Authenticom
Authenticom is a vertical data infrastructure company for automotive retail, connecting 48 DMS types across 9,100+ dealers and 12,500+ locations to 2,000+ vendor partners via its DealerVault platform, with adjacent CX, data hygiene, and API integration products sold primarily as subscriptions to vendors and OEMs.
- Company typePrivate
- Founded2002
- HeadquartersLa Crosse, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Authenticom does
Authenticom (operating as Authenticom Group of Companies; legal entity Authenticom, Inc.) is a privately held, La Crosse, Wisconsin-based vertical data infrastructure company founded in 2002 that serves the automotive retail ecosystem. Its core platform, DealerVault, connects to 48 types of Dealer Management Systems (DMS), ingests data from approximately 9,104 franchised and independent dealers across 12,500+ rooftop locations, and syndicates that data on the dealers' behalf to roughly 2,000+ vendor partners in categories including CRM, marketing, F&I, inventory, and customer experience. A co-branded offering, NADA Vault, extends the same syndication engine through the National Automobile Dealers Association, and the company states it processes millions of records daily.
The product portfolio is organized under the company's newly introduced Data Experience Management (DXM) framework across five pillars: Connect (integration and API/bi-directional data exchange, delivered via the Motive Retail subsidiary), Drive (activation and certification), Transform (Record Recharge data hygiene, verification, and enrichment including NCOA, CASS, geocoding, and phone validation), Measure (RefleCX customer experience measurement with NLP-based sentiment analysis, voice and video transcription, and 30+ language support), and Predict (forecasting and trend analysis). Underlying infrastructure runs on AWS following a 2026 partnership announcement with Motive Retail, and certifications include GDPR and PCI-DSS claims for the RefleCX Enterprise tier.
Authenticom's revenue model is predominantly B2B SaaS with a freemium wedge: DealerVault is provided free to dealers, while vendors and OEMs pay customized, quote-based subscription fees for access to standardized dealer data feeds; Record Recharge is offered on a per-record/usage basis, and RefleCX is sold in three monthly subscription tiers (Lite, Core, Enterprise). Go-to-market combines direct enterprise sales to vendors and OEMs, self-service onboarding for dealers, channel distribution through NADA, and a customer referral program offering $1,000 per qualified OEM/vendor introduction. The company has executed two acquisitions — Motive Retail (December 2022) and iSKY's Automotive Experience Division from ibex (October 2025) — to broaden integration and CX capabilities, and added a CRO and CPO in 2025 to support global revenue scaling.
Authenticom firmographics
Firmographics- Name
- Authenticom
- Legal name
- Authenticom, Inc.
- Website
- https://authenticom.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Authenticom is a vertical data infrastructure company for automotive retail, connecting 48 DMS types across 9,100+ dealers and 12,500+ locations to 2,000+ vendor partners via its DealerVault platform, with adjacent CX, data hygiene, and API integration products sold primarily as subscriptions to vendors and OEMs.
- Ownership category
- akta.pro rank
Authenticom industry classification
Industry- Product category
- Automotive Data Integration Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)
- akta.pro secondary industries
- Data Virtualization & Federation (HDAEACAH), Vendor Master Data Management & Onboarding (BPAAAJAB)
Keywords
Where Authenticom is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Authenticom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Vendor Data Access: Vendors pay for access to dealer data feeds through DealerVault. Pricing is customized based on business needs and data volume. This is the primary revenue stream from technology partners, data providers, and service vendors in the automotive ecosystem.
- Data Enhancement Services: Record Recharge provides data verification, enrichment, and hygiene services on a per-record or subscription basis. Customers pay for data validation, appending, and cleansing services.
- CX Platform Subscriptions: RefleCX customer experience platform offered in Lite, Core, and Enterprise tiers with different feature sets and pricing. Enterprise tier includes dedicated support and advanced integrations.
- Dealer Services (Free Tier): DealerVault is free for dealers, providing a land-and-expand strategy. This free dealer access creates the data network effect and drives vendor adoption, while paid services may include premium support or advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | DealerVault Free for Dealers |
| Subscription | Monthly | Vendor Pricing |
| Subscription | Monthly | RefleCX Lite |
| Subscription | Monthly | RefleCX Core |
| Subscription | Monthly | RefleCX Enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Authenticom product offering
Product offeringCore offering
Authenticom provides a cloud-based data syndication and integration platform that connects automotive dealerships, OEMs, and technology vendors. Its core product, DealerVault, consolidates data from 48 DMS types and syndicates it securely to 2,000+ vendor partners, giving dealers ownership and control of their data while standardizing access for vendors.
Product overview
Authenticom is a data syndication company offering a platform-plus-modules architecture for the automotive industry. The core platform, DealerVault, serves as the central data management system enabling secure syndication between dealerships and vendors. NADA Vault, powered by DealerVault, provides an NADA-branded data control solution. The customer experience offering, RefleCX, operates in three tiers (Lite, Core, Enterprise) with survey, sentiment analysis, and analytics capabilities. Data quality services are delivered through Record Recharge. The DXM (Data Experience Management) framework unifies the portfolio through five pillars: Connect (integration), Drive (activation), Transform (enhancement), Measure (CX analytics), and Predict (forecasting). Motive Retail provides real-time API integration. The October 2025 acquisition of iSKY's Automotive Experience Division expanded the full-stack customer experience and connectivity capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- DealerVault Secure data syndication platform that allows dealerships to pull data from thousands of data management systems worldwide, consolidate it into one source, and distribute tailored data to vendor partners with complete visibility and control. Free for dealers with unlimited feed connections and 90-day vendor feed reporting.
- NADA Vault Secure platform co-launched by NADA and Authenticom that enables dealerships to syndicate their data among vendors, customers, and manufacturers. Powered by DealerVault with NADA branding, industry credibility, and support, providing ownership and control over data with access to thousands of vendor partnerships.
- Record Recharge Data hygiene solution that verifies, cleans, updates, and appends customer data including email addresses, phone numbers, physical addresses, and vehicle information. Includes NCOA, CASS, GeoCoding, and phone validation services to improve marketing effectiveness and data accuracy.
- RefleCX Customer experience platform with sentiment analysis, real-time issue identification and resolution, multi-channel survey delivery, voice-to-text and video transcription feedback capture, and performance reporting. Available in Lite, Core, and Enterprise tiers supporting 30+ native languages with GDPR and PCI compliance.
- Motive Retail API and bi-directional integration solution providing real-time system integration capabilities. Part of Authenticom Group's Motive suite, expanding cloud capabilities with AWS to modernize automotive retail operations, support real-time data exchange, and operational expansion across the automotive ecosystem.
- Data Experience Management (DXM) Unified data operating model spanning five core pillars—Connect (integration and data delivery), Drive (platform and activation), Transform (data enhancement), Measure (CX analytics), and Predict (forecasting). Connects customer sentiment directly to operational data for real-time issue identification and resolution, serving over 12,500 dealership locations and processing millions of records daily.
Quantifiable outcome
- 9,104 dealers using DealerVault for data syndication
- +5 more outcomes
Companies that use Authenticom
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Authenticom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Authenticom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AWS (Amazon Web Services)coreMotive Retail, part of Authenticom Group, is expanding cloud capabilities by partnering with AWS to modernize automotive retail operations. The partnership supports real-time data exchange, system performance, and operational expansion across the automotive ecosystem.
- ibex (iSKY Automotive Experience Division acquisition)coreAuthenticom acquired the Automotive Experience Division of iSKY from ibex to create a full-stack customer experience and connectivity platform for the automotive industry. This strategic acquisition enhances data connectivity and customer engagement capabilities for automotive brands.
- NADA (National Automobile Dealers Association)coreAuthenticom and NADA launched NADA Vault, a secure platform for dealerships to syndicate their data among vendors, customers, and manufacturers. Powered by DealerVault with NADA branding and support, combining NADA's industry credibility with Authenticom's data security capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Authenticom competitors and assessment
Company assessmentBroad incumbents
- Cox Automotive: Operates the broadest portfolio of dealer software and data services (Dealertrack, vAuto, VinSolutions, Manheim, Autotrader). Comparable as the dominant incumbent in dealer data integration and CRM, against which Authenticom's middleware positions itself.
- CDK Global: Largest U.S. DMS provider serving nearly half of franchised dealerships. Comparable because CDK controls the underlying DMS data Authenticom federates; if CDK offered native syndication, Authenticom's integration moat would narrow materially.
- Reynolds and Reynolds: Major DMS and dealership software vendor with deep retailer relationships. Comparable as another control point for dealer data that could compete with or disintermediate Authenticom's syndication layer.
- Solera Holdings: Owns DealerSocket and a stack of automotive data, F&I, and insurance workflow products. Comparable as a multi-product data and software platform serving the same dealer and vendor base.
Direct peers
- VinSolutions (Cox Automotive): Leading dealer CRM and customer engagement platform. Comparable because it competes head-on with Authenticom's dealer-side CRM/data-management positioning and is bundled into the Cox stack that dealers may prefer over Authenticom.
- DealerSocket (Solera): Dealer CRM, desking, and data analytics suite. Comparable as a directly competing dealer data and engagement platform with overlapping vendor integration capabilities.
- Podium: Customer experience and messaging platform with deep penetration in automotive retail. Comparable because it competes directly with RefleCX for dealer CX and survey budgets.
- ActivEngage: Specialist automotive CX and live-engagement vendor. Comparable as a focused competitor in the dealer customer experience and sentiment analytics category where RefleCX is positioned.
Emerging players
- Fullpath: AI-driven data and marketing platform for auto dealers. Comparable as an emerging challenger in the dealer data activation space where Authenticom competes via its Drive and Transform DXM pillars.
- Orbee: Marketing data and analytics middleware for dealerships. Comparable as a focused emerging player in dealer marketing data, intersecting with Authenticom's vendor-facing data syndication value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Authenticom social profiles
Digital presenceAuthenticom compliance and trust
Trust signalCompliance2 records
Authenticom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Authenticom leadership team
Management profileNumber of profiles
Profiles7 records
Authenticom subsidiaries and ownership
Company hierarchySubsidiaries2 records
Authenticom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Authenticom M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Authenticom
What does Authenticom do?
Authenticom provides a cloud-based data syndication and integration platform that connects automotive dealerships, OEMs, and technology vendors. Its core product, DealerVault, consolidates data from 48 DMS types and syndicates it securely to 2,000+ vendor partners, giving dealers ownership and control of their data while standardizing access for vendors.
Is Authenticom a public or private company?
Authenticom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Authenticom founded?
Authenticom was founded in 2002. It employs 101 to 250 people.
Where is Authenticom based?
Authenticom is headquartered in La Crosse, United States, in the North America region.
How does Authenticom make money?
Four revenue lines are on record. Vendor Data Access are the primary driver. The others are data Enhancement Services, CX Platform Subscriptions and dealer Services (Free Tier).
Who are Authenticom's main competitors?
Broad incumbents on record are Cox Automotive, CDK Global, Reynolds and Reynolds and Solera Holdings. Direct peers are VinSolutions (Cox Automotive), DealerSocket (Solera), Podium and ActivEngage. Emerging players are Fullpath and Orbee.
Does Authenticom have an API?
Yes. RefleCX Enterprise includes API integration capabilities for integrating survey data into CRMs, third-party applications, plug-ins, proprietary tools, and existing business systems. The API enables flexible connectivity to external data and applications, allowing users to import contact lists and other content, and aggregate insights from multiple sources.
What industry is Authenticom in?
Authenticom's product category is Automotive Data Integration Platform. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEACAH, Data Virtualization & Federation. Its NAICS code is 518 and its SIC code is 7370.