WildSmiles Braces

Name

WildSmiles Braces

Legal name

WildSmiles Braces

Website

https://wildsmilesbraces.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Orthodontic Brackets

NAICS

Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

akta.pro secondary industries

Orthodontic Appliances & Aligners Fabrication (HLABAJAD), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Orthodontic brackets
• Designer braces
• Orthodontic supplies
• Dental brackets
• Orthodontic appliances

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. B2B bracket sales to orthodontic practices: Primary revenue stream. Sells patented designer bracket sets (Signature, Disney, and College collections) directly to orthodontic practices on a per-case basis. Practices order what they need with no minimums and no waste; brackets are placed per patient treatment.
2. EasyStart Kit and onboarding packages: One-time onboarding kit sold to new practices that includes team training, inventory, and marketing materials to launch WildSmiles in their office.
3. Licensed Disney collection: Co-branded Disney-themed brackets and elastics (Mickey Mouse bracket, character-themed elastic bags with Woody/Jessie, Mickey/Minnie, Mr. & Mrs. Potato Head, Dory, Olaf, etc.) sold through orthodontic provider channel.
4. Details ordering platform partnership revenue: Partnership with Details (orthodontics-only ordering platform) to streamline practice ordering and fulfillment, supporting sales velocity.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

WildSmiles Braces manufactures and sells patented, designer-shaped orthodontic brackets that function identically to traditional brackets but allow patient self-expression through shape and colored elastics. The line spans 25 unique shapes across three collections: Signature Collection (six classic shapes), Disney Collection (Mickey Mouse bracket plus character-themed elastics), and College Collection (16+ university/team mascot brackets). Brackets are sold B2B to orthodontic practices via a dedicated doctors portal and the Details ordering platform, supported by an EasyStart Kit for onboarding.

Product overview

WildSmiles Braces is a single-product orthodontic company built around patented, uniquely shaped orthodontic brackets that function identically to traditional brackets. The core product, WildSmiles Designer Braces, is organized as a platform of three named sub-collections — Signature Collection (six classic shapes: Super-Star, Super-Diamond®, Flower-Power, Baller, Wild-Hearts, Footballer), College Collection (16 university-themed brackets such as Alabama Crimson Tide, Auburn Tigers, Oregon Ducks, and Nebraska Cornhuskers), and Disney Collection (Mickey Mouse-shaped bracket plus Disney-themed elastics) — that can be freely mixed and matched. Two complementary customer-facing tools extend the offering: Create Your Smile, a drag-and-drop online design tool for patients to preview and download their custom smile design, and Find a Doctor, a provider locator. For orthodontists, WildSmiles provides the EasyStart Kit for onboarding, plus operational resources such as the "Brush to See the Shape" hygiene motivator, support for early treatment observation-to-start conversion, and inventory ordering with no minimums.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Collection: Branded product line of designer orthodontic brackets offering six signature shapes (Super-Star, Super-Diamond, Flower-Power, Baller, Wild-Hearts, Footballer).
• College Collection
• Disney Collection

Products and services

• WildSmiles Designer Braces Designer orthodontic brackets that function like traditional brackets while allowing patients to express personality through shape and colored elastics. Includes 25+ unique shapes that can be mixed and matched across three collections; sold to orthodontic practices for placement on patients.
• Signature Collection Six-shape collection of signature designer brackets — Super-Star, Super-Diamond (registered trademark), Flower-Power, Baller, Wild-Hearts, and Footballer — each pairable with colored elastics for personalization. Sold to orthodontic practices.
• College Collection Collection of 16+ college and university-themed orthodontic brackets for cheering favorite teams, including Alabama, Arizona, Arkansas, Auburn, BYU, Clemson, Florida, Georgia, Kansas, Kansas State, Michigan State, Nebraska, Oregon, South Carolina, and Utah. Typically placed on the two front middle teeth and often paired with shapes from other collections.
• Disney Collection Disney-licensed orthodontic brackets and themed elastics offered under an official collaboration with Disney, featuring Mickey Mouse-shaped brackets and character-themed elastic bags. Sold through the WildSmiles orthodontic provider channel.
• EasyStart Kit Onboarding package for orthodontic practices that includes team training, inventory, and marketing materials needed to launch WildSmiles in their office. Supports per-case bracket ordering with no minimums and no waste.

Quantifiable outcome

• Practices save $850–$1,125 per patient choosing WildSmiles over clear aligners (Dr. Kurt Kacer)
• +2 more outcomes

Named customers8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Disney (The Walt Disney Company)flagshipStrategic or Co-development PartnerWildSmiles has collaborated with Disney on two announced collections. The first-ever collaboration introduced exclusive Mickey Mouse-shaped brackets along with character-themed elastics (Finding Nemo's Dory, Frozen's Olaf). A second collaboration launched new Disney-themed elastics to coincide with Walt Disney World's 50th Anniversary, featuring character elastic bags (Woody & Jessie, Mickey & Minnie, Mr. & Mrs. Potato Head). Described by WildSmiles as Disney's first partnership with a braces manufacturer.
• Smiles Change LivescoreGTM or Marketing PartnerWildSmiles announced a partnership with Smiles Change Lives, an international nonprofit that helps families obtain orthodontic treatment for children who could not otherwise afford it. The collaboration supports free orthodontic treatment for children in need and extends WildSmiles' CSR positioning.
• Details (orthodontics ordering platform)coreChannel Partner/ Reseller/ DistributorWildSmiles announced a partnership with Details, the only ordering platform built exclusively for orthodontics. The integration enables practices to order WildSmiles brackets through Details' purpose-built orthodontic ordering experience, streamlining practice fulfillment.
• American Association of Orthodontists (AAO)minorGTM or Marketing PartnerWildSmiles displays the AAO Supplier Award logo in its website footer and on its Disney Collection page, reflecting its standing as an approved orthodontic supplier recognized by the AAO.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Align Technology (Invisalign): Global leader in clear-aligner therapy and iTero scanners; not a bracket supplier but the dominant alternative treatment modality that orthodontists weigh against fixed brackets. Highly relevant adjacent incumbent whose trajectory shapes WildSmiles' addressable demand.
• 3M Oral Care (Solventum): Legacy 3M Oral Care business (now part of Solventum) is one of the largest global orthodontic bracket and supplies manufacturers, with the Clarity and Victory bracket lines. Broad incumbent in the same fixed-appliance category, but operates as a multi-product conglomerate rather than a decorative-niche specialist.
• Dentsply Sirona: Global dental and orthodontic equipment and supplies conglomerate that sells brackets, imaging systems, and aligner-related products into the same orthodontic-practice channel. Broad incumbent that competes with WildSmiles for practice shelf space and budget.

Direct peers

• DynaFlex: U.S. manufacturer and distributor of orthodontic brackets, tubes, and related supplies serving orthodontic practices nationwide. Direct B2B peer to WildSmiles in the fixed-appliance supply category, with overlapping customer base of orthodontists.
• American Orthodontics: One of the largest U.S. manufacturers of orthodontic brackets, bands, and supplies, selling through the same orthodontic-practice channel as WildSmiles. Directly comparable as a B2B orthodontic bracket supplier, though focused on traditional (non-decorative) bracket systems.
• Rocky Mountain Orthodontics: Orthodontic bracket and appliance manufacturer with a long history in the U.S. market, selling brackets and fixed-appliance products to orthodontic practices. Direct B2B peer in bracket supply; overlaps in product category and customer base with WildSmiles.
• G&H Orthodontics: U.S.-based orthodontic manufacturer of brackets, wires, and elastomerics, selling direct to orthodontic practices. Direct B2B competitor in the bracket-supply category with overlapping product and customer profile to WildSmiles.
• TP Orthodontics: Mid-sized U.S. orthodontic products manufacturer focused on brackets, bonding, and aligner-related supplies. Direct B2B peer to WildSmiles selling into the same orthodontic-practice channel.
• Ortho Technology: Distributor and manufacturer of orthodontic brackets, bonding supplies, and elastomerics with a focus on value-tier products for orthodontic practices. Direct B2B peer in the orthodontic bracket supply space, similar distribution model.

Regional players

• Forestadent: German-based orthodontic bracket and appliance manufacturer with global distribution; a comparable fixed-appliance supplier but primarily a non-U.S. brand. Regional/European peer whose bracket designs compete in the same product category as WildSmiles outside the core U.S./Canada footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wildsmilesbraces
• Facebookfacebook.com/wildsmilesbraces
• LinkedInlinkedin.com/company/wildsmilesbraces
• Instagraminstagram.com/wildsmilesbraces
• Xx.com/wildsmilebraces

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildSmiles Braces