De Soi
De Soi is a Los Angeles-based non-alcoholic beverage company founded in 2022 by Katy Perry and Morgan McLachlan, producing adaptogen-infused sparkling cocktails and functional seltzers sold via DTC e-commerce and national retail (Sprouts, Whole Foods, Target, Kroger, Total Wine).
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Soi does
Founded in 2021/2022, De Soi is a Los Angeles-based, privately held non-alcoholic beverage company that produces sparkling apéritifs and functional seltzers formulated with natural adaptogens (reishi mushroom, lion's mane, L-theanine, ginseng, L-tyrosine, and B vitamins). It is led and co-founded by pop artist Katy Perry alongside co-founder Morgan McLachlan, operating under a "pleasure with restraint" French-inspired brand position. Two product lines are sold: a Classic Cocktails line (Haute Margarita, Spritz Italiano, Très Rosé, St. Moritz Mule) built around a relaxation-leaning adaptogen stack, and a Social Spritz functional seltzer line (Lemon Elderflower, Blackberry Hibiscus, Peach Ginger) using a more uplifting adaptogen stack. All SKUs deliver 1000mg+ of adaptogens per can, are 0% ABV, caffeine-free, vegan, and gluten-free, and are sold in 4-packs, 8-packs, 12-packs, and curated bundles priced from $15.99 per single can to $100 for party packs.
De Soi firmographics
Firmographics- Name
- De Soi
- Legal name
- De Soi, Inc.
- Website
- https://drinkdesoi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Soi is a Los Angeles-based non-alcoholic beverage company founded in 2022 by Katy Perry and Morgan McLachlan, producing adaptogen-infused sparkling cocktails and functional seltzers sold via DTC e-commerce and national retail (Sprouts, Whole Foods, Target, Kroger, Total Wine).
- Ownership category
- akta.pro rank
De Soi industry classification
Industry- Product category
- Non-alcoholic functional beverages
- SIC
- Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where De Soi is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
De Soi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through drinkdesoi.com website with subscription options offering 15% recurring discounts. Free shipping on orders $60+. One-time purchases and subscription boxes available.
- Retail Distribution: Wholesale distribution through major retailers including Sprouts Farmers Market, Whole Foods, Target, Kroger, Publix, Gelson's, H-E-B, Erewhon, and Vitamin Shoppe. Utilizes Sprouts' Innovation Program for retail expansion.
- Wholesale B2B: Wholesale orders through Airgoods and Faire platforms for retail and bar/restaurant partners. Corporate gifting programs available for business clients.
- Subscription Commerce: Recurring subscription model with 25% off first subscription (16+ cans) plus 15% ongoing discount. Delivery every 4, 6, 8, or 12 weeks. Includes VIP perks and early access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Social Spritz Single Can |
| Unit Pricing | Pay-as-you-go | Social Spritz Variety Pack |
| Unit Pricing | Pay-as-you-go | Classic Cocktails 4-Pack |
| Unit Pricing | Pay-as-you-go | Classic Cocktails - Individual Pricing |
| Unit Pricing | Pay-as-you-go | Mixed Party Pack Bundle |
| Subscription | Monthly | Subscription Model |
| Unit Pricing | Pay-as-you-go | Bundles and Sets |
Go-to-market motion1 record
Distribution channels11 records
Marketing channels5 records
De Soi product offering
Product offeringCore offering
De Soi manufactures and sells non-alcoholic sparkling apéritifs and functional seltzers infused with natural adaptogens, sold directly to consumers through its e-commerce site and subscription program and distributed through major US grocery and specialty retailers. The portfolio spans two product lines — Classic Cocktails (relaxation-focused aperitifs like Haute Margarita, Spritz Italiano, Très Rosé, St. Moritz Mule) and Social Spritz (uplifting functional seltzers in Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger) — each delivering 1000mg of adaptogens such as reishi mushroom, lion's mane, and L-theanine per serving.
Product overview
De Soi is a non-alcoholic beverage company offering two distinct product lines: Classic Cocktails (sparkling apéritifs including St. Moritz Mule, Haute Margarita, Spritz Italiano, and Très Rosé) designed for relaxation with adaptogens like L-theanine, lion's mane, and reishi mushroom; and Social Spritz (functional seltzers including Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger) crafted for daytime social energy with ginseng, L-tyrosine, and B vitamins. Both lines contain 1000mg of adaptogens per serving, are non-alcoholic, caffeine-free, vegan, and gluten-free. Products are sold as individual cans, multi-flavor variety packs, and curated bundles. The company also offers merchandise including branded tote bags and digital gift cards. Founded by Katy Perry and Morgan McLachlan in 2022, De Soi is available at major retailers including Whole Foods, Sprouts, Target, and Kroger, as well as direct-to-consumer through its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Social Spritz: A line of light, lively, lifted non-alcoholic functional beverages crafted with bright botanicals and adaptogens, available in Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger flavors.
- Classic Cocktails
Products and services
- Spritz Italiano A non-alcoholic Italian-inspired apéritif blending sweet and bitter citrus, crisp white grape, and bold gentian root, formulated with adaptogens L-theanine, lion's mane, and reishi mushroom for relaxation. Sold as part of the Classic Cocktails line to consumers seeking sophisticated alcohol-free aperitif options.
- Haute Margarita A non-alcoholic sparkling margarita featuring notes of tart lime, floral agave nectar, and fiery jalapeño, finished with adaptogens L-theanine, lion's mane, and reishi mushroom for relaxation. Sold in 4-packs and bundles to consumers seeking a sophisticated alcohol-free margarita alternative.
- Très Rosé A sparkling rosé-inspired non-alcoholic sipper with notes of tart raspberry and soft, earthy rooibos, formulated with adaptogens lion's mane, reishi mushroom, and L-theanine. Sold to consumers as a brunch and daytime occasion beverage with no alcohol and no next-day effects.
- St. Moritz Mule A non-alcoholic mule-format apéritif blending pomegranate, tart cranberry, and spicy ginger with hints of rosemary, finished with adaptogens L-theanine, lion's mane, and reishi mushroom. Positioned as a relaxing, feel-good evening and après occasion cocktail alternative.
- Social Spritz Line (Lemon Elderflower, Blackberry Hibiscus, Peach Ginger) A new line of non-alcoholic adaptogen-rich functional seltzers designed for daytime social occasions, featuring bright botanicals and a signature social blend of adaptogens (ginseng, L-theanine, L-tyrosine, Vitamins B6 & B12) for a subtle, uplifting boost. Three SKUs: Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger.
- Mixed Party Pack A 24-can bundle combining Classic Cocktails and Social Spritz products, offering a mix of relaxing apéritifs and uplifting functional seltzers for parties and gatherings. Sold at $100 to consumers seeking variety in a single multipack purchase.
- De Soi Subscription Program A recurring subscription commerce program offering delivery every 4, 6, 8, or 12 weeks with 25% off the first subscription (16+ cans) and 15% off every recurring order, free shipping over $60, SMS concierge support, and VIP perks including early access. Provides consumers a predictable, discounted supply of De Soi apéritifs and Social Spritz.
Quantifiable outcome
- N/A category growth rate exceeds traditional beverage sectors
- +1 more outcomes
Companies that use De Soi
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
De Soi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
De Soi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, minor and core.
- Sprouts Farmers MarketflagshipDe Soi was selected for Sprouts' Innovation Program providing 90-day trials with prime placement across 455+ stores in 24 states. The program has been instrumental in achieving national retail scale and significant revenue growth.
- AMASSminorMorgan McLachlan, De Soi co-founder, also created Afterdream brand in partnership with AMASS for THC/CBD infused RTD beverages launched in 2025.
- Airgoods and FairecoreWholesale marketplace platforms enabling retail and bar/restaurant partners to purchase De Soi products. These platforms facilitate B2B distribution and partner acquisition.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
De Soi competitors and assessment
Company assessmentDirect peers
- Kin Euphorics: Kin Euphorics is a direct competitor producing non-alcoholic adaptogenic aperitifs targeted at mood and social occasions. Overlaps directly with De Soi's Classic Cocktails line on product format (RTD beverage), positioning (functional social drinking), and target consumer (mindful drinking adults).
- Ghia: Ghia produces non-alcoholic aperitifs with botanical and herbal infusions, targeting the same mindful-drinking, health-conscious adult social occasion as De Soi. Both brands compete on premium positioning, sophisticated flavor profiles, and functional ingredient storytelling.
- Aplós: Aplós makes non-alcoholic spirits and aperitifs with adaptogens (including hemp and functional botanicals) for the mindful drinking market. Directly comparable to De Soi on product format, channel mix (DTC + retail), and target demographic.
- Three Spirit Drinks: Three Spirit Drinks is a functional non-alcoholic spirit brand built around adaptogens and botanical actives for mood enhancement and social occasions. Direct overlap with De Soi's adaptogen-led functional positioning and aperitif use case.
- Haus: Haus produces low-ABV aperitifs and has expanded into the non-alcoholic category, targeting the same celebratory, social-occasion positioning as De Soi. Comparable premium pricing, DTC-led model, and direct-to-consumer subscription architecture.
- Mingle Mocktails: Mingle Mocktails offers sparkling non-alcoholic mocktails in bottles targeting the same sober-curious and mindful drinking consumer as De Soi. Comparable on product format, target occasion, and retail channel strategy.
Emerging players
- Recess: Recess markets adaptogen and hemp-infused functional beverages targeted at stress relief and calm — overlapping with De Soi's adaptogen ingredient story, though positioned more for daytime wellness than aperitif occasions. Comparable in early-stage brand-building approach and celebrity-led marketing.
- Töst Beverages: Töst produces premium non-alcoholic sparkling beverages positioned for celebratory and social occasions, with national retail distribution. Comparable as an emerging NA brand competing for similar shelf space and occasion-based consumer occasions.
Broad incumbents
- Athletic Brewing: Athletic Brewing is the scaled leader in non-alcoholic beer, having built nationwide grocery distribution and brand awareness in the broader NA beverage category. Comparable as a category-defining NA brand that validates consumer demand for premium mindful-drinking products, though in beer rather than aperitif format.
- Lyre's Spirit Co. Lyre's is a more established non-alcoholic spirits brand with a broad product portfolio distributed globally, overlapping with De Soi on the bar/restaurant channel (via Southern Glazers and similar distributors) and on the premium NA cocktail occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
De Soi social profiles
Digital presenceDe Soi financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Soi leadership team
Management profileNumber of profiles
Profiles2 records
De Soi funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Soi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Soi
What does De Soi do?
De Soi manufactures and sells non-alcoholic sparkling apéritifs and functional seltzers infused with natural adaptogens, sold directly to consumers through its e-commerce site and subscription program and distributed through major US grocery and specialty retailers. The portfolio spans two product lines — Classic Cocktails (relaxation-focused aperitifs like Haute Margarita, Spritz Italiano, Très Rosé, St. Moritz Mule) and Social Spritz (uplifting functional seltzers in Lemon Elderflower, Blackberry Hibiscus, and Peach Ginger) — each delivering 1000mg of adaptogens such as reishi mushroom, lion's mane, and L-theanine per serving.
Is De Soi a public or private company?
De Soi is a private company. It is classified as venture growth investor backed and is currently operating.
When was De Soi founded?
De Soi was founded in 2021. It employs 11 to 50 people.
Where is De Soi based?
De Soi is headquartered in Los Angeles, United States, in the North America region.
How does De Soi make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, wholesale B2B and subscription Commerce.
Who are De Soi's main competitors?
Direct peers on record are Kin Euphorics, Ghia, Aplós, Three Spirit Drinks, Haus and Mingle Mocktails. Emerging players are Recess and Töst Beverages. Broad incumbents are Athletic Brewing and Lyre's Spirit Co..
Does De Soi have an API?
No public API is recorded for De Soi.
What industry is De Soi in?
De Soi's product category is Non-alcoholic functional beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its SIC code is 2080.