Name

Cherrypicks

Legal name

Cherrypicks Limited (創奇思有限公司)

Website

https://cherrypicks.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Enterprise Mobile Software & AI Platforms

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Mobile loyalty platform
• Enterprise AI agents
• Location intelligence SaaS
• Augmented reality solutions
• Digital transformation services

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based revenue from proprietary SaaS platforms including INSTORE, Zeelo, SuperApp, and X-Agent. Clients pay recurring fees for platform access, hosting, and support.
2. Professional Services: Custom development, implementation, and consulting services for enterprise digital transformation projects
3. Enterprise Licensing: Licensing of proprietary platforms to large enterprises for branded deployments

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cherrypicks develops and sells proprietary AI-driven mobile technology platforms and SaaS solutions to enterprise clients across FinTech, HealthTech, PropTech, retail, and government sectors. Core product offerings include the INSTORE mobile loyalty and marketing platform, X-Agent enterprise AI agent platform, SuperApp unified mini-app platform, Zeelo location intelligence SaaS, and ARwiz augmented reality tools, complemented by vertical-specific solutions (FinTech, HealthTech, PropTech) and enterprise blockchain services. The company provides end-to-end capabilities including custom development, implementation, and consulting for digital transformation projects.

Product overview

Cherrypicks is a mobile technology company offering a portfolio of AI-driven products and sector-specific solutions. The core AI-driven product suite includes INSTORE (retail loyalty and marketing), Superapp (multi-service platform), X-Agent (enterprise AI agent platform), Zeelo (location intelligence), ARwiz (augmented reality), and edxtore (education). These are complemented by vertical-specific solutions: PropTech (property management), FinTech (financial services), and HealthTech (healthcare), along with blockchain services. The products operate both as standalone offerings and as an integrated ecosystem—for example, Zeelo and ARwiz integrate into INSTORE for geofence marketing and AR loyalty events. INSTORE CX Solo extends the retail platform with AI capabilities for SMEs. The company also resells/distributes partner products including Xandar Kardian (vital sign detection) and distributes Tipic as a cross-brand loyalty platform.

Differentiator

Problem solved

Functional benefit

Brands

• INSTORE: All-in-one mobile loyalty and marketing solution for retail merchants
• X-Agent
• SuperApp
• ARwiz
• Zeelo
• edxtore
• Tipic
• Digital Property Platform (DPP)
• Xandar Kardian (XK)

Products and services

• INSTORE All-in-one mobile loyalty and marketing solution for retail merchants enabling e-Stamp campaigns, e-Coupon distribution, e-Points programs, and e-Commerce capabilities with a comprehensive CMS and reporting dashboard. AI-powered retail growth engine (INSTORE CX Solo) extends the platform for SMEs and chain retailers.
• SuperApp Unified platform integrating multiple services (mini-apps) into a single interface. The framework allows dynamic plugging in of services like payment, booking, or commerce without requiring users to download separate apps.
• X-Agent Enterprise-grade AI agent development platform that enables organizations to rapidly build, orchestrate, and deploy intelligent agents using large language models, visual workflows, and managed knowledge bases across diverse business scenarios.
• Zeelo End-to-end Micro Location Intelligence SaaS product providing real-time navigation, geofenced marketing, AR experiences, and visualized location intelligence data. Used for indoor/outdoor navigation, crowd density monitoring, and proximity-based promotions.
• ARwiz Complete AR solution offering GeoAR, VisAR, and GamAR products to strengthen user experience and engagement through interactive augmented reality experiences. Easy-to-deploy AR for marketing campaigns and events.
• edxtore Hybrid-learning solutions provider for new normal education, offering compartmentalized textbooks, reference material, and video-based learning content.
• FinTech Solutions Financial technology solutions including P2P e-wallet development, mobile banking apps, insurance platforms, stock trading websites, and retirement planning services with focus on security and compliance.
• HealthTech Solutions Healthcare technology solutions spanning public health apps, smart hospital applications, digital ward management, staff communication platforms, pharmaceuticals support, and patient monitoring systems.
• PropTech Solutions Smart property solutions including Digital Property Platform (DPP) for multi-property residential management, streamlining smart home needs, estate management, visitor registration, facilities booking, and IoT integration.
• Enterprise Blockchain Blockchain solutions including NFT as a Service, Smart Contract development, and decentralized business application solutions. Services include strategy assessment, solution design, and blockchain project implementation.
• Tipic Cross-brand consumer loyalty platform powered by INSTORE, featuring e-Stamps, e-Coupons, and online shop capabilities across multiple registered merchants.
• INSTORE CX Solo AI-powered retail growth engine built for SMEs and chain retailers, extending INSTORE capabilities with advanced AI-driven customer engagement and analytics.
• Xandar Kardian (XK) Healthcare solution utilizing micro-vibration pattern recognition for presence detection, people counting, object detection, fall detection, and vital sign monitoring (heart rate and breathing rate) without wearables or cameras.

Quantifiable outcome

• HA app serving 80k+ healthcare staff
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alibaba CloudcoreTechnology or Integration · 1 January 2025Named GPE Partner of the Year 2025. Alibaba Cloud partnership for cloud solutions and market expansion in Greater China.
• Xandar Kardian Inc. (XK)coreTechnology or IntegrationOfficial partner in Hong Kong and Macau for presence detection and vital sign detection technology using micro-vibration pattern recognition. XK provides sensors for fall detection and heart rate monitoring.
• Amazon Web Services (AWS)coreTechnology or IntegrationTechnology partner providing cloud infrastructure. Cherrypicks recognized at AWS Partner Summit Hong Kong 2026 and offers AWS-based solutions.
• MicrosoftcoreTechnology or IntegrationTechnology partner with Zeelo demo available at Microsoft 5G IoT Makerspace. Azure cloud integration for enterprise solutions.
• MTR CorporationcoreStrategic or Co-development PartnerLong-term strategic partner for smart transportation. Collaborated on MTR Mobile app, MTR Care app, and MTR Metaverse NFT project on The Sandbox.
• Sino LandcoreStrategic or Co-development PartnerProperty technology partner for developing SINO living mobile app for multi-property residential solutions.
• Hong Kong Science Park (HKSTP)minorStrategic or Co-development PartnerInnovation partner for AR indoor navigation and gift hunt game projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global technology consultancy that designs, builds, and runs digital platforms for enterprise clients across multiple verticals. Directly comparable to Cherrypicks for its custom software development, digital transformation, and enterprise platform engineering capabilities.
• EPAM Systems: Provider of custom software engineering, digital platform development, and product design services for enterprises. Similar to Cherrypicks in delivering complex mobile and platform solutions to enterprise and financial services clients.
• Pactera Technologies: Asia-Pacific-rooted IT services and digital transformation company with strong footprint in Greater China and Hong Kong. Highly comparable to Cherrypicks in geographic focus, vertical expertise, and enterprise digital engineering services.
• Globant: Digital transformation services firm delivering custom software, AI, and platform engineering for enterprise clients globally. Comparable to Cherrypicks in its hybrid mix of professional services and proprietary AI/digital products.
• Persistent Systems: IT services company offering software product engineering, digital transformation, and platform solutions across BFSI, healthcare, and consumer verticals. Comparable to Cherrypicks in verticalized enterprise digital services and AI/data platform offerings.

Emerging players

• Moveworks: Enterprise AI agent platform that builds, deploys, and orchestrates LLM-powered agents for IT, HR, and employee service automation. Directly comparable to Cherrypicks' X-Agent platform in the enterprise AI agent category.
• Kore.ai: Enterprise conversational and generative AI platform company offering no-code agent building, orchestration, and knowledge management. Overlaps with Cherrypicks' X-Agent platform in the enterprise AI agent space.
• Antavo: Enterprise SaaS loyalty platform for retail, fashion, and lifestyle brands. Comparable to Cherrypicks' INSTORE loyalty platform and Tipic cross-brand loyalty offering.
• Yotpo: AI-powered loyalty, reviews, and marketing platform for retail and e-commerce brands. Directly comparable to Cherrypicks' INSTORE platform for the retail loyalty and customer engagement category.

Broad incumbents

• Capgemini: Global IT services and consulting giant with deep digital transformation, AI, and cloud practices. Operates at much larger scale than Cherrypicks but offers overlapping capabilities in enterprise mobile, AI, and platform engineering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherrypicks