Growers Garden

What Growers Garden does

Growers Garden is a Scottish food manufacturer founded in 2018 that converts wonky and surplus fresh broccoli and cauliflower into vegetable crisps, with the explicit goal of reducing on-farm food waste. The company operates a purpose-built factory in Cupar, Fife — described as the first in the UK capable of producing snacks with fresh vegetables as the no.1 ingredient — using a closed-loop process that re-feeds stamping offcuts back into production. Its product portfolio comprises Broccoli Crisps in four flavours (Naked, Chilli, Sour Cream & Chive, Cheese; launched 2018) and Cauliflower Crisps in three flavours (Black Pepper & Lime, Mango Chilli, Smokey Chorizo; launched mid-2024), sold in 24g and 84g single-serve and sharing formats. A B2B Private Label Manufacturing service extends the Cupar factory capacity to produce vegetable crisps for other brands.

The company serves three principal customer groups: (1) UK health-conscious families and vegan/free-from consumers via its own e-commerce storefront (growers-garden.com, with free UK mainland delivery) and Amazon UK marketplace; (2) retailers and trade stockists through wholesale partner The Cress Co., Morrisons (40+ stores across Scotland and England), Sainsbury's Leven, and a network of 60+ independent farm shops, delis and garden centres (e.g., Daylesford Farm, House of Bruar, Loch Leven's Larder); and (3) brand customers seeking private-label vegetable chip manufacturing. Revenue is generated through unit-priced consumer pack sales, wholesale/transaction-based trade supply, and managed-services contract manufacturing, with trade and private-label pricing quoted on application.

The go-to-market blends direct-to-consumer e-commerce, Amazon marketplace listings, multi-channel retail distribution, and event-driven trade activation (Speciality & Fine Food Fair 2018, Summer Fancy Food Show 2018 in New York, Broccoli Festival, Circular Economy Hotspot Scotland 2018), supported by content marketing (recipes, blog), a 'Snack Chat' email newsletter, and earned media in The Grocer and food-industry podcasts. Growers Garden is a private limited company domiciled in Scotland (Growers Garden Limited), owned collectively by a network of 16 Scottish farming families across Fife, Perthshire and the Scottish Borders, and led by Managing Director Andrew Faichney and Commercial Director Suzanne George. The company secured £510,000 in debt funding from HSBC UK in June 2024 to scale storage capacity and expand supply into major UK supermarket chains.

Name

Growers Garden

Legal name

Growers Garden Limited

Website

https://growers-garden.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Growers Garden is a Scottish food manufacturer founded in 2018 that produces broccoli and cauliflower crisps from wonky surplus vegetables in a purpose-built Cupar factory, selling to UK health-conscious consumers via Amazon, supermarkets, and 60+ independent stockists, plus private-label manufacturing.

Ownership category

akta.pro rank

Product category

Vegetable Snacks

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Seaweed & Dried Vegetable Snacks Manufacturing (AFAKAIAI)

Keywords

• Vegetable crisps
• Healthy snacks
• Private label manufacturing
• Plant-based snacks
• Food waste reduction

Headquarters

HQ city

Cupar

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer product sales (crisps): Sale of branded broccoli and cauliflower crisps via own e-commerce site and Amazon UK, in 24g and 84g (or 22g/78g legacy) single packs and multi-pack boxes.
2. Wholesale / stockist distribution: Wholesale supply of crisps to independent retailers via The Cress Co. and direct trade accounts; supports retail activation through 'Harvest Helpers'.
3. Private label manufacturing: Offer of contract/private-label chip manufacturing using Growers Garden's state-of-the-art facilities to produce vegetable chips for other brands.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Growers Garden manufactures and sells vegetable crisps made from fresh broccoli and cauliflower that are surplus, wonky or otherwise unsold. The company produces two consumer product lines — Broccoli Crisps (launched 2018) and Cauliflower Crisps (launched mid-2024) — in single-serve and sharing pack sizes across multiple flavour variants. It also operates a B2B private-label/contract manufacturing service using its purpose-built Cupar factory to produce vegetable crisps for other brands.

Product overview

Growers Garden operates a single-product-architecture snack brand built around its core vegetable-crisp platform, with two named product lines — Broccoli Crisps (the flagship launched in 2018) and Cauliflower Crisps (added mid-2024) — each offered in multiple flavour variants and pack sizes, complemented by a B2B Private Label Manufacturing service that leverages the same factory to produce vegetable crisps for other brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Broccoli Crisps Growers Garden's flagship snack product made from farm-fresh broccoli (the number one ingredient, with at least 27% fresh broccoli per pack) using stalks, leaves and florets from wonky surplus vegetables. Available in Cheese, Sour Cream & Chive, Chilli and Naked flavour variants in 24g single-serve and 84g sharing pack sizes; vegan-registered, gluten-free, dairy-free, and at no more than 116 calories per 24g pack. Sold direct via own website, Amazon UK and through supermarket, wholesale and independent retail stockists.
• Cauliflower Crisps Vegetable snack line launched in mid-2024 as an extension to the Broccoli Crisps range, made from farm-fresh cauliflower with at least 28% fresh veg content. Flavours include black pepper and lime, mango chilli and smokey chorizo in mixed-flavour packs (e.g., 84g sharing bag at 95 calories); vegan-registered, gluten-free, dairy-free, lower in salt and sugar than average crisps. Sold via Amazon UK and UK retail stockists.
• Private Label Manufacturing B2B contract manufacturing service offering brands the ability to produce private-label vegetable crisps using Growers Garden's purpose-built Cupar factory — the first UK facility capable of making snacks with fresh vegetables as the number one ingredient. Provides tailored production solutions from manufacturing through to finished goods for brands launching or enhancing vegetable chip product lines.

Quantifiable outcome

• 98% of consumers said they would buy after tasting (independent sample of 788 consumers)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core — primary wholesale route for independent retailers., core — central to sustainability positioning and brand identity., major — publicly endorsed growers garden as a scottish food innovator., important — enabled international trade show exposure., supporting — bank partner for east of scotland growers co-operative., minor — pr/podcast exposure at sfff 2018., flagship — largest supermarket chain stockist with 40+ stores., supporting — single scottish store stockist. and core — primary consumer e-commerce channel..

• The Cress Co.core — primary wholesale route for independent retailers.Channel Partner/ Reseller/ DistributorThe Cress Co. acts as the wholesale distributor for Growers Garden broccoli crisps. Independent retailers order stock through The Cress Co., which fulfils orders in boxes of 24x22g and 12x78g across all four launch flavours.
• LEAF (Linking Environment And Farming)core — central to sustainability positioning and brand identity.Strategic or Co-development PartnerGrowers Garden is an official supporter of LEAF, which works with farmers, the food industry, scientists and consumers to promote sustainable farming. 36% of UK fruit and vegetables are already grown by LEAF Marque certified businesses. Partnership underpins the brand's zero-waste, sustainable-farming messaging.
• Scottish Enterprisemajor — publicly endorsed growers garden as a scottish food innovator.GTM or Marketing PartnerScottish Enterprise highlighted Growers Garden as a creative food innovator using 'ugly' broccoli that doesn't make supermarket shelves, in an industry news piece on broccoli innovation and sustainability.
• Scottish Development International (SDI)important — enabled international trade show exposure.GTM or Marketing PartnerScottish Development International helped make Growers Garden's trip to the 2018 Summer Fancy Food Show in New York possible, showcasing the brand alongside other Scottish food companies including Speyside Smokehouse, Bon Accord Drinks, Stockan's Oatcakes, Aldomak and the Scottish Dairy Brand.
• Lloyds Bank (via Farming Ambassador Adam Henson)supporting — bank partner for east of scotland growers co-operative.GTM or Marketing PartnerLloyds Bank has long-standing ties with East of Scotland Growers (ESG), a co-operative of farmers that includes many Growers Garden co-founders. Adam Henson, Lloyds Bank Farming Ambassador, visited Growers Garden's Cupar factory on 22nd November as part of his role promoting ethical practice and innovation in Scottish farming.
• Reby Media (The Food Business podcast)minor — pr/podcast exposure at sfff 2018.GTM or Marketing PartnerReby Media featured Growers Garden (Leanne Stokes interview) on episode #10 of 'The Food Business' industry podcast covering top food innovation trends at Speciality & Fine Food Fair 2018.
• Morrisonsflagship — largest supermarket chain stockist with 40+ stores.Channel Partner/ Reseller/ DistributorMorrisons stocks Growers Garden broccoli crisps across more than 40 stores in Scotland and England, supporting the company's expansion funded by HSBC UK.
• Sainsbury's (Leven)supporting — single scottish store stockist.Channel Partner/ Reseller/ DistributorSainsbury's at Riverside Road, Leven stocks Growers Garden broccoli crisps as part of the brand's UK supermarket expansion.
• Amazon UKcore — primary consumer e-commerce channel.Channel Partner/ Reseller/ DistributorAmazon UK hosts Growers Garden product listings (Cheese, Sour Cream & Chive, Chilli broccoli crisps; Mixed Flavours cauliflower crisps), linked prominently from the company website.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tyrrells: UK-based premium hand-cooked crisp brand (now owned by Intersnack). Directly comparable to Growers Garden as a branded premium savoury snack competing for UK supermarket and independent retail shelf space.
• Pipers Crisps: UK premium crisp brand focused on bold flavours and positioned in better-for-you snacking. Comparable to Growers Garden as a UK challenger crisp brand in farm shops, delis and supermarket premium snack aisles.
• Eat Real: UK-based healthier snack brand making vegetable-based, gluten-free and vegan snacks. Directly comparable to Growers Garden on product positioning (plant-based, free-from) and UK supermarket channel.
• Bare Snacks: US-based baked fruit and vegetable chip brand (owned by PepsiCo). Closely comparable to Growers Garden as a vegetable/fruit-based baked chip brand with a clean-label, no-added-sugar positioning.
• Rhythm Superfoods: US plant-based snack brand specialising in kale and vegetable chips. Directly comparable to Growers Garden on vegetable chip format, clean ingredients and plant-based positioning.
• Brad's Plant Based: US plant-based snack brand (formerly Brad's Raw Chips) making kale, vegetable and root vegetable crisps. Closely comparable to Growers Garden on veggie-crisp format and clean-label plant-based positioning.

Broad incumbents

• Popchips: Established US/UK popped snack brand with a vegetable-based product line (e.g., veggie chips). Comparable to Growers Garden in vegetable-based snacking format and better-for-you positioning, but operates at significantly larger scale as a multi-category incumbent.

Emerging players

• Hippeas: UK/US organic chickpea puff snack brand. Comparable to Growers Garden as a better-for-you, plant-based savoury snack competing for similar health-conscious consumers and UK retail listings.
• The Food Doctor: UK healthier snacks and pulses brand offering plant-based snacks, including flavoured chickpea and pea snacks. Comparable to Growers Garden as a UK plant-based snack brand targeting health-conscious consumers.
• Forager Project: US plant-based snack company producing organic, vegetable-based snacks including veggie crisps. Comparable to Growers Garden on plant-based, vegetable-derived snack format and clean-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrowersGarden
• Facebookfacebook.com/GrowersGarden
• LinkedInlinkedin.com/company/growers-garden
• Instagraminstagram.com/GrowersGarden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growers Garden