Truevo
Truevo Payments Ltd is a Malta-licensed EU acquirer and payment service provider offering end-to-end online, in-app, and card payout processing for SMB and enterprise merchants across ecommerce, travel, gaming, lending, and insurance verticals.
- Company typePrivate
- Founded2013
- HeadquartersNaxxar, Malta
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Truevo does
Truevo Payments Ltd is a Malta-licensed financial institution and EU-acquirer that provides end-to-end payment processing for online, in-app, and card-present merchants. Founded in 2013 as Swish Payments and rebranded to Truevo in 2017 after pivoting from mobile point-of-sale hardware to e-commerce acquiring, the company operates from Naxxar, Malta, and is regulated by the Malta Financial Services Authority under an EMI license enabling EU passporting across all 27 member states. The platform is PCI DSS Level 1 certified and integrates directly with Visa Direct and Mastercard Send for instant Card Payouts to over a billion cardholders across 80 plus countries.
The company's product stack comprises six core offerings (Online Payments, Card Payouts, Acquiring, Pay by Link, Subscription Billing, and In-App Payments) built around a single API with multiple integration modes (Payment Widget, Hosted Payment Page, Direct API, Mobile SDK) plus free plugins for WooCommerce, Magento, PrestaShop, OpenCart, Shopware, and Drupal. Digital wallet support covers Apple Pay and Google Pay, and settlement is available in EUR, GBP, and USD across 150 plus currencies. The platform includes a Truevo Portal for transaction monitoring, fraud reporting, settlement tracking, and refund management, with PCI DSS Level 1 compliance and 3D Secure v2.2 authentication.
Truevo monetises through transaction-based take rates that are tailored per merchant risk profile, supplemented by FX conversion margin on cross-border settlements and partner-channel economics through PSPs, ISOs, and Gateway Providers. The company targets a vertical-led segmentation strategy spanning Online Retail (primary), Travel and Hospitality, Competition Gaming, Money Services, Consumer Lending, DIY and Hardware, and Insurance. It serves an SMB and long-tail merchant base alongside enterprise channel partners, with reported cumulative volume exceeding 100 million transactions and 43 million plus transactions processed annually in both 2022 and 2023. The company has received approximately 7.18 million dollars in disclosed funding from Dalamear Investments Ltd across two rounds in 2013 and 2015 and remains privately held under founder ownership.
Truevo firmographics
Firmographics- Name
- Truevo
- Legal name
- Truevo Payments Ltd
- Website
- https://truevo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Truevo Payments Ltd is a Malta-licensed EU acquirer and payment service provider offering end-to-end online, in-app, and card payout processing for SMB and enterprise merchants across ecommerce, travel, gaming, lending, and insurance verticals.
- Ownership category
- akta.pro rank
Where Truevo is headquartered
LocationHeadquarters
- HQ city
- Naxxar
- HQ country
- Malta
- HQ region
- Europe
Offices1 record
Markets served
Truevo business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Transaction Processing Fees: Percentage-based fees charged per transaction processed. Pricing is tailored to each business profile to ensure the lowest possible rate. Transaction fees apply to card payments, digital wallets, and other payment methods processed through the platform.
- Settlement Services: Revenue generated from currency conversion and settlement services, processing cross-border transactions with settlements in EUR, GBP, and USD.
- Subscription Billing Services: Fees from processing recurring payment plans including weekly, monthly, or annual subscription billing for merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tailored Business Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Truevo product offering
Product offeringCore offering
No source data was provided in the input to extract core offering details.
Product overview
Truevo is a licensed EU acquirer and payment service provider offering a unified payment platform with six core products: Online Payments (payment gateway), Card Payouts, Acquiring, Pay by Link, Subscription Billing, and In-App Payments. These integrate with Visa Direct and Mastercard Send networks for global fund transfers. The platform supports six ecommerce plugins (WooCommerce, Magento, PrestaShop, OpenCart, Shopware, Drupal), accepts Apple Pay and Google Pay digital wallets, and offers Pay by Link across WhatsApp, SMS, Slack, and email. Truevo also provides seven industry-specific solutions covering Online Retail, Travel & Hospitality, Competition Gaming, Money Services, Consumer Lending, DIY & Hardware, and Insurance sectors, plus a Partner Program for PSPs, ISOs, and Gateway Providers. The platform processes over 150 currencies with settlements in EUR, GBP, and USD, serving merchants globally from its Malta base.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% chargeback win rate with same-day merchant challenge processing
- +3 more outcomes
Companies that use Truevo
Customer profileNamed customers10 records
Segments7 records
Truevo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature10 records
Truevo partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and strategic.
- Visa DirectcoreTruevo partnered with Visa Direct to offer Card Payouts enabling fund transfers to cardholders globally. Through this partnership, Truevo provides Original Credit Transactions (OCT) allowing merchants to send payments directly to eligible Visa cards within minutes across 80+ countries.
- Mastercard SendcorePartnership with Mastercard Send enables Truevo to offer fast card payouts to over a billion eligible Mastercard and Visa cardholders worldwide. The partnership powers instant prize payments, refunds, wages, and supplier payments through secure card networks.
- IXOLIT Group (IXOPAY)strategicIXOPAY and Truevo share values around efficiency, security, and innovation. IXOLIT provides payment orchestration and Truevo provides processing infrastructure for their clients seeking new processing solutions.
- JumiocoreJumio provides identity verification services for Truevo's onboarding process. Merchants receive an email from Jumio requesting a selfie and photo of ID document for KYC/AML compliance verification, taking approximately 5 minutes to complete.
- DocuSigncoreDocuSign is used for electronic document signing during merchant onboarding. Merchants receive an email from DocuSign to sign security documents required for Truevo's compliance process.
- WooCommercecoreFree WooCommerce Payment Plugin enables merchants to accept Visa and Mastercard card payments on their ecommerce websites. Features include embedded checkout, card tokenisation for repeat purchases, and full reversals/refunds from WordPress backend.
- MagentocoreFree Magento payment extension for Magento 1 and 2 enabling secure card payments on ecommerce websites with tokenisation for convenient repeat purchases.
- PrestaShopcoreFree PrestaShop payment module enabling merchants to accept secure Mastercard and Visa card payments with card tokenisation capabilities.
- OpenCartcoreFree OpenCart Payment Extension enabling secure card payments on ecommerce websites with embedded checkout and card saving for repeat purchases.
- ShopwarecoreFree Shopware 5 and Shopware 6 Payment Extensions enabling merchants to accept card payments securely on Shopware ecommerce websites.
- DrupalcoreFree Drupal Payment Module enabling secure card payments on Drupal ecommerce websites with backend transaction management.
- Apple PaycoreApple Pay integration enables merchants to accept payments from customers using Apple Pay on iPhones, Apple Watch, Mac, and iPad with automatic multi-factor authentication through biometrics.
- Google PaycoreGoogle Pay integration allowing merchants to accept payments from customers on Android devices, computers, and tablets with fast, secure checkout through the Truevo Portal.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Truevo competitors and assessment
Company assessmentBroad incumbents
- Stripe: Global payments infrastructure leader offering online payment processing, acquiring, and a broad fintech platform. Comparable to Truevo's core online payment gateway and acquiring capabilities, though at much larger scale and broader product depth.
- Adyen: Global unified payments platform with acquiring, gateway, and processing capabilities across 150+ currencies. Comparable to Truevo's full-stack acquiring-plus-gateway model and multi-currency settlement offering, though at enterprise scale.
- J.P. Morgan Payments: Major global incumbent offering merchant acquiring, gateway, and treasury services. Comparable to Truevo's acquiring plus Card Payouts capabilities and global multi-currency reach.
- Nexi: European payment processor and acquirer with strong EU regulatory footprint. Comparable to Truevo's EU-licensed acquiring capabilities and cross-border processing.
- Checkout.com: Global payment processor with strong presence in ecommerce and high-growth verticals. Comparable to Truevo's online payment processing and acquiring services, particularly for international merchants.
- Worldpay: Established global payment processor/acquirer serving merchants of all sizes. Comparable to Truevo's acquiring and merchant services offering, particularly in UK and European markets.
Direct peers
- SumUp: European payment service provider offering card acceptance and POS solutions to SMBs. Comparable to Truevo's payment gateway and acquiring services, particularly for SMB and small-volume merchants.
- Mollie: European payment service provider offering multi-method payment processing with strong SMB and ecommerce focus. Closely comparable to Truevo's payment gateway, plugin integrations, and European merchant focus.
- PPRO: European payment service provider offering payment orchestration and acquiring services. Comparable to Truevo's partner program approach and PSP/ISO channel strategy.
- MultiSafepay: European payment service provider offering online payment solutions, multi-currency processing, and ecommerce integrations. Comparable to Truevo's online payment gateway, plugin integrations, and EU merchant focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Truevo social profiles
Digital presenceTruevo compliance and trust
Trust signalCompliance2 records
Truevo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truevo leadership team
Management profileNumber of profiles
Truevo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truevo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truevo
What does Truevo do?
No source data was provided in the input to extract core offering details.
Is Truevo a public or private company?
Truevo is a private company. It is classified as unknown and is currently operating.
When was Truevo founded?
Truevo was founded in 2013. It employs 51 to 100 people.
Where is Truevo based?
Truevo is headquartered in Naxxar, Malta, in the Europe region.
How does Truevo make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are settlement Services and subscription Billing Services.
Who are Truevo's main competitors?
Broad incumbents on record are Stripe, Adyen, J.P. Morgan Payments, Nexi, Checkout.com and Worldpay. Direct peers are SumUp, Mollie, PPRO and MultiSafepay.
Does Truevo have an API?
Yes. Truevo offers a Direct API integration for customized payment experiences. The API enables merchants to accept once-off and recurring payments and send Card Payouts through a single integration. Developers can access documentation at docs.truevo.com and docs.my.truevo.com with platform-specific guides for WooCommerce, Magento 1/2, PrestaShop, OpenCart, Shopware 5/6, and Drupal. Developer documentation is at docs.truevo.com.