What Mascoteros does

Mascoteros is a Barcelona-headquartered online pet marketplace founded in 2008, designed to connect pet owners with local sellers offering pet products and services. The platform is positioned as the first marketplace of its kind focusing on neighborhood-level pet supply — food, accessories, and adjacent services — aggregating fragmented local sellers into a single searchable destination for Spanish-speaking pet consumers. Its geographic focus is Spain and broader Spanish-speaking markets, with no specific countries or regions quantified in the supplied data.

The company operates with a small team of 11–50 employees under the leadership of CTO Alberto R. (no CEO, founder, or other executive names are present in the supplied data). It has raised approximately $2.06M in total disclosed venture funding across two rounds: $1,270,361 in April 2016 and $790,506 in June 2017 (the latter with Kibo Ventures as a participating investor). No follow-on funding rounds, acquisitions, or strategic transactions are disclosed in the input. The technology stack, marketplace mechanics (commission model vs. listing fees vs. advertising), and integration footprint are not described in the available data, leaving the operational mechanics under-specified.

Critical data gap: the bulk of structured source content attached to Mascoteros in this dataset pertains to an unrelated entity (Garuda138, an Indonesian online gambling platform) and explicitly states that no Mascoteros-specific information was found in those sources. Consequently, several foundational fields — pricing model, revenue, customer count, suppliers, partnerships, certifications, and financials — cannot be substantiated from this input and are flagged as gaps throughout this analysis.

Name

Mascoteros

Website

https://mascoteros.com

Company type

Private

Founded year

2008

Headcount range

11–50 employees

Short description

Mascoteros is a Barcelona-headquartered online marketplace founded in 2008 that connects pet owners with local sellers offering pet products and services across Spanish-speaking markets, operating with a small team of 11–50 employees.

Ownership category

akta.pro rank

Product category

Pet Products Marketplace

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Toys & Enrichment Retail (CRALAHAE), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)

Keywords

• Pet marketplace
• Pet products retail
• Pet services platform
• Online pet store
• Local pet sellers

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Core offering

Mascoteros operates the first pet marketplace offering products and services by local sellers. It is a Barcelona-based online platform where independent local pet sellers list pet-related products and services, enabling pet owners to discover and purchase from nearby providers through a single destination. The platform aggregates local pet supply and service vendors onto one consumer-facing marketplace.

Product overview

Garuda138 is an online betting platform offering slot games, live casino with real dealers, and sports betting. The platform features games from Pragmatic Play and Microgaming providers and supports various payment methods including bank transfer, e-wallets, and cryptocurrency.

Differentiator

Problem solved

Functional benefit

Products and services

• Mascoteros Pet Marketplace Online marketplace where pet owners can browse and purchase pet products and services listed by local independent sellers, headquartered in Barcelona, Spain.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Kiwoko: Leading Spanish omnichannel pet retail chain (parent of Tiendanimal) with physical stores and a strong online presence. Comparable to Mascoteros as a one-stop destination for pet products in Spain, but operates a broader portfolio including in-store vet clinics and grooming.
• Chewy: US leading online pet retailer with broad assortment, autoship, and vertical services (vet care, pharmacy). A useful benchmark for where a scaled online pet marketplace can evolve, though geographically and operationally distinct from Mascoteros.
• Petco: Specialty omnichannel pet retailer with stores and online presence in select European markets. Comparable to Mascoteros in the broad pet products and services category, but operates an inventory-heavy rather than marketplace model.
• Amazon (Pet Supplies): Amazon's Spanish pet supplies store competes head-on with Mascoteros on price, selection, and Prime delivery. While not a specialized pet platform, its scale and logistics create ongoing competitive pressure on any online pet marketplace.
• Zooplus: Europe's largest online pet retailer (now owned by HELLA). Competes directly with Mascoteros for Spanish pet owners seeking food and supplies online, but at a much larger pan-European scale and with significant private-label penetration.

Direct peers

• PetBacker: Global marketplace for pet services such as pet sitting, boarding, grooming, and walking. Closely comparable to Mascoteros' services side and to its marketplace model, with a similar local-supplier orientation across multiple geographies.
• Rover: Largest global online marketplace for pet services (pet sitting, dog walking, boarding). Directly comparable to Mascoteros on the services/marketplace dimension and useful as a benchmark for monetization, take rates, and network effects.
• Tiendanimal: Spanish online pet retailer selling food, accessories, and pet products. Directly comparable to Mascoteros because both target Spanish-speaking pet owners online with a broad catalog of pet supplies, though Tiendanimal is now owned by Kiwoko/Grupo Iskandar and operates a hybrid inventory + marketplace model.

Regional players

• Petlove: Brazilian online pet marketplace and retailer offering products and services. Comparable business model to Mascoteros (e-commerce + services + local sellers) and a useful benchmark for Spanish-speaking/Portuguese-speaking market expansion potential.
• DogHero: Brazilian pet services marketplace for pet sitting, walking, and daycare. Comparable to Mascoteros' services side and a regional benchmark for marketplace dynamics in Spanish/Portuguese-speaking markets where Mascoteros might expand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/grupomascoteros
• Facebookfacebook.com/grupoMascoteros
• LinkedInlinkedin.com/company/mascoteros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascoteros