E-Fish
- Company typePrivate
- Founded2005
- HeadquartersSan Clemente, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What E-Fish does
E-Fish operates a direct-to-consumer and wholesale e-commerce marketplace for fresh, seasonal seafood, connecting at-home cooks and professional chefs with a network of 30+ verified harvesters across US coastal regions (West Coast, East Coast/New England, Alaska, Gulf Coast, Hawaii) and select international sources (Portugal, Spain, France, Colombia, Venezuela, Canada). The platform is built on Shopify and fulfills orders via UPS next day air with gel packs, targeting a dock-to-door window of under 48 hours. The product catalog is organized along three axes — by type (finfish, shellfish/scallops, lobster/crab/shrimp, caviar, uni, mushrooms/truffles), by US region, and by source (wild, farmed, fresh, frozen, live) — with per-unit or per-pound pricing on each SKU.
The company generates revenue through one-time direct seafood sales to consumers and through a dedicated Chefs & Wholesale Program that supplies restaurants with seasonal and specialty items at custom pricing. Distribution is exclusively through the e-fish.com storefront and the wholesale channel; there is no retail or marketplace third-party presence. Supporting functions include a Seafood Care & Preparation Guide that pairs each product category with expert fishmonger guidance delivered via text, email, and DM, and a Holiday Pre-Order Program plus gift cards that target seasonal and gifting demand.
Operationally, E-Fish runs on a small team (1-10 employees) and is founder-led by CEO Jeff Tedmori and co-founder Matthew Henderson, both of whom bring 20+ years of seafood sourcing and chef-relationship experience. The company's only disclosed external capital event is a $120,000 seed round led by Techstars in January 2021. In October 2025, E-Fish acquired Foraged, a marketplace for wild and specialty foods, extending its addressable market beyond seafood into land-based foraged ingredients while retaining the Foraged brand. Press features in Food & Wine, New York Times, and Serious Eats, and a public endorsement from Michelin-starred chef Jean-Georges Vongerichten, function as the primary brand-building mechanism alongside an SEO-driven storefront and organic social presence on Instagram, Facebook, TikTok, and YouTube.
E-Fish firmographics
Firmographics- Name
- E-Fish
- Legal name
- E-Fish, Co
- Website
- https://e-fish.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
E-Fish industry classification
Industry- Product category
- Online Seafood Marketplace
- NAICS
- Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (424460)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Seafood Markets & Fishmongers (CRAHAHAC)
- akta.pro secondary industries
- Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Seafood Wholesale (Fresh & Frozen) (AFAIADAD)
Keywords
Where E-Fish is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
E-Fish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct Seafood Sales: E-Fish generates revenue through one-time transaction sales of fresh, frozen, and live seafood products sold directly to consumers via its e-commerce platform. Products are priced per unit (per pound, per item, per pack) with no subscription required. The company also sells wholesale to restaurant chefs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at per-unit/per-pound pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
E-Fish product offering
Product offeringCore offering
E-Fish operates a direct-to-consumer seafood marketplace that connects at-home cooks and professional chefs with a network of independent U.S. and international harvesters. Customers order premium fresh, frozen, and live seafood online, and harvesters fish, pack, and ship the products directly to the buyer via UPS next day air with frozen gel packs, achieving dock-to-door delivery in under 48 hours. The company also runs a dedicated wholesale program for restaurant chefs seeking seasonal, traceable seafood.
Product overview
E-Fish operates a Shopify-based e-commerce marketplace for premium, responsibly sourced seafood, connecting consumers and chefs directly with harvesters via its Harvester Direct Program. The platform functions as a unified online storefront (E-Fish Online Seafood Marketplace) supplemented by a Chefs & Wholesale Program for restaurant accounts. Product portfolio spans Fish (Finfish), Live Shellfish & Scallops, Lobster/Crab/Shrimp, Caviar, Uni (Sea Urchin), and Mushrooms & Truffles categories, with sub-categories organized by region (West Coast, East Coast/New England, Alaska, Gulf Coast), harvest type (Wild, Farmed), and handling (Fresh, Frozen, Live). A Holiday Pre-Order Program enables advance ordering for seasonal occasions, and Gift Cards support gifting. The Seafood Care & Preparation Guide provides customer education via text and email support. As of October 2025, E-Fish acquired Foraged, a marketplace for wild and specialty foods, which will continue operating independently while integrating into the broader E-Fish ecosystem for discovering unique ingredients across oceans, forests, and farms.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Fish Online Seafood Marketplace
- Chefs & Wholesale Program
- Finfish Collection
- Live Shellfish & Scallops Collection
- Lobster, Crab & Shrimp Collection
- Caviar & Roe Collection
- Uni (Sea Urchin) Collection
- Mushrooms & Truffles Collection
- Holiday Pre-Order Program
- Gift Cards
Quantifiable outcome
- Dock-to-door delivery in less than 48 hours
- +2 more outcomes
Companies that use E-Fish
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
E-Fish technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
E-Fish partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ForagedcoreE-Fish acquired Foraged, a marketplace for wild and specialty foods, to expand access to high-quality, responsibly sourced ingredients for chefs and consumers. The acquisition aims to create an ecosystem for discovering unique ingredients from both ocean and land sources. Both brands will continue to operate independently while collaborating on product offerings.
- Tradewind SeafoodscoreProvides Uni (Santa Barbara) from May-January. Based in Oxnard, CA. E-Fish has partnered with Tradewind Seafoods since 2021, helping them expand from wholesale-only to reaching customers nationwide.
- Love Point OysterscoreProvides farmed Eastern Oysters year-round. Based in Harpswell, ME. Ben Hamilton states E-Fish mitigated shipping risk, reduced customer service load, and streamlined inventory management.
- Ashley's SeafoodcoreProvides Dungeness Crab and Black Cod from January-August. Based in Eureka, CA. Ashley Vellis notes E-Fish opened a door for the local community to ship fresh live and cooked crabs nationwide.
- Kainoa FisherycoreProvides Fresh Ama Ebi (April-January). Based in Kauai, HI. E-Fish ships their Hawaiian catch to dinner plates across the country within hours.
- Merrick ShellfishminorProvides Pink Scallops and Gooseneck Barnacles (Percebes) from February-October. Based in Sitka, AK. Evan O'Brien harvests with unique pilot permits.
- Pacific SeafoodscoreProvides Salmon, Steelhead, and Dungeness Crab. Based in Clackamas, OR. Family-owned company that has evolved from commodity processing to value-added capabilities.
- Water2TableminorProvides premium hook & line fish. Based in San Francisco, CA. Partner quoted saying 'E-Fish is the Best!'
- Great Atlantic TradingminorProvides Caviar and Truffles. Based in Ocean Isle Beach, NC.
- IntershellminorProvides Live Scallops and Clams. Based in Gloucester, MA.
- Monterey AbaloneminorProvides Abalone and Live Urchins. Based in Monterey, CA.
- Buena Vista SeafoodminorInternational import partner providing Live Blue Lobster from Portugal and Gooseneck Barnacles. Specializes in importing live seafood with care.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
E-Fish competitors and assessment
Company assessmentOthers
- Blue Apron / HelloFresh (seafood meals): Meal-kit incumbents incorporating seafood into weekly delivery menus. Indirect competitor on at-home premium seafood occasions rather than direct marketplace replacement.
Direct peers
- Vital Choice Wild Seafood & Organics: Long-running DTC retailer of wild-caught seafood, salmon, and specialty organic foods. Operates a similar harvester-direct, premium seafood subscription + a la carte model to E-Fish.
- Sizzlefish: DTC subscription and a la carte seafood delivery company specializing in responsibly sourced fish and shellfish. Competes directly in the at-home seafood delivery category.
- Goldbelly: DTC marketplace for artisanal and specialty foods from notable restaurants/food makers nationwide, with strong gift/holiday mechanics. Highly comparable business model to E-Fish's marketplace-for-specialty-ingredients positioning, especially post-Foraged.
- Lobster Anywhere: DTC live lobster and premium seafood specialist shipping directly from Maine fishermen. Comparable harvester-direct, freshness-emphasized model within premium seafood.
- Fulton Fish Market: Online DTC seafood marketplace shipping fresh fish and shellfish nationwide, with traceable sourcing from fisheries. Closest direct competitor to E-Fish's harvester-to-consumer model.
- Crownful / CleanFish: Specialty sustainable-seafood distributor connecting fisheries with chefs and consumers. Comparable mission around sustainable, traceable seafood distribution channels.
Broad incumbents
- FreshDirect: Established online grocer with significant seafood assortment and cold-chain delivery in select East Coast metros. Represents the at-scale incumbent E-Fish competes against for share of seafood spend.
- Omaha Steaks: Long-running DTC premium protein (beef/seafood/gourmet) brand with national shipping and gifting programs. Relevant comparable for national DTC premium-protein shipping model and gifting economics.
Emerging players
- Forged by Fish (formerly wild seafood) / Seatuna: Smaller DTC seafood delivery venture focused on sashimi-grade and specialty species. Emerging competitor overlapping E-Fish's premium Japanese and specialty seafood SKUs (uni, hamachi).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
E-Fish social profiles
Digital presenceE-Fish financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-Fish leadership team
Management profileNumber of profiles
Profiles3 records
E-Fish subsidiaries and ownership
Company hierarchySubsidiaries1 record
E-Fish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-Fish M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-Fish
What does E-Fish do?
E-Fish operates a direct-to-consumer seafood marketplace that connects at-home cooks and professional chefs with a network of independent U.S. and international harvesters. Customers order premium fresh, frozen, and live seafood online, and harvesters fish, pack, and ship the products directly to the buyer via UPS next day air with frozen gel packs, achieving dock-to-door delivery in under 48 hours. The company also runs a dedicated wholesale program for restaurant chefs seeking seasonal, traceable seafood.
Is E-Fish a public or private company?
E-Fish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-Fish founded?
E-Fish was founded in 2005. It employs 1 to 10 people.
Where is E-Fish based?
E-Fish is headquartered in San Clemente, United States, in the North America region.
How does E-Fish make money?
One revenue line is on record: direct Seafood Sales.
Who are E-Fish's main competitors?
Blue Apron / HelloFresh (seafood meals) is listed as an others. Direct peers are Vital Choice Wild Seafood & Organics, Sizzlefish, Goldbelly, Lobster Anywhere, Fulton Fish Market and Crownful / CleanFish. Broad incumbents are FreshDirect and Omaha Steaks. Forged by Fish (formerly wild seafood) / Seatuna is listed as an emerging player.
Does E-Fish have an API?
No public API is recorded for E-Fish.
What industry is E-Fish in?
E-Fish's product category is Online Seafood Marketplace. Its primary akta.pro industry code is CRAHAHAC, Seafood Markets & Fishmongers, with a secondary code of CRADADAG, Frozen Seafood Meals & Value-Added Seafood. Its NAICS code is 44525 and its SIC code is 2092.