Otherwise

What Otherwise does

Otherwise is a France-based digital-first insurance broker operated by Lovys SAS, offering 100% online auto and home insurance subscriptions to French tax residents. Founded in 2016 and headquartered in Saint-Denis (5 rue Pleyel), the company distributes its products exclusively through self-serve digital channels: the otherwise.fr website and the Lovys-branded iOS and Android applications. It is registered with ORIAS as broker #18001949 and is subject to ACPR oversight. The stated customer base exceeds 10,000 insured individuals.

The platform is built cloud-native on Microsoft Azure infrastructure in European data centers, with the marketing site running on Webflow. Core products include Otherwise Auto Insurance (third-party liability, 0km breakdown assistance via Mondial Assistance, legal defense, theft/fire, glass breakage, accident coverage, with optional driver protection up to €1M, personal belongings, and trailer liability) and Otherwise Home Insurance (water damage, storms, fire, natural disasters, personal liability, optional theft, and new-for-old reimbursement). The legal documentation also references pet, phone, health, and borrower insurance products distributed through the same platform.

Revenue is generated through monthly recurring insurance premium subscriptions and optional coverage add-ons, with payment processing handled by Stripe and Adyen. The go-to-market motion is product-led and self-serve: customers obtain quotes, subscribe, and manage policies entirely online in minutes, with no phone calls or paperwork. Lovys handles contract cancellation for switching customers, reducing acquisition friction. Disclosed equity funding is limited to approximately $1.7M raised in March 2017 from 360 Capital and Bpifrance, and Lovys SAS reports share capital of €2,036.79.

Name

Otherwise

Legal name

Lovys

Website

https://otherwise.fr

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Otherwise, operated by Lovys SAS, is a French digital insurance broker offering 100% online auto and home insurance subscriptions to French consumers through a self-serve website and mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-denis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance Premium Subscriptions: Otherwise generates revenue through monthly insurance premium subscriptions. Customers pay recurring monthly fees for auto, home, and other insurance coverage. The subscription model provides predictable recurring revenue. Pricing is tailored to individual risk profiles and coverage selections.
2. Optional Coverage Add-ons: Additional revenue from optional coverage upgrades such as driver protection (€150,000 to €1,000,000 compensation limits), personal belongings coverage, trailer liability, theft and vandalism options, and new-for-old reimbursement upgrades for home insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Otherwise is a French digital insurance broker operated by Lovys that distributes auto and home insurance products as monthly subscriptions through a fully online platform (otherwise.fr) and mobile application. Customers can obtain quotes, subscribe, and manage policies entirely online without phone calls or paperwork. The platform covers third-party liability, breakdown assistance, legal defense, theft, glass breakage, and personal liability for vehicles and homes, with optional add-ons such as driver protection and theft coverage.

Product overview

Otherwise is a digital insurance platform operated by Lovys that offers two primary insurance products: Otherwise Auto Insurance and Otherwise Home Insurance. Both products are distributed as monthly subscription contracts through a fully online 100% digital experience, from quote to policy management. The platform operates on a modular approach where customers can customize their coverage with optional add-ons (such as driver protection, personal belongings, and theft coverage for auto; and theft/vandalism and new-for-old reimbursement for home insurance). According to the Terms of Service, Otherwise also mentions distributing pet (chien-chats), phone, health, and borrower insurance products, though these are not prominently featured on the current website.

Differentiator

Problem solved

Functional benefit

Products and services

• Otherwise Auto Insurance (Assurance Auto) Essential car insurance covering third-party liability, 0km breakdown assistance, legal defense, theft/fire, glass breakage, and accidents. Distributed as a 100% online monthly subscription for vehicle owners and lessees in France, including leased vehicles up to vehicle class R with power rating up to 36. Optional add-ons include driver protection (€150,000 to €1,000,000 compensation limits), personal belongings, and trailer liability.
• Otherwise Home Insurance (Assurance Habitation) Home insurance covering water damage, storms, fire, natural disasters, personal liability, optional theft and vandalism, glass breakage, and optional new-for-old reimbursement. Tailored for French tenants (mandatory), homeowners (strongly recommended), and landlords (PNO coverage). Distributed as a 100% online monthly subscription with customizable options.

Quantifiable outcome

• Subscription completed in minutes with fully digital process
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mondial AssistancecoreStrategic or Co-development PartnerMondial Assistance provides 0km breakdown assistance included in Otherwise auto insurance contracts. When customers experience breakdown or accident (even outside their home), Mondial Assistance provides immediate support. If the customer cannot drive, a taxi is arranged to take them home. This is a key included coverage differentiator.
• MicrosoftcoreTechnology or IntegrationServices provided by Lovys (hosting Otherwise platform) are hosted on Microsoft data centers located in Europe. Azure/cloud infrastructure supports the insurance management platform.
• Apple App Store and Google Play StoreminorChannel Partner/ Reseller/ DistributorMobile application distribution channels for the Lovys/Otherwise mobile app. Apps available for download on iOS and Android platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leocare: Leocare is a French digital insurance broker offering mobile-first auto, home, and health coverage to French consumers. It is the closest direct competitor to Otherwise, with a similar product-led, 100% online distribution model targeting the same customer segment.
• Luko: Luko was a French digital home insurance leader, acquired by Allianz in 2023. It pioneered 100% online home insurance subscription in France and represents the most well-funded peer outcome in the French digital broker segment, validating the category Otherwise competes in.
• Acheel: Acheel is a French insurtech offering digital home, auto, and health insurance through a 100% online platform. It directly competes with Otherwise in the French digital broker space with a comparable self-serve proposition.
• Seyna: Seyna is a French insurtech providing digital insurance-as-a-service and broker distribution for niche and affinity products. Comparable to Otherwise as a digitally native French insurance intermediary, though Seyna also operates an MGA/carrier-adjacent model.

Emerging players

• Alan: Alan is a French digital health insurance provider that has expanded into adjacent P&C lines. It is a relevant emerging peer because it shares the French digital-native insurtech DNA and demonstrates the scale of capital that has flowed into this space, indirectly shaping competitive dynamics for Otherwise.
• Getsafe: Getsafe is a German digital insurance broker offering home, liability, and life insurance through a mobile-first app. It is comparable to Otherwise as a European insurtech broker targeting digitally native consumers with self-serve subscription flows, though focused on the German market.
• Many Pets (formerly Bought By Many): Many Pets is a UK-based digital pet insurance provider that expanded into broader lines. Comparable to Otherwise as a European digital insurance brand that built direct consumer distribution without traditional broker networks, demonstrating a similar path of multi-product expansion.
• Zego: Zego is a UK-based insurtech offering usage-based and digital-first insurance products. Relevant as a European insurtech demonstrating the trajectory from niche product to broader digital broker, comparable to Otherwise's roadmap from auto/home into pet, phone, and health.

Broad incumbents

• Lemonade: Lemonade is a US-listed AI-native insurance carrier operating across multiple countries with a fully digital, mobile-first consumer proposition. It is comparable to Otherwise as a benchmark for digital insurance unit economics and category positioning, though at vastly greater scale and with a carrier rather than broker model.
• Matmut: Matmut is a major French mutual insurer offering auto, home, and health insurance with a strong digital push. It is comparable to Otherwise as an established French insurance provider competing for the same end customers, but with a broader product portfolio and traditional mutual structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/otherwisefr
• Xx.com/otherwisefr
• Facebookfacebook.com/otherwisefr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otherwise