Mirimichi Green Express

What Mirimichi Green Express does

Mirimichi Green Express is a privately held bio-based product developer founded in 2011 and headquartered in Castle Hayne, North Carolina, with manufacturing operations in Clinton, NC. The company formulates and sells a portfolio of soil amendments, organic biostimulants and fertilizers, and natural pesticides aimed at the professional landscape industry. Its core technology, CarboMatrix, combines activated biochar with premium organic compost into soil amendments marketed as permanent (claimed ~500-year half-life) and is delivered across both the flagship CarbonizPN blend and its granular CarbonizPN-G form. The portfolio is layered with ByoSpxtrum, a soluble microbial consortium, and a Liquid Carbon Technology (incorporated into all liquid SKUs at 2–10% carbon).

The company sells primarily through a distributor channel that includes SiteOne Landscape Supply, Ewing Irrigation & Landscape Supply, Horizon Distributors, CPS Distributors, and LESCO (under the co-branded LESCO CarbonPro-G), reaching 800+ points of distribution across the United States, with supplemental direct e-commerce through its own online store. Primary end customers are golf course superintendents, sports field managers, landscaping professionals, and equine facilities, supported by regional sales managers covering West Coast, Florida/Southeast, Northeast, and Texas territories. Revenue comes almost entirely from one-time unit sales of packaged physical goods with no disclosed recurring or subscription component.

Mirimichi Green is a bootstrapped, founder-led business (CEO/owner Russ Britton, COO Web Cowden) that has raised approximately $1M in disclosed equity across a 2015 and a 2018 round, with no subsequent institutional capital. Strategic activity over the past decade has centered on incremental product line extensions (most recently CarbonizPN-G in October 2024 and 4-4-4 Organic Granular Fertilizer in March 2023), manufacturing capacity upgrades in 2020, sales-team geographic buildout, and curated partnerships such as the US Equestrian sponsorship in 2018. The business operates with 11–50 employees and has received the 2017 NCMEP Leadership Award in Sustainable Manufacturing as its principal third-party credential.

Name

Mirimichi Green Express

Legal name

Mirimichi Green

Website

https://mirimichigreen.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirimichi Green Express is a privately held North Carolina bio-based product company that develops and sells biochar soil amendments, organic biostimulants and fertilizers, and natural pesticides to professional landscape, golf, sports turf, and equine customers via a 800+ point US distributor network.

Ownership category

akta.pro rank

Product category

Soil Amendments and Bio-based Agronomic Inputs

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer and Compost Manufacturing (32531), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Bio-based Fertilizers, Soil Amendments & Biostimulants (Digestate-derived, biochar-based inputs) (EUAAAIAH)

akta.pro secondary industries

Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK)

Keywords

• Bio-based soil amendments
• Organic turf fertilizers
• Natural pest control products
• Biostimulant liquid fertilizers
• Professional landscape supplies

Headquarters

HQ city

Castle Hayne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Soil Amendments: Sale of biochar-based soil amendment products including CarbonizPN, CarbonizPN-G, and specialty products. Products are sold through distributors and direct e-commerce.
2. Biostimulants and Fertilizers: Sale of liquid and granular organic fertilizers and biostimulants including Release 901C, Release 202, Release Zero, Nutri-Kelp, Nutri-Tree & Shrub, and 4-4-4 Organic Granular Fertilizer.
3. Natural Pesticides: Sale of organic weed control and pest control products including Weed Control Concentrate, Weed & Grass Control Spray, and Pest Control products using ammonium nonanoate and natural ingredients.
4. Specialty Products: Co-branded and specialty products including 16-6-8 C and EMPRO Soil Enhancer, and LESCO CarbonPro-G distributed through LESCO.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Mirimichi Green manufactures and distributes bio-based agronomic products for professional landscape and turf management. Its core offering is a portfolio of soil amendments (carbon-based products using proprietary CarboMatrix biochar-compost technology), organic biostimulants and fertilizers, and natural pest control products sold under brands including CarbonizPN, Release, Nutri, ByoSpxtrum, and EMPRO.

Product overview

Mirimichi Green Express develops effective, sustainable, bio-based products for the professional landscape and agriculture industries. The product portfolio consists of three main categories: Soil Amendments (CarbonizPN, CarbonizPN-G, Peat Alternative, ByoSpxtrum, EMPRO), Biostimulants + Fertilizers (4-4-4 Organic Granular, Release 202, Release 901C, Release Zero, Nutri-Tree & Shrub, Nutri-Kelp), and Natural Pesticides (Weed Control, Weed & Grass Control Spray, Pest Control). The company also offers specialty products like 16-6-8 C. Products feature core technologies including CarboMatrix (biochar-based), NutriRelease (liquid carbon delivery), and ByoSpxtrum (microbial inoculation). The company positions CarbonizPN for installations and topdressing with mechanized equipment, while CarbonizPN-G serves as the lead maintenance product for spreadable applications.

Differentiator

Problem solved

Functional benefit

Brands

• CarbonizPN: Flagship soil amendment blend of activated carbon (biochar) and premium compost for reducing compaction, driving root growth, increasing fertility and water absorption, and improving soil structure.
• Release
• Nutri
• ByoSpxtrum
• CarboMatrix Technology
• EMPRO

Products and services

• CarbonizPN Soil Enhancer Flagship biochar and compost soil amendment for golf courses, sports fields, and landscaping professionals that reduces compaction, drives root growth, increases fertility, improves water absorption, and improves soil structure using USDA Certified Biobased carbon and CarboMatrix Technology.
• CarbonizPN-G Granular Soil Enhancer Granular, easy-to-apply prill version of the flagship CarbonizPN soil amendment, containing nearly 50% biochar and beneficial microbes, designed for maintenance applications on existing turf using standard spreader equipment.
• Mirimichi Green Peat Alternative Sustainable compost alternative to peat moss, enriched with CarbonizPN Soil Enhancer, peanut husks, and shells, that protects seeds from erosion and accelerates germination by using domestically sourced renewable materials.
• ByoSpxtrum Proprietary soluble microbial powder containing a diverse population of beneficial bacteria and fungi, critical enzymes, and microbe food sources that invigorates root growth, breaks down soil compaction, enhances drought/pest/disease resistance, and improves photosynthetic performance and nutrient uptake.
• EMPRO Soil Enhancer Professional-grade co-branded soil enhancer for landscape and agricultural applications.
• 4-4-4 Organic Granular Fertilizer OMRI Listed organic granular fertilizer with an NPK 4-4-4 formula containing nitrogen, phosphorus, potassium, iron, calcium, and beneficial soil biology, suitable for residential and commercial turf, container plants, vegetables/gardens, ornamentals, and trees.
• Release 202 Broad-spectrum liquid organic fertilizer/biostimulant (NPK 2-0-2) with 2% liquid carbon, suitable for adding to sand/amendment mixes or foliar spray application across turf and landscape uses.
• Release 901C Liquid biostimulant (NPK 9-0-1) with 10% liquid carbon content that accelerates germination and improves root mass development when paired with CarbonizPN products.
• Release Zero Zero-nitrogen liquid biostimulant with 10% liquid carbon, designed for specialized applications where additional nitrogen is not desired.
• Nutri-Tree & Shrub Liquid fertilizer (NPK 3-2-3) for trees, shrubs, and all ornamentals, containing 2% liquid carbon for targeted plant nutrition.
• Nutri-Kelp Liquid kelp-based biostimulant (NPK 1-1-4) with 2% liquid carbon, formulated for plant nutrition across turf and ornamentals.
• Weed Control Concentrate Broad-spectrum contact herbicide concentrate using ammonium nonanoate as the active ingredient, biodegradable with no soil activity and safe around people, pets, and livestock when used as directed, with visible results within approximately 15 minutes in hot temperatures.
• Weed & Grass Control (Ready to Use) Ready-to-use spray formulation of the natural weed and grass control product, using the same ammonium nonanoate active ingredient as the Weed Control Concentrate.
• Mirimichi Green Pest Control All-natural pest control product effective against mosquitoes, ticks, fleas, ants, roaches, no-see-ums, chiggers, spiders, mites, whiteflies, and aphids; functions as a pheromone interrupter, deterrent, repellent, and larvicide, with an 80%+ kill rate within 24 hours and safe re-entry around people, pets, and plants.
• 16-6-8 C Specialty fertilizer blend (NPK 16-6-8) with liquid carbon addition for advanced turf fertility programs.
• CarbonizPN DJ Fine Grade Fine grade (powder-like) CarbonizPN variant with 50% USDA certified biochar and 50% premium organic compost, designed for DryJect aerification and topdressing sand mixes.

Quantifiable outcome

• Significant water savings reported by golf course customers
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered major, flagship and core.

• US Equestrian FederationmajorStrategic or Co-development Partner · 14 February 2018Mirimichi Green Express named Official Sponsor of US Equestrian and Official Partner and Cross-Country Course Sponsor for the Land Rover Kentucky Three-Day Event. Partnership includes preparing and maintaining cross-country course integrity and sponsoring videos in the US Equestrian Learning Center.
• SiteOne Landscape SupplyflagshipChannel Partner/ Reseller/ DistributorPremier national distributor of landscape supplies. Mirimichi Green products sold through SiteOne to professional landscapers, golf courses, and other end customers.
• Ewing Irrigation & Landscape SupplyflagshipChannel Partner/ Reseller/ DistributorMajor irrigation and landscape supply distributor carrying the complete Mirimichi Green product line for sale to landscape professionals.
• Horizon DistributorscoreChannel Partner/ Reseller/ DistributorRegional landscape supply distributor offering Mirimichi Green products to customers in their territory.
• CPS DistributorscoreChannel Partner/ Reseller/ DistributorLandscape supply distributor carrying Mirimichi Green product line for sale to landscape professionals.
• LESCOcoreChannel Partner/ Reseller/ DistributorLESCO CarbonPro-G product sold through LESCO distribution channel, a branded version of Mirimichi Green's carbon soil amendment technology.
• DryJectcoreTechnology or IntegrationTechnology partnership for using CarbonizPN products (including CarbonizPN DJ Fine Grade) in DryJect aerification/topdressing equipment. Products tested successfully in DryJect applications for sand-amendment mixing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biochar Now:
• Suståne Natural Fertilizer: Suståne produces OMRI Listed organic granular and compost-based fertilizers and soil amendments for turf, agriculture, and horticulture. Directly comparable as a natural/biological fertilizer specialist serving professional and organic markets.
• Actagro (formerly Bio Huma Netics):
• EarthWorks Natural Soil Amendments:
• Holganix: Holganix produces bio-based, microbial soil and turf products for professional lawn care, sports turf, and golf. Directly comparable as a small, bio-technology-driven alternative to synthetic fertilizer programs targeting the same professional customer base.

Regional players

• Sun Gro Horticulture: Sun Gro is the largest North American producer of peat-based and peat-alternative growing media. Comparable through the Peat Alternative product line; a large incumbent whose peat business Mirimichi's sustainable substitute targets.

Broad incumbents

• The Andersons Plant Nutrient Group: The Andersons is a major U.S. manufacturer and distributor of specialty fertilizers, biostimulants, and turf products. Comparable across Mirimichi's fertilizer and biostimulant lines, with the scale, R&D resources, and distribution Mirimichi lacks.
• Profile Products: Profile Products is a larger manufacturer of soil amendments, erosion control products, and turf inputs (including Profile Golf and Earth Elements). Comparable in the soil amendment and erosion control categories Mirimichi serves, with broader portfolio and deeper distribution.
• Lebanon Seaboard (LebanonTurf): Lebanon Seaboard manufactures Lebanon Pro and Country Club MD professional turf fertilizers and soil amendments. Comparable in the professional turf and golf fertilizer market, with significantly broader product breadth and an established distribution footprint.

Emerging players

• Aquatrols (acquired by Lamberti):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mirimichigreen
• YouTubeyoutube.com/@MirimichiGreenYouTube/playlists
• Facebookfacebook.com/Mirimichi-Green-214904312024238/?fref=ts
• LinkedInlinkedin.com/company/5405313
• Instagraminstagram.com/mirimichigreen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirimichi Green Express