Yepp

Name

Yepp

Legal name

Yepp

Website

https://yepp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Yepp is a Bucharest-based, white-label fan engagement platform founded in 2019 that helps sports clubs, broadcasters, and venues embed gamified predictions, leaderboards, and in-venue reward features into their digital products via B2B subscription licensing and a direct-to-consumer mobile app.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

Keywords

• Fan engagement platform
• Sports gamification software
• White-label engagement tools
• Sports prediction technology
• Fan activation platform

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. B2B Platform Licensing: Yepp provides white-labeled fan engagement solutions to sports organizations (clubs, broadcasters, stadiums), licensing their platform for integration into the customer's digital products. Revenue is generated through subscription or licensing agreements with these enterprise customers.
2. Sponsorship Activation Revenue: Through branded in-app activations, sponsored challenges, and interactive polls, Yepp creates sponsorship opportunities within the engagement features. Sponsors pay for placement in predictions, challenges, and leaderboards.
3. Data Analytics Services: Revenue opportunities from providing meaningful data on customer audiences to sports teams and broadcasters, helping them optimize marketing and engagement strategies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Yepp provides a white-labeled, gamified fan engagement platform that enables sports organizations—including clubs, broadcasters, stadiums, and venues—to integrate predictive gaming features (sports predictors, leaderboards, P2P challenges, in-venue QR-code rewards) into their existing digital products. The company also operates a consumer-facing mobile app (Yepp) for individual sports fans to predict outcomes, compete with friends, and join gamified competitions.

Product overview

Yepp is a white-labeled fan engagement platform for sports organizations offering B2B gamification solutions. The core offering is the Fan Engagement Platform, which organizations integrate into their digital products, combined with the Yepp Consumer App for direct-to-consumer engagement. Key modules include the Sports Predictor (predictions across 8 sports), Interactive Leaderboards, P2P Fan Challenges, In-App Branded Activations, In-Venue Engagement Solutions, and MVP Voting tools. The platform supports multi-sport championships including Football, F1, Basketball, Tennis, Rugby, Baseball, Ice Hockey, and American Football.

Differentiator

Problem solved

Functional benefit

Products and services

• Fan Engagement Platform White-labeled B2B platform enabling sports organizations (clubs, broadcasters, stadiums) to integrate gamification features including predictions, leaderboards, P2P challenges, branded in-app activations, and in-venue QR-code rewards into their existing digital products, with full branding control and minimal integration effort.
• Yepp Consumer App Consumer-facing mobile application available on iOS App Store and Google Play Store that enables individual sports fans to predict outcomes across multiple sports, compete with friends through leaderboards and P2P challenges, and participate in gamified fan engagement experiences.

Quantifiable outcome

• +23% increase in young active users (25 and younger)
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simplebet: Micro-betting and in-play prediction platform offering real-time sports predictions to operators. Comparable to Yepp in the real-time prediction and gamification layer aimed at sports audiences.
• Boom Fantasy: Social daily fantasy sports and free-to-play prediction product with peer-to-peer contests and leaderboards. Closely aligned with Yepp's P2P Fan Challenges and leaderboard mechanics for sports fan engagement.
• Vela Gaming: White-label fantasy sports and prediction platform provider for sportsbooks and media companies. Closely comparable to Yepp's white-label prediction/leaderboard product sold to sports organizations and broadcasters.

Broad incumbents

• Sportradar: Sports data and content provider serving bookmakers, media companies, and sports federations. Comparable to Yepp's data/engagement layer for broadcasters and clubs, but as part of a much broader data and integrity portfolio.
• Stats Perform: AI-driven sports data, content, and technology company serving media, betting, and team performance customers. Comparable to Yepp's data and engagement offering for sports organizations, though as part of a deeper enterprise stack.
• Genius Sports: Global sports data, technology, and media company powering leagues, sportsbooks, and media partners. Overlaps with Yepp in sports fan engagement and data monetization for sports organizations but at vastly greater scale and scope.

Others

• Pixellot: Automated sports video production and streaming platform for clubs, leagues, and broadcasters. Sells into overlapping sports-organization budgets but solves content production rather than fan engagement gamification.
• Catapult Sports: Athlete performance and tracking technology provider for elite sports teams. Sells into the same club customer base as Yepp but in a different category (performance/analytics vs. fan engagement).

Emerging players

• WSC Sports: AI-powered sports video content generation platform for leagues, broadcasters, and teams. Adjacent to Yepp's engagement mission for sports organizations, with a different (video content) focus but overlapping buyer.
• Greenfly: Content distribution and media-operations platform for sports and entertainment organizations. Adjacent to Yepp in digital fan engagement tooling for sports properties, though focused on content workflows rather than prediction gamification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yepp