Latchel
Latchel is a property management software platform that combines customizable AI troubleshooting with 24/7 human expert support to resolve maintenance requests, coordinate work orders, and generate ancillary revenue for residential property managers serving over 100,000 U.S. homes.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Latchel does
Latchel is a property management software company that provides an integrated maintenance operations platform for residential property managers. Founded in 2018 and headquartered in Seattle, the platform serves over 100,000 homes across the United States, addressing both single-family rental operators and multifamily property managers through an enterprise field sales motion. The company was founded by Ethan Lieber (CEO), Jullian Chavez (engineering lead), and Will Gordon (COO) and currently operates with 51-100 employees.
The platform is organized around three core product pillars: (1) Maintenance Intake, which combines customizable AI troubleshooting with 24/7 human expert support across text, image, video, and audio modalities, reportedly resolving approximately 23% of tickets at intake and de-escalating 48% of emergencies; (2) Full Lifecycle Software featuring workflow builders for vendor scheduling, resident communication, and invoice collection; and (3) a Chargeback Program that enrolls residents in damage protection coverage, generating approximately $20 per door per month in ancillary revenue for property manager customers. The platform integrates with seven major property management systems (Yardi, AppFolio, Buildium, Rent Manager, Rentvine, Propertyware, Leonardo247) and connects to national contractor networks (Puls, HouseCall Pro, Keepe) for vendor dispatch.
Latchel operates a subscription-based SaaS model with monthly billing. The company has raised approximately $26.6 million across multiple funding rounds, including a $16.7 million Series A led by F-Prime Capital in July 2022 with participation from Bain Capital Ventures, MetaProp, and Kraken Ventures, and a strategic investment from Allegion Ventures in 2023. Named customers include Homeroom, Miller Laine Property Management (200+ doors), and Gemstone Solutions (284 doors).
Latchel firmographics
Firmographics- Name
- Latchel
- Legal name
- Latchel
- Website
- https://latchel.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Latchel is a property management software platform that combines customizable AI troubleshooting with 24/7 human expert support to resolve maintenance requests, coordinate work orders, and generate ancillary revenue for residential property managers serving over 100,000 U.S. homes.
- Ownership category
- akta.pro rank
Latchel industry classification
Industry- Product category
- Property Management Software
- NAICS
- Computer Systems Design and Related Services (5415), Residential Property Managers (531311)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Punch-List & Move-In/Move-Out Repairs (HSAGAAAO)
Keywords
Where Latchel is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Latchel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Software: Subscription-based pricing for property managers accessing Latchel's maintenance platform, AI troubleshooting, 24/7 support, work order management, and reporting/analytics.
- Chargeback Protection Program: Residents pay a small monthly fee to enroll in the chargeback program. Generates revenue for property managers through ancillary fees while providing residents up to $2,700/year in damage reimbursements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Maintenance Intake - AI + Human Support |
| Subscription | Monthly | Full Lifecycle Software |
| Subscription | Monthly | Chargeback Program Add-on |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Latchel product offering
Product offeringCore offering
Latchel sells a SaaS property management maintenance platform that combines customizable AI-guided troubleshooting with 24/7 human expert support to handle maintenance intake, de-escalate emergencies, and coordinate work orders end-to-end. The software integrates with major property management systems (Yardi, AppFolio, Buildium, etc.) to automate vendor dispatch, resident communication, invoicing, and reputation management for property management companies managing 100,000+ homes.
Product overview
Latchel is a property management maintenance software platform consisting of three main product categories: (1) Maintenance Intake with multiple tiers for troubleshooting, work order creation, and emergency dispatch; (2) Full Lifecycle Software for ongoing work order coordination with workflow builders and AI automations; and (3) a Chargeback Program for resident damage identification and revenue recovery. The platform combines AI-guided troubleshooting with 24/7 human expert support to resolve issues at intake. Key features include 24/7 Emergency Support, Maintenance Automation, Dispatch & Scheduling, Work Order Tracking, Communication Tools, Budget Approval Automation, Reporting and Analytics, Invoicing and Payments, and Reputation Management. Latchel also offers a Benefits Marketplace with partner services including renters insurance (Sure), property inspections (RentCheck), pest control (Cover Pest), air filter delivery (FilterTime), resident rewards (Piñata), and liability insurance (Obie). The platform integrates with major property management systems including Yardi, AppFolio, Buildium, Rent Manager, Rentvine, Propertyware, and Leonardo247.
Differentiator
Problem solved
Functional benefit
Products and services
- Maintenance Intake (AI + Human Support)
Quantifiable outcome
- 23% of maintenance tickets solved at intake without dispatching technicians
- +7 more outcomes
Companies that use Latchel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Latchel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature6 records
Latchel partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- YardicoreAutomatic data synchronization with Yardi property management system for work orders, maintenance data, and resident information.
- AppFoliocoreAutomatic data synchronization with AppFolio property management system.
- BuildiumcoreAutomatic data synchronization with Buildium property management system.
- Rent ManagercoreAutomatic data synchronization with Rent Manager property management system.
- RentvinecoreAutomatic data synchronization with Rentvine property management system.
- PropertywarecoreAutomatic data synchronization with Propertyware property management system.
- Leonardo247coreAutomatic data synchronization with Leonardo247 property management system.
- NARPMminorNational Association of Residential Property Managers - industry association affiliation showing industry backing.
- AAOAminorAmerican Apartment Owners Association - industry association affiliation.
- NAAminorNational Apartment Association - industry association affiliation.
- ProTradeNetminorProTradeNet - industry trade network for property management.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Latchel competitors and assessment
Company assessmentDirect peers
- AppFolio: AppFolio is a leading property management software platform serving residential and multifamily operators with native maintenance, accounting, and resident communication features. It directly overlaps with Latchel's target customer base and product wedge.
- Buildium: Buildium offers property management software for residential and small-to-mid-market landlords, including maintenance request workflows and vendor coordination. It is one of Latchel's key integration partners but also a potential direct competitor in core PM functionality.
- Propertyware: Propertyware is a single-family rental-focused property management platform with work order and vendor management capabilities. It directly competes with Latchel in Latchel's original SFR wedge market.
- RentRedi: RentRedi is an all-in-one landlord software platform with built-in maintenance request management and tenant communication features. It targets small and mid-sized residential landlords, overlapping with Latchel's customer base.
Broad incumbents
- Yardi: Yardi is a large incumbent property management software suite used by residential and commercial operators, with maintenance modules integrated into its broader platform. It is also a Latchel integration partner, representing both opportunity and competitive risk.
- RealPage: RealPage is a large incumbent software provider serving residential and multifamily operators with comprehensive property management, accounting, and maintenance modules. It represents broad competitive risk across Latchel's expansion targets.
Emerging players
- EliseAI: EliseAI builds AI leasing assistants and resident communication automation for property managers. It is an emerging AI-first competitor whose product scope is expanding toward the operational workflows Latchel targets.
- Funnel: Funnel is a renter operations platform that centralizes maintenance, communication, and resident experience for property managers. It targets the same AI-driven operational efficiency niche as Latchel.
- Properly: Properly provides real estate operations and maintenance coordination tools for residential property managers and teams. It overlaps with Latchel's maintenance intake and vendor dispatch functionality.
- TurboTenant: TurboTenant offers free landlord software covering listings, tenant screening, rent collection, and maintenance requests. It targets the same residential landlord and small PM segment as Latchel's lower tier customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Latchel social profiles
Digital presenceLatchel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latchel leadership team
Management profileNumber of profiles
Profiles3 records
Latchel funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latchel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latchel
What does Latchel do?
Latchel sells a SaaS property management maintenance platform that combines customizable AI-guided troubleshooting with 24/7 human expert support to handle maintenance intake, de-escalate emergencies, and coordinate work orders end-to-end. The software integrates with major property management systems (Yardi, AppFolio, Buildium, etc.) to automate vendor dispatch, resident communication, invoicing, and reputation management for property management companies managing 100,000+ homes.
Is Latchel a public or private company?
Latchel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Latchel founded?
Latchel was founded in 2018. It employs 51 to 100 people.
Where is Latchel based?
Latchel is headquartered in San Francisco, United States, in the North America region.
How does Latchel make money?
Two revenue lines are on record. Subscription Software is the primary driver. The others are chargeback Protection Program.
Who are Latchel's main competitors?
Direct peers on record are AppFolio, Buildium, Propertyware and RentRedi. Broad incumbents are Yardi and RealPage. Emerging players are EliseAI, Funnel, Properly and TurboTenant.
Does Latchel have an API?
Yes. Latchel offers a REST API that enables developers to build custom webhooks for Zapier or custom applications, pull all data into their own business intelligence platform, and build completely custom reports using an SQL query editor. The API supports data synchronization with the Latchel maintenance platform. Developer documentation is at papi.latchel.com/api-docs/papi.
What industry is Latchel in?
Latchel's product category is Property Management Software. Its primary akta.pro industry code is HSAGAAAO, General Punch-List & Move-In/Move-Out Repairs. Its NAICS code is 5415 and its SIC code is 7372.