Smartbrand
- Company typePrivate
- Founded2009
- HeadquartersBilbao, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Smartbrand firmographics
Firmographics- Name
- Smartbrand
- Legal name
- SMARTBRAND, S.L.
- Website
- https://sb.digital
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Smartbrand industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where Smartbrand is headquartered
LocationHeadquarters
- HQ city
- Bilbao
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Smartbrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Marketing Services: Professional digital marketing agency services including AI consulting, social media management, SEO & GEO, performance advertising, digital design, and digital strategy. Revenue generated through client engagements and service contracts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Smartbrand product offering
Product offeringCore offering
Smartbrand is a Spanish digital marketing agency that delivers six integrated service lines to enterprise and mid-market clients: Applied AI consulting and automation, Social Media management, SEO & GEO, Performance advertising, Digital Design, and Digital Strategy. The agency also operates proprietary AI tools (Asistente IA Hal, Workflow de creatividades, Validador de creatividades) that are integrated into its daily service delivery to amplify team output. Services are provided as custom engagements across multiple languages and channels.
Product overview
Smartbrand is a digital marketing agency based in Spain (Barcelona, Madrid, Bilbao) with over 30 specialists, operating as a service-based business rather than a traditional SaaS platform. The core offering consists of six integrated marketing services: Applied AI (IA Aplicada), Social Media, SEO & GEO, Performance, Digital Design, and Digital Strategy. The agency has developed proprietary AI tools including Asistante IA Hal (corporate knowledge base), Workflow de creatividades (creative workflow system), and Validador de creatividades (creative validator) that are integrated into daily operations. Additionally, Smartbrand provides educational resources including specialized dictionaries (Social Media, UX, SEO, Influencer Marketing, Inbound Marketing), free guides, a podcast, and newsletter services.
Differentiator
Problem solved
Functional benefit
Products and services
- IA Aplicada (Applied AI) AI consulting, training, automation and integration services, and custom AI solution development that help enterprise and mid-market clients free up strategic time and improve operational efficiency.
- Social Media Social media marketing services including strategy, auditing, community management, content creation, social video, customer care, social listening, social ads, and influencer marketing for brands seeking to connect with audiences across multiple channels and languages.
- SEO & GEO Search engine optimization and generative engine optimization services that increase organic traffic by optimizing content for Google and AI search engines, targeting companies seeking to improve their organic discoverability.
- Performance Digital advertising services including Google Ads, Microsoft Advertising, programmatic media, and conversion rate optimization (CRO) to maximize advertising ROI for enterprise and mid-market advertisers.
- Diseño Digital (Digital Design) Digital experience design services including generative AI design, UX design, UI design, video, and motion graphics for brands seeking to improve their digital presence and user experience.
- Estrategia Digital (Digital Strategy) Digital strategy services including benchmarking, digital marketing plans, content strategy, and data monitoring to help clients build a strategic foundation for their digital business.
Quantifiable outcome
- +10% engagement rate, +640% viralización de posts, +136% LinkedIn community growth for ISD
- +4 more outcomes
Companies that use Smartbrand
Customer profileNamed customers26 records
Segments1 record
Ideal customer profiles1 record
Smartbrand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Smartbrand partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MetacoreCertified partner with Meta (Facebook and Instagram advertising platforms). Displayed as partner in website header showing official partnership status for social media advertising services.
- GooglecoreGoogle Partner with certified expertise in Google Ads and advertising solutions. Displayed as partner logo demonstrating certified status for performance marketing services.
- SemrushcoreSemrush partner for SEO and digital marketing tools. Displayed as partner showing integration and tool partnership for SEO & GEO services.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Smartbrand competitors and assessment
Company assessmentDirect peers
- Territorio Creativo: Madrid-based creative and digital marketing agency offering social media, content, brand strategy, and digital transformation to enterprise clients. Comparable in size, capabilities, and Iberian enterprise focus.
- Good Rebels: Spanish digital transformation and marketing agency delivering strategy, data, content, and technology services to enterprise clients. Closely comparable horizontal offering with similar target segments.
- T2O media: Madrid-based data-driven digital marketing agency offering performance, programmatic, SEO, and analytics services. Same Spanish enterprise-client focus with comparable service portfolio.
- Apple Tree Communications: Barcelona-based integrated marketing and PR agency with capabilities spanning digital, social, influencer, and brand strategy. Highly comparable horizontally-aligned offering serving similar enterprise clients.
- Making Science: Madrid-headquartered digital marketing and ad-tech company offering performance, SEO, social, and data-driven marketing services across Spain and LatAm. Closest Iberian-headquartered peer with a similar enterprise client mix and full-service digital offering.
- ROI Up: Iberian digital marketing agency specializing in performance, e-commerce, and SEO for enterprise clients. Similar horizontal service mix and SMB-to-enterprise client base in Spain/LatAm.
- Elogia: Barcelona-based digital marketing agency providing performance, SEO, social media, content, and e-commerce services to enterprise brands in Iberia and LatAm. Same horizontal full-service model targeting similar enterprise Spanish-speaking clients.
Broad incumbents
- WPP: World's largest advertising holding group with significant presence in Spain (VMLY&R, GroupM, Ogilvy). Competes for multinational enterprise mandates via integrated agency brands spanning creative, media, and digital.
- Publicis Groupe: Global advertising holding company with major Spanish operations (Publicis España) offering the full spectrum of creative, media, digital, and data services. Competes for the same enterprise RFPs but as part of a much broader portfolio.
- Dentsu: Global advertising holding company with Spanish operations (Dentsu Creative, Dentsu Media) covering creative, CXM, and media services. Overlaps with Smartbrand on digital marketing, social media, and performance mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartbrand social profiles
Digital presenceSmartbrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartbrand leadership team
Management profileNumber of profiles
Profiles2 records
Smartbrand funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartbrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartbrand
What does Smartbrand do?
Smartbrand is a Spanish digital marketing agency that delivers six integrated service lines to enterprise and mid-market clients: Applied AI consulting and automation, Social Media management, SEO & GEO, Performance advertising, Digital Design, and Digital Strategy. The agency also operates proprietary AI tools (Asistente IA Hal, Workflow de creatividades, Validador de creatividades) that are integrated into its daily service delivery to amplify team output. Services are provided as custom engagements across multiple languages and channels.
Is Smartbrand a public or private company?
Smartbrand is a private company. It is classified as venture growth investor backed and is currently operating.
When was Smartbrand founded?
Smartbrand was founded in 2009. It employs 11 to 50 people.
Where is Smartbrand based?
Smartbrand is headquartered in Bilbao, Spain, in the Europe region.
How does Smartbrand make money?
One revenue line is on record: digital Marketing Services.
Who are Smartbrand's main competitors?
Direct peers on record are Territorio Creativo, Good Rebels, T2O media, Apple Tree Communications, Making Science, ROI Up and Elogia. Broad incumbents are WPP, Publicis Groupe and Dentsu.
Does Smartbrand have an API?
No public API is recorded for Smartbrand.
What industry is Smartbrand in?
Smartbrand's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 541810 and its SIC code is 7311.