Treekly
- Company typePrivate
- Founded2020
- HeadquartersNorwich, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Treekly firmographics
Firmographics- Name
- Treekly
- Legal name
- Treekly Group Ltd
- Website
- https://treekly.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Treekly industry classification
Industry- Product category
- Climate Action Mobile App
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (115310)
- SIC
- Forestry (800)
- akta.pro primary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
- akta.pro secondary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
Keywords
Where Treekly is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Treekly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Individual App (Freemium): Free app for individuals with core features (5000 steps = 1 tree planted per day). Revenue comes from optional premium upsells and subscriptions. App rated 4.7 on App Store.
- Business Steps Challenges - 30 Day: Organizations pay per seat for a 30-day branded steps challenge. Price ranges from £9-£14 per user for 30 days plus a £500 activation fee. Includes team/solo leaderboards, impact dashboard, media assets, and comms support.
- Business Annual Subscription: Annual subscription model at £1.50-£2 per user per month (billed monthly) or bundled with £750 annual license fee. Includes 1 tree per week when user hits 5000 steps on 5 out of 7 days.
- SME Steps Challenge: Small businesses with <50 members pay £6.50 per user plus £500 one-off fee with 500-tree starter forest included. Includes team and solo leaderboards, company dashboard, and comms assets.
- Earth Mode Premium Subscription: Premium annual subscription at £5 per user per month (billed annually). Includes certified carbon offsets (5 tonnes), UK tree planting (2 trees per year), kelp reforestation, ocean plastic recovery (10 bottles per week), and enhanced walking challenges.
- Individual Tree Purchases: Users can purchase one-off tree packs or monthly subscriptions to plant additional trees beyond the free daily earning model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Multi-year contract | 30-Day Challenge - SME |
| Subscription | Annual | Annual Subscription - Standard |
| Per seat | Multi-year contract | SME Steps Challenge |
| Subscription | Annual | Large Organizations |
| Subscription | Annual | Earth Mode Premium |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Treekly product offering
Product offeringCore offering
Treekly sells a mobile (iOS/Android) steps-to-trees platform that automatically converts daily walking activity into real tree planting via reforestation partners. For individuals it provides a free app where 5,000+ steps per day earns one tree; for organizations it provides a paid, branded Community product with leaderboards and impact dashboards to support ESG and employee wellbeing programs; its premium Earth Mode subscription adds certified carbon offsets, UK trees, kelp reforestation, and ocean plastic recovery.
Product overview
Treekly offers a dual-track product portfolio centered on a step-tracking mobile app that converts walking activity into real tree planting. The core offering consists of the free Treekly App for individuals, paired with the Treekly Community/Business platform for organizations running branded steps challenges. Two paid challenge tiers are available: the 30-Day Challenge (£9-14/seat) and Annual Subscription (£1.50-2/month per user). The premium Earth Mode add-on (£5/user/month) extends the offering with certified carbon offsets, UK trees, kelp reforestation, and ocean plastic recovery. All tiers integrate with device step counters and Apple HealthKit/Google Health Connect, while Veritree provides AI-powered tree verification and monitoring for transparency.
Differentiator
Problem solved
Functional benefit
Brands
- Treekly Business: Steps challenge platform for organisations allowing branded in-app groups with leaderboards, impact dashboards, and team competitions to plant trees through walking.
- Treekly Community
- Earth Mode™
Products and services
- Treekly App Free mobile application for individuals that automatically tracks daily steps via device sensors (with Apple HealthKit and Google Health Connect integration) and funds the planting of one tree per day when users walk 5,000+ steps, with in-app impact tracking toward global reforestation projects.
- Treekly Business / Community Steps Challenge B2B platform that enables organisations (SMEs and enterprises) to launch branded employee or community steps challenges with solo and team leaderboards, a web-based live impact dashboard (steps, trees planted, CO2 sequestered), media assets, and comms support, sold as 30-day per-seat challenges or annual subscriptions.
- Earth Mode Climate Subscription Premium annual subscription (£5 per user per month, billed annually) that layers verified carbon offsets, UK tree planting, kelp reforestation, and ocean-bound plastic recovery (10 bottles per week) onto Treekly's walking challenge; provided in partnership with Puro Earth, Ocean Conservancy, Earthlungs, Plastic Bank, and Verra.
Quantifiable outcome
- Users walk 5000+ steps daily to earn trees, improving cardiovascular health, joint health, mental wellbeing, and weight management.
- +3 more outcomes
Companies that use Treekly
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Treekly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Treekly partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Eden Reforestation ProjectscorePrimary tree-planting partner since Treekly's inception. Eden has planted nearly one billion trees across 10 countries since 2008. They provide on-the-ground planting, employ local communities, and ensure trees are planted in previously deforested areas. Their Platinum Seal of Transparency from GuideStar validates their practices.
- VeritreecoreEnvironmental tech platform providing AI-powered monitoring of reforestation sites. Uses 'digital twin' technology with Tree Vision cameras, bioacoustic monitors, dendrometers, and LoRa sensors to track tree growth, biodiversity, and ecosystem health in near real-time. Also supports project design and verification.
- The Future Forest CompanyminorUK reforestation partner restoring nature in Scotland. Plants native species and restores peatlands. Featured in Treekly's Leadloch, Scotland project.
- Puro EarthminorCarbon removal partner. Listed as impact partner for Earth Mode's certified carbon offset offerings.
- Ocean ConservancyminorEnvironmental organization. Listed as impact partner for ocean-related initiatives in Earth Mode.
- EarthlungsminorClimate action organization. Listed as impact partner for Earth Mode.
- Plastic BankminorOcean plastic collection partner. Provides ocean-bound plastic recovery for Earth Mode subscriptions (10 bottles per week earned through walking challenges).
- VerraminorStandards organization for carbon markets and environmental projects. Listed as impact partner.
- SamaÚmaminorLocal implementing partner for on-the-ground restoration in Maranhão, Brazil. Responsible for mangrove and terrestrial ecosystem restoration while creating economic opportunities for local communities. Veritree supports project design and monitoring.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Treekly competitors and assessment
Company assessmentDirect peers
- Ecosia: Search engine and consumer platform that funds tree planting with user activity. Comparable because Ecosia shares Treekly's mission of converting everyday consumer actions into verified reforestation at global scale, although it monetizes via search ads rather than B2B subscriptions.
- Charity Miles: Free mobile app that converts walking, running, and cycling into corporate-sponsored charitable donations. Most directly comparable to Treekly on the consumer steps-to-impact mechanic, though Charity Miles distributes funds to charities broadly rather than funding tree planting.
- Klima: Consumer mobile app that lets individuals purchase carbon offsets and track their climate footprint. Comparable to Treekly's Earth Mode tier as a direct-to-consumer climate subscription product targeting environmentally motivated users.
- One Tree Planted: Nonprofit that coordinates reforestation projects worldwide and partners with businesses on tree-planting campaigns. Closely comparable to Treekly on the reforestation delivery model and B2B partnership motion, though One Tree Planted is donation-driven rather than subscription-based.
- Patch: B2B platform that helps businesses embed carbon offsetting into their products and customer journeys. Comparable to Treekly's enterprise motion, particularly for ESG-focused organizations, though Patch focuses on carbon credit API/infrastructure rather than employee engagement.
- Treeapp: Mobile app that lets users plant trees daily for free and offers branded tree-planting campaigns for businesses. Closely comparable to Treekly across both consumer and B2B offerings, making it the most direct head-to-head competitor in the steps-to-trees category.
Broad incumbents
- Pachama: Forest carbon credit marketplace using satellite data and AI to verify reforestation and avoidance projects. Comparable as a tech-enabled, verification-led platform for nature-based climate solutions, but Pachama operates upstream in the carbon market rather than as a consumer/enterprise engagement product.
- Limeade: Established corporate employee wellbeing and engagement platform used by large enterprises. Comparable to Treekly's business subscription model in serving the same buyer (HR/People teams) but offers a much broader wellbeing portfolio rather than a focused steps-to-trees wedge.
Others
- Veritree: Treekly's technology partner providing AI/computer vision, IoT, and bioacoustic monitoring for reforestation sites. Adjacent rather than competitive; relevant for understanding Treekly's verification moat and partner dependency.
- Eden Reforestation Projects: Treekly's primary planting partner, employing local communities to plant trees across multiple countries. Adjacent supplier in the value chain; key for assessing Treekly's on-the-ground delivery capability and cost structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Treekly social profiles
Digital presenceTreekly compliance and trust
Trust signalCompliance1 record
Treekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treekly leadership team
Management profileNumber of profiles
Treekly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treekly
What does Treekly do?
Treekly sells a mobile (iOS/Android) steps-to-trees platform that automatically converts daily walking activity into real tree planting via reforestation partners. For individuals it provides a free app where 5,000+ steps per day earns one tree; for organizations it provides a paid, branded Community product with leaderboards and impact dashboards to support ESG and employee wellbeing programs; its premium Earth Mode subscription adds certified carbon offsets, UK trees, kelp reforestation, and ocean plastic recovery.
Is Treekly a public or private company?
Treekly is a private company. It is classified as unknown and is currently operating.
When was Treekly founded?
Treekly was founded in 2020. It employs 1 to 10 people.
Where is Treekly based?
Treekly is headquartered in Norwich, United Kingdom, in the Europe region.
How does Treekly make money?
Six revenue lines are on record. Individual App (Freemium) is the primary driver. The others are business Steps Challenges - 30 Day, business Annual Subscription, SME Steps Challenge, earth Mode Premium Subscription and individual Tree Purchases.
Who are Treekly's main competitors?
Direct peers on record are Ecosia, Charity Miles, Klima, One Tree Planted, Patch and Treeapp. Broad incumbents are Pachama and Limeade. Others are Veritree and Eden Reforestation Projects.
Does Treekly have an API?
No public API is recorded for Treekly.
What industry is Treekly in?
Treekly's product category is Climate Action Mobile App. Its primary akta.pro industry code is AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized), with a secondary code of AFAMACAL, Urban & Community Reforestation / Street Tree Planting. Its NAICS code is 1153 and its SIC code is 800.