Zig-Zag

What Zig-Zag does

Zig-Zag is a Russian cloud-based SaaS platform for transport logistics optimization, founded in 2015 by Alexander Vlasov after he developed a route optimization algorithm to manage cash collection routes for his former payment terminal business. The core product solves the vehicle routing problem by automatically distributing orders across vehicles, computing optimal routes that respect time windows, cargo capacity and weight, driver breaks, reloads, and traffic rules, and exposing execution monitoring through a web dashboard for dispatchers and a mobile application for drivers. The platform also includes a built-in CRM module, an open API with bidirectional integration into the 1C accounting/ERP ecosystem dominant in Russia, and specialized compliance features for municipal solid waste (TKO) collection aligned with Russian regional operator requirements following the 2019 waste reform.

The company operates a hybrid go-to-market: a self-serve product-led motion where customers register at zig-zag.org and onboard in under two hours, complemented by an enterprise field sales motion offering route audits, guided onboarding, and an on-premise 'box version' for organizations requiring full data isolation. Revenue is generated through recurring SaaS subscriptions (billed monthly) for cloud customers and one-time on-premise licenses for larger deployments; pricing is not publicly disclosed. Zig-Zag serves roughly 270 companies across Russia — primarily SMB and mid-market operators — across more than ten verticals including courier/delivery, e-commerce, water delivery, distribution/wholesale, cash collection (inkassatsiya), waste transport, furniture, medical services, food delivery, and school transportation. The customer base has begun to extend into CIS countries.

The business is founder-owned and privately held (OOO Zig-Zag, registered in Naberezhnye Chelny, Republic of Tatarstan), with one disclosed external capital infusion of approximately $257,534 from the Internet Initiatives Development Fund (IIDF) in November 2017. No subsequent funding rounds, M&A activity, partnerships, patents, or regulatory actions are recorded in available sources.

Name

Zig-Zag

Legal name

Общество с ограниченной ответственностью «Зиг-Заг» (OOO «Зиг-Заг»)

Website

https://zig-zag.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Zig-Zag is a Russian cloud-based SaaS platform that optimizes last-mile delivery routes via a proprietary mathematical algorithm, serves ~270 SMB and mid-market logistics operators across 10+ verticals, and integrates bidirectionally with 1C ERP.

Ownership category

akta.pro rank

Product category

Logistics Route Optimization Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Refuse Systems (4953)

akta.pro primary industry

Field Service Management (FSM) & Dispatch Platforms (HDAEALAM)

akta.pro secondary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

• Route optimization software
• Transport logistics management
• Delivery route planning
• Fleet management software
• Vehicle routing solutions

Headquarters

HQ city

Izhevsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Cloud Service): Cloud-based subscription service where customers pay to access the logistics optimization platform via web browser. For large enterprises, an on-premise 'box version' is available (software installed on company servers).
2. Enterprise On-Premise License (Box Version): One-time software license option for large companies where the program is installed on the company's own servers, offering full data isolation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zig-Zag is a cloud-based SaaS platform that mathematically optimizes delivery routes, distributes cargo across vehicles, and monitors drivers in real time via GPS for businesses operating delivery, courier, distribution, cash collection, waste transport, and field-service fleets. The service is accessed through a web browser, integrates bidirectionally with 1C accounting systems through an open API, includes a built-in CRM module, and offers an on-premise (box) version for large enterprises. Companion mobile applications for drivers (Android) and an electronic route journal for waste collection complete the offering.

Product overview

Zig-Zag is a unified cloud-based logistics optimization platform centered on a core routing and transport management engine. The core platform (Zig-Zag) handles route optimization, cargo distribution, and delivery execution monitoring. It integrates bidirectionally with 1C accounting systems via an open API (1C Integration Module), includes a built-in CRM module for managing customer and order data, and extends to field operations through the Zig-Zag Driver mobile app for Android. The platform is accessible via any web browser without software installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Zig-Zag (Core Logistics Optimization Platform) A cloud-based transport logistics management platform that mathematically distributes cargo across vehicles, builds optimal delivery routes considering time windows, weight/volume, priorities, breaks, and traffic rules, and provides real-time execution monitoring with GPS driver tracking. Accessed via any web browser with no software installation; intended for businesses running their own delivery, courier, distribution, cash collection, waste collection, or field-service fleets.
• Zig-Zag Driver Mobile Application An Android mobile application installed on drivers' smartphones that receives route assignments from the Zig-Zag platform, displays interactive maps with ordered delivery addresses, supports status updates and photo capture, transmits GPS signals for real-time tracking, and triggers SMS notifications to end customers. Designed for delivery drivers and couriers using the Zig-Zag logistics optimization platform.
• Zig-Zag CRM Module A proprietary customer relationship management module integrated into the Zig-Zag platform that manages customer cards, order history, and service records; available natively within the platform and also offered as a standalone CRM linked to the Zig-Zag logistics service for clients needing broader sales and account management functionality.
• Zig-Zag 1C Integration Module An open-API-based integration module that exchanges order and invoice data bidirectionally with 1C accounting systems: customer addresses and order details are pulled from 1C into Zig-Zag for route planning, and the calculated routes are returned to 1C in optimal loading order for warehouse dispatch. Designed for distribution, wholesale, and other businesses running their operations on 1C.

Quantifiable outcome

• 47% reduction in delivery delays with time windows
• +14 more outcomes

Named customers22 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature14 records

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OptimoRoute: Cloud-based route optimization SaaS for SMB and mid-market delivery and field-service operations, offering dispatch, route planning, real-time tracking, and proof-of-delivery. Closely mirrors Zig-Zag's core offering and target customer profile.
• Onfleet: Delivery management SaaS with route optimization, driver mobile apps, real-time tracking, automated customer notifications, and CRM-style order management — substantially overlapping with Zig-Zag's functionality.
• Routific: Web-based route optimization and dispatch platform for SMB fleets, optimizing multi-stop routes for last-mile delivery and service businesses with similar feature breadth to Zig-Zag.
• DispatchTrack: Last-mile delivery experience platform combining route planning, real-time driver tracking, customer notifications, and ERP integration — overlapping with Zig-Zag across several use cases.
• Circuit Route Planner: Route-planning SaaS for delivery drivers and small dispatch teams, with multi-stop optimization and customer notifications — a comparable horizontal offering in the SMB tier where Zig-Zag also operates.
• Maxoptra: Cloud-based route optimization and fleet management software with ERP/accounting integrations and real-time tracking, used by distribution and field-service businesses similar to Zig-Zag's customers.
• WorkWave RouteManager: Route planning and field service management software targeting SMB service and delivery businesses, covering dispatch, mobile driver workflows, and CRM — directly comparable to Zig-Zag.

Broad incumbents

• Yandex (Delivery / Maps B2B): Larger Russian platform providing mapping, routing APIs, and delivery logistics offerings to enterprises. Overlaps with Zig-Zag's home territory but as part of a much broader consumer and enterprise portfolio.
• Trimble Transportation: Global transportation management and route optimization suite serving enterprise logistics fleets. Operates in the same core category as Zig-Zag but with much wider scope, larger customers, and broader geographic reach.
• Descartes Systems Group: Large logistics technology vendor offering TMS, route planning, telematics, and last-mile solutions to global shippers and carriers. Comparable transport-management category, but at enterprise scale and as part of a broad portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zig-zagorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zig-Zag