SR Research
SR Research Ltd. is a privately held Canadian firm that designs and manufactures the EyeLink line of high-speed, high-resolution video eye trackers and supporting experiment-design software, sold primarily to academic and clinical research institutions worldwide and cited in over 14,000 peer-reviewed publications.
- Company typePrivate
- Founded1994
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SR Research does
SR Research Ltd. is a privately held Canadian company founded in the 1990s and headquartered in Ottawa, Ontario (with a secondary office in Oakville), specializing in high-speed, high-resolution video-based eye tracking equipment for academic and clinical research. Its flagship EyeLink product line comprises desktop systems (EyeLink 1000 Plus and the newly shipping EyeLink 3 combined head-and-eye tracker at up to 1000 Hz), a portable unit (EyeLink Portable Duo), and specialized configurations for fMRI and MEG environments, all hand-built in Canada. Underlying technology relies on pupil-corneal reflection (P-CR) image processing with sub-3ms gaze computation and, on EyeLink 3, 6DOF head pose estimation outputting pixel-based coordinates for gaze, head position, and eye rotation. The company complements hardware with a software stack—Experiment Builder, Data Viewer, WebLink, and E-Prime Extensions—plus integration with EEG, MEG, fMRI, fNIRS, TMS, and ECG modalities.
The business model combines quote-based hardware sales (multi-year procurement contracts typical of academic capital purchase) with perpetual software licenses sold online through Digital River and bundled training/support. Go-to-market is a sales-led direct motion via the website and phone, augmented by an Asia-Pacific channel network covering China, Hong Kong/Macau, Japan, and South Korea, plus event-driven demand generation at neuroscience and eye tracking conferences. Customer segments are predominantly academic and clinical research institutions spanning neuroscience, reading and language, cognitive, developmental, clinical/oculomotor, usability, and non-human primate research; the EyeLink install base underpins over 14,000 peer-reviewed publications, a level of citation dominance that has established the brand as the de facto academic standard.
The company is founder-controlled with no disclosed external investors, and its strategic posture over 2024–2025 has centered on three moves: launching the EyeLink 3 platform, formalizing an Asia-Pacific channel footprint, and modernizing digital infrastructure (CRM, e-commerce, analytics). No M&A, funding events, or leadership transitions are disclosed in the available data.
SR Research firmographics
Firmographics- Name
- SR Research
- Legal name
- SR Research Ltd.
- Website
- https://sr-research.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SR Research Ltd. is a privately held Canadian firm that designs and manufactures the EyeLink line of high-speed, high-resolution video eye trackers and supporting experiment-design software, sold primarily to academic and clinical research institutions worldwide and cited in over 14,000 peer-reviewed publications.
- Ownership category
- akta.pro rank
SR Research industry classification
Industry- Product category
- Research Eye Tracking Equipment
- NAICS
- Scientific Research and Development Services (5417), Ophthalmic Goods Manufacturing (339115)
- SIC
- Optical Instruments & Lenses (3827), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Market Access, Pricing & Reimbursement (Evidence Generation) FSP (HLAGAOAN)
Keywords
Where SR Research is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
SR Research business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- EyeLink Eye Tracker Hardware Sales: Sale of EyeLink eye tracking hardware systems including EyeLink 1000 Plus, EyeLink Portable Duo, EyeLink 3, and specialized systems for fMRI and MEG environments. Hardware is hand-built in Canada.
- Software Licenses: Sale of software licenses for Experiment Builder, Data Viewer, WebLink, and E-Prime Extensions. Software licenses are available for purchase through Digital River GmbH eCommerce platform. Periodic sales and discounts offered.
- Training and Support Services: Training programs and support services offered to customers. Support is included with every EyeLink purchase with no hidden costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | EyeLink 3 - Combined head and eye tracking system |
| Other | Multi-year contract | EyeLink 1000 Plus - High-performance research eye tracker |
| Other | Multi-year contract | EyeLink Portable Duo - Portable eye tracking solution |
| One time/ perpetual license | Pay-as-you-go | Software Licenses |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
SR Research product offering
Product offeringCore offering
SR Research manufactures and sells the EyeLink family of high-speed, high-resolution video-based eye tracking hardware systems (EyeLink 3, EyeLink 1000 Plus, EyeLink Portable Duo, and fMRI/MEG-configured units) along with proprietary experiment design, analysis, and integration software (Experiment Builder, Data Viewer, WebLink, E-Prime Extensions). Offerings are sold to academic, clinical, and applied research institutions and are cited in over 14,000 peer-reviewed publications across neuroscience, reading/language, cognition, developmental, and clinical research.
Product overview
SR Research is a Canadian company specializing in EyeLink eye tracking systems for academic research. The EyeLink product line consists of hardware eye trackers (EyeLink 3, EyeLink 1000 Plus, EyeLink Portable Duo, and fMRI/MEG configurations) combined with integrated software tools (Experiment Builder, Data Viewer, WebLink, E-Prime Extensions) and hardware/software integration services. EyeLink systems are the gold standard for eye tracking research, cited in over 14,000 peer-reviewed publications spanning neuroscience, clinical research, reading and language, cognitive science, developmental studies, and usability research. The company also provides training, support forums, and integration services for combining EyeLink with neuroimaging equipment (fMRI, MEG, EEG, fNIRS) and third-party software platforms.
Differentiator
Problem solved
Functional benefit
Brands
- EyeLink: SR Research's primary product line of eye-tracking hardware and software, including EyeLink 1000 Plus, EyeLink Portable Duo, EyeLink 3, and specialized systems for fMRI and MEG environments. EyeLink is a registered trademark of SR Research Ltd.
Products and services
- EyeLink 3 Flagship head and eye tracker offering combined head and eye tracking at up to 1000 Hz with 6DOF head pose data and pixel-based coordinates for gaze, head position, and eye-in-head rotation. Built for advanced neuroscience and cognitive research.
- EyeLink 1000 Plus Desktop high-performance eye tracker considered the gold standard for academic research, capable of capturing binocular eye images at up to 2000 Hz with high accuracy and low noise.
- EyeLink Portable Duo Portable eye tracking system for flexible research applications outside the lab environment, providing EyeLink-grade eye tracking in a mobile form factor.
- fMRI and MEG Eye Tracker Systems EyeLink systems configured for use inside MRI scanners and MEG environments, providing synchronized eye tracking with neuroimaging equipment for multimodal studies.
- Experiment Builder Stimulus presentation and experiment design software for creating and running eye tracking experiments with EyeLink systems, including dedicated nodes for EEG and other neurophysiological synchronization.
- Data Viewer Analysis software for processing and visualizing eye tracking data recorded by EyeLink systems, including tools for pupillometry and other analyses.
- WebLink Software for conducting web-based eye tracking studies, enabling researchers to run experiments in browser environments with EyeLink eye trackers.
- E-Prime Extensions Extensions enabling integration between EyeLink eye trackers and Psychology Software Tools E-Prime experiment presentation software for researchers using the E-Prime environment.
Quantifiable outcome
- EyeLink eye trackers cited in over 14,000 peer-reviewed publications demonstrating scientific validation
- +2 more outcomes
Companies that use SR Research
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
SR Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature6 records
SR Research partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Beijing Brain Vision Science and Technology Co. Ltd.coreRegional distribution partner for mainland China. Located at Room 1403, 14th Floor, No. 17, Sanlihe Road, Haidian District, Beijing, China. Contact: Kevin Guo ([email protected]). Handles sales, customer support, and local representation for EyeLink products in China.
- Brain Vision International Trading Co. Ltd.coreRegional distribution partner for Hong Kong and Macau markets. Contact: Kevin Guo ([email protected]). Manages sales operations and customer relationships in these territories.
- Zero C Seven Inc.coreRegional distribution partner for Japan. Located at The Hexagon 7F, 5-4-7 Akasaka Minato-ku, Tokyo, 107-0052, Japan. Contact: [email protected]. Provides local sales and support for Japanese customers.
- Scitech Korea Inc.coreRegional distribution partner for South Korea. Located at RM 801, Gangbuk Jeonja Gongdan, 74 Deongneung-ro 40-gil, Gangbuk-gu, Seoul, 142-705, Korea. Contact: [email protected]. Handles sales and technical support for Korean market.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SR Research competitors and assessment
Company assessmentDirect peers
- Tobii: Tobii is the largest dedicated eye tracking company globally, offering research-grade hardware and software directly competitive with EyeLink across neuroscience, psychology, and clinical research. It is a publicly listed Swedish company with substantially greater scale, R&D budgets, and a broader multi-segment portfolio spanning consumer and automotive.
- EyeTech Digital Systems: EyeTech Digital Systems manufactures eye tracking hardware for clinical and research applications, including AAC and assistive uses. It is a direct competitor to SR Research in clinical/oculomotor research use cases and shares similar mid-sized private-company profile.
- Arrington Research: Arrington Research manufactures research-grade eye tracking hardware sold to academic and clinical labs. It is a small, direct peer to SR Research with overlapping customer base in vision science and psychology research, competing on similar specifications at the desktop research tier.
- ISCAN: ISCAN produces eye tracking systems and instrumentation used in vision research, oculomotor studies, and human factors applications. It is a direct peer to SR Research in the research eye tracking market with similar product positioning and end customers.
Emerging players
- Pupil Labs: Pupil Labs produces open-source-friendly, affordable eye tracking hardware aimed at research applications. It competes with EyeLink primarily at the lower price point and is gaining adoption among researchers willing to trade some performance for cost and openness, posing a long-tail threat to SR Research's entry tier.
- Gazepoint: Gazepoint offers low-cost research-grade eye trackers targeting academic and usability researchers. It is comparable to SR Research on customer base (researchers, universities) but competes primarily on price and ease of entry rather than flagship performance.
- iMotions: iMotions provides a software platform that integrates multiple biometric sensors (including eye tracking from multiple hardware vendors) for human behavior research. It is comparable because iMotions sits in the same research workflow as EyeLink and influences hardware purchasing decisions in academic labs.
Broad incumbents
- Smart Eye: Smart Eye is a publicly listed Swedish company with research-grade eye tracking as one segment of a broader portfolio spanning automotive driver monitoring and embedded applications. It is comparable as a research eye tracking competitor but competes from a much larger, more diversified base.
- Seeing Machines: Seeing Machines provides eye and face tracking technology primarily for automotive and commercial fleet safety, with some research applications. It is comparable as an eye tracking incumbent but is anchored in transportation rather than academic neuroscience.
Regional players
- Cambridge Research Systems: Cambridge Research Systems designs, manufactures, and distributes specialized hardware (visual displays, response devices) for vision and neuroscience research primarily in the UK and Europe. It is comparable as a research-instrumentation vendor serving overlapping academic customers and could be a regional alternative or distributor partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SR Research social profiles
Digital presenceSR Research compliance and trust
Trust signalCompliance2 records
SR Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
SR Research leadership team
Management profileNumber of profiles
SR Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SR Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SR Research
What does SR Research do?
SR Research manufactures and sells the EyeLink family of high-speed, high-resolution video-based eye tracking hardware systems (EyeLink 3, EyeLink 1000 Plus, EyeLink Portable Duo, and fMRI/MEG-configured units) along with proprietary experiment design, analysis, and integration software (Experiment Builder, Data Viewer, WebLink, E-Prime Extensions). Offerings are sold to academic, clinical, and applied research institutions and are cited in over 14,000 peer-reviewed publications across neuroscience, reading/language, cognition, developmental, and clinical research.
Is SR Research a public or private company?
SR Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SR Research founded?
SR Research was founded in 1994. It employs 11 to 50 people.
Where is SR Research based?
SR Research is headquartered in Ottawa, Canada, in the North America region.
How does SR Research make money?
Three revenue lines are on record. EyeLink Eye Tracker Hardware Sales are the primary driver. The others are software Licenses and training and Support Services.
Who are SR Research's main competitors?
Direct peers on record are Tobii, EyeTech Digital Systems, Arrington Research and ISCAN. Emerging players are Pupil Labs, Gazepoint and iMotions. Broad incumbents are Smart Eye and Seeing Machines. Cambridge Research Systems is listed as a regional player.
Does SR Research have an API?
No public API is recorded for SR Research.
What industry is SR Research in?
SR Research's product category is Research Eye Tracking Equipment. Its primary akta.pro industry code is HLAGAOAN, Market Access, Pricing & Reimbursement (Evidence Generation) FSP. Its NAICS code is 5417 and its SIC code is 3827.