Embodia
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Embodia firmographics
Firmographics- Name
- Embodia
- Legal name
- Embodia Inc.
- Website
- https://embodiaapp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Embodia industry classification
Industry- Product category
- Healthcare Practice Management Software
- NAICS
- Other Ambulatory Health Care Services (6219)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Clinical Forms, Templates & Digital Consent (eSignature) (HLACAAAJ)
Keywords
Where Embodia is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Embodia business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Subscription Memberships: Three-tier subscription model (Tier 1, 2, 3) providing access to practice management features, HEP, telerehab, charting, billing, and other platform capabilities. Monthly and annual billing options with annual discounts.
- Continuing Education Courses: 1000+ on-demand courses and live webinars sold individually or as part of membership tiers. Course prices range from free to CA$899+. CPA members receive 30% off CPA courses and 20% off Embodia courses.
- Payment Processing: Integrated Stripe payment processing for patient invoicing, billing, and package sales with transaction fees built into the billing workflow
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tier 1 - Course Access |
| Subscription | Monthly | Tier 2 - Core Practice Management |
| Subscription | Monthly | Tier 3 - Full Practice Management |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Embodia product offering
Product offeringCore offering
Embodia is an all-in-one SaaS platform for allied healthcare professionals that combines EMR/practice management (charting, scheduling, billing, insurance billing), patient engagement (home exercise programs with a video exercise library, telerehab video consultations, two-way messaging, digital questionnaires and diaries), and continuing education (1000+ on-demand courses and live webinars via Embodia Academy). It is offered through tiered monthly/annual subscriptions with a freemium entry point and serves individual practitioners, multi-practitioner clinics, and enterprise healthcare organizations.
Product overview
Embodia is an all-in-one practice management platform for allied health professionals offering a modular architecture centered on practice management (charting, scheduling, billing, insurance billing, AI charting), patient engagement (HEP with video exercise library, telerehab video consultations, two-way messaging), and education (Embodia Academy with 1000+ courses, Private Academy for internal training, Clinic Academy for selling courses). The core practice management system serves as the foundation, with HEP and telerehab as patient engagement modules, and the Academy platform as a continuing education add-on—all accessible through web and mobile apps under HIPAA, PIPEDA, and GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Practice Management / EMR Complete EMR and practice management system providing charting, scheduling, billing, insurance billing, AI charting, and reporting in one unified workflow for healthcare clinics and allied health practitioners.
- Home Exercise Program (HEP) Digital HEP platform enabling practitioners to prescribe exercises from a video library, create custom videos and education, record patients performing exercises in session, and communicate securely with patients via two-way messaging.
- Telerehab HIPAA, PIPEDA, and PHIPA compliant video consultation platform for one-on-one or group telehealth sessions with no time restrictions or daily maximums, targeted at clinics, practitioners, and patients.
- Embodia Academy Continuing education platform offering 1000+ on-demand courses and live webinars for rehabilitation professionals across pelvic health, orthopaedics, sports, pain science, and other areas, with certificates and CEU credits.
- AI Charting Generative-AI-powered documentation feature that automatically populates clinical chart entries based on consultation details, reducing administrative burden for practitioners.
- Private Academy White-label learning management system enabling clinics and organizations to host internal team training on their own branded platform, using the same technology as Embodia Academy.
- Clinic Academy Branded platform option enabling clinics and practitioners to host and sell courses to the general public, with course creation using video, written, or image-based lessons, quizzes, certificates, and discussion forums.
- Digital Questionnaires and Outcome Measures Digital intake forms and standardized outcome measure tools (DASS, CSI, FABQ, Pelvic Health Symptom Monitor) with automated scoring and dashboard analytics tracking change over time.
- Digital Patient Diaries Digital bladder, fibre, and custom diary tracking accessible from web and mobile app, allowing patients to add unlimited entries with practitioner visibility.
Quantifiable outcome
- 411,000+ patients managed on the platform
- +1 more outcomes
Companies that use Embodia
Customer profileNamed customers11 records
Segments5 records
Embodia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability10 records
Feature6 records
Embodia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Canadian Physiotherapy Association (CPA)flagshipCPA and Embodia partnered to bring CPA members discounts on courses (30% off CPA courses, 20% off Embodia courses), webinars, and memberships (25% off Tier 1 and 2). Embodia serves as the CPA's platform for delivering online continuing education to members nationwide.
- Pelvic Health SolutionscoreEvidence-based teaching company providing pelvic health courses through Embodia's platform. Content covers pelvic health conditions, assessment, and treatment for physiotherapists and healthcare professionals.
- Reframe RehabcoreTeaching company founded by Carolyn Vandyken engaged in breaking down barriers between pelvic health, orthopaedics, and pain science. Provides courses on Embodia including the Year of Mentorship program.
- StripecorePayment processing integration for patient invoicing, billing, and package sales. Enables credit card payment acceptance within the platform.
- Advanced Physical Therapy Education Institute (APTEI)coreFounded by Bahram Jam, provides continuing education courses to healthcare professionals across Canada and internationally through Embodia.
- Pivot DancerminorDance and artistic athlete rehabilitation education provider offering courses on assessing and treating dancers and artistic athletes.
- OrthoCanadaminorCanadian physiotherapy equipment and supplies distributor providing courses on Embodia related to clinical tools and techniques.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Embodia competitors and assessment
Company assessmentDirect peers
- Jane App: Canadian all-in-one practice management platform for allied health and wellness practitioners, offering charting, scheduling, billing, telehealth, and online booking. Most direct head-to-head competitor for Embodia in Canada.
- WebPT: US-based EMR and practice management platform purpose-built for physical therapists, with HEP, outcomes tracking, billing, and telehealth. Closest US peer to Embodia's practice management + HEP + telehealth stack.
- SimplePractice: Practice management software serving health and wellness practitioners with scheduling, documentation, billing, telehealth, and client portal. Direct overlap with Embodia on telehealth and practice management for SMB practitioners.
- ClinicSource: Practice management and EMR built specifically for therapy and rehabilitation clinics, including scheduling, documentation, billing, and a patient portal. Direct peer in rehabilitation clinic software.
- Power Diary: Practice management software for allied health and medical practitioners, offering appointment scheduling, clinical notes, billing, and telehealth. Comparable all-in-one offering for allied health clinics.
- Cliniko: Cloud-based practice management software for allied health and wellness professionals, with appointments, notes, invoicing, and telehealth. Closely comparable SaaS model and target customer to Embodia.
- Mend: Telehealth and patient engagement platform for physical therapy and rehab providers, including HEP, automated reminders, and AI-driven patient communication. Direct overlap on the patient-engagement and HEP modules.
Broad incumbents
- TherapyNotes: Practice management and EHR for behavioral health and therapy practices. Broader incumbent with similar workflow automation (scheduling, notes, billing) but focused on mental/behavioral health rather than physical rehabilitation.
Emerging players
- Practice Better: Practice management platform for health and wellness practitioners with charting, scheduling, billing, telehealth, and a client portal. Adjacent competitor overlapping with Embodia on the SMB wellness practitioner segment.
- BetterPT: Digital patient intake, scheduling, and telehealth platform built for physical therapy clinics. Emerging peer with overlapping intake, telehealth, and clinic-management capabilities for the PT market.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Embodia social profiles
Digital presenceEmbodia compliance and trust
Trust signalCompliance4 records
Embodia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embodia leadership team
Management profileNumber of profiles
Embodia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embodia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embodia
What does Embodia do?
Embodia is an all-in-one SaaS platform for allied healthcare professionals that combines EMR/practice management (charting, scheduling, billing, insurance billing), patient engagement (home exercise programs with a video exercise library, telerehab video consultations, two-way messaging, digital questionnaires and diaries), and continuing education (1000+ on-demand courses and live webinars via Embodia Academy). It is offered through tiered monthly/annual subscriptions with a freemium entry point and serves individual practitioners, multi-practitioner clinics, and enterprise healthcare organizations.
Is Embodia a public or private company?
Embodia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Embodia founded?
Embodia was founded in 2014. It employs 1 to 10 people.
Where is Embodia based?
Embodia is headquartered in Toronto, Canada, in the North America region.
How does Embodia make money?
Three revenue lines are on record. Subscription Memberships are the primary driver. The others are continuing Education Courses and payment Processing.
Who are Embodia's main competitors?
Direct peers on record are Jane App, WebPT, SimplePractice, ClinicSource, Power Diary, Cliniko and Mend. TherapyNotes is listed as a broad incumbent. Emerging players are Practice Better and BetterPT.
Does Embodia have an API?
No public API is recorded for Embodia.
What industry is Embodia in?
Embodia's product category is Healthcare Practice Management Software. Its primary akta.pro industry code is HLACAAAJ, Clinical Forms, Templates & Digital Consent (eSignature). Its NAICS code is 6219 and its SIC code is 7372.