Goodwill Industries of Southeastern Louisiana

What Goodwill Industries of Southeastern Louisiana does

Goodwill Industries of Southeastern Louisiana is a 501(c)(3) nonprofit social enterprise founded in 1947 and headquartered at 3400 Tulane Avenue in New Orleans. It operates a regional network of 17+ thrift retail stores, one outlet store, donation drop-off sites, a home-pickup donation service, and an e-commerce storefront on shopgoodwill.com, spanning 14 cities across 23 parishes of Southeastern Louisiana. Retail thrift revenue from clothing, furniture, electronics, books, toys, and household goods is the primary funding mechanism for the organization's workforce-development mission.

The organization delivers a portfolio of mission services for individuals facing employment barriers, including people with disabilities, veterans experiencing homelessness, formerly incarcerated individuals, and foster-care youth. Programs include Disability Employment Services, the GRIP Reintegration Program, the Veterans Housing Program, Good Transitions for foster-care youth, the GEAR Job Readiness Program, computer labs, and contracted facility-services crews (janitorial and grounds maintenance) that serve commercial clients while providing on-the-job training. Goodwill Technical College, a wholly-owned subsidiary, offers credentialed occupational training in Phlebotomy and Computer User Support (IT) with industry certifications such as CompTIA A+, CompTIA Tech+, and NHA Certified Phlebotomy Technician.

The revenue model is multi-stream: thrift retail sales, weight-priced outlet sales, federal workforce-development grants (notably a $1.8M HVRP grant and a $4M Pathway Home 5 Grant from the U.S. Department of Labor and Department of Justice respectively), foundation grants (Entergy, Bank of America), facility-services contracts, and community partnership income (e.g., New Orleans Saints 50/50 raffle beneficiary). There is no proprietary technology platform; the business is fundamentally a labor-intensive retail and human-services operation. Leadership is led by President and CEO Jodee Daroca, supported by a Vice President of Mission Services and a Marketing & PR Director.

Name

Goodwill Industries of Southeastern Louisiana

Legal name

Goodwill Industries of Southeastern Louisiana, Inc.

Website

https://goodwillno.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Goodwill Industries of Southeastern Louisiana is a 501(c)(3) nonprofit founded in 1947 that operates 17+ thrift stores and workforce-development programs serving people with employment barriers across 23 parishes in the New Orleans region.

Ownership category

akta.pro rank

Product category

Nonprofit Workforce Development and Thrift Retail

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Thrift retail
• Workforce development
• Job training services
• Secondhand clothing
• Nonprofit employment

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Thrift Retail Sales: Revenue generated from the sale of donated clothing, furniture, electronics, books, toys, and household goods through a network of retail thrift stores and one outlet store. The revenue directly funds job training and employment services for people with barriers to employment.
2. Federal and Foundation Grants: Goodwill receives federal grants including $1.8 million HVRP grant (3 years) and $4 million Pathway Home 5 Grant for workforce development programs serving veterans and formerly incarcerated individuals. Also receives foundation grants from Entergy Charitable Foundation ($5,000) and Bank of America Foundation ($10,000).
3. Partnership Revenue (Saints 50/50 Raffle): Goodwill serves as beneficiary for New Orleans Saints 50/50 raffle initiatives, generating revenue through community participation during NFL games.
4. Facility Services Contracts: Goodwill operates janitorial and grounds maintenance contracts for commercial clients, providing employment opportunities for program participants while generating revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Goodwill Industries of Southeastern Louisiana operates a network of more than 17 thrift retail stores across Southeastern Louisiana selling donated clothing, furniture, electronics, books, and household goods. Revenue from these retail operations funds a portfolio of workforce development programs, including job training, employment placement, skills certifications, and occupational education through Goodwill Technical College for individuals facing employment barriers such as disabilities, former incarceration, veteran homelessness, and foster care transitions. The organization also runs Business Services providing commercial janitorial and grounds maintenance contracts staffed by program participants.

Product overview

Goodwill Industries of Southeastern Louisiana is a nonprofit social enterprise operating a network of thrift stores across Southeastern Louisiana. The organization offers a portfolio of programs including Goodwill Thrift Stores (retail), ShopGoodwill.com (online platform), Goodwill Technical College (occupational education), and specialized employment programs targeting individuals with disabilities, ex-offenders, veterans, and foster care youth. Revenue from retail operations funds workforce development and job training services. The organization also operates Business Services providing facility management.

Differentiator

Problem solved

Functional benefit

Brands

• Goodwill Technical College: Occupational education institution providing skills training in Phlebotomy, Computer User Support (IT), and other career pathways for better self-sufficiency and quality of life.
• Goodwill East
• GRIP (Goodwill's Reintegration Program)
• Good Transitions

Products and services

• Goodwill Thrift Stores Network of more than 17 physical thrift retail stores across Southeastern Louisiana selling donated gently used clothing, furniture, books, toys, electronics, and household goods to budget-conscious consumers, with revenue funding mission programs.
• Outlet Store Goodwill SELA's first-ever outlet store located at Goodwill East in New Orleans East, selling unsold donated merchandise by weight with rolling tables of merchandise rotated throughout the day.
• ShopGoodwill.com Online Store Online shopping platform operated by Goodwill Industries International where users can browse and purchase donated inventory items from Goodwill's inventory.
• Goodwill Technical College Occupational education institution providing skills training in healthcare and IT fields, including Phlebotomy and Computer User Support programs with industry certifications such as Certified Phlebotomy Technician and CompTIA A+, plus supportive services like childcare, transportation, and job placement assistance.
• Business Services (Facility Management) Facility management services providing pre-screened and fully-trained crews for janitorial and grounds maintenance contracts to commercial clients, while creating employment opportunities for program participants.

Quantifiable outcome

• 4,120 people received direct services; 479 placed in jobs; 135 students enrolled at Goodwill Technical College
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Second Harvest Food BankminorStrategic or Co-development Partner · 1 November 2025Partnership to help feed families during government shutdown, with Goodwill supporting Second Harvest's food distribution efforts in the community.
• New Orleans SaintsminorGTM or Marketing Partner · 3 September 2024Goodwill selected as beneficiary for NFL 50/50 raffle at December 15, 2024 game versus Washington Commanders. Partnership enables community fundraising through fan participation.
• UberminorGTM or Marketing Partner · 2 May 2015Mobile donation pickup partnership where Uber drivers collected clothing donations and delivered to Baton Rouge Goodwill stores. First full-scale campaign in partnership with Goodwill Industries International.
• Girl ScoutsminorGTM or Marketing Partner50+ year partnership where Girl Scouts collect and deliver donations to Goodwill stores during annual Good Turn Day event (originally called Smile Week).
• Dell ReconnectminorOthersTechnology recycling partnership for electronic waste donation and responsible disposal.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goodwill Industries International: The umbrella federation governing the network of ~150+ autonomous regional Goodwill organizations. Directly comparable mission, branding, and shopgoodwill.com platform; broader in geographic scope and not a regional operator itself.
• Savers / Value Village: Largest for-profit thrift retailer (owned by funds managed by Leonard Green); buys donated goods directly from nonprofits including some Goodwills. Comparable thrift retail mechanics, but for-profit and operates as a buyer rather than mission-driven seller.
• ThredUp: Largest online resale platform for secondhand apparel. Competes for the same thrift-shopping customer and increasingly for donors, but operates a fully digital, for-profit model with no workforce-development mission.

Direct peers

• Goodwill of Central & Southern Indiana: Largest regional Goodwill in the network and widely cited as the benchmark self-sustaining social enterprise model (Goodwill Commercial Services, G2G, hospital staffing, Conexus). Highly comparable nonprofit thrift + workforce-development structure.
• Goodwill of Greater New York and Northern New Jersey: Another large regional Goodwill operating thrift retail plus workforce, housing, and youth programs. Closely comparable mission and revenue model to Goodwill SELA, with a different urban footprint.
• Salvation Army Thrift Stores: Operates one of the largest nonprofit thrift retail networks in North America with proceeds funding adult rehabilitation and workforce programs. Closest nonprofit competitor to Goodwill's thrift + mission model.
• Habitat for Humanity ReStore: Nonprofit home-goods/furniture resale chain operating 1,000+ locations where proceeds fund affordable housing. Comparable nonprofit-resale model, though narrower in merchandise mix (furniture/home goods only).
• Goodwill of San Antonio: Mid-sized regional Goodwill with combined retail thrift stores and workforce-development mission services (including veteran re-entry programs). Closely comparable size and operating model to Goodwill SELA.

Regional players

• Housing Works: NYC-based nonprofit operating thrift stores and a bookstore where proceeds fund housing and healthcare services for people living with HIV/AIDS. Highly comparable nonprofit thrift + social-services model in a different region.
• Buffalo Exchange: For-profit resale clothing chain with stores across multiple U.S. states buying and selling secondhand apparel. Comparable secondhand-retail operations, but commercial and apparel-focused rather than diversified nonprofit social enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/goodwillsela
• Facebookfacebook.com/GoodwillSELA
• Instagraminstagram.com/goodwillsela
• Pinterestpinterest.com/goodwillsela
• LinkedInlinkedin.com/company/goodwill-industries-of-southeastern-louisiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Southeastern Louisiana