Rad Golf

What Rad Golf does

Rad Golf is a Scottsdale, Arizona-based golf technology company that designs, manufactures, and sells an integrated ecosystem of GPS-enabled golf devices under the Rad Golf brand. Its product portfolio spans Bluetooth golf speakers (Sound, Sound+, Sound Pro), GPS smartwatches (Watch, Watch+), a handheld GPS unit (Hand+), and three tiers of laser rangefinder (Lazer, Lazer+, and the cellular-enabled Lazer Pro), all of which sync through the Rad Golf mobile app (Rad Pass) and share a single course database covering 42,000+ layouts worldwide. The Lazer Pro is positioned as the first rangefinder with built-in cellular connectivity and a barometric sensor that adjusts yardage using real-time altitude, humidity, and atmospheric pressure data.

The company makes money primarily through hardware sales direct-to-consumer via its Shopify storefront (radgolf.com), with supplemental revenue from Costco retail distribution, a B2B wholesale and custom-branding program for corporate gifts and tournament prizes (minimum 6 units, up to 40% off retail), an affiliate program paying up to 15% commission, and recurring software/connectivity fees from Rad Pass ($49/year, free for device owners) and Lazer Pro cellular service ($49/year after the first free year). Pricing spans $59–$549 per device, with four pre-built bundles (Starter $138, Complete $169, Precision $289.98, Ultimate $419) targeting first-time and enthusiast buyers.

Rad Golf targets individual golfers across all skill levels—from weekend recreational players to PGA Tour professionals (Joel Dahmen, Pat Perez, Ricky Barnes)—and a secondary B2B corporate-buyer segment. The company is privately held, founded in 2021 by Peter Johnson (also the founder of Phat Scooters) alongside CEO Cassandra Huffman and CMO Scott Harkey; it employs 1–10 people, has raised $1.0M in disclosed funding, and operates from Scottsdale, Arizona with endorsements from professional golfers, a PGA Tour caddie (Geno Bonnalie), and former LifeLock CEO Todd Davis on its board.

Name

Rad Golf

Legal name

Rad Golf, Inc.

Website

https://radgolf.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Rad Golf designs and sells an integrated ecosystem of GPS-enabled golf devices—speakers, smartwatches, handhelds, and cellular rangefinders—synced through a single mobile app across 42,000+ courses, sold direct-to-consumer and through Costco to recreational and professional golfers.

Ownership category

akta.pro rank

Product category

Golf GPS Devices and Rangefinders

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)

akta.pro secondary industries

Golf Training Aids & Swing Analytics Retail (CRAMAGAG), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf GPS devices
• Golf rangefinders
• GPS golf speakers
• Golf smartwatch
• Golf mobile app

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Product Sales: Rad Golf generates the majority of revenue from selling physical GPS golf devices (speakers, watches, handhelds, rangefinders) and accessories directly to consumers via its e-commerce platform and through retail channels including Costco. Products are sold at one-time purchase prices ranging from $59 to $549.
2. Rad Pass App Subscription: Rad Pass is a $49/year subscription providing premium app features including shot tracking, career analytics, and on-demand stats. It is unlocked for free for the lifetime of any product once a device is registered in the app. Non-device owners can purchase Rad Pass directly.
3. Wholesale and Custom B2B: Corporate customization and wholesale program offers branded/co-branded Rad Golf products (speakers, handhelds, rangefinders, cases) for corporate gifts, tournament prizes, and events, with wholesale pricing up to 40% off retail. Minimum order of 6 units.
4. Affiliate Program: Affiliates earn up to 15% commission on sales referred through unique discount codes, with free Rad product after 5th sale and 20% off Rad merchandise for affiliates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Rad Golf designs and sells an interconnected ecosystem of GPS-enabled golf hardware — Bluetooth speakers, smartwatches, handheld GPS units, and laser rangefinders — that sync with the Rad Golf mobile app (Rad Pass) to deliver course distances, shot tracking, scoring, and performance analytics across 42,000+ worldwide golf courses. The product line ranges from $59 to $549 and includes accessories and bundles for both consumer and corporate buyers.

Product overview

Rad Golf offers an all-in-one golf ecosystem of GPS-enabled devices consisting of three product lines: Bluetooth golf speakers (Sound, Sound+, Sound Pro) with varying display and audio features; GPS devices including the Hand+ handheld and Watch/Watch+ smartwatches with embedded course data; and laser rangefinders (Lazer, Lazer+, Lazer Pro) with the Lazer Pro being the world's first with built-in cellular connectivity. All devices sync with the Rad Golf mobile app (Rad Pass) providing scoring, shot tracking, performance analytics, and course visualization across 42,000+ worldwide courses. The ecosystem supports device-to-device communication for controlling speakers from watches and offers various bundle options. Accessories include protective cases and charging cables. Products are waterproof (IPX4-IPX7), feature integrated magnets for cart attachment, and are backed by a 1-year warranty and 30-day return policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound GPS Golf Speaker Entry-level Bluetooth golf speaker with IPX7 waterproofing, audible front/center/back distance announcements, voice-activated score recording, integrated cart magnet, and heckle sounds for individual golfers.
• Sound+ GPS Golf Speaker Mid-tier Bluetooth golf speaker with IPX6 waterproofing, OLED display showing yardages and battery level, dual-driver audio, power bank function to charge phones, audible distance announcements, and integrated cart magnet.
• Sound Pro GPS Golf Speaker Premium Bluetooth golf speaker with IPX7 waterproofing, full-color touchscreen displaying front/center/back distances, hazards, green view, and shot tracking, 360-degree immersive sound, Party Mode pairing up to 10 units, and power bank function.
• Hand+ Golf GPS Handheld Advanced GPS handheld with large color LCD touchscreen, embedded GPS coverage of 42,000+ courses, dynamic pin positioning, shot tracking, performance statistics (GIR, fairways hit, putts), integrated magnet, IPX7 waterproofing, and seamless app sync without a phone.
• Watch GPS Golf Smartwatch

Quantifiable outcome

• 42,000+ preloaded golf courses worldwide covered by the integrated GPS platform
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• CostcominorChannel Partner/ Reseller/ DistributorRad Golf's Lazer Golf GPS Rangefinder is sold at Costco warehouse stores, providing access to Costco's large golf-enthusiast membership base. The Lazer product page features Costco-specific images, indicating an established retail distribution relationship.
• Apple App StorecoreTechnology or IntegrationThe Rad Golf mobile app is distributed through the Apple App Store, enabling iOS users to download and access Rad Pass, device pairing, round tracking, and course data. App is available at apps.apple.com/us/app/rad-golf-rangefinder-golf-gps/id1637977945.
• Google Play StorecoreTechnology or IntegrationThe Rad Golf mobile app is distributed through the Google Play Store for Android devices, enabling device pairing, Rad Pass subscription management, round tracking, and course GPS data access. Available at play.google.com/store/apps/details?id=com.radgolf.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Garmin: Garmin's Approach series includes GPS golf watches, handheld GPS units, and the Approach R10/R50 rangefinders. It is the dominant player in golf GPS wearables and competes directly with Rad Golf's Watch/Hand+/Lazer lines, with far greater R&D and retail scale.
• Callaway (Toptracer, Odyssey): Callaway owns Toptracer (rangefinder and shot-tracking technology) and competes broadly in golf tech through its ball, club, and accessories portfolio. It overlaps with Rad Golf in the rangefinder and shot-tracking categories as part of a much wider product ecosystem.

Direct peers

• Bushnell Golf: Bushnell is the category leader in golf laser rangefinders (Tour V series, Pro XE) and competes directly with Rad Golf's Lazer, Lazer+, and Lazer Pro. Both companies sell slope-adjusted rangefinders with pin lock features at comparable price points.
• Shot Scope: Shot Scope offers GPS watches, rangefinders, and shot-tracking sensors with an integrated app. It directly competes with Rad Golf's full ecosystem approach, particularly on shot tracking and analytics — though Shot Scope requires a paid subscription where Rad Golf does not for device owners.
• Voice Caddie: Voice Caddie makes GPS rangefinders (T10, T11), handheld GPS units, and laser rangefinders with slope adjustment. It competes directly with Rad Golf's Lazer and Hand+ product lines in the GPS handheld and rangefinder categories.
• Precision Pro Golf: Precision Pro Golf sells direct-to-consumer golf rangefinders (NX10, R1) at competitive price points with slope adjustment and pin lock. It is a closer direct peer than Garmin in the rangefinder category given Rad Golf's similar DTC marketing and pricing strategy.
• SkyCaddie: SkyCaddie (SkyGolf) is a pioneer in golf GPS handhelds and watches with 35,000+ preloaded courses. It directly competes with Rad Golf's Hand+ and Watch/Watch+ products in the GPS handheld and smartwatch categories.
• Arccos Golf: Arccos is a leader in golf shot tracking via sensor-based analytics with a paid subscription model. It competes with Rad Golf's analytics and shot-tracking capabilities, though Arccos uses club-attached sensors while Rad Golf uses built-in GPS in the Lazer Pro.
• GolfBuddy: GolfBuddy makes GPS rangefinders (Aim, Voice 2), handheld GPS units, and watches with course maps. It competes directly with Rad Golf across multiple product categories at similar price points.

Emerging players

• Blue Tees Golf: Blue Tees Golf is a younger DTC golf tech brand selling rangefinders, speakers, and accessories at price points and through channels (Costco, Amazon) very similar to Rad Golf. Both brands target the same value-conscious golfer and are direct competitors in Costco retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/radgolfusa
• YouTubeyoutube.com/@radgolfusa
• Facebookfacebook.com/radgolfusa
• LinkedInlinkedin.com/company/radgolfusa
• Instagraminstagram.com/radgolfusa
• TikToktiktok.com/@rad.golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rad Golf