What Maxoptra does

MaxOptra is a cloud-based SaaS route optimisation and delivery management platform serving mid-size fleet operators across 26 industry verticals. Founded in 2012 as a product of Magenta Technology and headquartered in Brighton, UK, with a technology and QA centre in Loughborough, the company says it is trusted by over 450 customers worldwide, optimising more than 6,000 vehicles daily. Its core technology is a multi-agent dynamic scheduling engine that performs 10,000 calculations per second, weighing driving time, traffic, driver breaks, vehicle capacities, order volumes, and customer time windows to produce optimised routes that the vendor claims cut operational costs by up to 20%. The product surface extends from a Route Optimisation core to a multi-stop route planner, a Driver App (iOS/Android), a Customer Communication module with SMS/email ETAs, electronic proof of delivery, vehicle checks, and KPI/reporting dashboards, all wired through an Open REST API.

MaxOptra monetises via tiered monthly SaaS subscriptions priced by fleet size, starting at £200/month for fleets of fewer than 5 vehicles on 12-month contracts, with enterprise tiers for fleets above 100 vehicles. Go-to-market combines direct enterprise field sales (with "Request a demo" CTAs), inside sales for SMB/mid-market, a self-serve free trial, and a technology-partner channel of 15+ integrations — including Geotab, TomTom/Webfleet, Inseego, SureCam, Samsara, Quartix, Microsoft Dynamics, SuperOffice, and eBay — that delivers a 10%+ uncapped revenue share on the first 12 months of customer licences. Named customers span Pret, Sofology, Sharps Bedrooms, Krispy Kreme, JCB/Greenshields, Flowervision London, Natures Menu, Dynamic Medical, and Primaflow F&P, with case studies citing 50–95% reductions in planning time and a 66% planning-time cut at Dynamic Medical.

In January 2026, MaxOptra was acquired by The Access Group, a UK-headquartered business management software provider, for an undisclosed sum, to be folded into Access's ERP Specialised (Supply Chain & Logistics) portfolio. MaxOptra continues to operate under its own brand, led by Managing Director Sanjay Gandhi and CTO Philip Bircumshaw, with Head of Partnerships Tim McCarthy overseeing the partner programme. Following the deal, the company has extended its distribution footprint through an eBay integration for live buyer tracking (Feb 2026) and continues to ship seasonal platform updates for Distribution and Field Service verticals.

Name

Maxoptra

Legal name

MaxOptra

Website

https://maxoptra.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

1–10 employees

Short description

MaxOptra is a Brighton-based cloud SaaS platform that provides dynamic route optimisation, scheduling, and delivery management for mid-size fleet operators, serving 450+ customers across 26 industries with 6,000+ vehicles optimised daily.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (4922), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Trucking & Courier Services (No Air) (4210), Services-Computer Programming, Data Processing, Etc. (7370), Transportation Services (4700)

akta.pro primary industry

Dispatch Management & Driver Workflow Apps (TLAEAGAB)

akta.pro secondary industries

Field Service & Service Delivery Routing (FSM Dispatch) (TLAEAGAK), Proof of Delivery (ePOD) & Returns Pickup Orchestration (TLAEAGAG)

Keywords

• Route optimization software
• Fleet management software
• Delivery management platform
• Vehicle routing software
• Logistics SaaS platform

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based Software-as-a-Service model. Customers pay a monthly fee based on fleet size. Minimum packages for fleets of fewer than 5 vehicles start at £200 per month on a 12-month contract. All new releases and functionality updates are included at no additional charge.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

MaxOptra is a cloud-based SaaS delivery management and route optimisation platform that builds complex delivery schedules in seconds. It provides dynamic multi-drop route planning, real-time GPS vehicle tracking, electronic proof of delivery, automated customer notifications, and KPI reporting for fleet operators across 26 industry sectors.

Product overview

MaxOptra is a cloud-based, SaaS route optimisation and delivery management platform acquired by The Access Group in January 2026. The platform consists of a core Route Optimisation engine (MaxOptra Route Optimisation / Route Optimisation Software) complemented by a Route Planning module, a Multi-Stop Route Planner, and a Delivery Route Planner, all of which feed into the same scheduling engine. Key add-on modules include a Customer Communication module (automated SMS/email notifications), a Driver App (iOS/Android) for route dispatch and electronic proof of delivery, an ePOD module for capturing signatures and photos, a Vehicle Checks module, and a KPI Reporting & Analysis dashboard. All components share a common Open API and operate as an integrated platform accessible 24/7 from any web browser, with pricing starting at £200/month for fleets under 5 vehicles on a 12-month contract.

Differentiator

Problem solved

Functional benefit

Products and services

• MaxOptra Route Optimisation Dynamic route optimisation engine that automatically plans and optimizes delivery routes considering driving time, traffic conditions, driver breaks, vehicle capacities, and customer time windows. Reduces operational costs by up to 20% for fleet operators.
• MaxOptra Route Planning Interactive route planning tool enabling manual and automated route creation. Supports CSV file import, drag-and-drop manipulation of stops, real-time cost and mileage calculation, and integration with telematics and driver apps.
• MaxOptra Customer Communication Integrated customer communication module sending automated email and SMS ETA notifications, live website widget updates, and proactive delivery status messages to customers throughout the delivery process.
• MaxOptra Driver App Mobile application for iOS and Android that pushes optimised routes to drivers, enables real-time job status reporting, captures proof of delivery (signatures, photos, comments), and facilitates two-way communication with the dispatch office.
• MaxOptra Electronic Proof of Delivery (ePOD)

Quantifiable outcome

• Cut operational costs by up to 20%
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• eBaycoreTechnology or Integration · 23 February 2026MaxOptra integrates directly with eBay to provide buyers with live tracking updates on orders delivered by UK business sellers' own vehicles. Allows near real-time tracking visibility on the eBay order details page, specifically for heavy or bulky items.
• GeotabcoreTechnology or IntegrationGeotab is a global leader in connected transportation solutions with over 50,000 customers in 160 countries. MaxOptra integrates with Geotab's telematics platform for vehicle tracking and route optimisation.
• TomTom/Webfleet SolutionscoreTechnology or IntegrationWebfleet Solutions is one of the world's leading telematics providers with over 800,000 subscriptions worldwide. MaxOptra seamlessly integrates with TomTom Telematics WEBFLEET for route dispatch and tracking.
• Communicate BetterminorChannel Partner/ Reseller/ DistributorOne of the UK's leaders in managed technology solutions. One of Europe's largest TomTom strategic partners with pioneering applications via the API.
• The Access GroupflagshipStrategic or Co-development PartnerAcquired MaxOptra in January 2026 to strengthen Access's ERP Specialised (Supply Chain & Logistics) portfolio with AI-driven route planning, real-time vehicle tracking, and electronic proof of delivery capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paragon Software Systems: UK-based provider of route optimization and scheduling software for fleets in distribution, field service, and home delivery. Closely comparable in product scope, target customers (UK mid-market fleets), and SaaS delivery model.
• WorkWave Route Manager: Route planning and optimization module within WorkWave's field service and last-mile delivery platform. Comparable in serving SMB/mid-market field service and delivery fleets with subscription SaaS pricing.
• Route4Me: Subscription route optimization SaaS serving SMB and mid-market delivery fleets with multi-stop planning and driver apps. Closely comparable in pricing tier and target buyer profile, though with stronger SMB tilt than MaxOptra.
• OptimoRoute: Cloud route planning and optimization platform targeting field service and last-mile delivery operations. Comparable in SaaS delivery, integration ecosystem, and SMB/mid-market customer base.

Broad incumbents

• Omnitracs (now Solera fleet solutions): Large fleet management and routing platform serving enterprise trucking and logistics customers. Comparable routing/dispatch functionality but at enterprise scale with broader telematics portfolio.
• Samsara: Connected Operations Cloud combining vehicle telematics, video, and route optimization. Named MaxOptra partner and direct competitor at the upper end of the fleet market; rapidly expanding down-market.
• Geotab (MyGeotab / routing): Global telematics leader with 50,000+ customers across 160 countries and a named MaxOptra integration partner. Comparable as both collaborator and potential competitor offering embedded routing within its telematics platform.
• Verizon Connect: Telematics and fleet management platform bundling GPS tracking, dispatch, and route optimization. Comparable feature set (dispatch, ePOD, routing) at enterprise and mid-market with deep telematics ownership.
• Trimble Transportation: Provides routing, mileage, and compliance software for trucking and logistics fleets. Comparable in optimization and dispatch but with stronger North American enterprise orientation.
• Descartes Visual Compliance & Last-Mile: Provides routing, mobile resource management, and last-mile delivery software as part of a broader logistics technology suite. Comparable routing/dispatch modules but typically sold to larger enterprise fleets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maxoptra
• Facebookfacebook.com/maxoptra.route.optimisation
• LinkedInlinkedin.com/company/maxoptra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxoptra