Menda Health

What Menda Health does

Menda Health is a US-based virtual pain care company founded in 2020 and headquartered in Atlanta, Georgia. The company operates a direct-to-consumer online program that treats chronic pain using neuroplasticity-based psychological interventions — specifically Pain Reprocessing Therapy (PRT), Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), and mindfulness techniques — delivered via live video sessions with licensed pain-specialized therapists, a proprietary mobile app for guided practices and messaging, and an online peer community. Its target population is patients with persistent musculoskeletal pain (back, neck, joint), autonomic nervous system conditions (migraines, fibromyalgia, CRPS), and gut-brain axis disorders (IBS), particularly those whose symptoms lack clear structural cause and have not responded to traditional medical treatment.

The platform is anchored by clinical evidence: a published randomized controlled trial of PRT (Ashar et al., 2021, JAMA Psychiatry) showed 66% of chronic back pain patients became pain-free or nearly pain-free after four weeks, with results sustained at one year and corroborated by brain scan imaging. Menda's medical advisory bench includes Dr. Alan Gordon (developer of PRT) and Dr. Les Aria (co-founder and 20-year pain psychologist), and the company is in-network with six major US insurers — Aetna, United Healthcare, Cigna, Anthem, Medicare, and Blue Cross Blue Shield — enabling most patients to pay $0-20 per visit. The company operates in California and Georgia with publicly stated plans to expand to additional states, and is beginning to layer a B2B provider-partnership channel in which clinicians can bill Behavioral Health Integration codes, reportedly generating approximately $80k per year in additional revenue per partner practice.

The business model is primarily insurance-reimbursed fee-for-service virtual care, supplemented by a self-pay at-home coaching tier priced at $150 per visit with scholarships available. Founded by three former chronic pain patients, the company remains at an early commercial stage with disclosed funding of $25,000 from the Healthworx Accelerator (2024) and a prior round with Liquid 2 Ventures (2023), a headcount of 1-10, and no disclosed revenue. Cumulative patient count is reported at 500+ across multiple US states.

Name

Menda Health

Legal name

Menda Health

Website

http://www.menda.health/

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Menda Health is a virtual pain care platform delivering evidence-based neuroplasticity treatments (PRT, CBT, ACT) via video therapy and a mobile app to chronic pain patients, primarily in California and Georgia, with insurance reimbursement from six major US payers.

Ownership category

akta.pro rank

Product category

Digital Chronic Pain Treatment

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

akta.pro secondary industries

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

Keywords

• Chronic pain treatment
• Virtual pain therapy
• Pain psychology
• Neuroplasticity therapy
• Behavioral pain management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Insurance-Billed Virtual Therapy Sessions: Menda Health accepts major insurance providers including Aetna, United Healthcare, Cigna, Anthem, Medicare, and Blue Cross Blue Shield. Most people pay between $0-20 per visit through insurance coverage. Currently operating in California and Georgia with expansion plans.
2. Self-Pay At-Home Pain Coaching: At-home pain coaching program priced at $150 per visit with intensive coaching for pain relief using recovery skills, digital app access, and online community. Scholarships available for those with financial need.
3. Provider Partnership Revenue: Revenue generated through partnerships with healthcare providers who refer patients and bill BHI codes. Menda supports providers with monthly progress notes and integration, generating approximately $80k/yr additional revenue for partnered practices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Menda Health is a virtual pain care and recovery provider delivering an evidence-based online program for chronic pain relief through neuroplasticity. Its core offering combines weekly live video therapy sessions with licensed pain-specialized therapists, the Menda mobile app for between-session guided practices and provider messaging, and a structured curriculum rooted in Pain Reprocessing Therapy (PRT), Cognitive Behavioral Therapy (CBT), Acceptance and Commitment Therapy (ACT), and mindfulness-based techniques, billed mostly through major insurance plans at $0–$20 per visit.

Product overview

Menda Health offers a unified virtual pain care and recovery program consisting of three integrated components: live video therapy sessions (individual and group) with licensed pain-specialized therapists; the Menda mobile app providing 24/7 guided practices, provider messaging, and pain education; and evidence-based psychological treatment modalities including Pain Reprocessing Therapy (PRT), Cognitive Behavioral Therapy (CBT), and Acceptance and Commitment Therapy (ACT). The program is available primarily through insurance (covering most patients at $0–20 per visit) with a self-pay option at $150/visit including digital coaching and online community access, and a financial scholarship program for those in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Menda Health Virtual Pain Care & Recovery Program An evidence-based online/virtual program for chronic pain relief using neuroplasticity-based therapies, combining live video visits with licensed pain-specialized therapists, the Menda mobile app, and structured psychological treatment modalities including Pain Reprocessing Therapy (PRT), Cognitive Behavioral Therapy (CBT), and Acceptance and Commitment Therapy (ACT).
• Menda App A mobile application providing 24/7 access to guided pain management practices, nervous system retraining tools, messaging with providers, and educational content for flare-up management between therapy sessions.
• Self-Pay At-Home Pain Coaching A self-pay option offering at-home pain coaching using recovery skills, digital app access with on-the-go tools for flare-ups and pain education, and participation in an online peer community, priced at $150 per visit with scholarship assistance available.

Quantifiable outcome

• 66% of chronic back pain patients became pain-free or nearly pain-free after 4 weeks of PRT treatment
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Pointe Chronic Pain ProgramcoreStrategic or Co-development PartnerDr. Mel Pohl, Menda Health Medical Advisor and former CMO of Las Vegas Recovery Center, serves as Director of The Pointe Chronic Pain Program. Dr. Pohl's testimonial endorses Menda's approach, stating 'We work with Menda to tackle chronic pain. Our patients are provided access to a Menda Therapist and technology tools to resolve their symptoms.' This represents a clinical partnership for patient referrals and integrated care.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lin Health: Lin Health is a digital chronic pain clinic combining pain neuroscience education, coaching, and behavioral therapy through an app-based program. It serves a similar patient segment (chronic back, neck, and musculoskeletal pain) using the same neuroplasticity framing as Menda, with both virtual-first delivery and employer/payer partnerships.
• Kaia Health: Kaia Health delivers app-based digital MSK and chronic pain therapy using exercise, education, and mind-body techniques; while more app/exercise-led than Menda's therapy-led approach, both target the same chronic pain patient with payer-covered digital interventions.
• Swing Care: Swing Care provides virtual chronic pain treatment combining pain psychology with physical therapy, accepting insurance and offering telehealth access - directly overlapping with Menda's insurance-billed virtual pain care model and shared use of CBT/ACT techniques.
• Curable Health: Curable offers a virtual chronic pain recovery program using brain-body techniques including PRT-adjacent approaches (similar to Menda's methodology), delivered via app and coaching. Both target self-pay and insured chronic pain patients with similar neuroplasticity-based curricula, making Curable Menda's closest direct competitor.

Broad incumbents

• BetterHelp: BetterHelp is the largest online therapy marketplace delivering CBT and related talk therapy via telehealth; serves an overlapping patient population for behavioral interventions, though less specialized in chronic pain neuroplasticity methodology than Menda.
• Sword Health: Sword Health provides digital MSK care combining AI-powered exercise programs with virtual PT specialists, serving employers and payers; represents the broader incumbent Menda would compete against if expanding into employer-sponsored benefits.
• Lyra Health: Lyra Health is a mental health benefits platform combining therapy, coaching, and medication management via employer contracts; a broad incumbent expanding into chronic condition care that could compete with Menda in employer/payer channels.
• Hinge Health: Hinge Health is the largest digital MSK and chronic pain platform with extensive employer and payer contracts, broader scope, and far greater scale; increasingly moving into pain psychology services that directly overlap with Menda's behavioral pain care offering.

Emerging players

• Pain Reprocessing Therapy (Pain Psychology Center): The Pain Psychology Center, founded by Alan Gordon (a Menda advisor and PRT creator), offers PRT-based clinical care; this is the original clinical practice whose IP underlies Menda's approach, making it a foundational but less-scaled parallel provider.

Others

• Headspace Health (Ginger / Headspace): Headspace provides digital mental health including CBT-based interventions for stress, anxiety, and chronic conditions via employer/payer channels; adjacent to Menda's behavioral approach but focused on broader mental health rather than pain-specific care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mendahealth
• Instagraminstagram.com/menda.health
• Xx.com/navigatingpain

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menda Health