricket mainstream partnerships.
- HerbalifeminorBrand partner in women's cricket mainstream partnerships.
- YouTube (PVL)corePrime Volleyball League entered historic broadcast partnership with YouTube for live streaming in six languages, first-of-its-kind collaboration in Asia for volleyball.
- Sony Sports NetworkcorePrime Volleyball League broadcast nationwide on Sony Sports Network. Deal renewed for 2025 season, covering over 500 live broadcast hours across six Sony Sports channels and OTT.
- Chennai Super KingscoreBaseline partnered with Chennai Super Kings to launch official licensed merchandise ahead of the IPL season, expanding into cricket merchandise licensing.
- Volleyball Federation of IndiacoreAgreement signed on February 21, 2018 for conducting 10 seasons of Pro Volleyball League over 10 years, with federation entitled to one-time fee of Rs 2.5 crore and 50% of net profits. Dispute over Rs 4 crore arbitral award resolved in Baseline's favor.
- FIFA U-17 World Cup IndiacoreBaseline secured all six national sponsors for the FIFA U-17 World Cup held in India, managing comprehensive sponsorship activation for the global football tournament.
- Liverpool Football ClubcoreLiverpool Football Club entrusted Baseline as its exclusive IP licensing agent for the Indian Subcontinent, handling brand licensing, merchandise, and commercial extensions in the region.
- InfosyscoreBaseline shaped landmark partnership for Infosys with the ATP Tour in 2015, facilitating Indian brand's global sports association with international tennis circuit.
- YepmecoreBaseline secured partnership for Yepme with ICC World Cup 2015, marking Indian brand's association with global cricket's premier tournament.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Baseline Ventures competitors and assessment
Company assessmentOthers
- Sportradar: Sports data, technology and media-rights company. Adjacent ecosystem peer that intersects with Baseline's broadcast/media-rights work around the Prime Volleyball League, but operates in data and technology rather than talent representation.
Broad incumbents
- Excel Sports Management: US-anchored athlete representation and sports marketing agency. Comparable business model focused on athlete management and endorsements, providing an external pricing and talent-retention benchmark.
- GroupM ESP (now Essence Sports & Entertainment): WPP's dedicated sports and experiential marketing network. Competes with Baseline for corporate sports-marketing budgets and brand-sponsorship consulting mandates, but operates as part of a wider media-buying parent.
- Creative Artists Agency (CAA): Global talent agency with a sports division representing elite athletes worldwide. Comparable on athlete representation and brand-endorsement broking, though with broader entertainment focus and significantly larger scale.
- Endeavor (WME | IMG): Global sports, entertainment and representation conglomerate that owns IMG. Provides the broadest set of comparable services globally (athlete representation, league/media rights, brand consulting) and serves as the global scale benchmark for Baseline's ambitions.
Direct peers
- RISE Worldwide: India-focused sports management and athlete representation firm (formerly IMG Reliance). Competes head-to-head with Baseline for marquee Indian athletes (e.g., Rohit Sharma, Hardik Pandya) and brand partnerships. Closest direct comparable in size, geography and service mix.
- Catalyst Sports Management: Boutique athlete management and brand endorsement firm in India. Competes with Baseline for elite Indian athlete representation and brand-endorsement mandates.
- Cornerstone Sport & Entertainment: Indian sports marketing and talent management agency operating across endorsements, licensing and sponsorship activation. Directly comparable in service mix and Indian-market focus.
- Octagon: Global sports marketing agency with an established India presence. Directly competes with Baseline on sponsorship sales, athlete marketing and brand activation for brands seeking sports IP access in South Asia.
- Rhiti Sports Management & Marketing: India-based athlete management and sports marketing agency (notably representing MS Dhoni). Competes with Baseline for Indian celebrity athlete endorsements and corporate sponsorships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Baseline Ventures social profiles
Digital presenceBaseline Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baseline Ventures leadership team
Management profileNumber of profiles
Profiles2 records
Baseline Ventures subsidiaries and ownership
Company hierarchySubsidiaries1 record
Baseline Ventures funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baseline Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baseline Ventures
What does Baseline Ventures do?
Baseline Ventures is a sports, entertainment, and brand licensing firm that represents elite athletes, brokers global partnerships and sponsorships between brands and sports properties, and produces original sports content through Baseline Studios. It also owns and operates sports properties, including the Prime Volleyball League (India's first privately owned professional volleyball league) and co-owns the Bengaluru Torpedoes franchise, and serves as the exclusive IP licensing agent for international sports brands such as Liverpool FC in the Indian Subcontinent.
Is Baseline Ventures a public or private company?
Baseline Ventures is a private company. It is classified as venture growth investor backed and is currently operating.
When was Baseline Ventures founded?
Baseline Ventures was founded in 2014. It employs 11 to 50 people.
Where is Baseline Ventures based?
Baseline Ventures is headquartered in Singapore, Singapore, in the Asia region.
How does Baseline Ventures make money?
Five revenue lines are on record. Athlete Management and Endorsements are the primary driver. The others are league and Team Ownership, global Partnerships and Sponsorships, content Creation and Media Rights and IP Licensing.
Who are Baseline Ventures's main competitors?
Sportradar is listed as an others. Broad incumbents are Excel Sports Management, GroupM ESP (now Essence Sports & Entertainment), Creative Artists Agency (CAA) and Endeavor (WME | IMG). Direct peers are RISE Worldwide, Catalyst Sports Management, Cornerstone Sport & Entertainment, Octagon and Rhiti Sports Management & Marketing.
Does Baseline Ventures have an API?
No public API is recorded for Baseline Ventures.
What industry is Baseline Ventures in?
Baseline Ventures's product category is Sports Management Services. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAKAAAL, Volleyball Leagues. Its NAICS code is 7114 and its SIC code is 7990.